The new logo has been design surrounding parameters discovered while researching the differences in logos from the for-profit and non-profit sectors. The goal was to create an uncomplicated but recognizable mark that breaks from the standard blues and ocean imagery that dominates Ocean based NPO’s. With the lack of representational images in the logo-mark Ocean Conservancy will stand out amidst competing organization’s logos.
BRAND LOGO
THE LOGOMARKS PURPOSE AND GUIDELINES FOR USE
