REGENT’S FASHION AND DESIGN DEGREE SHOWS 2014 Fashion Marketing Fashion Marketing and Design Interior Design Visual Communication
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WELCOME TO THE REGENT’S SCHOOL OF FASHION & DESIGN DEGREE SHOWS 2014
The images in this catalogue feature the work of graduating students from our Fashion Design, Fashion Marketing, Interior Design and Visual Communication degree programmes. Their degree shows, together with this catalogue, mark the culmination of four years’ study. Each project and collection is original and individual, representing the student’s personal philosophy and creative and commercial ideas within their chosen area. Our students come to study with us in central London from all over the world, and our alumni go on to varied careers in industry internationally. The students’ creative, contemporary work shows the strong awareness of modern fashion and design that they have worked hard to develop and which will make them the fashion and design professionals of the future. We are lucky to work and study in the highly stimulating environment of central London, where we have easy access to fabulous resources and enjoy close links with industry. The lecturers who teach and, most importantly, inspire our graduates bring a wealth of both industry and academic expertise to the experience. The students’ work, while varied, is in one sense consistent, and that is in the amount of pure hard work, motivation and discipline it has taken to achieve their final projects. Our warmest congratulations to all of our graduating students, and we hope that you will enjoy their work. Gill Stark Head of School Regent’s School of Fashion & Design
FASHION MARKETING The BA (Hons) Fashion Marketing is an innovative, visionary programme that covers a wide variety of modules related to the fashion business, preparing students for a diverse range of opportunities following graduation. The programme’s philosophy is enriched by offering shared modules with fashion design students. This delivers an enhanced creative context to the learning environment, combined with a high level of visual literacy and practical fashion knowledge. Concentrating on building core skills in strategic marketing, consumer profiling and behaviour, ethics, branding, communication and fashion PR, students complete a wide variety of practical and academic projects. Our graduates are media-savvy, with a strong sense of ethical and social values and the ability to work autonomously on a wide range of fashion marketing promotions. The final-year project gives students the opportunity to be inventive, original and pioneering by delivering a conceptual campaign for an original idea. Using marketing theories and strategic analysis the project showcases their fashion range or brand and how this will be promoted in todays’ fashion marketplace.
What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language. Miuccia Prada
Alice Borghesi Ghidella Tru Blu Contemporary fashion jeans made from recycled bottles www.aliceborghesighidella.wordpress.com aliceborghesi@hotmail.com
Mimi Farmiloe Mimi Accessible, durable quality basic clothing line allabout-mimi.tumblr.com mimifarmiloe@outlook.com
Rayane Farran Haki Middle Eastern-inspired, ethically mined jewellery www.hakijewel.blogspot.com hakijewel.wordpress.com rayanefarran@gmail.com
Paulina Petkova Style City Online virtual personal shopping site www.stylecityshop.wordpress.com paulina.petkova@outlook.com
Christiana Psarros Siga Lifestyle slow fashion store www.lifeofsiga.com christiannapsarros@gmail.com
Dwiswarani Sryantoro Kayon Indonesian contemporary fashion site www.storiesofkayon.tumblr.com rani.sryantoro@gmail.com
Altynay Sultanbekova Altynai Luxury travel accessories with ethnic-print interiors and GPS tracking altynai-accessories.blogspot.com altynay.sultanbekova@gmail.com
Ashmali Thakkar Skye www.queenofpetites.tumblr.com ashmali10@hotmail.com
FASHION MARKETING & DESIGN The BA (Hons) Fashion Marketing and Design programme is creative and market-aware. Students learn how to generate innovative designs, based on original research, consumer needs and professional environments. They learn to rapidly respond to emerging markets and market trends. Our graduates develop the skills needed to become trend interpreters who are customer-focused with a strong appreciation of marketing issues. They learn to design, prototype and produce clothing ranges that combine both their personal design approach and commercial awareness. The degree culminates in the creation of a collection based on the student’s own philosophy of fashion. Students also graduate with a physical and an online portfolio and an active fashion blog.
