RECREATION SERVICES
ANNUAL REPORT | 2016/2017
INTRODUCTION About
Table of Contents
Recreation Services is a service unit within the Faculty of Kinesiology and Recreation Management at the University of Manitoba. We provide active living opportunities for 29,000 U of M Students, Faculty & Staff, Alumni and the general public at two campus locations.
Participation & Engagement
This report serves as an opportunity to summarize the past year, to celebrate our successes and accomplishments and to share the narrative of how campus recreation impacted the University of Manitoba community and its stakeholders.
Mission
Membership & Facilities..................................................................................3 Programs & Services..........................................................................................4 Intramural Sports & Clubs..............................................................................5 Campus Impact..................................................................................................6 Staff Biography - Kori Cuthbert...............................................................8 Facility Profile - Joe Doupe Recreation Centre..............................9 Administration................................................................................................ 10
To provide accessible, educational and enjoyable recreational experiences that benefit the campus and surrounding communities.
Vision We will be recognized as innovators in leisure and recreation and through our programming and facilities we will develop communities that live actively so that they may live better.
2016/17 Recreation Services Team
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uofmactiveliving.ca
PARTICIPATION & ENGAGEMENT
MEMBERSHIP & FACILITIES
MEMBERSHIP & FACILITIES Highlights •• 39,848 memberships sold and/or activated •• 23,761 UM students activated a membership or 79.2% of the student body
877,534 TOTAL MEMBER VISITS
391,547
•• 804,712 member visits to the Active Living Centre or 2,286 average visits per day
TOTAL WORKOUTS ON THE PRECOR CARDIO EQUIPMENT
•• 72,822 member visits to the Joe Doupe Centre or 205 average visits per day
122,974
•• 355,448 cardio workouts for 111,828 hours on the ALC cardio equipment •• 36,099 cardio workouts for 11,146 hours on the Joe Doupe Centre cardio equipment •• The average cardio equipment workout was 31.4 minutes long
TOTAL HOURS LOGGED ON PRECOR CARDIO EQUIPMENT
15.8%
INCREASE IN MEMBER VISITS FROM 2015/16
NON-STUDENT MEMBERSHIPS SOLD UM Faculty & Staff
1,007
UM Alumni
739
Community
2,439
Total
4,185
1,112
CARDIO EQUIPMENT WORKOUTS/DAY
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PARTICIPATION & ENGAGEMENT
PROGRAMS & SERVICES
PROGRAMS & SERVICES Highlights •• 1,912 instructional/group fitness plus participants at both campus locations •• 1,780 group fitness classes were offered resulting in approximately 93.2 participations per day •• There were 23,985 total group fitness participations at the Fort Garry campus and 8,191 at the Bannatyne campus •• Group fitness participations increased by 13% from 2015/16. •• 699 personal training/fitness assessments were conducted
42,364
TOTAL PROGRAM PARTICIPANTS
31,862
GROUP FITNESS PROGRAM PARTICIPATIONS
3,367
PARTICIPATIONS ON THE ALC CLIMBING WALL
•• 1,561 UM Leagues participants competed in both our hockey and soccer leagues in a total of 562 games •• 670 First Aid and CPR clients were trained at the Bannatyne campus •• 847 occupational testing participants were evaluated for fire, paramedic and law enforcement employment standards
299%
INCREASE IN ALC CLIMBING WALL PARTICIPATIONS FROM 2015/16
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PARTICIPATION & ENGAGEMENT
INTRAMURALS & CLUBS
INTRAMURALS & CLUBS Highlights • 2,842 total participants in our Fort Garry campus program • 477 total participants in our Bannatyne campus program • The 2017 winter term season on the Fort Garry campus had the second highest participation rate in intramural history with 1,475 students playing • Total intramural participation was up 9.5% from 2015/16 • There were approximately 53 intramural games played each week during the season
3,320
TOTAL INTRAMURAL PARTICIPANTS
1,283
INTRAMURAL GAMES WERE PLAYED
797
TOTAL REC CLUB PARTICIPANTS
• There were over 17,821 moments of student engagement during the season i.e. every time a student participated in an intramural game = 1 incident of engagement • Intramural sports demographic: 2,291 males (69%) and 1,019 females (31%) • 10 REC Clubs were available operating 12 months of the year • The Synchronized Skate club, traveled to four outof-town competitions including earning a spot in the 2017 Skate Canada Synchronized Skating Championships UOFMACTIVELIVING.CA | 5
CAMPUS IMPACT
CAMPUS IMPACT
CAMPUS IMPACT Highlights • 2016/17 campus recreation and intramural survey key findings:
