VIII. Communication Strategies
A strong internal and external communication strategy related to security is critical to the success of an MSE. The objective should be to build and maintain public confidence in the security measures, to engage in transparent and timely interactions with the media and other external stakeholders, while protecting the integrity of the security operations, and to provide timely communications, both internally and externally.
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Effective Communication with MSE Security Stakeholders
Strategies that produce effective communication with stakeholders are generally established around six core benchmarks:96
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World Health Organization. WHO Strategic Communications Framework for Effective Communications. 2017, see https://www. who.int/mediacentre/communication-framework.pdf?ua=1.
Guide on the Security of Major Sporting Events
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