CLIA 2016 Membership Guide

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UNWRAPPING CRUISE in 2016

www.cruiseexperts.org


Thank you for being a CLIA travel agent member in 2015 - we greatly appreciate your support and your commitment to growing your cruise sales. The work of CLIA is based around the idea that together we are stronger so we delight in working with our 51 cruise lines, our Executive Partners and over 3,500 travel agencies to bring the cruise community together for the benefit of everyone concerned. We all benefit from a growing cruise market and whilst we continue to see global growth in the number of people choosing to take a cruise holiday, we also have much work to do convincing those who have not yet cruised that they should take the plunge and try a cruise holiday for the first time.

And what amazing choices those holidaymakers have. We have been thrilled to see a number of new ocean cruise ships launch this year Anthem of the Seas, Britannia, Magellan and Norwegian Escape all held launch events in the UK - testament to the continued importance that the UK & Ireland has in a very global cruise business. And we have much to look forward to in 2016 with new ocean and river ships joining the worldwide fleet and with new ports and destinations available to be explored on a cruise holiday.. It is an important year for CLIA too as we continue to invest in unique resources, accredited training, and inspiring events. It is also next year that we celebrate 10 years of Conference with our fabulous CLIA Conference - we hope to see you there. Thank you again for your support in 2015 - we look forward to continuing to work with you in 2016.

Andy Harmer Director CLIA UK & Ireland Membership Guide 2016


In 2015 we achieved the following: Grew our Travel agent membership by 55%

Relaunched our website to be mobile and tablet compatible

More than 6,500 active users of the Learning Academy and resources available at cruiseexperts.org

7 ships and over 250 delegates joining us in Amsterdam for the 2015 River Cruise Convention

Added a cruise search function for ocean and river cruises

Hosted almost 600 people at our May 2015 CLIA Conference

Gained accreditation from City & Guilds for the 3rd year running - a unique accreditation amongst travel agents Added a Find a CLIA Agent function to cruiseexperts.org so customers can find their local expert

CLIA UK & Ireland Membership Guide 2016


CLIA Cruise Daily

Updated throughout the day this area features news updates, special guest opinion, Sales Guides, and other relevant resources and features created just for you. The CLIA Cruise Daily is also where you should go to sign-up to all of the cruise events, Webinars, ship visits and exclusive promotions available to CLIA members.

CLIA Cruise Toolbox

If you are looking for the right ship, the right itinerary and the right destination for your customer, then head to the CLIA Cruise Toolbox. We have put together the ultimate collection of resources, guides and information to make your search for the right cruise holiday seamless. Regularly updated and created just for you, the CLIA Cruise Toolbox is available to all members.

CLIA Learning Academy

Our Learning Academy features almost 100 modules uniquely written for CLIA members covering all aspects of cruise and cruise sales, destinations and the world’s leading cruise lines. Our Learning Academy has been specially constructed to give you the opportunity to chose the subjects you wish to study, or to immerse yourself in our full course leading to industry recognised accreditation.

CLIA


Check in daily for LATEST CRUISE NEWS & FEATURES EVENTS & SHIP VISITS PROMOTIONS WEBINARS CRUISE TOP 10s GUEST OPINIONS SALES GUIDES INFORMER MAGAZINE

Open the CLIA Cruise Toolbox for: CRUISE LINE & PARTNER PROFILES BROCHURE RACK MEET THE FLEET CRUISE FACTSHEETS CRUISE FINDER DESTINATION GUIDES CLIA CRUISE PINBOARD FREQUENTLY ASKED QUESTIONS

Head to the Learning Academy for: OCEANS OF OPPORTUNITY DESTINATION MODULES PRODUCT FOCUSSED MODULES SPECIALIST SALES TRAINING


CLIA Member Travel Agent benefits TOP 10 - Did you know you could...

Keep up to date with the industry and CLIA - daily news added online, monthly Informer newsletter, and weekly webinar updates

Find your key sales contacts with all cruise line and partner profile pages available online

Use us for Reference Online PDF Brochure rack, Destination Guides, Meet the Fleet ship search & unique Factsheets

Or extra reading is available - Sales Guides & a wealth of Opinion pieces

Your team all have access to an industry leading Cruise Search to find the right ship or itinerary

PR Support - let us know if you need facts, figures or copy to get you in the press! We also hold an annual Cruise Week!

Luxury, Small Ship & Expedition & River dedicated Events & opportunity to attend inaugural launch events

Social Media, Digital Media and New to Cruise dedicated events - we’ve got training covered for all members of your team

Treat Yourself! - CLIA Members also get their booking fee waived with Travel Industry Services when booking your own travel

Consumer Listing - all existing members are listed on our “Find a CLIA Agent” map. We promote you as our experts!

If there’s anything we could do to help but aren’t, just tell us. We’ll try our best to make it happen! Email brightideas@cruising.org


CLIA is here to support travel agents, and to encourage those holidaymakers who are ‘yet to cruise’ to try a cruise holiday for the first time.

Our Commitment 1. 2. 3.

Continue to develop our unique resources, accredited training and inspiring events for our travel agent members Support the continued growth of cruise holidays by showcasing the range of cruises available to holidaymakers Encourage those looking to book a cruise to utilise the network of CLIA member travel agents

And a sneak peek into 2016...

CLIA 2016

CONFERENCE

Clubs Coming 2016 ULTRA-LUXURY

2016 SEES A NEW LUXURY CRUISING EVENT ON THE HORIZON

Celebrating 10 Years 18 - 20 May 2016 Southampton

EXPO

RIVER

KEEP IT CLIA FOR DETAILS

CONTEMPORARY

Registration opens 5 November 2015 www.cruiseexperts.org

PREMIUM

DISCOVERY


Unwrapping cruise with 51 of the World’s leading cruise lines

GUIDED TOURS & RIVER CRUISES

RIVER CRUISES

European River cruising

www.cruiseexperts.org

CliaUkIreland

UKCruising


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