84 S. Washington Street, Sonora, CA 95370 • 209/532-7151 • FAX 209/532-5139 www.uniondemocrat.com
R etail A dvertising R ates Effective April 7, 2015
Published Tuesday through Saturday morning. Free Foothill Shopper, published every Wednesday. Office Hours: Monday through Friday, 8:00 a.m. to 5:00 p.m. Member: California Newspaper Publisher’s Association, Audit Bureau of Circulations and the Associated Press
1. Personnel 2. Advertising Rates 3. Color Rates 4. Preprint Insert Rates 5. Preprint Packaging and Delivery 6. Special Services 7. Special Publications 8. Retail Display Deadlines 9. ROP Depth Requirements 10. Mechanical Measurements 11. Commissions and Terms of Payment 12. General Rate Policy 13. Electronic Ad Submission 14. Online Advertising 15. Newspaper Readership 16. Subscriptions
Retail Pick-up Rate Ads repeated within 6 calendar days of the first run. First repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% discount Second repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% discount Third repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% discount Blockbuster Rate Available to open-rate advertisers only in The Union Democrat. Ads run five consecutive publishing days without change. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% discount Annual Bulk Contracts Advertiser agrees to purchase the dollar volume contracted for by the end of the contract year. The contracted rates listed are based on the total purchase of display, color, preprint and online advertising and payment within 30 days.
Advertising Manager. . . . . . . . . . . . . Peggy Pietrowicz Business Office Manager . . . . . . . . . Lynne Fernandez Publisher. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gary Piech
588-4556 588-4557 588-4592 588-4558
Sales and scheduling: Lori Berg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 588-4555
ontract Level C Retail Display Class Display $750. . . . . . . . . . . $15.50 . . . . . . . . . . $11.75 $1,400. . . . . . . . . . . $13.75 . . . . . . . . . . . $9.85 $2,400. . . . . . . . . . . $12.30. . . . . . . . . . . . $8.95 $4,000. . . . . . . . . . . $10.50 . . . . . . . . . . . $8.25 $8,000. . . . . . . . . . . . $9.95 . . . . . . . . . . . $7.95 $15,000. . . . . . . . . . . . $9.75 . . . . . . . . . . . $7.35 $30,000. . . . . . . . . . . . $9.55 . . . . . . . . . . . $7.15 $60,000. . . . . . . . . . . . $9.15. . . . . . . . . . . . $6.95 $90,000. . . . . . . . . . . . $8.90 . . . . . . . . . . . $6.65 $120,000. . . . . . . . . . . . $8.75 . . . . . . . . . . . $6.45 $150,000. . . . . . . . . . . . $8.60. . . . . . . . . . . . $6.25 $180,000. . . . . . . . . . . . $8.45 . . . . . . . . . . . $6.10
S80062_032715 Retail Rate
S80062 Retail Rate Card Revision_032715
Open Retail Display Rate . . . . . . . . . . . . . . . . . . . . . . . . $26.00
New Business Bonus Buy two ads in The Union Democrat paid edition at the open rate and get a third ad free. All three ads must run in a two week period. Cannot be combined with any other discounts or contracts.
1. Personnel
Display: Sales representatives: Wendy Gast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cathy Tripp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Trish Magdaleno . . . . . . . . . . . . . . . . . . . . . . . . . . Tom Farrish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All rates quoted are per column inch, black and white and will be billed in one quarter inch increments.
The Foothill Shopper, purchased in combination with The Union Democrat. No discounts available. . . . . . . . . . . $4.75
Table of Contents
2. Advertising Rates
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Weekender Rates. (For publication details see item #7) Single insertion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $21.50 13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12.50 2 ads in 1 month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15.75 No discounts. Celebration & Paid Obit. Private party only, payable in advance, no other discounts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.50 Local Government. No discounts. . . . . . . . . . . . . . . . . . . . $11.00 Nonprofit. No discounts. . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.00
4. Preprint Insert Rates Rates quoted are per thousand pieces with a $300 minimum charge. Multiple advertiser preprints are not accepted.
# of Insertions
Steady Fire Rate. Ad runs once per week for 13 weeks without change in size or copy. . . . . . . . . . . . . . . . . . . . . . $11.25 Available for The Union Democrat only.
