connect: COMMERCE
commerce
i
connect: COMMERCE
2 OUR FACULTY 4 INTERNSHIP PROGRAM 6 OUT IN THE WORLD 10 STUDY OPTIONS
ii UNIVERSITY OF WOLLONGONG
Welcome Number one in teaching and ranked in the top 2% of the world’s universities* What does that mean? It means our students can see the whole picture. Our strengths are in economics, marketing, management, finance and accounting, but you will also learn about responsible decision-making, caring for the environment, and community wellbeing. It means our students are ready for work. We work with industry, business and government, to develop our courses and keep them relevant. We build research projects with partners from all sectors of industry and government here and overseas. At UOW, we believe that profitable business should also be ethical business. Our passion for social responsibility is integrated into our curriculum. You will graduate having learned the tools of business and commerce—and how they can make business and society better. Whatever rank UOW attains or awards it wins, we will always push to do better. I invite you to talk to us about how you could be a part of a better future at UOW.
Prof Trevor Spedding
Dean, FACULTY OF Commerce
*2011 Times Higher Education World University Rankings; and the 2011 QS World University Rankings.
commerce
1
what we do connect: our faculty
2 UNIVERSITY OF WOLLONGONG
Business is always changing. That’s why we’re not teaching the same things we were teaching 20 years ago—or even three years ago. We are constantly reviewing and adapting our programs. We focus on strong links with industry so our business programs reflect industry and student needs. Commerce is UOW’s largest faculty, with students and teachers from all over the world. We have three schools: the School of Accounting and Finance, the School of Economics and the School of Management and Marketing. We offer you the flexibility to choose from a wide range of subject areas both within the Faculty of Commerce and elsewhere at UOW. Our fourteen major specialisations can be taken in conjunction with elective subjects from anywhere at UOW, or you can combine them in a double major program. The Faculty of Commerce is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. The PRME endorses institutions who champion responsible management education, research and thought leadership. Our degrees will make you ready for work. Our programs are recognised by professional bodies including CPA Australia, the Institute of Chartered Accountants, the Financial Services Institute of Australasia and the Australian Human Resources Institute. A professionally accredited degree will open up career opportunities for you all over Australia and the world.
commerce
3
Internship program The Commerce Internship Program gives you the chance to work in your future profession. The Internship program is available in all the degrees offered by the Faculty of Commerce. Successfully completing the subject is worth credit towards your degree. WHERE YOU CAN INTERN The program places you in high-profile organisations in Wollongong and Sydney for 16 days over a session. We have over 100 business partners with internship projects specific to their area of expertise. Several of these partners are pre-selected every session for the program, ensuring a fresh roster of internships across corporate, not-for-profit and government sectors. Internships in 2011-2012 included placements with:
Commonwealth Bank Australia Accor KPMG Illawarra Retirement Trust Specsavers Wollongong and Kiama Councils Catholic Care
WHAT YOU WILL DO During your internship, you will work on a project identified by our business partner. This could be developing a strategic marketing plan, creating an online Human Resource management system or analysing how to improve efficiencies in supply chains. Each project is unique and focused on a different Commerce discipline so you will learn workplace skills directly related to your studies.
HOW YOU APPLY The application process is competitive and includes applications and interviews. This mirrors the recruitment process used to hire full-time employees—including the coveted Graduate Recruit positions offered by major businesses and government departments. When you apply for the internships, you will have the advice and support of our Internship Program staff, your class lecturers, and UOW Careers, the University’s awardwinning careers and job-seeking service.
MORE INFORMATION For more information on the program, see www.uow.edu.au/commerce
4 UNIVERSITY OF WOLLONGONG
OLIVIA KELLY GRADUATE / CLEMENGER GROUP
Two degrees, two internships and a passion for keeping busy has seen Olivia Kelly land a graduate position with Clemenger Group Limited, one of Australia’s most successful communications’ group. The graduate program, called ‘7 Brains’, is an opportunity to work across all the key units in the global company. The position is, in part, owed to the practical learning opportunities Olivia pursued while she was studying. During her Bachelor degree, Olivia completed two industry internships. The UOW internship matched Olivia with a marketing mentor in UOW while the second saw Olivia work for Saatchi & Saatchi during her final session. If finishing a degree and completing an internship sounds like a lot of work, it is. “It was a really busy time, but I thrived on it. It’s the nature of the industry,” she says. “It’s what attracted me to advertising and marketing. “In my first year at UOW, a lecturer once told me that employers want relevant degrees, but it’s industry experience they value most.”
commerce
5
OUT IN THE WORLD There are hundreds of careers in business and commerce. And for every career, a hundred ways to get there. UOW Commerce graduates are making their own way.
