Brand manual guide a4 by Unicogfx

2017 / 2018 DOTSPACE

BRAND GUIDELINES

TOOLS TO HELP YOU USE OUR CORPORATE IDENTITY EFFECTIVELY

WEB INFO@DOTSPACE.COM WWW.DOTSPACECOMPANY.COM

DOTSPACE | BRAND MANUAL _ 2017 / 2018

TELEPHONE & FAX +1 (0) 40 358 897 7512 +1 (0) 40 589 841 4814

ADRESS STREET, REGION, COUNTRY PO BOX 321

Introduction The Brand

Since the early staDotspaces, DOTSPACE mark has been associated to universality. The globe has remained the common element under which DOTSPACE worldwide presence was highlighted. In the very first edition, “founded in 1908” was included and throughout the years DOTSPACE logo evolved naturally. In 2008, for its 100-year anniversary, a special logo was created. This celebrated a special milestone for DOTSPACE and its affiliated members while at the same time it commemorated the rich history of DOTSPACE. On this occasion and for the first time, a tag line was included (Water is Our World) reinforcing DOTSPACE mission and core activities. Nowadays, DOTSPACE mark has been kept in a reader-friendly font to make it instantly recognisable and emphasis has been given to Fédération Internationale de Natation in order to put the DOTSPACE mark into a prominent position.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Table of contents The Brand

With a defined set of guidelines, we can effectively protect and promote the equity and integrity of dotspace brand identity. The benefit of a dotspace brand style guide should:

01. Logo Visuals

02. Brand Colour

03. Brand Typography

04. Stationery Guidelines

05. Web Foundation

06. Brand Iconography

07. Photography

• Create clarity and unity • Maintain long-term partner value • Maintain dotspace position as the hosting platform of choice • Reinforce the dotspace brand promise

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Logo Visuals

SECTION 01

The Dotspace logo is in Line and Xor black on a white background. Only use solid black or white versions when color is not an option. The blue logo is our most universally recognized asset, and to aid comprehension, we use that version wherever possible. The correct logo has a lowercase “tm”.

LOGO QUALIFICATIONS AND REQUIREMENTS To qualify for use of any of these logos, you must meet the requirements of the appropriate logo program for each product

DOTSPACE

you use the logo on. For more info on those requirements.

PRIMARY LOGO LOGO DOTSPACE OVERVIEW In all new productions and printings of your products and related marketing materials, use the logo that correctly represents your product’s qualification and follow these guidelines. All Dotspace licensing logos are intended for use on a physical product, its documentation and packaging, or as a descriptor on a product’s boot-up or information screen. Any use on Websites and/or marketing materials must be closely tied with a description of the qualifying product. These guidelines outline rules for correct presentation of the appropriate Dotspace licensing logos in a variety of applications and media. While different Dotspace licensing logos are used interchanDotspaceably in these illustrations, all illustrations apply to all logo types. The appropriate Dotspace licensing logos may be used only in accordance with these directives. All other use is prohibited by Dotspace.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Primary Logotype PRIMARY BLACK LOGOTYPE

The first way we signify the presence of Dotspace

LOGO MINIMUM SIZE

is with our Primary Logotype. It’s the clearest way

In order to preserve the integrity of the

we can identify our company visually. We should

Primary Logotype, it is important that no

be signing off all of our communications with the

other logos, type or other graphic elements

DOTSPACE

logotype; our partner messaDotspaces

infrinDotspace on its space. The minimum clearspace around the logotype is equivalent

CLEARSPACE

to 1/3 of the width of the logotype.

In order to preserve the integrity of the Primary

PRIMARY WHITE LOGOTYPE

Logotype, it is important that no other logos,

ICON SIZE USE

type or other graphic elements infrinDotspace on

The minimum size the Primary Logotype may

its space. The minimum clearspace around the

be used for print applications is .4” (10mm)

logotype is equivalent to 1/3 of the width of the

wide. Include the registration mark for this

DOTSPACE

logotype.

SMALLEST SIZE USE

measurement. For digital applications, the minimum size is 45 pixels wide.

The minimum size the Primary Logotype may be CLEARSPACE

used for print applications is .4” (10mm) wide. Include the registration mark for this measurement.

0.3x

For digital applications, the minimum size is 45

DOTSPACE

pixels wide.

