Ulster Publishing Media Kit | 2017
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What we do
Community papers
Almanac Weekly
Four weekly newspapers sold on newsstands and by subscription, covering their namesake and surrounding communiites.
Covers arts, entertainment & adventure. Included in the four weekly newspapers and distributed as a standalone throughout Ulster, Dutchess, Columbia & Greene counties.
Woodstock Times
New Paltz Times
Saugerties Times
Kingston Times
Web
Special sections
Hudson Valley One is the one-stop shop for all editorial content from the newspapers, breaking news and web-only content. It also includes a searchable events calendar and links to classified ads and e-subscriptions. There’s also Almanac Weekend, a weekly events newsletter.
We publish 15 annual pullout special sections, with topics ranging from health and home improvement to weddings and where-to.
Hudson Valley One
Almanac Weekend
Why Ulster Publishing?
Ulster Publishing is the premier multi-platform publisher of news and culture in the Mid-Hudson Valley. Advertisers benefit from a loyal readership that values shopping locally and shares the values of community, citizenship and adventure. While other local media companies are shrinking, our print and web audience continues to grow. This wouldn’t be possible if advertisers didn’t achieve a good return on investment by advertising with us.
Why it works
Timing The papers come out once a week and are 100-percent local. This means each issue is packed with only the content readers are interested in, and they keep it around all week. For advertisers, it’s the perfect balance between timeliness and shelf-life.
Content-rich
Web experience
Immersion
Conversion
Pick up an Ulster Publishing paper and you’ll see how much there is to read. We have dozens of staff and hundreds of contributors, all local, publishing scores of articles each week.
Hudson Valley One was designed with modern tastes in mind. That means clean, mobile-optimized design with no site-crashing pop-up ads.
Print readers give their undivided attention. Studies suggest the physical act of handling tangible material feels more “real,” triggering emotional reactions that leave a “deeper footprint” in the brain. More engagement with the content means more engagement with advertising.
Digital advertising is best used after a potential customer is familiar with your brand and ready to make a purchase. A display ad linking to your website is ideal. Our print/web combo packages were designed to help local businesses convert eyeballs to dollars.
76%
of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication. We can help with both.
Reach
print readership
monthly web users
Catskill
Saugerties
Phoenicia Mt. Tremper
Woodstock
Kingston
Germantown Tivoli Red Hook Rhinebeck
Stone Ridge Kerhonkson
Hudson Valley One Everywhere, but strongest in the areas shown, plus a sizeable amount of NYC users.
By paper
Hudson
Tannersville
Almanac Weekly & Special sections Four-county area shown on map.
57v+16156
45k 72k
Four weeklies Our “Times� newspapers cover their namesake and surrounding communities.
Ellenville
Rosendale New Paltz Highland Gardiner Marlboro
Almanac & Special sections
Hyde Park
Poughkeepsie Wappingers Falls Fishkill Beacon
New York City
New Paltz Times Woodstock Times Saugerties Times Kingston Times
Socially active
15201 6476 1100 Facebook fans
Twitter followers
Newsletter subscribers
Editorial calendar
Special sections
Section
Issue
Deadline
Published
Special sections are distributed within Almanac Weekly and in numerous standalone locations across the region.
Explore Hudson Valley
A Wintery Mix
1/9
1/12
Celebrations of Love
Weddings, Romance & Beyond
1/30
2/2
Explore Hudson Valley: Stuff to do. Geared toward tourists and locals who want to discover something new in their backyard.
Healthy Hudson Valley
Health, Sports & Fitness
2/20
2/23
Home Hudson Valley
Spring Home Improvement
3/20
3/23
Explore Hudson Valley
Where to Guide
4/7
4/13
Healthy Hudson Valley
HV Health Magazine
4/28
5/4
Home Hudson Valley
Home, Lawn & Garden
5/15
5/18
Explore Hudson Valley
Summer in the Valley
6/9
6/15
Celebrations of Love II
Weddings, Romance & Beyond
7/17
7/20
Healthy Hudson Valley
Healthy Communities
8/7
8/10
Event Guide
Taste of New Paltz
9/1
9/7
Home Hudson Valley
Fall Home Improvement
9/11
9/
Explore Hudson Valley
Fall in the Valley
9/29
10/5
Healthy Hudson Valley
Healthy Body & Mind
10/23
10/26
Holiday Gift Guide
Shop Local
12/4
12/7
Celebrations of Love: Love, marriage, rites of passage; all manner of celebratory traditions. (A less creative publisher might simply call it the “wedding section.� Home Hudson Valley: Home & garden, home improvement. Healthy Hudson Valley: All things health. Holiday Gift Guide: Shopping local. Event Guides: Programs for local events.