6 UNIVERSITY OF WOLLONGONG
Paul Gray Co-Founder and Director of Community, Bubble Gum Interactive “I wasn’t a student who always received high distinctions, but I worked hard and got involved in a lot of extracurricular activities like joining the marketing club and going to the USA on a study abroad program,” says Paul Gray, UOW graduate and Co-Founder at video game developers Bubble Gum Interactive. “Those are the kinds of opportunities I had at UOW that gave me the additional skill set for when I stepped out in the real world.” Bubble Gum Interactive was born in 2010 when Paul along with a group of friends decided they wanted to get together and pursue their passion in creating an amazing entertainment experience for kids. “We saw the tremendous growth occurring in the social games space and decided to put our skills and experiences together to create a virtual universe for the next generation.” “The company’s executive producer, Phil Mason, originally dreamed up the story idea for Little Space Heroes over 10 years ago, which he was going to write as a comic book. I had previously worked with Phil at Disney and we knew kids loved
games and we both loved to tell stories and make video games, so that’s how the concept of a virtual playground came about.” A few years later, Paul and Phil approached colleagues, associates and people they’d worked with over the years to discuss the idea of starting a business to create the game, Little Space Heroes. “We started out on a challenging journey of raising funds while building our product at the same time. With a huge team effort and applying our combined business skills, we managed to raise over $1.5 million to date from private investors and government grants.” “An idea is nothing if you can’t execute it properly. You need passion and enthusiasm but you also need the skills and abilities to make it all work. I needed to know how to build a business plan, how to write proposals to potential investors and how to conduct market research. This is the kind of base knowledge I gained in my marketing and management degree at UOW which laid out the foundation for where I am today.” commerce
7
David Lodge Group Manager, TMS David is the Group Manager of TMS, the largest independent media buying agency in Australia. Since graduating from UOW with a Bachelor of Commerce in 2001, David has worked with brands including Toyota, Sealy and Pet Barn. “I never thought I’d say this, but taking subjects from each discipline in Commerce in that very first year of uni set the path for understanding my true passion for sales and business. In my current role I find that I have to take on multiple tasks like controlling budgets, statistical analysis on research and consumer insight that I learnt the basics of in that very first year.” David left his home town of Tamworth to attend UOW and moved into International House on campus. “Uni isn’t just about study. International House was a vibrant and culturally diverse support network for me. I met a lot of international and study abroad students who have become life-long friends. Being a kid from the country, this had a huge impact on me.”
8 UNIVERSITY OF WOLLONGONG
“In my current role I engage with people who have a variety of skills. For us to communicate effectively—and be able to challenge each other professionally—we need to have a common language. Uni teaches you the importance of communication and about setting yourself smaller tasks in order to achieve a larger goal.” “If I were to give advice to new UOW students I’d say: embrace what uni can offer you and take full advantage of it. Don’t be afraid to talk to your lecturers after class, look around for support groups with people that could be your mentors and take part in the social life and fun activities. “Approach that first year in Commerce with an open mind because as you progress down that business career path, you’ll find yourself calling upon skills you never imagined you’d need.“
Jessica Saad DeAngelis Communications & Documents Coordinator at ahm “My currency is knowledge. I have managed to connect my two passions, recruitment and communications, into a successful role at ahm,” says Jessica Saad DeAngelis, UOW graduate and Communications & Documents Coordinator at ahm. “My role is to control the way messages are received, interpreted and applied throughout the organisation.” “I feel the combination of studies in human resource management and marketing has provided me with the skills and knowledge necessary to work well in this area.” While studying her degree, Jessica made a number of connections with professional associations who have continued to support her as she has moved into the working world. The Junior Chamber International Illawarra (JCII) is one that stands out for Jessica. She was introduced to JCII by her fellow Commerce students and was instantly attracted to the idea of networking with like-minded students who were in the same situation as herself, working and studying at the same time.
“The chamber has provided an array of networking opportunities for me. It’s a space for young professionals in the Illawarra to meet, exchange ideas and find direction on ways to apply the knowledge gained from their studies into their working lives”. “It filled a gap for me at a time when I was trying to build a foundation for my career. It’s much easier to do that with people that have the same values and are looking for the same successes as you”. The Junior Chamber eventually led a path to the New South Wales Business Chamber where Jessica is now a Board Director of the Illawarra branch. This community engagement has seen Jessica work with multiple organisations on programs including Wollongong Council’s City Centre Advisory Committee. Jessica’s advice to future Commerce students is to work hard and get the most out of their uni experience. An effort is made to ensure students have access to real life scenarios through case studies and projects which prepare you for when you step out into the real world. commerce
9
learn your way connect: STUDY OPTIONS
10 UNIVERSITY OF WOLLONGONG
DEGREES OVERVIEW Bachelor of Business The most flexible three-year degree offered by the Faculty of Commerce. Allows you to choose from a long list of elective subjects.
Bachelor of Commerce Our flagship degree. Balances flexibility with specialist knowledge: you choose from fourteen specialised majors, and can combine it with electives or a second major. Also available in many double degree combinations.
Bachelor of Commerce Dean’s Scholar A program for high achievers. Contains the same subjects as the Bachelor of Commerce with additional privileges including academic mentors, textbook allowance, seminar programs and special research projects.
Bachelor of Commerce / TAFE combined programs Combines a Bachelor of Commerce with a TAFE Diploma to provide a highly practical education in hospitality, tourism or event management.
