UKEC INTERNATIONAL FACEBOOK CAM PAIGNS AnI nt r oduct i ont oUKEC Di gi t alAdver t i si ng WhychooseUKEC? UKEChav el ongbeenes t abl i s hedasal eadi ngChi nes emar ketEducat i onCons ul t ancy,wi t h8UKof fi cesand2i n Chi na.Howev er ,i nr ecentyear st heI nt er nat i onalt eam hasbegunt oes t abl i s hi t s el fwi t hi ncer t ai nnewmar ket s .Thes e i ncl udeSout hEas tAs i a( I ndones i a,Mal ays i a,Si ngapor e,Sout hKor eaandVi et nam) ,andt heMi ddl eEas t( Li bya,Qat ar , Saudi Ar abi a,UAE,I r aqandKuwai t ) . AsUKECI nt er nat i onaldonotcur r ent l yhav eof fi cesi nei t heroft hes ekeynewmar ket s ,t heemphas i si spl acedl ar gel y ondi gi t almar ket i ngt opur s uepr os pect i v es t udent s .Thi si ncl udest hedev el opmentoft hewebs i t eands oci almedi a adv er t i s i ng. Whatwecandof oryou? Cur r ent l y ,UKEChav eov er13, 000f ol l ower sonFacebookwi t h70% oft hes ef ansder i v i ngf r om t heSout hEas tAs i an mar ket ,20% f r om t heMi ddl eEas tand10% f r om Sout hAs i aandAf r i ca( Nor t handSout h) . Weus eanumberofdi f f er ents oci almedi aadv er t i s ementopt i onst or eacht hi st ar getmar ket ,i naddi t i ont ot hel ar ge numberofus er si nt hes ecount r i eswhoar enotconnect edt ot heUKECPage. Exampl eTar getMar keti nNumber s
UKEC I NTERNATI ONAL E:mar ket i ng@ukec. net T:+ 44( 0) 1612280062
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UKEC INTERNATIONAL FACEBOOK CAM PAIGNS AnI nt r oduct i ont oUKEC Di gi t alAdver t i si ng I nt egr at edMar ket i ngTechni que UKECI nt er nat i onalbel i ev eus i nganumberofdi f f er entdi gi t al ,pr i ntands oci almedi amet hodswi l lenabl eawi der ange ofus er st obeex pos edt ot headv er t i s i ngcampai gn.Thi sdoesnots ol el yf al lunderFacebookadv er t i s i ngbut encompas s esas epar at eFacebookT abApp( wher eus er scans ubmi tt hei rcont actdet ai l sdi r ect l yt ousandr ecei v ea i nf or mat i onr egar di ngaquot eaboutChaf fi nchs er v i ces ,i naddi t i ont oaf r eei mmedi at eCouns el l i ngs es s i on) ,webs i t e cont ent ,T wi t t ermar ket i ngandSEO. Twi t t er WhenUKECpos tcont entonFacebookr egar di ngChaf fi nchSer v i ces ,t hi si saut omat i cal l yr epos t edont oourT wi t t er account ,us i ngappr opr oat ebackl i nksandhas ht agst oadaptt ot heT wi t t erenv i r onment . T wi t t eri sgener al l yr egar dedast hes econdmos tpopul ars oci almedi anet wor kaf t erFacebook.I ti smas s i v el ypopul ar i ncount r i ess uchasI ndones i aandSaudi Ar abi a.Thi r t yt woper centofSaudi Ar abi a’ st ot alonl i nepopul at i oni s cur r ent l yact i v eonT wi t t er ,wi t ht went yper centofI ndones i a’ st ot alonl i nepopul at i onal s ous i ngt hes i t er egul ar l y . Whi l s tFacebooki sus ef ulf orpr ov i di ngapagefi l l edwi t hr el ev antcont entt hatus er scanr egul ar l ygobackt o,T wi t t er act sasar ealt i meonl i neconv er s at i on,wher ebyUKECcanact i v el yengageanddi s cus sChaf fi nchandr el at eds er v i ces andi t ’ sas s oci at edpos t si mmedi at el ywi t ht hos ei nt er es t ed. Websi t e TheUKECI nt er nat i onalwebs i t eat t r act sonav er agear ound450newv i s i t or sperweek,wi t hal ar geper cent ageoft hes e der i v i ngf r om t heMi ddl eEas t .Accor di ngt oourAnal yt i cst ool s ,oneofourmos tpopul ars ect i onsi st heNews / Bl og s ect i on,wher eapos ts peci fi cal l yi ncl udi ngcont entaboutChaf fi nchcanbepos t ed. Updat i ngcont entont hewebs i t e,l i nki ngbackt ot hewebs i t ev i as oci almedi aal s oai deswi t hSEO t ar get si ni ncr eas i ng ex pos ur eoft heUKECWebs i t et ot hos ewhoar es ear chi ngf orEducat i onCons ul t ant si nt hei rhomecount r y .Wehav e s eenas har pr i s ei nenqui r i esandv i s ot or st ot hewebs i t es i ncees t abl i s hi ngt heFacebookpageandr egul ar l yupdat i ng t hebl ogs ect i onoft hewebs i t e.Thi shasl eadt oaf ur t heri ncr eas ei nex pos ur et oChaf fi nchr el at edcont ent .