Format Our special sections come in two sizes, magazine and tabloid (11x17, three columns, same as newspapers). Magazine sections include: Explore Hudson Valley Where to Guide, Summer in the Valley and Fall in the Valley; Healthy Hudson Valley HV Health Magazine; and the Taste of New Paltz event guide. All others are tabloid size. Ulster Publishing | 845-334-8200 | info@ulsterpublishing.com
Print ad sizes
Print ads are calculated by multiplying the height of an ad by the number of columns it spans. For example, a 6-inch tall, two-column wide ad would be 12 column-inches. The actual measurement in a three-column paper would be 6.5 inches wide by 6 inches tall, and 4.75 inches wide by 6 inches tall in Almanac Weekly.
3"
6.5 "
10"
2. 25 "
4.75 "
7. 25 "
9.75 "
Some marketers find it easier to think in terms of common page dimensions, so we included some sample sizes in the figure on the left and table below. We can, of course, create ads of any column-width and height.
1/16
15.5 "
Three-column papers
1/16
Size
Width
Height
Col
Col-inches
10"
15.5"
3
46.5"
1/2
10"
8"
3
24"
1/4
6.5"
6"
2
16"
1/8
6.5"
6"
1
8"
1/16
3"
3"
1
4"
full
1/2
1/8
1/2
1/4
1/4 1/8
32"
Almanac Weekly Size
Width
Height
Col
Col-inches
10"
15.5"
4
62"
1/2
10"
8"
4
32"
1/4
4.75"
8"
2
16"
1/8
4.75"
4"
2
8"
1/16
2.25"
4"
1
4"
full
Three-column papers
Almanac Weekly
Woodstock, New Paltz, Kingston and Saugerties Times, most Special Sections
Almanac is our only four-column paper.
Ulster Publishing | 845-334-8200 | info@ulsterpublishing.com
Web ad sizes
Hudson Valley One
Desktop
Mobile
Two sizes, four slots available. One Leaderboard 728x90 on desktop and tablet, 320x50 on mobile (two different versions needed). Three medium rectangles 300x250, same size on all devices. Appear in the sidebar on the desktop site and within the flow of content on mobile.
Almanac Weekend email newsletter
hv1
Leaderboard
Content
L
R1
Three spaces available. The layout is identical to “mobile view” on right, with three ad spaces interspersed with content. Two options: Display ads & Sponsored Post. Display ads are static image ads, 565px wide, no more than 400px tall. Sponsored posts look like the regular event posts. They’re composed of an image (same dimensions as above), a headline (13 words or fewer) and teaser text (50 words or less). Content should be arts, entertainment or event-based.
hv1
R1
Content
R2
R2
R3 R3 “Wow!” Ulster Publishing | 845-334-8200 | info@ulsterpublishing.com
Rates & Specs
Consecutive insertions
COLOR
Bulk space (yearly)
Newspaper
Circulation
Readership
Col. In./Page
Newspaper
Col. In. rate
Almanac Weekly
17000
42500
62
Almanac Weekly
$27/$24
#
Discount
Col. In.
Discount
Woodstock Times
4300
10750
46.5
One newspaper
$17/$15
4
5%
250
10%
8
8%
500
15%
13
10%
750
20%
plus some other misc. 4-color
$10 per inch per paper
Spotcolor
$75
New Paltz Times
4500
11250
46.5
Two papers
$27/$25
Saugerties Times
1550
3875
46.5
Three papers
$33/$30
26
15%
1000
25%
Prepaid inserts
$65 per 1000
Kingston Times
1750
4250
46.5
Four papers
$36/$33
52
20%
1500
30%
Format
2000
35%
.pdf, 300dpi
Special sections
1700
42500
HV1
WEB
DISCOUNTS
RATES
46.5
Special sections
SPECS
Ad size
CPM
Static: JPEG, PNG or GIF
Leaderboard 728x90
$10
Rich-media: HTML5
Medium rectangle 1 300x250
$10
Audio: click to initiate
Medium rectangle 2 300x250
$10
Newsletter display: 565 wide, no more than 400 tall.