Henna Abdulkarim Rock, Paper, Scissors www.hennaabdulkarim.com
Beverly Animadu Reverberation www.beverlykovie.wordpress.com
Jennifer Beckstrom Hairy Hut www.jenniferbeckstrom.com
Farid K Bin Karim Luluhawa www.faridakmal.com
Reena Choudhury www.reenachoudhury.com
Kyle Cooley Barren Drift www.kyleccreatives.weebly.com
Ana Carolina Russo Duarte Metamorphosis www.carolinaduarte.com
Carole Fosse Japonism www.creationslaparisienne.wordpress.com
Melba Lugo Robles La Chamana www.melbalr.blogspot.co.uk
Emma Louise Murray Composed Continuity www.elmurray.co.uk
Isiaias Ponce Mechaphilia www.isaiasponce.com
Rakayla Robertson Darkness Blooms www.aaron-robertson.weebly.com
Amelie Scharffetter Still www.ameliescharffetter.com
INTERIOR DESIGN Our programme’s philosophy is centred on the premise that true creative spirit is produced from a radicalisation of the design process. It encourages students to break away from the constraints of preconceptions and prior experiences. We offer a holistic educational experience, giving students the opportunity to mature into successful, independently minded interior design practitioners, who have a desire for change and the determination to make a difference. By placing an emphasis on process, students are challenged to leave behind preconceived ideas about material outcomes and learn to explore new projects in multiple ways. Through a combination of words, images, drawings and objects, students are encouraged to develop their own approach to the discipline and to craft their ideas by hand, as well as digitally and mechanically. The Interior Design programme offers a dynamic, cross-cultural learning environment that enables each student to fulfil their creative and intellectual potential as interior design practitioners. By studying a range of themes relating to design, they are able to become socially, ethically and environmentally responsible designers.
Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives the outcome we may not know where we are going, but we will know we want to be there. Bruce Mau, Incomplete Manifesto for Growth (1998)
Ofra Anam How do you allow boys and girls to interact when it’s traditionally forbidden? ofra.saeed@yahoo.co.uk
Anxhela Barhi How do you mobilise students from all over the country to work together? bardhiangela@gmail.com
Nouf Bishtawi How do you give a brand steeped in history a contemporary high street presence? noufbishtawi@hotmail.com
Deborah Josepovici How can spaces where teenagers hang out influence the design of a gallery? deborah_josepovici@hotmail.com
Angie Le How can a wall create happiness and well-being? angie76le@gmail.com
Suzana Marjanovic How do you create a home for the homeless? suzana_marjanovic@yahoo.co.uk
Ahmed Najibi How does a hidden pavilion reveal the traditional delights of a nation? aynajibi@gmail.com
Sveinbjorg Olafsdottir How can framing moments help rehabilitate stroke victims? sveina88@gmail.com
Aisha Shah How do you integrate a tattoo parlour with a burlesque club? aisha.shah09@gmail.com
Alia Shalaby How can you educate city children that fruit isn’t produced in a supermarket? alia_125@hotmail.com
Negin Taghavi How can experiments with oil and water create spaces for a hydrotherapy centre? ngn_603022@yahoo.com
Tahir Yilmaz How do you design an interior that will only ever be touched but never seen? tbeyk26@hotmail.com
Melis Yurtbay How do you create an environment where age doesn’t matter? melisyurtbay@hotmail.com
VISUAL COMMUNICATION The degree offers an industry-linked, intensive study of the influences and characteristics which make up the world of visual communication and prepares graduates for contemporary professional practice. Students are encouraged to determine their own unique creative and vocational direction. They develop adaptability, flexibility and awareness, as well as deep understanding of the context of contemporary visual design concerns, traditions, principles and practices. At the heart of what they study is the practical investigation of ideas and concepts, their interaction with visual thinking and the generation of innovative creative interpretations of briefs. The aim, whether the work is self-initiated or client-driven, is to discover ways to reach and to influence diverse audiences and consumers. Students are able to explore specialisms such as graphic design, photography, illustration and digital imaging. They also learn to understand the importance of contemporary communication as constantly evolving, multi-layered, hybrid and adaptable for different platforms and for diverse cultural spaces and audiences. Our ambition is to equip all our students with the strategic thinking and creative skills they need to be successful in a rapidly evolving visual communication landscape.
