How to boost your sales in France with marketplaces presentation

WEBINAR

Tuesday 20 June 2023 – 10.30 AM GMT

How to Boost your Sales in France with Marketplaces

Technicalities

This webinar is recorded

You will receive the recording and the presentation shortly after the webinar

Ask your questions in writing at anytime, we will answer them during the Q&A

A dedicated Q&A session at the end of the webinar to answer your questions

Marie BICREL – DBT France

Senior Trade & Investment Adviser, Retail & E-commerce

E-mail : marie.bicrel@fcdo.gov.uk

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Lucy HAINE - DBT Global

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Global Digital Commerce & E-commerce Partnerships Lead

E-mail : lucy.haine@fcdo.gov.uk

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Follow us on LinkedIn

OUR MISSION

We secure UK and global prosperity by promoting and financing international trade and investment; and championing free trade.

The Department for International Trade is a UK ministerial department formed in 2016 following the EU Referendum.

Our services are provided in over 100 markets throughout the world.

RESPONSIBILITIES

Reduce MarketAccess

Barriers

Attract and Retain

Inward Investment

Facilitate UK Exports

Champion rules-based International Trading Systems

HQ - Digital Exporting Programme

• Launched 2014

• 10,000+ companies helped

Marketplace partnerships

Selling online overseas

• Key sectors include retail & consumer goods, fashion, luxury and food & drink

• Webinars, workshops, masterclasses​, events

Ecommerce advisers

• Local support in 180+ countries

• Enhanced International Support Service

How to Boost your sales in France with marketplaces

In partnership with :

Speakers

Philippe BASSOT Business Developer Senior at Galeries Lafayette

Iris Leyter

Ravi KARIA Managing Director at Pertemba

Martin GENTIL CEO & Founder at DIATLY

Sakhi GANERIWALA Team Lead, Marketplace Strategy & Success

Martin GENTIL CEO & Founder

10

30 500 Years of marketplace experience Marketplaces expert employees Marketplaces projects carried out

Our mission

Develop your marketplace turnover in an ambitious and profitable way, in France and Europe design – launch – run

70+ Active clients among which

E-commerce Sales Marketplace business volume

129,1

bn €

+15,1% compared to 2020

Growth rate

E-commerce sales in bn€

Source : Fevad iCE

+5% compared to 2020

+33% compared to 2019

FRANCE : A VERY FRAGMENTED MARKET

Sales potential

• Marketplace Reach

• Traffic Volume

• Conversion Rates

• Market Niche

• International Presence

Positionning

• Brand Alignment

• Competitor Analysis

• Pricing Strategy

• Brand Exposure

• Brand Reputation

Operations

• Onboarding Process

• Operational Support

• Technical Integration

• Compliance and Regulations

• Reporting and Analytics

Keep in mind that they will as well select you ! Most marketplaces are now curated

MARKETPLACES HAVE BECOME COMPLEX

BEING MORE VISIBLE THAN YOUR COMPETITORS

Specific content for each markeplace

BEING ATTRACTIVE AND COMPETITIVE

OFFER A HIGH QUALITATIVE BUYING EXPERIENCE

Regularly introduce new products

A reactive and professional customer care

Create an SEO optimised product catalog

Offer promotions up to the marketplaces highlights planning

Invest in Retail Media

A performing logistic with short delivery lead times

Transform visits into orders

Boost your visibility

Offer the best service to consumers

WHY IS FRANCE (AND EU) A CHALLENGE FOR UK BRANDS ?

• Sell on Multiple Channels: Selling on various platforms is crucial to increase market visibility.

• Fiscal Registration and EU Shipping: Many marketplaces, such as Maisons du Monde, Galeries Lafayette, Kiabi, require sellers to have a fiscal registration in the EU and ship from within the EU as they do not want to be required to fulfil the Value-Added Tax (VAT) obligations

• Loi AGEC: Complying with the Loi AGEC (Anti-Waste and Circular Economy Law) ensures responsible product lifecycle management and sustainability.

• Directive Omnibus: Following the Directive Omnibus ensures compliance with EU regulations on consumer rights, transparency, and fair competition.

• RGPD: Respecting the General Data Protection Regulation (RGPD) safeguards customer privacy and data security.

• French Content: Providing French-language content is essential to cater to the local market and comply with language requirements.

• French Customer Service: Offering customer service in French ensures effective communication and meets customer expectations.

Diatly can implement a Merchant of Record organisation for UK brands

End customer

Marketplace Diatly (via a dedicated SellingCo)

We manage all B2C financial related topics

 Open marketplaces seller accounts on your behalf

 Sell goods to the end consumer

 Invoice end consumer

 Handle B2C accounting

 Handle financial clearance over marketplace periodical payments

GALERIES LAFAYETTE

Galeries Lafayette Website

Philippe BASSOT Business Developer Senior

Follow Galerie Lafayette on Twitter

Marketplace

Registration in EU area and shipping from EU area

Registration in EU area and shipping from EU area

Offer an identical or more advantageous shipping cost policy than ours

Provide all elements of the product page (visuals, descriptions, stocks…)

Ship a product to a client within 48h

Issue an invoice in the customer's name

Manage a return or a customer dispute

HOW DOESAMARKETPLACE RUN ?

