Ambition March/April 2021

Page 62

Columnist Kate Marshall, Speaker, Coach, Author

Facing the Brutal Facts Kate Marshall, speaker, coach and author discusses leadership as we make our way out of lockdown and being resilient to the punches that have been thrown our way.

get an understanding of the facts. They use questions to gain information, to get below the surface, to ask more. My three go to questions are: “Say more about…” “What’s most important to you about…?” “How are you feeling about…?”

G

eneral Eisenhower once remarked that “In preparing for battle, I have always found that plans are useless, but planning is indispensable.” Heavyweight boxer Mike Tyson offered the sports version of this quote when he observed: “Everybody has a plan until they get punched in the mouth.” Many CEOs had to readdress their plans as one could say they got “punched in the mouth” last year by a worldwide pandemic. And there are still punches being thrown! I’ve been rereading Jim Collins Great by Choice. I was fortunate enough to be part of an intimate audience with him in January 2019 and having recently heard him again on the Brené Brown podcast, https://brenebrown.com/podcast/introducing-unlocking-us/ (really worth a listen) I was prompted to look back again at his writing on what makes an organisation move from good to great. Collins has 12 questions that organisations should answer or at least explore. I want to focus on his third question. What are the brutal facts? Not opinions, not hearsay but the truth backed by facts. The craziness of the past year made that question hard to answer. Certainly, we are given lots of information (and misinformation) about when we may restart our economic engine and resume some sort of social interaction. However, the only thing we can be certain of is the continued uncertainty as we navigate our way through this stage of the pandemic and the challenges we see here with Brexit. For individuals, there is uncertainty about their future work prospects, their incomes, the value of their savings and what they will be able to spend their money on, how and where they will work. For organisations, there is uncertainty about buying trends, sustainability of online, can they source materials or product, liquidity, interest rates, and what changes they will have to make to their workplaces to accommodate social distancing requirements. All this requires clear and disciplined thought. In his book Collins stated that good-to-great companies displayed two distinctive forms of disciplined thought. First, they confronted the facts. They developed a simple, yet insightful frame of reference for all decisions. We can only work with the things we can control, so what are the facts? What can we influence? And what must we not get distracted by which is totally out of our control. The second step is to create a climate where the truth is heard. Great leaders lead with questions, not answers, which helps them

One of the brutal facts right now is that people are weary of lockdown: they are tired and they need hope and a plan of some sort to lift them from this grey cloud. People fall into 3 categories when adversity occurs: 1. Those who are permanently dispirited by the event 2. Those who get their life back to normal 3. Those who use the experience as a defining event that made them stronger. Good-to-great companies fall into this third category, those with the “hardiness factor”. In order to build trust and get to the truth and uncover the facts, people need to know that you care not just about the work but about them. Non-agenda meetings are a good way to understand the current reality. Asking simply “How are you?’” or “What’s going on in your world?” Leading does not mean coming up with answers and motivating people to follow your vision. Rather showing humility and perhaps even vulnerability with the aim of understanding more of their world and how they see it. Seek their perspective, listen to their answers to establish the facts (and some may be brutal) and then ask questions that will lead to the best possible results. Collins states that there is no evidence that the good-to-great companies had more or better information than the comparison companies. The key lies not in better information, but in turning information into information that simply cannot be ignored. The Stockdale Paradox “Face the harshness of your current reality, but never lose faith you will prevail in the end. What separates great people or companies from the mediocre is not the absence of difficulties, but how they deal with the inevitable difficulties of life,” said Admiral Jim Stockdale, the highest-ranking US officer to be taken prisoner in Vietnam. If you have the right people, they will be self-motivated. The key is not to de-motivate them by ignoring the brutal facts of reality. Invest now in creating a plan – a plan to give them hope, based on facts – and keep planning as we navigate these stillturbulent times.

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Articles inside

Jim Fitzpatrick

8min
pages 98-100

Fashion - Joanne Harkness

5min
pages 95-97

Dine & Wine - Chris Rees

2min
page 94

Gerry Rourke

7min
pages 92-93

Fastest Growing Companies Forestside Announced as New Sponsor of Arts & Business NI Awards

3min
page 91

Business Class Motoring

7min
pages 88-90

Gabi Burnside

4min
pages 86-87

Charles Hurst Announces New Chief

1min
pages 84-85

Brendan Drain

4min
pages 82-83

Maybeth Shaw

3min
page 78

Helen Hardy

3min
page 76

Breath of Fresh Air

5min
pages 74-75

Unprecedented Change by

8min
pages 70-73

Danielle McWall

4min
pages 68-69

Stairway to Seven

2min
page 67

Why is COP26 Relevant to You?

6min
pages 64-66

Openreach NI Receives its First

2min
page 63

Kate Marshall

4min
page 62

Sustainable Solutions

5min
pages 58-61

My Ambition is to

2min
pages 56-57

Righting the Way Forward

5min
pages 50-52

The Drive for Equality

7min
pages 46-49

Martin Breheney

2min
page 53

Swift Response

5min
pages 54-55

John Campbell

4min
pages 44-45

Awards Launched Export Growth for Bloc Blinds

2min
page 43

Harnessing Nature’s Energy

6min
pages 40-42

The Work-From-Home Pioneers

4min
pages 36-39

Membership NI Chamber in Conversation With

11min
pages 32-35

NI Chamber Welcomes New

3min
pages 28-29

Patrons Make the Most of Your

6min
pages 30-31

CEO Update

5min
pages 26-27

Announces Expansion Belfast Telegraph Business

3min
pages 24-25

Dale Farm Unveils Rebrand

4min
pages 8-9

A Healthy Response

6min
pages 18-21

Robert McCullough

3min
page 22

BT’s 655m Contribution

3min
pages 10-11

Jane Shaw

5min
pages 16-17

Artemis Technologies Unveils

2min
pages 12-13

Jonie Graham

4min
pages 14-15
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