... ON THE FALL OF 2010 KAMAL JEWELLERS PRESENT..
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KAMAL JEWELLERS
Welcome to Kamal Jewellers. A place that is dedicated to making jewellery with soul, in a land where jewellery is at the very heart of life. This catalog gives our members and prospective customers an idea of the exclusive jewellery that we at Kamal Jewellers design, however, mostly covering the field of Diamonds.
KAMAL JEWELLERS
KAMAL JEWELLERS
DIAMONDS
“We know what it takes to spot a beautiful diamond”
OUR STORY
When you buy diamond jewellery, you want to deal with someone you can trust. A diamond engagement ring is a lifetime purchase and usually the first piece of diamond jewellery your partner will receive. You’re choosing a jeweller as well as choosing a ring. With traditional values and a contemporary edge, KJ is an independent Jeweller and we know what it takes to spot a beautiful diamond. We’ve built our reputation by being open, honest and providing exceptional customer service. Whether you visit us alone or with your partner, we’ll make choosing your ring extra special. We hope that you’ll become lifetime customers, so we’ll be doing our best to please you. Rest assured, you are in safe hands at Kamal Jewellers.
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Our collections are designed keeping in mind the elegant, royal, yet fashionable design which not only your class of thought, but also keeps you ahead comes to contemporary KAMAL JEWELLERS
idea of satisfies when it fashion.
A B O U T D I A M O N D S The word ‘diamond’ is derived from the Greek word ‘Adamas’ meaning unconquerable and indestructible. Indeed, a diamond is the hardest natural substance known to man and a natural diamond can be as old as 70 million to 3 billion years. When the diamonds are naturally formed, other minerals or crystals might be present, causing tiny “inclusions” to remain inside the diamond. These natural inclusions serve as the “fingerprint” of a diamond and make each one unique. Fascinate, thrill and captivate – the mystery and exotic allure of diamonds makes a diamond the most romantic, intimate and emotion-filled gift you will choose. Lasting as long as your love, your diamond reflects the extent of your love for each other.
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YOUR STORY
There are times in your life that require a certain setting, a certain amount of attention and a diamond that will capture your story - your past, present and future. We’ve earned ourselves an enviable reputation for some of the finest diamond jewellery. Let us help you capture your story with the perfect diamond.
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THE THREE C’s OF DIAMONDS
1. 2. 3. 4. 5.
Cut Colour Clarity Carat Certification
CUT
Transforming a diamond from its natural state into a perfect, dazzling jewel is a fine art. Cutting and polishing can take weeks of painstaking work. It is the skilfulness of the cut that determines a diamond’s brilliance, sparkle and value. A good cut unlocks the extraordinary and unique beauty of a diamond. We believe this is the most important - though most misunderstood - of the characteristics that determines a diamond’s quality and value. The cut affects the diamond’s brightness (how much white light is reflected), fire (flares of colour) and scintillation (flashes of light as the wearer moves). It’s all about capturing and reflecting light. COLOR
Diamonds come in a range of natural colours and shades. Whiter diamonds are more rare, so whiter diamonds are more valuable. The best way to see the true colour of a diamond is by looking at it under natural daylight and comparing colour grades alongside each other. Even the untrained eye can see the difference because the human eye is naturally attracted to white colour.
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Our in-house diamond graders carefully hand-pick our diamonds to ensure the best combination of cut, colour, clarity and carat weight. Our fanatical standards for beauty means that only a small proportion of the diamonds we see actually make it into our stores. Every Kamal Jeweller diamond is chosen for its superior cut, presence and above all, beauty.
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CLARITY
Clarity refers to the number, location, size and type of “inclusions” within a diamond. These are nature’s birthmarks and are sometimes referred to as “flaws”. Truly flawless diamonds are extremely rare and many times more valuable than those with small clarity characteristics. It is possible to find clarity characteristics in almost every diamond. However, large inclusions interfere with the passage of light through a diamond, diminishing its sparkle. The fewer or smaller the clarity characteristics, the more beautiful, rare and valuable the diamond. CARAT
Carat refers to the weight in units of a diamond. All properties being equal, larger diamonds are rarer and more valuable than smaller diamonds. When it comes to diamonds, size isn’t everything. Other factors such as cut, colour and clarity come into play as well, in determining a diamond’s beauty and value. A smaller diamond of superior cut, colour and clarity can be more beautiful and valuable than a larger stone of only average quality in these areas. CERTIFICATION
To give you extra peace of mind, the majority of our diamonds are provided with a Diamond Certificate. A Diamond Certificate is a “blueprint” of your diamond. It tells you the diamond’s exact measurements and weight, as well as the details of its cut and quality. It precisely points out all the individual characteristics of the stone. A Diamond Certificate provides a good way to objectively compare the unique physical properties of a diamond, but numbers can’t describe a diamond’s mysterious and captivating beauty. The certificate should only be a small part of your choice. There is no certificate that will explain why she loves one ring more than another.
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Special thanks to Mr. Umesh Rastogi and all others at kamal Jewellers, who were involved in the making of this catalog. We hope that you find worth in us and return to Kamal Jewellers, as smiling as ever, like a diamond forever.
Designed & developed by ISIS LIFESTYLE
Jewellery designed by Kamal Jewellers Direction: Shubhojit Chatterjee Design & Script: Sarvesh Sharma, Amit Paul lakra Styling: Rachita Panda Photography: Shubhojit Chatterjee, Himanshu Tomar Models: Rachita Panda, Sarah Kapoor. To enquire about print and design, Log on to www.isislifestyle.com or call +91 9219500441
visit us at:
Contact us at:
Kamal Jewellers 10, Astley Hall, Rajpur Road Dehradun | 248001 Uttarakhand India
0135 - 2658885 0135 - 3253201 - 4
or 35, Kamal Market Pipal Mandi, Dehradun | 248001 Uttarakhand India
0135 - 2657744 0135 - 2655428 Fax: 0135 - 2656238 kamaljewellers1@rediffmail.com
Designed & Printed at ISIS LIFESTYLE www.isislifestyle.com