Bachelor of Economics & Finance A highly specialised degree based on the Bachelor of Commerce, where you focus your studies on economics and finance from the very start of your degree.
commerce
11
bachelor degree
Bachelor of Business ATAR
70
DURATION
3 years
STARTS
Autumn (February) or Spring (July)
LOCATIONS Wollongong – UAC 753660
Batemans Bay – UAC 753662
Bega – UAC 753663
Shoalhaven – UAC 753661
Southern Highlands – UAC 753664
Southern Sydney – UAC 753665
CRICOS 075096M
This is the most flexible degree in the Faculty of Commerce. It will teach you the core disciplines of business and let you tailor your own study program. Like the Bachelor of Commerce, in the first year you will study the essential core disciplines of accounting, economics, finance, management and marketing. As there is no specialisation in the Bachelor of Business, students are given more flexibility to study a range of electives and subjects to meet individual interests. This includes subjects outside of Commerce that you may be interested in. Graduates with a Bachelor of Business have the knowledge and experience to move into many types of business careers, such as business development, project management, management and marketing. If you complete a Bachelor of Business and want to work in specialist careers such as accountancy or finance, you will have to complete further study. Alternatively, you can complete a Bachelor of Commerce, which offers accredited majors in these areas, listed below.
Bachelor of Commerce ATAR
Wollongong – 75 / 93 (DS)
Batemans Bay – 72 / 93 (DS)
Bega – 72 / 93 (DS)
Shoalhaven – 72 / 93 (DS)
Southern Highlands – 72 / 93 (DS)
Southern Sydney – 75 / 93 (DS)
DURATION
3 years
STARTS
Autumn (February) or Spring (July)
LOCATIONS Wollongong UAC 753602 / 753610 (DS)
Accountancy and Management majors only:
Batemans Bay UAC 753604, 753612 (DS)
Bega UAC 753605 / 753613 (DS) Shoalhaven UAC 753603 / 753611 (DS)
Southern Highlands UAC 753606 / 753614 (DS)
Southern Sydney UAC 753607 / 753615 (DS)
CRICOS 027464A
You can start in any major at any UOW campus, but you must complete your degree (except for Accountancy and Management majors) at UOW Wollongong Campus. Contact UOW for more information. DS: Dean’s Scholar degree.
This degree is for students who would like to specialise in one or more of the principle areas (majors) of business and commerce. It consists of two components: nine core subjects and the flexibility to choose subjects from fourteen majors. You can also choose a double major or a major and a minor.
Accountancy Business Innovation Business Law Economics Finance Financial Planning Human Resource Management International Business International Economics Management Marketing Public Relations Quantitative Analysis in Economics Supply Chain Management
page 15 page 15 page 16 page 17 page 17 page 18 page 19 page 20 page 20 page 21 page 22 page 22 page 23 page 24
The Bachelor of Commerce is also offered as part of the Dean’s Scholar program for high achieving students. Double degrees with a Bachelor of Commerce include: Arts, Creative Arts, Engineering, Law, the Sciences, Psychology and Journalism.
Dean’s Scholar The Dean’s Scholar Program is designed for high-achieving students. Dean’s Scholars complete the Bachelor of Commerce with a number of added benefits: Access to an academic mentor You’ll be paired with a mentor in the faculty. You’ll be able to draw on their experience, insight and guidance to overcome academic challenges and take advantage of special opportunities. Textbook/materials allowance You will have an annual allowance to pay for textbooks and other learning resources. Extended library access Expanded library borrowing privileges will put you in the same category as research students—giving you access to the resources you need for special projects.
12 UNIVERSITY OF WOLLONGONG
bachelor degree
Bachelor of Commerce (CONTINUED)
Access to postgraduate events, seminars and workshops You will be invited to attend relevant postgraduate seminars and workshops. You’ll gain insights into your field not normally available to undergraduate students. Opportunity for internships, self-directed study and special projects The Dean’s Scholar program is highly adaptive to your interests and strengths. Towards the end of your degree, you’ll have the chance to choose what projects you want to work on, just like an Honours or postgraduate research student. The program has a limited intake and you’ll need a minimum ATAR of 93 to get in. You may be asked to attend an interview on-campus and are encouraged to apply for a Faculty undergraduate scholarship.