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UKEC INTERNATIONAL FACEBOOK CAM PAIGNS Soci alMedi a-Facebook TypeofAdver t i sement s-Why? Newsf eedandSi debarAdver t s Thes eal lhav emul t i pl epur pos esandobj ect i v es .UKEChav es el ect edt het wot hatwi l lai mt obr i ngt hemos t engagementandr edi r ect i ont oChaf fi nchr el at edcont entont hewebs i t eandFacebook.Al ladv er t si ncl udet heopt i onof us i ngupt o6di f f er enti mages ,wi t heachi mageabl et ocont ai ni t ’ sowncapt i onand90char act eradv er t i s i ngt ex t .Thes e hav ebeenopt i mi s i edt of eat ur ekeyUSPs ,i naddi t i ont ot hemos tv i s ual l yappeal i ngi mages . Thes eadv er t i s ement sr undependantonapr edet er mi nedbudget .Pl eas es eebel owf orbudgetanddur at i ondet ai l s . Websi t eCl i ckThr ough/Recei veanI mmedi at eQuot eAdver t s/Of f er s Budget-£1aday Dur at i on-1weekt oamont h Thes eai mt oi ncr eas et hecl i ckt hr oughr at ewher ebys t udent sar eencour aged,v i aacal lt oact i on( cl i ckt hr ough but t on)t ober edi r ect edt ot heUKECorChaf fi nchwebs i t et or ecei v eaf r eequot e.Al t er nat i v el y ,youmayal s opr omot e anof f erwhi chal i mi t ednumberofs t udent scant ake,andt ar getcer t ai ndemogr aphi cs . Gener i cAdver t s Budget-£15( perdemogr aphi c)x2 Dur at i on-15dayseach Thes ear ecus t omi s edadv er t sf eat ur edacr os sal lpl at f or ms( i ncl udi ngmobi l e)whi chf eat ur ear angeofcont ent pr omot i ngChaf fi nchandi t ’ skeyUSPs . PagePostBoost Budget-£5 Dur at i on-1. 5days PageBoos t sf ocusonboos t i ngonepar t i cul arpos tf r om t heUKECFacebookpos tf oras etpr i ce.Si mi l art ogener i cads , youar eabl et os el ectyourt ar getaudi enceandopt i mi s et oens ur et hecor r ectdemogr aphi ci sr eached.Theai m oft hi s adv er t i s ementi st oens ur eal ar geraudi encev i ewst hi s ,whi chot her wi s emaynothav ebeenabl et o,duet oFacebook’ s changi ngNewsFeedal gor i t hms .
Of f eror Quot e Conv er s i on Adv er t
UKEC I NTERNATI ONAL E:mar ket i ng@ukec. net T:+ 44( 0) 1612280062
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UKEC INTERNATIONAL FACEBOOK CAM PAIGNS Soci alMedi a-Facebook UserDemogr aphi cs-Who? FacebookAdv er t i s i ngal l owst heus ert ot ar getav er ypr eci s eus erdemogr aphi c,s ui t edt oyouraudi ence.Fort hi s adv er t i s ementcampai gn,i twases s ent i alt ot ar gett wokeyUKECmar ket s-t heMi ddl eEas tandSout hEas tAs i a.Wi t hi n t hes edemogr aphi cs ,i twast henpos s i bl et ot ar getus i ngaddi t i onalfi l t er ss uchasAge,GenderandPer s onalI nt er es t s . Pl eas es eet hei nf ogr aphi cbel owf oragui deont hedi f f er entfi l t er sus edt ot ar getkeymar ket s .
MI DDLE EAST
SOUTH EAST ASI A
SAUDIARABI A QATAR KUWAI T LI BYA UAE
MALAYSI A I NDONESI A SI NGAPORE VI ETNAM SOUTHKOREA
I NTENDI NG TO TRAVELTO THEUK
SMART PHONE USERS
17t o 26 YRS
LANGUAGES TARGETTED
1 ENGLI SH
2
3
4
ARABI C
MALAY
I NDONESI AN
ADDI TI ONALI NTERESTS UK
Schol ar s hi ps
Secondar y School
UKUni v er s i t i es
UKEC I NTERNATI ONAL E:mar ket i ng@ukec. net T:+ 44( 0) 1612280062
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5 KOREAN
VI ETNAMESE
( t hes ecanbechangedaccor di ngt oaudi enceandr el ev ance)
St udent
Uni St udent s
Bachel or ’ s( UG)
Mas t er ’ s( PG)
Uni v er s i t yof St af f or ds hi r e
Keel e Uni v er s i t y
St udent St or age
St udyAbr oad
Accommodat i on
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