WOMEN AND BEER, IT’S NOTHING NEW.
We’re Origin. We’re here to represent the ladies who began it all. You see, women and beer, it really isn’t anything new. In its earliest days, beer was created for all humankind and brewed almost entirely by women. Back before the commercialization of beer, women ran the show. So cheers to our ancient brewers and goddesses. Origin Brewing Co. strives to bring the significance of women in brewing to the forefront, challenge gendered perceptions of beer, and celebrate our contributions to the beer world. The history of brewing beer and the role women played, has long been overlooked. Interweaving unique histories, communities, and stories, we are a collective that welcomes and praises women’s place in the beer world. By sharing our stories, we strive to make a beverage that finds a place amongst your own enduring memories with the people that mean the most.
LOGO USAGE
Centered
Option with color
Option with color
Logo also used with Origin Brewing Co. heading.
VALUE WORDS
Bold Energetic Fun Informative Storytelling
TYPOGRAPHY
Customized font
Altered from Praxis Next
TITLING GOTHIC FB Secondary Font ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BLACK black BOLD bold STANDARD standard REGULAR regular LIGHT light
COLORS
ee3169
0f213a
f3ec57
80b052
c1d4d9
f9efd6
97d6d8
f69985
ae1f25
f0542f
4ea3aa
a82068
BEERS
BOLD | REFRESHING | CITRUS Sounds fishy? Don’t worry, there’s no fish in this brew. Salmon Haze. Born in the kitchen of Apartment 303, where many homebrew experiments and unfortunate cheffings were shared between five college roommates. Thanks to daily shenanigans, one very nervous chef, and a shitty college apartment, Salmon Haze is the product of humorous trials and errors that embody college living.
HAZY IPA
This brew stands for friendship, connection, and the bits of nostalgia that we want to capture and carry into our creative lives. While this is our story of Salmon Haze, we hope it finds a place amongst your own enduring inside jokes with the people that mean the most.
5.5% ALC. / VOL
SWEET | RICH | SMOOTH Kind but tough. Open yet stubborn. Free spirited and curious. Reliable but unexpected. Lolo is always up to something. Like the coffee she loves, she’s strong and complex with different notes balancing her out. If you ask her though, she’s really quite simple! She knows who she is, but is still figuring things out. Kind of sounds like a mess of contradictions, no? Lolo is for the ones who love shaking things up, but keep their simple and trusty loves close. One thing is for sure, it’ll never get dull with Lolo.
COFFEE STOUT
7.5% ALC. / VOL
JUICY | BOLD | FRUITY Born on the beaches of LBI in the summer of ‘18 is our Kissing Bandit. Newly single, with a fresh outlook and the hype of her best friends, Kissing Bandit came out. This is our sassy spirit shining through and having a little fun. Nicknamed by 9 best friends for cheeky times.
CITRUS IPA
6.0% ALC. / VOL
ENVIRONMENTALLY RESPONSIBLE 6 pack can carrier with stickers 96% recycled plastic
NOTICE! No fish were used in the making of this Hazy IPA
Origin honors the process and the makers. Women helped make beer possible and we want everyone to know.
We strive to make a beverage that finds a place amongst your own enduring memories with the people that mean the most.
Origin celebrates our free preference for a dark & rich stout, a light & crisp ale, or anything in between. We’re tired of beer being a vessel to objectify or ignore women. This our drink. Let’s have some fun with it.
Follow on Instagram! @iporiginbrewingco