Double Degrees A double degree lets you study two degrees at the same time and complete quicker than if you studied them one after the other. By completing two degrees you’ll broaden your career options—or prepare yourself for highly specialised careers. The Bachelor of Commerce is available in the following double degree combinations: Bachelor of Arts – Bachelor of Commerce ATAR 75 Duration 4.5 years UAC 751301 CRICOS 012086A Bachelor of Arts (Psychology) – Bachelor of Commerce ATAR 75 Duration 4.5 years UAC 751305 CRICOS TBC Bachelor of Commerce – Bachelor of Laws ATAR 90 Duration 5 years UAC 751202 CRICOS 003683K Bachelor of Communication & Media Studies – Bachelor of Commerce ATAR 75 Duration 4.5 years UAC 751351 CRICOS 049641G Bachelor of Creative Arts – Bachelor of Commerce ATAR 75 Duration 4.5 years UAC 751502 CRICOS 028396M Bachelor of Engineering – Bachelor of Commerce ATAR 80 Duration 5 years UAC 751601 CRICOS 001707A Bachelor of Engineering (Electrical, Computer or Telecommunications) – Bachelor of Commerce ATAR 80 Duration 5 years UAC 751602 CRICOS 042625G Bachelor of International Studies – Bachelor of Commerce ATAR 75 Duration 4.5 years UAC 751311 CRICOS 069057B Bachelor of Journalism – Bachelor of Commerce ATAR 75 Duration 4.5 years UAC 751661 CRICOS 058985G Bachelor of Psychology – Bachelor of Commerce ATAR 92 Duration 5.5 years UAC 751751 CRICOS 031408G Bachelor of Science (Psychology) – Bachelor of Commerce ATAR 80 Duration 4.5 years UAC 751814 CRICOS 031409G Bachelor of Science – Bachelor of Commerce ATAR 80 Duration 4.5 years UAC 751802 CRICOS 028399G
commerce
13
bachelor degree
Bachelor of Economics and Finance ATAR 80 Duration
3 years
Starts
Autumn (February), Spring (July)
LocationS Wollongong (UAC 753670
Batemans Bay (UAC 753672)
Bega (UAC 753673)
Shoalhaven (UAC 753671)
Southern Highlands (UAC 753674)
Southern Sydney (UAC 753675)
CRICOS 075271A
The Bachelor of Economics and Finance is a three-year degree for students who want to specialise in economics and finance from the very start of their degree. In the first year of study you will learn the core disciplines of accounting, economics and finance. Second-year and third-year subjects focus on advanced economics and finance. In the final year, you will also undertake an applied research project. This may include a workplace project or more traditional research paper related to economics and finance. A select number of top-performing students will also have the opportunity of a funded fieldtrip to London, Chicago and New York Stock Exchanges. You will focus your degree by choosing one of four majors. These major studies are closely modeled on the majors within the Bachelor of Commerce. You can start in any major at any UOW campus, but you must complete your degree at UOW Wollongong.
14 UNIVERSITY OF WOLLONGONG
Economics Finance International Economics Quantitative Analysis in Economics
page 17 page 17 page 20 page 23
majors
Accountancy SAMPLE CAREERS Auditor Banker Business analyst Company treasurer Corporate accountant Cost accountant Financial controller Forensic accountant Policy advisor
Accountancy is about providing useful (reliable, timely and accurate) information for decision makers, especially in relation to economic decisions. Whether you are working for a multinational company, a government agency or in public practice, accountants play a pivotal role in advising senior management on the financial performance and direction of the organisation. If you’re the type of person interested in business and have an aptitude for both logical and critical thinking, accountancy might be the right choice for you.
WHAT YOU STUDY You will study advanced accountancy topics including financial reporting, auditing and management accounting. You will learn about financial accounting in its organisational, social and political contexts as well as study relevant law subjects (including taxation law and law of business organisations) so as to be eligible for associate membership of professional accounting bodies. Professional Recognition When you graduate, you may be eligible for associate membership of the Australian accounting professional accounting bodies, CPA Australia, the Institute of Chartered Accountants Australia (ICAA) and the Institute of Public Accountants (IPA). Graduates can also apply for associate membership of international professional accounting bodies including the Association of Chartered Certified Accountants (ACCA) and the Chartered Institute of Management Accountants (CIMA).
CAREERS Accountants are in equally high demand in the public and private sectors. The scope of accountancy jobs is broad. You may work at a strategic level, advising senior management on major business decisions or you could work in a smaller unit monitoring specific business functions and providing solutions to improve business efficiency and effectiveness. Accounting is divided into a number of specialist careers. For example, management accountants look at internal budgeting and business performance reporting. Financial accountants specialise in preparing financial statements. Cost accountants focus on the identification and allocation of costs in the production of goods and delivery of services. Even in the field of general public accounting, you can choose to focus on a particular area such as taxation, business advice, auditing, budgeting and performance reporting.
Business Innovation SAMPLE CAREERS Business development manager Business owner Entrepreneur Small and Medium Enterprises (SME) developer Social innovator
Innovation is what causes businesses to grow. The rapid development and integration of technologies, markets and organisations is a key feature of business innovation. Studying business innovation will enable you to thrive in this ever-changing environment. You will learn concepts from management, marketing and economics in a non-technical and accessible manner, giving you the tools to create and adopt innovations successfully.
WHAT YOU STUDY You’ll study innovation with a focus on the relationship between innovation and business structures, processes and structures. You’ll also learn economic theory relevant to innovation and change. You’re free to specialise your major with a range of electives including change management, creating and marketing new products, the Chinese economy and electronic commerce.
commerce
15
majors
Business Innovation (CONTINUED)
CAREERS By having a thorough knowledge of business innovation you will be able to work in any sector of business, often with international clients. It is also common for graduates of business innovation to move into consulting work. Key to business innovation is being able to identify opportunities in a sector—and knowing how to take advantage of them. Because of this, innovators need to be particularly well connected. Professional networking and publishing are cornerstones of working in innovation. Innovators and entrepreneurs need to be able to stand their ground and defend their ideas, all the while working in their stakeholders’ best interests. People who thrive in this environment have equally well developed persuasion and listening skills. This major complements studies in marketing, economics or management, by improving your communication skills, pitch proficiency, and relationship management.