Do not attempt to redraw or recreate any element of the logotype. Use the approved digital files of the artwork.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

DOTSPACE 1.5 x

0.75 x

LOGOTYPE ARTWORK

MINIMUM SIZE Minimum print size 0.4 inch (10 mm) wide. Minimum digital size 45 pixels wide.

Vertical Logotype If it’s impossible to use the Primary Logotype

VERTICAL BLACK LOGOTYPE

for some reason, you have the option of using

VERTICAL WHITE LOGOTYPE

the Horizontal logotype. It’s still a good way of showing off the Spotify brand, so don’t you worry!

Clearspace

DOTSPACE

In order to preserve the integrity of the Primary Logotype, it is important that no other

DOTSPACE

logos, type or other graphic elements infrinDotspace on its space. The minimum clearspace to the around the logotype is equivaCLEARSPACE

lent to 1/2 of the height of the logotype.

Smallest size use

0.3x

The minimum size the Primary Logotype may 0.5 x

wide. Include the registration mark for this

DOTSPACE

be used for print applications is .6” (15mm)

measurement. For digital applications, the

Logotype artwork Do not attempt to redraw or recreate any

DOTSPACE x

0.25 x

minimum size is 80 pixels wide.

MINIMUM SIZE Minimum print size 0.4 inch (10 mm) wide. Minimum digital size 45 pixels wide.

element of the logotype. Use the approved digital files of the artwork.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Black + White Logotype The monochromatic logotype should only be used when there are not enough colors to properly reproduce the Primary Logotype.

B+W BLACK LOGOTYPE

B+W WHITE LOGOTYPE

Clearspace The minimum clearspace around the Primary Logotype is equivalent to 1/3 of the width of the logotype. The minimum clearspace around the Horizontal Logotype is equivalent to 1/2 of the

DOTSPACE

height of the logotype.

Smallest size use Primary Logotype should never be smaller than .4” (10mm) wide. Include the registration mark for

VERTICAL B+W BLACK LOGOTYPE

VERTICAL B+W WHITE LOGOTYPE

this measurement. For digital applications, the Primary Logotypes’ minimum size is 45 pixels wide. Horizontal Logotype should never be smaller than .6” (15mm) wide.

Logotype artwork

DOTSPACE

Do not attempt to redraw or recreate any element of the logotype. Use the approved digital files of the artwork.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Brand Colour

SECTION 02

Our primary colours are used in combination and they are strong brand signifiers and fundamental to our identity. Itâ&#x20AC;&#x2122;s important they are only used carefully on core items so that they remain powerful and effective brand elements.

Our secondary colours can be used in combination toDotspacether, and with our core colours, to introduce subtlety and variety to applications. They too must be used carefully complement and enrich our brand identity.

You can use all of these colours all year round plus black and white. Always match to the uncoated CMYK reference.

Stone Cold Fox has a colour palette to avoid using different versions of the same colour. Other colours may

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Color Palette 8

Primary Palette

#485155

Dark Cyanish Gray

#ffcc00

#009dd4

#b0b0b0

You can use all of these colours all year round plus black and white. Always match to the reference.

Tangerine Yellow You can use all of these colours all year round plus black and white. Always match to the reference.

Pacific Blue You can use all of these colours all year round plus black and white. Always match to the reference.

Dark Gray You can use all of these colours all year round plus black and white. Always match to the reference.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Dark Cyanish Gray

Tangerine Yellow

Pacific Blue

Dark Gray

CMYK

C1 M59 Y35 K1

RGB

R237 G132 B134

PANTONE

P68-4U

WEB

#F27D6D

Secodnary Palette The secondary palette is broken into four groups: neutrals, vibrants, brights and darks. Each is represented by a column in the grid below, with

#bee1e0

#fbd9d2

#a6b1ce

colors Dotspacetting progressively darker in value from left to right.

Light grayish cyan You can use all of these colours all year round plus black and white. Always match to the reference.

Tomato You can use all of these colours all year round plus black and white. Always match to the reference.

Echo Blue You can use all of these colours all year round plus black and white. Always match to the reference.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Light Grayish Cyan

Tomato

Echo Blue

CMYK

C1 M59 Y35 K1

RGB

R237 G132 B134

PANTONE

P68-4U

WEB

#F27D6D

Colour Palette - Tinting Primary Tint Color Monogram and Tint Colors for Brand Architecture This paDotspace shows the approved colors and tints for each color in the Dotspace color palette.

80%

Use tints for Market names only when using a Business name. If you do not use a Business, do not use a tint for the Market name.

