2021-2022 GUIDE TO THE
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Success Thrives Here concept created by Addison Cave, Peyton Fike, Maggie Smith and John Anderson, students in Dr. Adriane Grumbein’s Fall 2020 ISC 431: Advertising and Creative Strategy & Execution II class. 2 | College of Communication and Information
Shaping Passions into Professions Our cover says it all: Success thrives here! This message was created by a team of students in an Integrated Strategic Communication class last year. I challenged them to help tell the story of the College of Communication and Information to prospective students like you. They came up with the tone, the design elements and the theme you see in this book. We are so proud to showcase their work. Within a few years in CI, you, too, will be pouring your great ideas and creative energy into projects like this, making your mark even before you cross the stage at Rupp Arena to receive your degree. You will find success, thriving in the classroom, through internships, in our student organizations and throughout the UK community. You may even find yourself placing among the best in the nation for your work, as our students routinely do. In the past year, for example, our students: • Placed fifth in the nation in the National Student Advertising Competition; • Earned UK’s highest ever finishes of fifth in Intercollegiate Photojournalism and 10th overall in the prestigious Hearst Intercollegiate Journalism Competition; • And secured distinguished internships at the TODAY Show, in the NFL and more. On the following pages, you’ll learn about our five undergraduate majors and other opportunities CI has to offer. Our advisors will help you find the path that’s right for you, and our dedicated faculty will shape your passion into a profession. We know you’ll find yourself thriving here, and we cannot wait to welcome you to the CI family. All the best,
Jennifer D. Greer, Dean College of Communication and Information University of Kentucky Viewbook 2021-2022 | 3
Contents
SUCCESS
Involvement Opportunities 5 Communication 7 Information Communication Technology 9 Integrated Strategic Communication 11 Journalism 13 Media Arts and Studies
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Success Thrives Here
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Education Abroad
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CI Connect LLP
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HERE. ci.uky.edu
Apply
University of Kentucky: admission.uky.edu
Visit Lindsay Vance, Recruiter lindsay.vance@uky.edu
Financial Aid & Scholarships uky.edu/financialaid uky.scholarshipuniverse.com/
INVOLVEMENT OPPORTUNITIES American Advertising Federation CI Student Ambassador Program Creator Cats Grehan Associates Intercollegiate Debate Team Kentucky Kernel KRNL Lifestyle + Fashion Library Science Association National Association of Black Journalists Public Relations Student Society of America Society of Professional Journalists WRFL-FM 88.1 For more information about getting involved in the College of Communication and Information, visit http://ukci.me/BBNvolved
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COMMUNICATION A Communication major provides you with the knowledge and skills necessary to design, manage and evaluate communication processes involving individuals, groups and the public. Available tracks are business and organizational communication, digital and mass communication, human communication, health communication and sport communication. What’s possible with this major? Communication Manager, Campaign Developer, Talent Agent, Operations Manager, Media Critic, Media Research, Communication Analyst, Consultant, Project Manager, Public Information Officer, Corporate Trainer, Crisis Communication Specialist, Sports Information Director Also available Communication minor, 18 credit hours Degree completion program (online, for transfers with 60+ credit hours) comm.uky.edu
Karleigh Hollis Communication, 2020 Project Manager, Apple Information Security “My CI degree has taken me further than I could’ve imagined. I started working at Apple Retail my sophomore year at UK (thanks to a CI faculty member who referred me)! Working my way up through Apple was only possible because of my CI degree. The skills my degree gave me centered around building connections, forming and maintaining relationships, and understanding the impact that your words have on people. These exact skills are what created the trajectory of my career and have been what I get most recognized for at my workplace.” Viewbook 2021-2022 | 7
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INFORMATION COMMUNICATION TECHNOLOGY Information Communication Technology students can expect to work in areas where they are the communication link between people, organizations and the technologies used to support information infrastructures. Paths include commercialization and technology management. A professional internship is required. What’s possible with this major? Cybersecurity Risk Consultant, Information Architect, IT Developer, Application Support Specialist, IT Business Analyst, Web Marketing Manager, Digital Media Strategist, Usability Analyst, Privacy Coordinator, Internet Site Architect Also available Information studies minor, 18 credit hours (online) Degree completion program in information studies (online, for transfers with 60+ credit hours) infosci.uky.edu
Trenton Upchurch Information Communication Technology, 2021 Director of Programming at WRFL/Gen.G Esports Partnerships “ICT came out of nowhere as an option for me. I was exploring campus during orientation, and they had a booth set up in White Hall where I met a few professors who explained to me what ICT was for, how it differed from traditional CS degrees, and why it was a good fit. It made sense, and by the end of my first semester I was committed. Graduating with a CI degree, especially in such a technologically-driven era, is something I never expected when I came to UK. I can’t be more grateful to have found my life’s calling through a chance meeting in the summer of 2017.” Viewbook 2021-2022 | 9
Members of the 2021 National Student Advertising Competition Team pose with their trophy after winning the Fifth District Competition. The team went on to place fifth in the nation.