Business Law SAMPLE CAREERS Business adviser Contracts negotiator Client manager HR consultant OHS officer Policy advisor
Understanding the context, application and the impact of law on the structures and transaction of business is crucial to business innovation. By studying business law, you will learn the necessary skills and knowledge base to provide a legal perspective to business practice. You will cover the theory and practice behind e-commerce law, contract law and taxation law.
WHAT YOU STUDY You will study the fundamentals of business law and then choose from a wide range of electives. Business law encompasses many overlapping fields, ranging from specific regulatory frameworks to corporate governance. Fields you can focus on include international business law, banking and taxation law, employment and antidiscrimination law and media law.
CAREERS Due to Australia’s rapid economic expansion, there is a high demand for trained business law professionals in both government departments and private entities, such as accounting firms, banks, conveyance companies, financial institutions and insolvency practitioners. Understanding all areas of business law will complement a range of careers in the business environment. Knowledge of the complex business regulatory framework and legal aspects of business will be useful at an operational level, as well as give you an important competitive advantage. Common career paths focus around areas of e-commerce law, contract law and taxation law.
16 UNIVERSITY OF WOLLONGONG
majors
Economics SAMPLE CAREERS Business forecaster Investment analyst Policy advisor Stock broker
Economics is about the economy—the distribution of resources between people and organisations. Areas of interest to economists include the behaviour of consumers and business firms, the labour market, health care, the environment, technology and innovation, economic growth and development, monetary and fiscal policy, international trade and finance, and the global economy.
WHAT YOU STUDY You’ll study both macroeconomic and microeconomic theory with an emphasis on policy and its effect on working economies. You’ll look at what determines supply and demand for various goods and services and how prices are determined, consumption and investment patterns, international influences on the economy, the role of government within the economy, money and interest rates. Later in your degree, you will be able to choose electives that focus on topics like the environment, labour markets and employment, health care, international trade and forecasting. You can also develop a historical understanding of the Australian economy. Emphasis will be placed on the practical analytical tools that are applied to a wide range of topics affecting the national and international economy.
CAREERS A big part of any economist’s job is using analytical tools to investigate solutions to problems. This research underpins all their further work—an economist needs to have thorough attention to detail and the ability to see how things are connected. They also use (and develop) economic models to forecast changes in markets. There are many career specialisations within economics. For example, macroeconomists study the whole economy, looking at national trends and predicting future changes. Their work is of particular value to governments and corporations. Financial economists take a similar view, but look instead at money and investments, interest rates and exchange rates. They are of course in high demand in the banking and finance sectors. International economists take a wide view of global economic shifts, paying particular attention to the effect of policy and law on national economies plus trade and capital flows. Microeconomists examine supply and demand down to the individual or industry level, predicting consumption, labour supply, prices and profits.
Finance SAMPLE CAREERS Cost adviser Financial systems adviser Equities research analyst Merchant banker Venture capitalist
Finance is the management of money. In practice, it incorporates maths, economics, statistics and accounting to provide a balanced view of money, the markets it works in, and the tools used to manage it. Modern finance is a combination of rigorous, scientific measurement and creative, practical problem-solving.
WHAT YOU STUDY You’ll study finance in depth, examining investment, financial markets, financial modeling and portfolio analysis. You will learn advanced statistical techniques for analysis and modeling, including the classical linear regression model, model diagnostics, univariate time series modelling and forecasting. You’ll explore corporate finance including financial strategies, security analysis and portfolio management. Professional Recognition The Finance major is recognised by the Financial Services Institute of Australasia (FINSIA).
commerce
17
majors
Finance (CONTINUED)
CAREERS Financial analysts examine markets to advise businesses on investment decisions. Most finance jobs are in the private sector, especially in the fields of banking, financial consulting and planning, funds management, merchant banking, stock broking, and treasury. There are many career specialisations within finance. For example, financial dealers and brokers conduct financial market transactions on behalf of clients and offer advice on financial matters. Financial managers or analysts, on the other hand, combine financial knowledge with management, marketing, and operational skills in order to recognise the connection between financial data and the business as a whole. Mathematical statisticians design and analyse experiments, develop new statistical theories and forecasting models, and design sample surveys and quality control systems. Corporate treasurers plan the short and long term finances for organisations and advise on the financial consequences of internal and external decisions. They design investment portfolios to manage financial risk for organisations by acquiring, looking after, and investing funds.
Financial Planning SAMPLE CAREERS Business risk manager Insurance broker Financial adviser Fund manager
Financial planners must have an understanding not only of finance but also of accounting, management and marketing. Financial Planning is the design of specific financial outcomes that meet a client’s unique needs and objectives, given their financial resources and risk profile. Its broad approach is to fulfill clients’ total needs, incorporating investment planning, taxation and social services planning, retirement planning, risk planning and estate planning.
WHAT YOU STUDY You will study a broad range of disciplines to give you the knowledge a financial planner needs. You will investigate securities and the market they operate in as well as theories of the market and the equilibrium prices of securities. You will learn how to assess investments, and the method for identifying the best financial product for a client, with particular attention to their risk profile. You will also learn the codes of conduct governing the financial planning industry and relevant regulatory frameworks. Professional Recognition This degree meets the training requirements of the Australian Securities and Investments Commission (ASIC) and is accredited as meeting all the skill and knowledge components of ASIC Regulatory Statement 146 (RG146) Tier 1 and is listed on the ASIC Training Register. The degree is also recognised by the Financial Services Institute of Australasia (FINSIA) and is accredited with the Financial Planning Association (FPA) for entry into the FPA CFP Education Program.