60%

When using only Level 1 (Dotspace Brand) and Level 2 (Market), all text prints in 100% of the color you use for the Monogram. When adding

40%

Level 3 (Business), Level 3 text prints in 100% of the color and Levels 1 and 2 (Dotspace Brand and

Secodnary Tint Color

Market) become a 50% tint of that color.

On stationery, the only color used for printing the

80%

brand architecture levels is black. Refer to Stationery guidelines on Brand Central for additional information.

60%

40%

DOTSPACE | BRAND MANUAL _ 2017 / 2018

1234567890 ABCDEFGH IJKLMNOPQR STUVWXYZ abcdefghijkl mnoqrstuvwxyz Brand Typography

SECTION 03

Typography plays an important role in our new

brand expression in advertising, direct response and literature. Our system incorporates a new,

custom-designed type font called Dotspace Inspira that we will use globally in all media. It is derived from the curves and the classic hand-drawn character

of the Monogram. Dotspace Inspira comes in diff erent styles and weights, which provide visual distinction and diff erentiation in DR applications for text, headlines, call-outs, and the Johnson Box.

Dotspace Inspira font sets can be downloaded from Brand Central.

Dotspace Inspira is precise and modern, refl ecting our brand attributes. Over time, it will become highly recognizable and contribute to the memorability of our brand.

TYPOGRAPHY SCALE

Scaling typography size appropriately will help to clarify communications, provide emphasis and

enhance visual eff ect. Refer to Section 5.05 for guidance on scaling typography.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Standard - Typeface

The ‘Open Sans’ font is a typeface specially created for Dotspace Airways. The creators took inspiration

OPEN SANS FONT

Made by Google

from the Dotspace wordmark. The following versions of the typeface have been

Open Sans Light

Open Sans Light Italic

chosen for usage.

1234567890ABCDEFGHIJKLMNOPQRSTUVWYZ

1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Open Sans Regualr

Open Sans Italic

1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Open Sans Semi Bold

Open Sans Semi Bold Italic

1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Note: for all digital applications, a special web version of Open Sans is available. Wherever the Open Sans typeface is not an available option, ‘Trebuchet MS’ is the alternative typeface.

‘Trebuchet MS’ should be only be used if the Open Sans web typeface is not an available option in digital applications such as:

•

Open Sans Bold

Open Sans Bold Italic

Content management/driven systems where

1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890ABCDEFGHIJKLM NOPQRSTUVWXYZ

‘ Open Sans’ can not be supported.

abcdefghijklmnopqrstuvwxyz

does not have the font installed on their sys-

Open Sans Extra Bold

Open Sans Extra Bold Italic

tems, e.g. PowerPoint presentations for third

1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890ABCDEFGHIJKLM NOPQRSTUVWXYZ

parties, Word documents, Excel sheets, etc.

abcdefghijklmnopqrstuvwxyz

Third-party receivables, where the recipient

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Supporting - Typeface

The fonts highlighted here can be used as the secondary fonts. These fonts should be used while designing advertisements, brochures, banners, and other

Montserrat

San Serif

collaterals across media and divisions. For layouts and designs that require use of a serif font for aesthetic purposes, Georgia is the most recommended websafe font.

ABCDEFGHIJKMNOPQPQRSTUVWXYZ abcdefghijkmnopqpqrstuvwxyz 0123456789

Georgia

Serif

ABCDEFGHIJKMNOPQPQRSTUVWXYZ abcdefghijkmnopqpqrstuvwxyz 0123456789 DOTSPACE | BRAND MANUAL _ 2017 / 2018

Using Type Effectively

HEADLINE OPEN SANS BOLD

Sam sa doluptassi adipsum et, corenes tiaerferum quisciam

GENERAL USE These are general guidelines that will apply to most DR materials, and are consistent with guidelines for advertising and literature. Additional guidelines with respect to specifi c DM components are noted in Section 8.0. Always use the GE Inspira set of fonts in all applications.