98%
OF INTRAMURAL PARTICIPANTS AGREE THAT THE PROGRAM PROVIDED AN OPPORTUNITY FOR STRESS RELIEF
89%
OF USERS AGREE THAT PARTICIPATING IN RECREATION SERVICES’ PROGRAMS HAS CONTRIBUTED TO THEIR QUALITY OF LIFE
86%
OF UM STUDENTS WHO PARTICIPATED IN INTRAMURALS REPORTED THAT IT HELPED TO CONTRIBUTE TO THEIR ACADEMIC SUCCESS
75%
OF USERS AGREE ON AN IMPROVED FEELING OF ‘WELLBEING’ AS A RESULT OF TAKING AN ADULT INSTRUCTIONAL/FITNESS PROGRAM
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CAMPUS IMPACT Intramural Benchmark Survey
Community Outreach
The intramural benchmark survey is administered to all UM students who participate in the intramural sports program.
Our facilities and programs are also available to the general campus and surrounding communities. We have an opportunity to impact these communities by creating and providing opportunities for them to be active so that they may live better.
HIGHLIGHTS Did the program increase academic skills in the following areas: • Teamwork skills (89% agree)
• Communication skills (83% agree) • Leadership skills (77% agree)
As part of our community outreach strategy, we offered a number of events that provided complimentary access to our facilities and programs and included our Mother’s and Father’s Day open house, UM Staff Appreciation Week and our bi-annual Free Week open house. Of the 1,774 people that registered for Free Week, 715 visited Recreation Services for the very first time.
Did the program provide the following opportunities: FREE WEEK REGISTERED ATTENDANCE
• Staying healthy and active (98% agree) • Stress relief (98% agree) • Networking with other students (91% agree)
UM Students
601
UM Faculty & Staff
112
UM Alumni
294
•• 99% of students report having fun was an important part of
General Public
680
•• 97% of students would play intramural sports again •• 86% of students said that participation in the program
Total
1,774
ADDITIONAL FINDINGS
their participating in the program
contributed to their academic success in university
Student Employment
The data we collect helps us determine if we are meeting our programming objectives in a variety of areas. For our 2016/17 survey we had 1,881 respondents.
Students employed by Recreation Services develop leadership skills, build a sense of community, and enhance their professional development through practical and relevant applications that prepare them for the future. Recreation Services continues to be one of the largest student employers on campus.
HIGHLIGHTS
HIGHLIGHTS
Adult Programs Participant Survey
•• 89% of program participants agree that our programs has •• •• •• •• ••
contributed to qualify of life 86% agreed that our programs met the physical activity needs of participants 80% of program participants agree that our programs expanded their interests in being physically fit and active 75% agree on an improved feeling of well-being 70% experience improved fitness level 63% of participants believe that a benefit to taking our programs is better overall health
• 50+ students were employed as supervisors, officials and • •
scorekeepers with the Intramural Sports program working a combined total of approximately 2,300 hours Over 45 U of M students were employed as Customer Service Representatives working approximately 16,750 hours 15+ students were employed as Fitness Attendants in the Active Living Centre working over 12,900 hours
98%
OF UM STUDENTS SURVEYED AND WHO PARTICIPATED IN INTRAMURALS REPORTED THAT THE PROGRAM PROVIDED THE OPPORTUNITY FOR STAYING HEALTHY AND BEING ACTIVE
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STAFF BIO
Staff Bio: Kori Cuthbert Kori is the climbing coordinator for Recreation Services joining the team in 2015. Kori is responsible for all programming and oversight of the 2,500 square foot Active Living Centre climbing wall. The climbing programs he offers are designed for both beginner and advanced climbers including basic orientations, fundamental skill development and specialty sessions such as basic outdoor workshops and introduction to sport climbing. Kori’s qualifications include: • Canadian Society of Exercise Physiology Certified Exercise Physiologist
• Level 2 Climbing Gym Instructor with the Association of Canadian Mountain Guides
• Graduated with Bachelor of Kinesiology from the University of Manitoba A climbing enthusiast for over 10 years, Kori enjoys both the physical and mental challenges of climbing. Through climbing, he has been able to meet great people, travel to beautiful places, and create valuable memories. He also enjoys growing the sport of climbing in the prairies and appreciates getting new people exposed to the sport. Just recently in 2017, Kori, his wife and friend drove down to Mexico to go climbing at El Potrero Chico. When not conquering peaks or providing instruction, Kori and his wife have spent the past few years renovating their 1910 built home.