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INTEGRATED STRATEGIC COMMUNICATION Students who major in Integrated Strategic Communication learn persuasive and creative approaches to communication initiatives and presentation. Students master a range of digital and traditional communication skills through paths including public relations, direct response, creative advertising and account management. A professional internship, portfolio and minor are required. What’s possible with this major? Account Executive, Media Buyer and Planner, Advertising Copywriter, Event Planner, Public Relations Specialist, Direct Marketing Manager, Social Media Campaign Coordinator, Brand Manager, Creative Director, Digital Strategy Manager ci.uky.edu/isc
Nia Brown Integrated Strategic Communication, 2021 Brand Social Coordinator, MTV and VH1 “My ISC degree has allowed me to explore my loves of storytelling, music/entertainment and building authentic connections. In my past and current roles, I’ve had the joy of helping find unique ways to tell stories of brands, artists, etc. in a way that people can connect with on deeper levels. Whether that helps with the end goal promoting an album or show, or selling a product, the messaging in between makes all the difference. It’s awesome to be able to learn so much and explore producing and writing in the process of publishing content to our brand social platforms.” Viewbook 2021-2022 | 11
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JOURNALISM Journalism students develop skills in information gathering, analysis and production to communicate with audiences across new and traditional media platforms. Courses focus on writing and reporting, ethics, media law, history and the media’s role in an increasingly diverse society. Students have the option of following multimedia/print, multimedia/broadcast or sports journalism paths. A professional internship and minor are required. What’s possible with this major? News Reporter, Sports Reporter, Editor, Photographer, Videographer, Producer, Multimedia Journalist, News Anchor, Social Media Content Manager, Editorial Writer, Policy Analyst, Social Media Director Also available Journalism Studies minor, 18 credit hours
Neha Yousuf Journalism, 2021 News Producer, WTDN Dayton, OH “My journalism degree from CI has given me the chance to work in production for the SEC Network and at Keeneland while still in school. I was able to land a news producer job in Dayton because I already had the skills and education they needed to get started right after graduation. I knew I wanted to go into sports and entertainment and my JOU degree was the gateway.”
ci.uky.edu/jam Viewbook 2021-2022 | 13
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MEDIA ARTS AND STUDIES The Media Arts and Studies major prepares students for careers across creative digital media. Courses focus on getting hands-on, skills-based instruction in the production of video, audio and other digital media. Students also learn how to analyze the cultural, societal and institutional aspects of the television, music, film and video game industries. Paths include digital media production, multimedia design and development, media management, media studies and video game studies. A professional internship and minor are required. What’s possible with this major? Video Producer, Director, Editor, Technical Supervisor, Multimedia Designer, Audio Producer, Videogame Designer, Audience and Content Researcher Also available Media Arts and Studies minor, 18 credit hours ci.uky.edu/jam
Jade Garnett Media Arts and Studies, 2021 Creative Marketing Production Assistant with NBC News Marketing “I chose CI because I knew that I wanted to contribute my creativity and passion for media, and to be a part of the conversation. I’ve always loved everything about the media industry, whether it be working in the news or entertainment. I wanted to combine my creative brain and analytical perspectives. Here I am four years later, honored to have a BA in Media Arts and Studies from the UK College of Communication and Information. Being a first-generation student, this is an incredibly huge accomplishment for me and I am just so grateful. I would not be where I am today without CI.”
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CI Class of 2025
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Success thrives here. Come find what inspires you, discover what ignites you and uncover what drives you. We will help you along your journey with a staff of professional advisors to guide you, dedicated faculty to challenge you and cutting-edge curriculum and industry internships to give you the hands-on, real-world experience you need to graduate world-ready. Success thrives here. And so will you. Viewbook 2021-2022 | 17
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Education Abroad
Recent Communication and Information faculty-directed programs include South Africa, England, Ireland, Peru, Germany, Mexico and China • Open to any major • Scholarships available • Study, serve or intern while abroad ci.uky.edu/ci/education-abroad
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Living Learning Program The CI Connect Living Learning Program provides first-year students who have declared a major or minor in the College of Communication and Information the opportunity to “connect” with other students, college faculty and staff, all from the comfort of Jewell Hall. LLP students enroll in a connected course, specifically designed for CI majors and minors and have access to two peer mentors, both of whom are alumni of the LLP. The CI Connect LLP is located on the eighth floor of Jewell Hall, which features 2-bedroom suites, wi-fi, 14 multipurpose rooms and 17 study rooms. www.uky.edu/housing/living-learning-program For more information about the CI Connect LLP: Dr. Schyler Simpson, Director of Retention and Student Engagement schyler.simpson2@uky.edu
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IN THE COLLEGE OF COMMUNICATION AND INFORMATION We shape passions into professions. We launch critical and innovative thinkers, creators and doers. We Value: Collaboration. Find your team, combine your strengths, be the change. Creativity. Think critically, push boundaries, produce greatness. Curiosity. Ask questions, gather information, provide solutions. Determination. Set your goals, stay focused, lead at any level. Equity. Promote justice, celebrate difference, welcome all. Excellence. Be outstanding, act with integrity, make an impact. Kindness. Lead by example, champion others, serve your community.
Come join us.
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