Medium rectangle 3 300x250
$10
Animation time: 15 seconds
NEWSLETTER
Ad type
Cost
Display
$40
Sponsored post
$80
Newsletter sponsored post: Three parts: Image, headline, teaser text. Image: 565 wide, no more than 400 tall; Headline: 13 words or less; Teaser text: 50 words or less. CPM: Cost per 1000 impressions. Units: All dimensions above in pixels
MORE INFO
CIRCULATION
$36/$33
Placement for print display ads is not guaranteed, but we will try to accommodate requests. Mistakes must be reported within seven days. No refunds, only credit given in case of a mistake that affects the material value of the ad. Publisher is not responsible for return of artwork, photos, etc. Contract deals Bulk and consecutive insertion contract deals may not be used simultaneously. Payment is due upon billing. If payment is not received within 20 days after billing date, all discounts are rescinded. Terms: New display advertisers must pay in advance until credit is established. Commissionable and national rates are 15% above listed rates. For contract display advertisers with a zero balance only, a 5% additional prepayment discount is available. A finance change of 1.5% per month will be imposed on all accounts 30 days past due. Advertisers not fulfilling their contract commitments will be short-rated to the nearest earned rate. Contract and prepayment rates are not applicable to not-for-profit organizations. Classified ads Appear in Almanac Weekly. $20 for 30 words; 20 cents for each additional word. $72 for four weeks (30 words); $225 for 13 weeks; $425 for 26 weeks; $800 for a year; each additional word after 30 is 20 cents per word per week. Future credit given for cancellations, no refunds. Call 3348200 or go to ulsterpublishing.com. Deadline is 11 a.m. Tuesday.
845-334-8200
info@ulsterpublishing.com hudsonvalleyone.com/advertise
Reach your target audience
Special Sections
Ulster Publishing's special sections are distributed within Almanac Weekly and in numerous standalone locations across the region.
Section
Issue
Deadline Published
Explore Hudson Valley
A Wintry Mix
1/9
1/12
Explore Hudson Valley: Stuff to do. Geared toward tourists and locals who want to discover something new in their backyard.
Celebrations of Love
Weddings & Romance
1/30
2/2
Healthy Hudson Valley
Health, Sports & Fitness
2/20
2/23
Celebrations of Love: Love, marriage, rites of passage; all manner of celebratory traditions. (A less creative publisher might simply call it the “wedding section.”)
Home Hudson Valley
Spring Home Improvement
3/20
3/23
Explore Hudson Valley
Where to Guide
4/7
4/13
Healthy Hudson Valley
HV Health Magazine
4/28
5/4
Home Hudson Valley
Home, Lawn & Garden
5/15
5/18
Explore Hudson Valley
Summer in the Valley
6/9
6/15
Celebrations of Love II
Weddings & Romance
7/17
7/20
Healthy Hudson Valley
Healthy Communities
8/7
8/10
Event Guide
Taste of New Paltz
9/1
9/7
Home Hudson Valley
Fall Home Improvement
9/11
9/14
Explore Hudson Valley
Fall in the Valley
9/29
10/5
Healthy Hudson Valley
Healthy Body & Mind
10/23
10/26
Holiday Gift Guide
Shop Local
12/4
12/7
Home Hudson Valley: Home & garden, home improvement. Healthy Hudson Valley: All things health. Holiday Gift Guide: Shopping local. Event Guides: Programs for local events.
Our special sections come in two sizes, magazine (7¼" x 10") and tabloid (10" x 15.5"). Magazine sections include: Explore Hudson Valley Where to Guide, Summer in the Valley and Fall in the Valley; Healthy Hudson Valley HV Health Magazine; and the Taste of New Paltz event guide. All others are tabloid size.