YOUR ADVANTAGES

Follow Mirakl on Twitter

MIRAKL Website

Sakhi GANERIWALA Team Lead, Marketplace Strategy & Success

MIRAKL

Iris LEYTER

Key Account Manager

Mirakl helps leaders seize the

Marketplace Opportunity

by

building and operating their Marketplace Platform

300+ Customers run Mirakl-powered Marketplaces, in +40 countries

+100 K Sellers connected on Mirakl platforms across the world

$4.3B Gross Merchandise Value in 2021

800+ Employees across the globe US, EMEA, Asia

$555M Raised Series E funding to continue investing in innovation & customer success

Apparel Beauty

B2B

More and More companies are launching platforms with Mirakl across all Industries: Grocery

Generalist Specialist

Key Benefits for Marketplace Brands

Current Operations

Business Development

Single monitoring Easy On-Boarding

Accelerated discussions

Centralized Customer Care Partners Ecosystem

Key Account Manager: Technical + Strategic

“Mirakl Connect is extremely intuitive. It took me less than 4 minutes to set up my profile and get started”

Fabien Ploet, Marketplace & eCommerce Consultant, Camper

Hundreds of global brands already boosting their marketplace business via Mirakl

FASHION BEAUTY / ACCESS. SPORTS

LEISURES & HOME

MIRAKL Connect DEMO

PERTEMBA Global

Ravi KARIA

Managing Director & Founder

Pertemba

About Pertemba

We make it easy for Brands to access Marketplaces worldwide

● Founded 2009

● 130 Employees

● Sell in over 20 countries via cross border e-commerce

● 70% Exports

● HQ in the UK (Working with DIT since 2009)

● Warehousing in the UK (Leicester), US (NJ) & EU (Poland)

Where we operate

70+ Marketplaces

50+ Brand Partners

How we operate

● Integrate with brands for stock and data

● 120 region specific marketplace accounts – Brand selections

● We are the merchant on record and brand products live via our account

● We will fulfil orders from our warehouses and replen via the integration

● We manage the listings, logistics, customer service and returns

We want to be part of your digital strategy

Why sell on Marketplaces?

● Easier access to a new market

● No need to invest in marketing or have your own website

● Established customer base

● Credibility (especially if you are new to the market)

● Low entry costs

○ Low monthly fee (e.g. 29.99 EUR)

○ Only pay when you make a sale (Commission only model)

● Local expertise from the marketplace

Selling on Marketplaces in France –

Considerations

● Brexit related complexities –

○ New EU VAT rules – Stock or company based outside the EU = tax collection and remittance burden falls on the marketplace and they must register for IOSS

○ Established marketplaces with an International seller base will register for IOSS. Newer marketplaces will not register for IOSS. E.g. to sell on Decathlon FR you will need to register for an EU company and move stock to the EU

● Logistics – Ship from the UK via any major carrier using IOSS

● Returns – Many returns providers who will offer returns from the EU

● Language – Use of freelance translators or students

● Compliance – DIT an excellent resource

● VAT – if using IOSS you don’t need to worry alternatively DIT can help introduce you to French accountants

Selling on Marketplaces in France (Since 2011)

Ship from UK (IOSS)

● Amazon

● eBay

● La Redoute

Ship from EU

(Require EU Registration & EU Stock)

● Decathlon

● Cdiscount

● Kiabi

● Fnac

● Spartoo

● VeePee

● Most new French marketplaces

Trade Shows :

NEXT STEPS

Who’s Next – 2 editions per year (September and January)

Natexpo Paris – 22 – 24 October 2023

Maison & Objet – 2 editions per year (September and January)

Gourmet Selection Paris – 10 & 11 September 2023

British Beauty Week

OCTOBER 26 - 30, 2023

REGISTRATION HERE

UK Export Academy – Upcoming Events

View the full calendar of events

Expand into France, how to prepare JUNE 22 at 11:00am

REGISTRATION HERE

RM Boulanger

VAT Experts

Contact : Anne Samson

E-mail : a.samson@rmboulanger.com

START EXPORTING WITH EUROPE

Unsworth

Freight Forwarder and Customs Broker

Contact : Ian Ainslie

E-mail: iai@unsworth.uk

USEFUL LINKS

Busting the myths around EU VAT : Webinar Recording Customs brokers, Customs Clearance, Logistics Envelope, VAT

BBL Groupe

Logistic solutions

Contact : Emma KEBAÏLI

E-mail: kebaili.emma@groupe-bbl.com

Registering for EU VAT : https://www.gov.uk/register-for-vat/register-vat-eu-countries

Export goods from the UK, step-by-step : https://www.gov.uk/export-goods

Helping UK brands comply with new French and Italian packaging law : Webinar Recording – pwd : pCrJtSx3

Q&A

Please ask your questions in the chat box or raise your online hand so we can open your microphone access.

THANK YOU !