CAREERS Financial planners work in a range of settings, providing advice to a range of clients, from individuals to corporations. One of the key tools for financial planners is the Statement of Advice. These documents are a detailed assessment of a client’s financial position, and include advice on future investments. These statements can be relatively simple (for an individual) or incredibly complex (for a major corporation or branch of government).
18 UNIVERSITY OF WOLLONGONG
majors
Financial Planning (CONTINUED)
In all cases, the planner needs to be able to understand and interpret a large amount of client data—and then use a mix of solid industry knowledge and creativity to recommend investments and products to the client. Some financial planners specialise in particular fields such as superannuation, managed investment, personal risk insurance, investment advice, estate planning, personal financial needs or career planning.
Human Resource Management SAMPLE CAREERS HR policy adviser HR consultant Industrial officer Recruitment officer/manager Remuneration officer/manager Training and development officer/manager
Human Resources Management (HRM) is concerned with finding the right staff for an organisation—and having employed them, look after them so they want to stay and give their best to their jobs. If you prefer working with people, you might consider a career in human resource management. Rather than focusing solely on the economic bottom line, you will learn about motivational factors, social and individual wellbeing, human rights and ethics.
WHAT YOU STUDY You’ll learn about the people side of business operation by gaining a sound understanding of human resource management theories, including organisational behavior and strategic management, and how to apply these to your future career roles. This includes detailed study of theory and practices in key functional areas of HRM, including job planning, job design and analysis, recruitment and selection, training and development, salary and benefits, turnover and retention, change management, occupational health and safety (OHS) management and international HRM. Professional Recognition The HRM major has accreditation from the Australian Human Resources Institute, which means you can become a professional Member of the Institute when you graduate.
CAREERS Human resource managers work in a wide range of businesses in all industry sectors and government organisations. Most are employed by large companies, with smaller organisations often incorporating HR management into other roles. This field is not only for people planning a career in HRM, it is also of importance to people in all management positions: when other factors of production such as capital or technology can be duplicated, the people in an organisation are the main source of competitive advantage. Depending on the size of the company, HR managers may perform a range of functions including administration, training and development, staff recruitment and selection, remuneration, employee relations, OHS, enterprise bargaining, change management and job evaluation. You may specialise in one of these areas or manage all aspects of human resources.
commerce
19
majors
International Business SAMPLE CAREERS Business intelligence analyst Exporter Importer International business analyst Trade logistics manager
International business gives you an awareness and understanding of business in other cultures and regions. You will gain an understanding of leadership, strategy, cultural diversity, communication and decision-making as they relate to contemporary international business issues. Major topics covered include financial management; employment relations; industry and trade in South East Asia; international marketing and management; and business in Europe.
WHAT YOU STUDY During this major you’ll learn how to manage across cultural boundaries in an international business context, having gained knowledge on international human resource management and international trade environments. You’ll learn how to develop international marketing strategies that consider the socio-economic, legal, political, financial and cultural factors affecting regional markets, including strategic options for entry and expansion; and contemporary issues in multinational marketing. You’ll also gain a sound understanding on the workings of foreign exchange markets, and the effects of exchange rate policies and learn how to analyse the effect of commercial policies on the economic welfare of nations.
CAREERS Careers in international business can be focused around international trade and investment, finance, marketing, tourism, and hospitality. Distance and difference are no longer impossible barriers to business. You could find work in any government department, multinational firm or financial institution that wants—or needs—to work with international clients. International business presents some tough ethical and environmental challenges. Doing business in a fair and sustainable manner across international borders requires knowledge of international trade and labour laws, contract law and foreign trade policies. This major combines very well with studies in Supply Chain Management, particularly if you are interested in addressing the international environmental issues in industries such as manufacturing or food. Possible career opportunities include corporate/government relations, financial analysis, management and consulting, and strategic planning and forecasting.
International Economics SAMPLE CAREERS Global strategy analyst International trade specialist Stock market regulator
The forces of globalisation are continuing to create new opportunities in the world economy for individuals who can understand and deal with the increasing complexities involved. International Economics is perfect for students who want to develop a sound understanding of the economic and social forces that are shaping the world economy.
WHAT YOU STUDY As well as detailed study in macroeconomic theory, you will learn international trade theory and explore economic development. International trade will be examined in terms of debt and growth, the effects of commercial policies on national welfare, and the interrelation of foreign exchange markets. The international economist also needs to understand how governments affect development and roles of savings, investments and public infrastructure. You can focus your degree further with elective subjects in areas including trade in East Asia, global economics or the foundations of the Australian economy.
20 UNIVERSITY OF WOLLONGONG
majors
International Economics (CONTINUED)
CAREERS International economists take a wide view of global economic shifts, paying particular attention to the effect of policy and law on national economies. They seek to explain the patterns and consequences of transactions and interactions between various countries, including trade, investment and migration. You will advise and provide forecasts to governments and businesses on matters such as taxation levels, trade and industry policy, investment flows, economic integration, exchange rates and the international monetary system.