Design - in terms of thinking and process is the champion of the future, envisaging and interpreting insights and ideas through strategy, ideas, products, spaces and communications. Peter Haythornthwaite Principal, Creative Labs
Sara Alsoudairi alsu3581@aiulondon.net Stills from a video project exploring a sense of isolation in life, using the motif of a single still figure in a moving crowd
Maitha Beljafla maitha.bj@icloud.com belj5956@aiulondon.net An exploration of dreams and Freud’s theories of the unconscious mind
Yasmina Diallo yasminadiallo.tumblr.com ysdiallo@hotmail.com A contemporary poster that responds to Max Marshall’s ‘Don’t Trip’ mixtape
Carla-Faye D Hardtman carlafaye_hardtman@hotmail.com Bold, colourful and fun, male and female T-shirt designs within a Toystore branding project
Pooneh Heydarian heyd4182@aiulondon.net
Yasmeen Islam ysiislam@hotmail.com An exploration of my fascination with tarot cards and my own personality and tattoos which can hold strong sentimental value
Abdulrahman A Kaki kaki.abdulrahman2@googlemail.com
Nouf Kayal kaya5974@aiulondon.net
Harold I Koko www.haroldkoko.deviantart.com www.facebook.com/HaroldKokoArt basketcriuser_44j@hotmail.com A cover image for a new fantasy narrative comic book
Woon Lee Yee www.yeewoonlee.com leeo5763@aiulondon.net Love is caring and influencing others from our heart
Isabella Librando ilibrando88@googlemail.com A fun and graphically strong self-representational image that could be applied across a range of products, using my silhouette as my own brand logo
Sheneka Moore mooresheneka_24@hotmail.com ‘When leaves lie still, death is close’ A memorial to a young life cut short
Bowen Sun www.roseandsun.com rosieandsun@gmail.com ‘Self’ An intimate contemplation on the idea of personal separation and growing inner maturity and sense of self
Cole Waidley cwaidley@gmail.com A conceptual presentation of individuality and change Text, form, light, shadow and depth
THANKS TO ALL THE STAFF WHO HAVE CONTRIBUTED TO OUR PROGRAMMES THIS YEAR Michael Azu Wanda Bernardino Leora Brook Theresa Clark Karen Colley Dahren Davey Lesley Davis Yvonne Deacon Stephen Edge Laoura Englezou Robert Fawcett Francesca Gernone James Gosling Mark Gower Jon Gray Virginia Grose Sarah Harkins Joanne Harris Vicky Hatia Tim Jackson Steve Jeppesen Greg Jones Keiko Kanda Anton Kardasis Iris Lamprecht Andrew Langford Stephanie Liberman
Caroline Lloyd Mark Lonsdale Kieran Mahon Miguel Martins Stuart McKenzie Dervla McManus Georg Meyer-Wiel Peter Morris Stephen Myers Rentaro Nishimura Tracey O’Dea Bryan Oknyansky Onur Ozkaya Monika Piatkowski Angela Purnell Nick Rawcliffe Marie Rossetti Johann Schnaus David Shaw Tracy Spiegel Gill Stark Vera Urban Stefan Vidler John Walford Danielle Willkens Verdi Yahooda Craig Yamey
And many thanks to all the companies that have contributed to the work of our students.
Regent’s School of Fashion & Design 110 Marylebone High Street London, W1U 4RY T +44 (0)20 7467 5600 F +44 (0)20 7467 5601 E exrel@regents.ac.uk www.regents.ac.uk/rsfd
Printed on Revive 100 Silk, an FSCÂŽ-certified paper made from 100% post-consumer waste at an ISO14001 accredited mill, where the pulp is bleached using a chlorine-free process