FEATURE
A Glass Act It’s been a busy year for Encirc. With ambitious plans to lead the decarbonisation of container glass, Encirc’s plant in County Fermanagh is playing a global role in shaping the future of sustainable packaging. Ambition caught up with Managing Director Adrian Curry to learn more.
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ne thing we have always excelled at here at Encirc is being a disrupter. From our entry into the container glass industry in 1998 to the innovations we have since led, we are very much known as game-changers in our sector. That ethos is now being applied to sustainability. Like all packaging materials, glass is very much at a crossroads. It is a fantastic, infinitely recyclable and natural material. But we know the industry needs to decarbonise to secure its future. At Encirc, we firmly believe in leading that change. Sustainability is not as simple as just focusing on reducing our carbon footprint. We need to look at the bigger picture. We also want to create the world’s most ethically responsible containers, which means working within our four core pillars: people, place, planet and prosperity. Sustainability is the connection of the four pillars, which together form our Glass Made Good strategy. For the past twenty years, our business has focused on both economic and environmental sustainability and our planet-first operations have been key to our growth. In order to be truly successful as a business and to create a great future for our people, our customers, stakeholders and the communities we call home must all benefit from our prosperity. Our success as a business can only truly be measured by our impact on those around us. Looking at how we can decarbonise the way that glass is melted is at the very core of our plans, as that is the most carbon-intensive element of what we do.
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