Management SAMPLE CAREERS Company manager Customer service coordinator Operations manager Procurement officer Strategic development executive Workforce planner
Management is the art and science of organising assets to reach a goal. Studying management you will learn how to interpret the procedures and systems used in an organisation to assess how individuals and the organisation as a whole can best operate. You will develop skills in decision-making, conflict resolution, administration and communication.
WHAT YOU STUDY You’ll study management from a range of perspectives, each aimed at expanding your management knowledge and future success in management roles. You’ll learn how to strategically manage both physical and intangible assets for organisational success. You’ll do this by gaining a sound understanding of the framework of organisational structures, including the local and international environments in which they operate. Final year subjects will have you identifying and analysing quality management systems, strategically managing risk and developing international business strategies.
CAREERS Management skills are practised by people in all roles and are valuable at every stage of your career. Managers need to know what makes organisations successful, and how to analyse, manage and improve performance in a range of areas. As a manager, you may be responsible for the management of human resources, budgets, property facilities and records. You will also be expected to provide direction through leadership, recruit and manage staff, and developing efficiency, quality and innovation in operations, often in a global context. Common fields of management include human resource management, international management, operations management and organisational development.
commerce
21
majors
Marketing SAMPLE CAREERS Advertising executive Brand manager Marketing manager Relationship manager
Marketing is about generating products and services to meet a defined customer need. It’s also about establishing a competitive advantage by effective positioning in the market with reference to product, promotion, pricing and distribution strategies. In addition to commercial marketing, the industry has diversified into specialist marketing applications including social marketing and not-for-profit marketing.
WHAT YOU STUDY You will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels to the product positioning and the effectiveness of market research. You’ll learn about how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications. You will also see how marketing can influence positive change in social behaviour.
CAREERS Most marketing positions are in the private sector, but any organisation involved in product or service delivery (including governments) can make use of marketing skills. It is a sector with particularly good international work prospects, with global marketing practices being broadly similar. The work requires good data anaylsis and interpretation skills, as well as an intuitive understanding of customers and audiences. Different specialisations within the field will emphasise different parts of the work: for example, strategic marketing prefers an evidence-based approach using comprehensive demographic and performance data. As a marketing officer you will identify and analyse an organisation’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment. You will develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets; and undertake marketing audits to monitor sales performance. Careers in marketing include services marketing, public relations, advertising, product and brand management, market research and analysis, sales, direct marketing and international marketing.
Public Relations SAMPLE CAREERS Artistic agent Communications manager Corporate counselling Crisis communications Event manager Media relations Online communications consultant PR consultancy PR coordinator Publicist Strategic planning
If you’re interested in people and love to write, have good analytical skills and are able to work under pressure, a career in public relations (PR) may be right for you. It covers a variety of subjects including business communication, PR concepts, PR strategies, corporate identity and branding, marketing communications and advertising and PR campaigns.
WHAT YOU STUDY You’ll learn how to communicate effectively with internal and external stakeholders using a range of media including blog posts and social media, develop effective media relations and campaign plans, and write reports, speeches, video and presentation scripts, and strategic organisational responses. Our PR major draws upon communication theory and teaches you how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR and to critically evaluate the role of PR in society and organisations. During this major you’ll also learn how to develop brand strategies and leverage this equity to create organisational value. This major also includes the practical development of proposals for social marketing campaigns to effect behavior change as a solution various social problems. You can add value to what you are learning in this major, by doubling it with a marketing, communications and media studies or a journalism major.
22 UNIVERSITY OF WOLLONGONG
majors
Public Relations (CONTINUED)
CAREERS A PR practitioner works alongside organisations and individuals to look after their relationships with stakeholders, communicate information or ideas, and assist with crisis management. Some sectors you’ll commonly work with include retail and manufacturing companies, financial institutions, not-for-profits, government bodies, and high profile individuals. Communicating with the media, or media relations, is at the core of most PR jobs. Beyond this, PR work can be incredibly diverse and will change with the nature of the client. There are also an increasing number of activities that blur the lines between PR and marketing, such as ‘community management’: a blend of PR, customer service and media strategy. In PR you will have employment opportunities in a wide variety of organisations within private, community and public sectors. The work environment is fast paced as well as “creative”. Therefore, you must have an ability to meet multiple deadlines and develop creative strategy plans and campaign plans.
Quantitative Analysis in Economics SAMPLE CAREERS Economic modeller Economic researcher Investment analyst Organisational economist Statistical analyst
Quantitative analysis is an evidence-based approach to estimating and forecasting how a modern economy works using complex computational and data analysis. This set of knowledge and skills will enable you to interpret and undertake advanced economic analysis for private sector firms and government agencies. Graduating with this major will make you highly employable in the national and international job market.
WHAT YOU STUDY You’ll learn about the major factors determining economic behaviour and evaluate how alternative macroeconomic policies can improve economic performance. You’ll analyse aggregate supply equilibrium in terms of wages, prices and employment. The problems of inflation and employment are considered alongside wages policies, with long term explanations of economic growth and associated policies also considered. This major will provide you with a sound understanding of consumer demand theory, compensated demand functions, production theory, models of market structure and the macroeconomics of an open economy. You’ll learn how to apply game theory as a tool for analysing a wide range of situations, including those within the social sciences and problems of strategic choice in duopoly markets.