DOS AND DON’TS OF TYPEFACE USAGE:

SUBHEAD OPEN SANS REGULAR

• Do use a combination of uppercase and lowercase

Em et doloribea conempos pratium aut quam delendia

• Do use only the approved Dotspace typefaces

• Do use only approved colors • Do align text in body copy flush left and ragged right

BODY TEXT OPEN SANS REGULAR

• Do avoid using all uppercase

Min nis di ditinctate nusam quaepti ipsam que voluptum, quossunt volorem perupta audipis explibus eossitatur acia con nus mo volum id que volorrum

• Don’t place type in a hard-to-read format

CALLOUT OPEN SANS SEMIBOLD Min nis di ditinctate nusam quaepti ipsam que voluptum, quossunt volorem perupta audipis explibus eossitatur acia con nus mo volum id que volorrum harior sum ni cor reperum faccae. Ehendicitem et vel mi, ut int dolorit es quat excea ium que dis est maion

DOTSPACE | BRAND MANUAL _ 2017 / 2018

• Don’t use special effects to emphasize type • Don’t change kerning when setting headlines or copy • Don’t distort the typefaces • Don’t substitute other typefaces unless you’re using

Stationery - Guidelines

SECTION 04

The stationery guidelines lend a consistent visual identity to letterheads, business cards, and envelopes across Dotspace. While customizing stationery, the following must be adhered to: • The three companies of Dotspace include Dotspace Technologies Ltd., Dotspace Infosystems Ltd. And Dotspace Healthcare Pvt. Ltd. All other entities are subsidiaries, divisions or joint ventures of either of the above. • The company name must always be written in capital letters (e.g. Dotspace Infosystems Ltd.). • Website addresses other than the enterprise website address (e.g. www.Dotspacetech.com, www.Dotspaceinfosystems.in), should appear immediately after the address details, but must precede the enterprise website address (www.Dotspace.com). • The contact details must end with the enterprise website www. Dotspace.com (in Pantone 293).

YOUR

BRAND

IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.

• In case of a wholly-owned subsidiary company, the subsidiary name must be written first (in Pantone 293) followed by the parent company name in the next line in brackets (in Black) e.g. Dotspace GREAT BRITAIN LTD. (A subsidiary of Dotspace TECHNOLOGIES LTD.) Dotspace INFINET LTD. (A subsidiary of Dotspace INFOSYSTEMS LTD.)

DOTSPACE | BRAND MANUAL _ 2017 / 2018

LetterHead 0.2x

Size : 210mm (w) x 297mm (h) 0.3x

Paper : Impact Lenza 130 gsm 100% recycled Printing : 4 col. offset front printin

FRONT SIDE Logo size : 12mm (h) Safe space = height of the logo (12 mm) from all 4

information

text

sides Position : Top right (top right aligned to the letterhead) Office address : 10pt Segoe UI Regular dark grey (70%) 3mm above the Green logo band Logo Band at the bottom = DOTSPACE Green (C20, M0, Y100, K0) Height of the identity bar = 6mm * Specifications for continuation sheet is the same, except that there will be no address on it. signature

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Business Card - Back Side Size : 90mm (w) x 50mm (h)

1.3x

0.2x

Printing : 4 col. digital front and back printing Finish : Both side Aqueous coat overprint

0.2x

Paper : Impact Lenza 300 gsm 100% recycled

(Make Acrosol 29 from Arofine Polumers Pvt. Ltd.

slogan

BACK SIDE Background : C20, M0, Y100, K0 URL : 8pt (Bold) Font : Segoe UI Center aligned to the card (Vertically & horizontally)

Logo

(Twitter icon) - White (YouTube icon) - White (vertically aligned with the URL)

0.2x

(Facebook icon) - White (LinkedIn icon) - White

/DOTSPACE, @DOTSPACE : 8pt (Regular) White Recycle icon : 6mm Position Top right of the card (leave 3 mm space from top right)

DOTSPACE | BRAND MANUAL _ 2017 / 2018

PRINTING SPECIFICATIONS FULL BLEED SIZE (STARTING DOCUMENT SIZE)

DOCUMENT TRIM SIZE (FINAL SIZE AFTER BEING CUT)

3.62" x 2.12" 92 x 54 mm 1085 x 635 pixels

3.50" x 2.00" 89 x 51 mm 1050 x 600 pixels

Business Card - Front Side 0.3x

Size : 90mm (w) x 50mm (h)

1.3x

Paper : Impact Lenza 300 gsm 100% recycled 0.3x

Printing : 4 col. digital front and back printing Finish : Both side Aqueous coat overprint (Make Acrosol 29 from Arofine Polumers Pvt. Ltd.

