Noor Nabulsi: The Official Pixie Chick

from The Intention Issue - Monumental Magazine

The Power of Intention

By: Zuri Fearon

@officialpixiechick www.etsy.com/shop/PixieChickUS Noor Nabulsi is a junior at UMD, majoring in media studies and minoring in business, but there is more to her story than campus life. Nabulsi is an entrepreneur and artist, owning a start-up jewelry shop. “I just want people to feel like fairies when they wear my earrings,” Nabulsi said in reference to her shop, Pixie Chick Accessories. She takes an experimental approach in creating her bold, statement-style jewelry, creating earrings, necklaces, and bracelets. She specializes in crystal wrapping, combinations with polymer clay and resin, and other bronze casted jewelry. We sat down with Nabulsi to find out more.

Nabulsi took an interest in art and business from a very young age. She recalls a trip to a family-friend’s jewelry shop as having a very large impact on her understanding of the possibilities of jewelry curation. She was in awe of all of the materials available and the owner gifted her as many beads as she wished to take (some of which are incorporated into her current accessories). You might say that Pixie Chick Accessories has been a long time coming.

Nabulsi bought a pack of clay about four months before lockdown and, with the time afforded to her in quarantine, she launched her business. She created about 20 pairs of earrings, posted them on her instagram, and people seemed to really like them. Before long, she knew this idea had enough traction to create an Etsy shop. Now, she creates jewelry for friends and strangers alike.

Nabulsi takes an original approach in the curation of each piece, employing bold colors and adding different elements until she’s happy with the final result. For her, it’s important that each piece is made with careful attention and love as she feels it enhances the final product.

Nabulsi approaches the entire creative process (from making the jewelry to the feeling you get when you open her packaging) as an experience. She draws inspiration from imagining the customer wearing the piece while curating because the buyer’s feelings matter to her. She fills the packaging with handwritten letters, tarot cards and crystals for protection, defining her brand beyond the products themselves. For Nabulsi, “it’s important to put appreciation into all parts of the business.” She believes that having fun and genuinely enjoying her work will create a better experience for her customers.

As she continues to expand her brand, Nabulsi will be adding rings to her inventory. In the near future, she hopes to attend pop-up events and make in-person connections with her customers. Nabulsi views Pixie Chick Accessories as an extension of her artistry and wants to continue to make people feel confident in her jewelry. When reflecting on her business she stated that, “I think part of what’s enjoyable is making sure that you enjoy making it. The products I love the most were made when I felt really genuine about the experience.” Nabulsi urges anyone interested in any art based-business or creative venture to always prioritize their enjoyment and love what they do.