CAREERS Quantitative analysis differs from mainstream economics in that it focuses on short term, accurate economic predictions, rather than forecasting future trends. Because of this, quantitative analysts need strong mathematical skills. They also often use (or develop) specialist software in their work, so computer and programming skills are a bonus. Quantitative analysts use mathematical techniques to study the supply and demand decisions of individuals and firms, such as how profits can be maximised and the quantity of a good or service that consumers will demand at a certain price. Career paths in quantitative analysis are available in both the private and government sector.
commerce
23
majors
Supply Chain Management SAMPLE CAREERS Demand analyst Logistic manager Materials controller Procurement and compliance officer Sourcing manager
Supply chain management is concerned with the entire lifecycle of a product or service, from before it’s made, to how it is disposed of, and how it moves between every stage. As well as goods and services, supply chain managers analyse and manage information from the suppliers, through intermediaries, to the customer—and their customers, if your client is a business. It includes managing technical processes: both within the firm between functions such as procurement, manufacturing and marketing; and between organisations such as manufacturers, distributors, wholesalers and retailers.
WHAT YOU STUDY You’ll gain an overall understanding of supply chain structures and develop an understanding of procurement and inventory management models, the role of enabling technologies within the supply chain, and performance measurements techniques. During this major you’ll learn the principles and tools associated with ‘quality management’ and the relationships between e-commerce and supply chains. You’ll gain an understanding of total supply chain management and have opportunity to specialise in a number of areas such as logistics, operations, systems thinking, quality and supply chain strategies.
CAREERS Careers as a supply chain manager are available in nearly every segment of industry, including government, manufacturing and communication, as well as retail, education and the service sectors. A supply chain manager is responsible for managing and organising the activities involved with the product lifecycle, from identification, acquisition, and distribution of goods and information through the complete supply chain system. The nature of modern business, particularly manufacturing, is highly international. This raises a number of interesting challenges for a supply chain manager. For example, every movement of a product or service costs energy: which in turn costs the environment. Minimising this cost and finding new and more efficient methods will be one of your ongoing challenges. Every time a product crosses into a new country, it also encounters a new set of laws and regulations. Making ethical business decisions in this environment requires a sound understanding of legal frameworks and ethical best practice. For this reason, Supply Chain Management combines particularly well with International Business and Business Law. You will also have the choice to focus on a specialised area, such as warehousing, e-commerce, or technology.
24 UNIVERSITY OF WOLLONGONG
bachelor degree
Specialist joint TAFE programs and degrees We offer three specialist degrees that combine a UOW Bachelor of Commerce with a TAFE Diploma. They offer advanced vocational skills relevant and specific to these industries and require a fixed program of study. The first two years are a combination of TAFE and University study while the third year is University only. Upon successful completion of this degree, you will graduate with a Diploma from TAFE as well as a Commerce degree that identifies the area of specialisation: event management, hospitality or tourism.
Bachelor of Commerce (Event Management) ATAR
Wollongong – 72
Shoalhaven – 70
Southern Sydney – 72
Duration
3 years
Starts
Autumn (February)
Events and festivals, charity fundraisers, conferences and concerts all form part of a multibillion-dollar worldwide industry. Event Management is the special branch of management that focuses on using managerial techniques to plan, organise and run these events.
TAFE Award Diploma in Event Management LocationS
Wollongong (UAC 753640)
Shoalhaven (UAC 753642)
Southern Sydney (UAC 753641)
CRICOS 068763F
Bachelor of Commerce (Hospitality Management) ATAR
Wollongong – 72
Southern Sydney – 72
Duration
3 years
Starts
Autumn (February)
The hospitality industry includes co-ordinating entertainment and recreation, accommodation and food services and forms an important part of many nations’ economies, including Australia. It is a highly dynamic industry that requires flexible, responsive managers to successfully guide businesses.
TAFE Award Diploma in Hospitality LocationS
Wollongong (UAC 753630)
Southern Sydney (UAC 753631)
CRICOS 068764E
Bachelor of Commerce (Tourism Management) ATAR 72 Duration
3 years
Starts
Autumn (February)
TAFE Award Advanced Diploma in Tourism Management Location
Wollongong (UAC 753650)
CRICOS
068765D
Tourism is a worldwide industry that continues to play an important part in both wealthy nations and developing economies. It can be in many ways the business of adventure, but is also building the global community and creating wealth at every level. The industry also supports a number of innovative specialist fields including ecotourism and global volunteering.
commerce
25
LEARN MORE Commerce Central Phone +61 2 4221 4478 Email commerce-enquiries@uow.edu.au www.uow.edu.au/commerce GENERAL ENQUIRIES www.uow.edu.au/future Within Australia: 1300 367 869 International: +61 2 4221 3218 uniadvice@uow.edu.au facebook.com/uowfuture
The University of Wollongong attempts to ensure the information contained in this publication is correct at the time of production (April 2012); however, sections may be amended without notice by the University in response to changing circumstances or for any other reason. Check with the University at the time of application/enrolment for any updated information. UNIVERSITY OF WOLLONGONG CRICOS: 00102E