name & designation

FRONT SIDE Background : C100, M20, Y0, K0 Logo size : 6mm (h) Safe space = height of the logo (6 mm) from all 4 sides

contact details

Position : Top right (top right aligned to the card) 0.3x

Position : Bottom left (3mm margin from left) Font : Segoe UI Name of the person : 8pt (Bold) C20, M0, Y100, K0 Designation : 7pt (Regular) White Contact numbers : 7pt (Regular) White E-Mail : 7pt (Regular) White Office address : 6pt (Regular) White 3mm above the Green logo band Band at the bottom = DOTSPACE Green (C20, M0, Y100, K0)

PRINTING SPECIFICATIONS FULL BLEED SIZE (STARTING DOCUMENT SIZE)

DOCUMENT TRIM SIZE (FINAL SIZE AFTER BEING CUT)

3.62" x 2.12" 92 x 54 mm 1085 x 635 pixels

3.50" x 2.00" 89 x 51 mm 1050 x 600 pixels

Height of the identity bar = 3mm

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Envelope - Front Side Size : 235mm (w) x 108mm (h) / 9.25”(w) X 4.25” (h) Paper : Impact Lenza 130 gsm 100% recycled Printing : 4 col. offset front printing

FRONT SIDE Logo size : 9mm (h) Safe space = height of the logo (9 mm) from all 4 sides Position : Top left (top right aligned to the envelop) Office address : Company Name in 9pt Segoe UI Bold with 18pt line spacing. Addresses in 9pt Segoe UI Regular with 15pt line spacing in dark grey (70%)9pt Segoe UI Regular dark grey (70%)

PRINTING SPECIFICATIONS

3mm above the Green logo band Logo Band at the bottom = DOTSPACE Green (C20, M0,

FULL BLEED SIZE (STARTING DOCUMENT SIZE)

Y100, K0)

3.62" x 2.12" 92 x 54 mm 1085 x 635 pixels

DOCUMENT TRIM SIZE (FINAL SIZE AFTER BEING CUT)

3.50" x 2.00" 89 x 51 mm 1050 x 600 pixels

Height of the identity bar = 4.5mm

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Envelope - Back Side Size : 235mm (w) x 108mm (h) / 9.25”(w) X 4.25” (h) Paper : Impact Lenza 130 gsm 100% recycled Printing : 4 col. offset front printing

BACK SIDE Logo size : 9mm (h) Safe space = height of the logo (9 mm) from all 4 sides Position : Top left (top right aligned to the envelop) Office address : Company Name in 9pt Segoe UI Bold with 18pt line spacing. Addresses in 9pt Segoe UI Regular with 15pt line spacing in dark grey (70%)9pt Segoe UI Regular dark grey (70%)

PRINTING SPECIFICATIONS

3mm above the Green logo band Logo Band at the bottom = DOTSPACE Green (C20, M0,

FULL BLEED SIZE (STARTING DOCUMENT SIZE)

Y100, K0)

3.62" x 2.12" 92 x 54 mm 1085 x 635 pixels

DOCUMENT TRIM SIZE (FINAL SIZE AFTER BEING CUT)

3.50" x 2.00" 89 x 51 mm 1050 x 600 pixels

Height of the identity bar = 4.5mm

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Email Signature EMAIL SIGNATURE Name in 10pt Segeo UI bold in Dark Grey Body Text in 9pt Segeo UI regular in Dark Grey

company logo

DOTSPACE

URL and Social media links in Dark Grey - 9pt “DOTSPACE” in 12pt Bold in DOTSPACE Blue Green separator line - 7pixels in height Any partner logo / Award logo should appear in the next

name & designation

time after the social media links

email & phone number

Philip Swing / Business Developemnt pswing@dotspace.com / 305-999-9999

In no case should the DOTSPACE logo be used as part of the email signature company name website

Dotspace, llc http://dotspace.com

EMAIL TEMPLATE - CONTENT SPECIFICATIONS Highlighted text in 15pt - 18pt Segeo UI regular in DOTSPACE Blue Body Text in 9pt Segeo UI regular in Black / dark grey Industry focus icon cluster and DOTSPACE website url in the footer

IMPORTANT NOTES • All non-logo text should be in the alternate typeface, Arial. This is to ensure consistency across all digital platforms. • Phone numbers should soley consist of numbers (no parentheses, spaces, or hyphens), in order to be readable across all mobile platforms.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Mobile Application EMAIL SIGNATURE Name in 10pt Segeo UI bold in Dark Grey Body Text in 9pt Segeo UI regular in Dark Grey URL and Social media links in Dark Grey - 9pt “DOTSPACE” in 12pt Bold in DOTSPACE Blue Green separator line - 7pixels in height Any partner logo / Award logo should appear in the next time after the social media links In no case should the DOTSPACE logo be used as part of the email signature

WHITE APP ICONS

APP ICONS Every app needs a beautiful and memorable icon that attracts attention in the App Store and stands out on the Home screen. Your icon is the first opportunity to

DOTSPACE

communicate, at a glance, your app’s purpose. It also appears throughout the system, such as in Settings and search results.