Ulster Publishing Special Section
A wintry mix A climactic overview
Explore Hudson Valley: A Wintry Mix, like all our special sections, is full of interesting articles by local writers. It combines an overview of seasonal Hudson Valley activities with analysis of the business climate from a regional perspective. A little bit of fun, and a little bit of seriousness; not a bad way to start off the year.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
New York City
1/9
845-334-8200
Deadline. Published 1/12.
info@ulsterpublishing.com | explorehudsonvalley.com/advertise
Ulster Publishing Special Section
Celebrations of Love Weddings & more
Celebrations of Love, like all our special sections, is full of interesting articles by local writers. Topics include how to plan a wedding, honeymoons, proposals, anniversaries and planning a family. Readers don't just skim these sections - they read them closely, and that means more engagement with ads.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
Catskill Tannersville
Hudson
Saugerties Woodstock Kingston
Ellenville
Rhinebeck
New Paltz
1/30
845-334-8200
Deadline. Published 2/2.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Poughkeepsie
Beacon
New York City
Ulster Publishing Special Section
Health, Sports & Fitness Game on!
Ulster Publishing's Healthy Hudson Valley: Health, Sports and Fitness localizes important issues in health today for Hudson Valley readers. In addition to our 100-percent original, local content, advertisements in Healthy Hudson Valley help inform readers of local health professionals who can help them live healthier lives and find peace of mind. This includes Western medicine, alternative medicine, sports facilities, gyms, healthy food providers and restaurants, bookstores, fitness centers, yoga practitioners, massage therapists and much more.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
Catskill Tannersville
Hudson
Saugerties Woodstock Kingston
Ellenville
Rhinebeck
New Paltz Poughkeepsie
Beacon
New York City
2/20
845-334-8200
Deadline. Published 2/23.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Ulster Publishing Special Section
Spring Home Improvement A local perspective
As winter turns to spring, the Hudson Valley homeowner's mind turns to thoughts of home improvement. Home Hudson Valley: Spring Home Improvement issue is packed with 100-percent local articles and photos on a huge variety of topics. Every page of Home Hudson Valley features the kind of local home inspirations your customers are interested in. If you can only advertise in one home-related publication this spring, make it this one.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
Catskill Tannersville
Hudson
Saugerties Woodstock Kingston
Ellenville
Rhinebeck
New Paltz
3/20
845-334-8200
Deadline. Published 3/23.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Poughkeepsie
Beacon
New York City
Ulster Publishing Special Section
Where To Guide A local perspective
The Hudson Valley is a beautiful place, never more so than in a spring. Each year, residents spend their weekends enjoying the natural beauty that surrounds us, and tens of thousands of weekenders and tourists begin to converge on the region. Explore Hudson Valley: Where to Guide is the region’s definitive guide to Mid-Hudson Valley spring activities. Where to is one of our most popular sections because it’s so useful for both residents and tourists of all kinds. Everyone reads Where to: it really has everything.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
Catskill Tannersville
Hudson
Saugerties Woodstock Kingston
Ellenville
Rhinebeck
New Paltz
4/7
845-334-8200
Deadline. Published 4/13.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Poughkeepsie
Beacon
New York City
Ulster Publishing Special Section
HV Health Magazine A local perspective
Ulster Publishing's Healthy Hudson Valley: HV Health Magazine localizes important issues in health today for Hudson Valley readers. In addition to our 100-percent original, local content, advertisements in Healthy Hudson Valley help inform readers of local health professionals who can help them live healthier lives and find peace of mind. This includes Western medicine, alternative medicine, sports facilities, gyms, healthy food providers and restaurants, bookstores, fitness centers, yoga practitioners, massage therapists and much more.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
Catskill Tannersville
Hudson
Saugerties Woodstock Kingston
Ellenville
Rhinebeck
New Paltz
4/28
845-334-8200
Deadline. Published 5/4.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Poughkeepsie
Beacon
New York City
Ulster Publishing Special Section
Home, Lawn & Garden A local perspective
As spring comes into bloom, the Hudson Valley homeowner's mind turns to thoughts of green and growing things. Home Hudson Valley: Home, Lawn & Garden is packed with 100-percent local articles and photos. Every page of Home Hudson Valley features the kind of local home inspirations your customers are interested in.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
New York City
4/28
845-334-8200
Deadline. Published 5/4.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Ulster Publishing Special Section
Summer in the Valley A local perspective