“
I ENJOY GROWING THE SPORT OF CLIMBING IN THE PRAIRIES AND LOVE GETTING NEW PEOPLE EXPOSED TO THE SPORT. - KORI CUTHBERT
“
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FACILITY PROFILE Facility Profile: Joe Doupe Centre The Joe Doupe (pronounced dope) Recreation Centre serves as the primary fitness and recreation centre at the University of Manitoba’s Bannatyne campus. The centre was named after Dr. Joseph Doupe, who served as the head of physiology of the medical school at the University of Manitoba from 1949 to 1966. As part of the Active Living Centre project, the Joe Dopue Centre received a new fitness equipment upgrade along with some minor renovations in an effort to make the space more modern and accessible to meet the growing needs of the over 4,000 students and faculty and staff of the Faculty of Health Sciences. The 22,000 square foot centre features the following space and amenities:
• Fitness studio with cardio and weight resistance equipment • Mulit-use gymnasium • Indoor track • Multi-purpose studio • Cycle studio • Locker and shower facilities The fitness centre houses the most advanced and modern cardio and resistance equipment including Precor treadmills, ellipticals, bikes, AMT’s, Concept 2 rowers as well new benches, weights and plates, squat rack, Hi-Lo pully system and more. Recent additions also include new TRX suspension trainers and a cycle studio. Additionally, the Joe Doupe Centre also offers a variety of engaging and energizing programs designed for fun and learning including adult instructional classes, intramural sports and drop-in recreation time. The Joe Doupe Recreation Centre also provides a range of First Aid & CPR courses to meet the needs of the students and staff of the Max Rady College of Medicine, the College of Rehabilitation Sciences and the Faculty of Pharmacy.
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ADMINISTRATION
Highlights SPECIAL EVENTS Recreation Services was present at all major campus promotional and informational events including Orientation Week, Homecoming, Evening of Excellence, Info Days, Student Recruitment Week and Head Start. Our attendance at these events provided Recreation Services the opportunity to introduce active living to new and prospective students as a key campus resource that can help students reach their academic, social and mental and physical health goals.
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ADMINISTRATION MARKETING The following is a summary of key metrics and highlights from the year’s marketing efforts:
•• 1,098 new social media followers •• 4,554 total followers for a 27.6% increase •• ••
from 2015/16 Over 887,500 post impressions 23,208 minutes of video watch time
•• The Recreation Services home page received an average of 157 visits per day with a bounce rate of only 33.9%.
•• 29,960 email list subscribers •• 114 emails sent with 696,250 deliveries •• 502,283 total opens with an open rate of
41.3%, almost double of industry standard
•• 23,563 total email clicks with a click rate of
3.60%, a full point above industry standard
•• 5,035 new mobile app downloads •• 11,104 total lifetime downloads •• 210,000+ page views for the year •• 600+ average daily page views •• 3 sponsorship contracts were secured for
the year generating $11,100 in sponsorship income
•• 54,500 Recreation Services activity guides were printed
•• 42,500 mailed out within 10km of campus •• 24,967 on-line digital impressions with an average read time of over 4:00 minutes
•• A new blog page was created providing ••
expert personal training tips and advice 7 blog posts were published receiving 1,794 page views
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Recreation Services 145 Frank Kennedy Centre University of Manitoba Winnipeg, Manitoba Canada R3T 2N2 204-474-6100 | uofmactiveliving.ca Comments or Questions: jared.ladobruk@umanitoba.ca