WHY IS FRANCE (AND EU) A CHALLENGE FOR UK BRANDS ?

• Sell on Multiple Channels: Selling on various platforms is crucial to increase market visibility.

• Fiscal Registration and EU Shipping: Many marketplaces, such as Maisons du Monde, Galeries Lafayette, Kiabi, require sellers to have a fiscal registration in the EU and ship from within the EU as they do not want to be required to fulfil the Value-Added Tax (VAT) obligations

• Loi AGEC: Complying with the Loi AGEC (Anti-Waste and Circular Economy Law) ensures responsible product lifecycle management and sustainability.

• Directive Omnibus: Following the Directive Omnibus ensures compliance with EU regulations on consumer rights, transparency, and fair competition.

• RGPD: Respecting the General Data Protection Regulation (RGPD) safeguards customer privacy and data security.

• French Content: Providing French-language content is essential to cater to the local market and comply with language requirements.

• French Customer Service: Offering customer service in French ensures effective communication and meets customer expectations.

Diatly can implement a Merchant of Record organisation for UK brands

End customer

Marketplace Diatly (via a dedicated SellingCo)

We manage all B2C financial related topics

 Open marketplaces seller accounts on your behalf

 Sell goods to the end consumer

 Invoice end consumer

 Handle B2C accounting

 Handle financial clearance over marketplace periodical payments