The secret is out: the Hudson Valley is a beautiful place. Each year, residents spend their weekends enjoying the natural beauty that surrounds us, and tens of thousands of weekenders and tourists converge on the region. Both look to Ulster Publishing's community newspapers for their authentic and in-depth coverage of news, art and entertainment. By advertising in Explore Hudson Valley: Summer in the Valley, which is distributed in all five newspapers, you'll reach the most people for the least amount of investment.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
New York City
6/9
845-334-8200
Deadline. Published 6/15.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Ulster Publishing Special Section
Celebrations of Love Weddings & more
Celebrations of Love, like all our special sections, is full of interesting articles by local writers. Topics include how to plan a wedding, honeymoons, proposals, anniversaries and planning a family. Readers don't just skim these sections - they read them closely, and that means more engagement with ads.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
New York City
7/17
845-334-8200
Deadline. Published 7/20.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Ulster Publishing Special Section
Healthy Communities A local perspective
All health is local, that's why where you live can have a big impact. In this spirit, Ulster Publishing's Healthy Hudson Valley: Healthy Communities takes on health from a community perspective. What unique options do we have in the Mid-Hudson Valley? What's being done in the public health sector? Healthy Communities localizes important issues in health today for Hudson Valley readers. In addition to our 100-percent original, local content, advertisements in Healthy Hudson Valley help inform readers of local health professionals who can help them live healthier lives and find peace of mind. This includes Western medicine, alternative medicine, sports facilities, gyms, healthy food providers and restaurants, bookstores, fitness centers, yoga practitioners, massage therapists and much more.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
8/7
845-334-8200
Deadline. Published 8/10.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
New York City
Ulster Publishing Special Section
Taste of New Paltz Good eats
The Taste of New Paltz festival includes all of the great food the Hudson Valley has to offer, plus a business expo, children’s events, country stores, arts & crafts, farm market, a beer & wine tasting site, wellness demonstrations and more. Each year, we publish the official program. Let us carry your message to all of our weekly readers plus all of the attendees of the festival.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
9/1
845-334-8200
Deadline. Published 9/7
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
New York City
Ulster Publishing Special Section
Fall Home Improvement A local perspective
As summer turns to fall, the Hudson Valley homeowner's mind turns to thoughts of home improvement. Our Fall Home Improvement issue is packed with 100-percent local articles and photos on a huge variety of topics. Every page of Home Hudson Valley features the kind of local home inspirations your customers are interested in. If you can only advertise in one home-related publication this fall, make it this one.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
New York City
9/11
845-334-8200
Deadline. Published 9/14
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Ulster Publishing Special Section
Fall in the Valley A local perspective
The Hudson Valley is a beautiful place, never more so than in autumn. Each year, tens of thousands of residents spend their weekends enjoying the natural beauty that surrounds us, and tens of thousands more "leaf-peepers" plan their vacations around it. Explore Hudson Valley: Fall in the Valley is the region's definitive guide to Mid-Hudson Valley autumnal activities. It's a guided tour of all the big community events and annual activities in the area. Fall in the Valley is one of our most popular sections because it's so useful for both residents and tourists of all kinds. Everyone reads Fall in the Valley: it really has everything.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
9/29
845-334-8200
Deadline. Published 10/5.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
New York City
Ulster Publishing Special Section
Healthy Body & Mind A local perspective
The more we learn about the body and mind, the more we understand the connection between mental and physical health. Ulster Publishing's Healthy Hudson Valley: Healthy Body & Mind looks at this aspect of health from a local perspective. In addition to our 100-percent original, local content, advertisements in Healthy Hudson Valley help inform readers of local health professionals who can help them live healthier lives and find peace of mind. This includes Western medicine, alternative medicine, sports facilities, gyms, healthy food providers and restaurants, bookstores, fitness centers, yoga practitioners, massage therapists and much more.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
Catskill Tannersville
Hudson
Saugerties Woodstock Kingston
Ellenville
Rhinebeck
New Paltz Poughkeepsie
Beacon
New York City
10/23
845-334-8200
Deadline. Published 10/26.
info@ulsterpublishing.com | hudsonvalleyone.com/advertise
Ulster Publishing Special Section
Holiday Gift Guide Shop local
The weeks between Thanksgiving and the New Year are a crucial time for local businesses. During these weeks, we set aside space in our newspapers to allow local businesses to promote their holiday offerings, and we also publish a full-size pullout special section. Advertise in either or both and reach readers who value shopping local.