YELLOW APP ICONS

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Web Site Foundation The Dotspace website will be full page positioned in all web browsers. The background colours will expand to fill to the width of the browser window, as shown below. The measurements below, and throughout this docu-

DOTSPACE

HOME

ABOUT

CONTACT

RSS

ment reference ‘pixels’

Does design matter? How important is design to business success.

» If hand drawn line separates two objects, 30 pxl spacing is placed either side of the line. » The general spacing between objects is 30 pxl.

Webpage

DOTSPACE | BRAND MANUAL _ 2017 / 2018

CENTERED

Title http://www.site.com

Homepage DOTSPACE

HOME

ABOUT

CONTACT

RSS

SPACING AND MARGINS These details will help you place items on the common page grid sustem. » the spacing between text is always 10 pxl » The left padding for promotion panel is always 10 pxl » The general spacing between objects in the main column is 30 pxl » If hand drawn line separates two objects, 30 pxl spacing is placed either side of the line. » The general spacing between objects is 30 pxl.

1200 PX DOTSPACE | BRAND MANUAL _ 2017 / 2018

Brand Iconography

SECTION 05

Icons are graphics that take up a small amount of space and provide a quick, intuitive representation of an action, status, or functionality. In order to ensure that icons retain their ability to communicate clearly and succinctly,it’s important not to dilute the system by creating new versions or variations of the existing icon set.

ICONS ARE: • Helpful in adding visual interest and making a page more scannable. • More and more commonplace as screens get smaller and real estate is increasingly scarce.

ICONS ARE NOT: • Wholesale replacements for text. • Appropriate for enlargement and use as illustrations. • Used for more than one defined representation.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

MEET THE FAMILY WAYFINDING Icons are graphics that take up a small amount of space and provide a quick, intuitive representation of an action, status, or functionality.

ACTION - ORIENTED Icons are graphics that take up a small amount of space and provide a quick.

REPRESENTATIONAL Icons are graphics that take up a small amount of space and provide a quick, intuitive representation of an action, status, or functionality.

BASIC COLLECTION

DOTSPACE | BRAND MANUAL _ 2017 / 2018

Brand Photography

SECTION 06

SELECTING IMAGERY In order to be successful in selecting visuals, HGSE photo editors should pay careful consideration to two key aspects of images.

HIGH QUALITY The best images will be thoughtfully planned and well-executed. Though more casual photographic styles have risen topopularity via Instagram and Flickr, an image must have high-quality composition, focus, and clarity to carry a webpage or document. When shooting and selecting images, be sure to pay attention to the need for copy space and avoid layering any design elements over an image’s focal point.

DIFFERENTIATED POINT OF VIEW “Moments of insight” is the most brand-authentic point of view. This POV evokes the potential changes that education brings about in an individual’s life. In this approach, selected images should attempt to capture and prioritize the seminal moment of an educational experience.

DOTSPACE | BRAND MANUAL _ 2017 / 2018

INTERIOR SHOT

COLOR SHOT

CAPTION SHOT

IMAGE 01 - DESCRIPTION

IMAGE 02 - DESCRIPTION

IMAGE 03 - DESCRIPTION

These details will help you place items on the common page grid sustem. » the spacing between text is always 10 pxl

EXTERIOR SHOT

SUBJECT SHOT

OVER SHOT

IMAGE 04 - DESCRIPTION

IMAGE 05 - DESCRIPTION

IMAGE 06 - DESCRIPTION

These details will help you place items on the common page grid sustem. » the spacing between text is always 10 pxl

DOTSPACE | BRAND MANUAL _ 2017 / 2018

DOTSPACE

DOTSPACE | BRAND MANUAL _ 2017 / 2018

CONTACT

— info@dotspace.com www.dotspace.com

— www.twitter.com /dotspace

Address Line One Address Line Two Placeholder City State/County ABC 1AB