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LOGO
from Ocean Conservancy Non-Profit Visual Identity - Ethan Walker
by University of Michigan Penny W. Stamps School of Art & Design
BRAND LOGO
The new logo has been design surrounding parameters discovered while researching the differences in logos from the for-profit and non-profit sectors. The goal was to create an uncomplicated but recognizable mark that breaks from the standard blues and ocean imagery that dominates Ocean based NPO’s. With the lack of representational images in the logo-mark Ocean Conservancy will stand out amidst competing organization’s logos.
THE LOGOMARKS PURPOSE AND GUIDELINES FOR USE
CORRECT USE
When placed, the logo should always be granted sufficient clear space surrounding it (the width of the logo mark stroke as a minimum). Approved alterations of the logo mark for single color use, or to apply as an overlay of imagery that adheres to the brand voice.
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INCORRECT USE
Do not use the logo as a part of a word or incorporate other elements into any of the approved logo marks.
Do not place the logo in any space with insufficient surrounding space unless placed over a picture in a clear way. Do not alter any form of the logo mark in anyway. Only use approved logomarks.