Reach your target customers
Reach over 60,000 print readers in four counties within trusted community weekly newspapers, including thousands of subscribers. A digital version of the section will also appear on hudsonvalleyone.com, which receives over 75,000 monthly visitors, many from New York City. All sorts of people read Ulster Publishing papers, but we're especially popular among upper-income readers who value community and buying locally. As the largest independent local media company dedicated to local news, we attract just the type of reader most likely to make a special point of patronizing local businesses.
Be included
Pullout section Deadline: 12/4 Published: 12/7 Internal sections Published: 11/30, 12/14, 12/21 and 12/28. Deadlines generally three days prior, but vary with holidays.
Catskill
Hudson
Tannersville
Saugerties Woodstock Kingston
Ellenville
Rhinebeck
New Paltz Poughkeepsie
Beacon
New York City
845-334-8200 info@ulsterpublishing.com | explorehudsonvalley.com/advertise
A content-rich email newsletter of local events and culture
Almanac Weekend
Promote your event alongside hand-picked content from Almanac Weekly and reach local readers eager to try something new.
1100
Audience
Engaged readers
Options
With an open rate of 40%, it’s 2.5 times the newsletter average*
5x
The number of readers who click on at least one item exceeds the average* by five times
Sponsored post
Display ad
Placement
Resembles the event postings created by our editorial team, with an image, headline & blurb.
A JPEG ad that combines text and images, similar to a display ad on the web.
Ads appear within the flow of newsletter content. There are three spots available, first-come, first served.
Specs Image: 565px wide, less than 400px tall. Headline: 13 words or less. Description: 50 words or less Please include a URL destination users will reach when they click the ad. Price: $80
Info
2.5x
Specs 565px wide, less than 400px tall. (Tip: Use larger type size than usual so the ad will read well on mobile, where ad will appear 1/2-width due to smaller screen size.)
Examples Sponsored post
Display
Price: $40
Call 845-334-8200 or go hudsonvalleyone.com/advertise
*Source: Mailchimp stats for Media & Publishing newsletters
hv1
Everything Ulster Publishing has to offer under one roof. Advertise now to take advantage of special introductory rates.
New look. Same mission. Hudson Valley One includes content from our four weekly newspapers, Almanac Weekly and special sections, as well as digital content from across our coverage area. As with our newspapers, Hudson Valley One is dedicated to local, independent and substantive journalism.
Our main news coverage area includes Ulster, Dutchess, Columbia and Greene Counties
Sizes and pricing
Desktop
Mobile Four ad sizes available:
hv1
Leaderboard
Content
hv1 L
R1
Leaderboard 728x90* on desktop and tablet, 320x50 on mobile (two different versions needed). Three medium rectangles 300x250, same size on all devices. Appear in the sidebar on the desktop site and within the flow of content on mobile. Rates(Through 12/31/16) $10 CPM for all spots. CPM = cost per 1000 impressions. $25 minimum.
R1
Content
*All dimensions in pixels.
R2
R2
R3 R3 hudsonvalleyone.com
10"
Ad sizes
2x10
Three-column papers 9"
8" 2x8
7"
6" 1x6
5" 1x5
2x5
4" 1x4
3" 1x3
2x3
#
2"
ad
si ze s
1x2
1"
1"
2"
3"
papers
/
co st
($)
1
2
3
4
2x10
340
540
660
720
2x8
272
432
528
576
2x5
170
270
330
360
2x3
102
162
198
216
1x6
102
162
198
216
1x5
85
135
165
180
1x4
68
108
132
144
1x3
51
81
99
108
1x2
34
54
66
72
4"
5"
6"