2015 Advertising Rates
Preprint Size
Single 4-12T 16-24T 28-36T 40-48T 52-64T 68T+ Sheet 2-6S 8-12S 14-18S 20-24S 26-16S 34S+
Open $30 $60 $62 $64 $66 Rate
$68 $70
5 $30 $50 $50 $52 $54 $56 $58 Times
Political. Payable in advance, no discounts. . . . . . . . . . . . $11.00
10 Times
$30 $46 $48 $50 $52 $54 $56
National (Net) Rate. Contracts are available for single advertisers. Call for details. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30.50 With Foothill Shopper add . . . . . . . . . . . . . . . . . . . . . . . . . $6.15
20 Times
$30 $43 $46 $48 $50 $52 $54
National Annual Bulk Contracts. Advertiser/agency agrees to run the total dollar volume contracted for by the end of the contract year. Contracts are available for single advertisers only. No umbrella contracts.
30 Times
$30 $41 $43 $46 $48 $50 $52
50 Times
$30 $39 $41 $43 $46 $48 $50
3. Color Rates
75 Times
$30 $35 $37 $39 $43 $46 $48
100 Times
$30 $33 $35 $37 $39 $43 $46
Rates quoted are per run, per page. Double truck color billed for each page. Rates are for standard inks. Local Retail and Classified Color Rates Number The Union Combined with of Colors Democrat Foothill Shopper Add Black plus one . . . . . . . . . . . . . $170 . . . . . . . . . . . . . $95 Black plus two . . . . . . . . . . . . . $260 . . . . . . . . . . . . $100 Black plus three . . . . . . . . . . . . $360 . . . . . . . . . . . . $105 National (Net) Color Rates Number The Union Combined with of Colors Democrat Foothill Shopper Add Black plus one . . . . . . . . . . . . . $215 . . . . . . . . . . . . $125 Black plus two . . . . . . . . . . . . . $330 . . . . . . . . . . . . $130 Black plus three . . . . . . . . . . . . $455 . . . . . . . . . . . . $105 Frequency Discounts, Annual 5 runs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% discount 10 runs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% discount 20 runs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15% discount 50 runs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% discount 75 runs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25% discount
Polybags, additional per thousand . . . . . . . . . . . . . . . . . $55 Post-It Notes and print and deliver programs are available. Call for pricing.
5. Preprint Packaging and Delivery Deliveries are accepted Monday through Friday only. The Union Democrat is closed Saturday and Sunday and major holidays. Delivery times are 10:00 a.m. to 5:00 p.m. In no case will shipments be received outside of these times or on days we are closed. The Union Democrat will not be responsible for preprints left unattended and not properly received. Shipping Address: The Union Democrat 14989 Camage Ave., Sonora, CA 95370 Preprints are accepted in cartons or on pallets. Pallets must be double banded in both directions and shrink wrapped.
2015 Advertising Rates
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Preprinted Inserts. Inserts are due for scheduling and delivery one week prior to insertion date. Preprint Dimensions: Minimum 5"h x 7"w, maximum 11"h x 11.5"w. Preprints exceeding maximum dimensions require quarter folding.
Tabloid-size advertisement exceeding 8 inches in depth will be billed at full tabloid depth of 10.25 inches. The minimum size display advertisements are one column by two inches. All advertisements are required to be at least as many inches deep as columns wide unless larger than 30 inches.
6. Special Services
10. Mechanical Measurements
Proofing. Advertisements may be faxed or emailed to check for accuracy. Please order your proof at the time the ad is placed. Creative Services. Ad design and photographic services are available. Please contact a representative of the advertising department for details. Tearsheets. Available upon request. Please order when placing your advertisement. More than two or replacement tearsheets are billed at $2.50 each. Electronic-tears are also available.
7. Special Publications Weekender. Award-winning entertainment and recreation section distributed each Thursday with The Union Democrat and free to hotels, motels, restaurants and other visitor points in Tuolumne and Calaveras counties. (For rates see item #2) Food and Drink, Tuesday Business, Wednesday Health and Medicine, Thursday Sierra Living, Friday Community, Saturday
8. Retail Display Deadlines Publication Day Tuesday Wednesday Thursday Friday Saturday The Foothill Shopper Weekender
Deadline Friday, 12 noon Monday, 12 noon Tuesday, 12 noon Wednesday, 12 noon Thursday, 12 noon Friday, 5:00 p.m. Previous Thursday, 5:00 p.m.
Holidays: The Union Democrat will publish on all holidays that fall between Tuesday through Saturday, some early deadlines may apply. Call 209-588-4555 for more information. Cancellations. Display advertising that is cancelled after closing times may be subject to a charge of $25 per hour for composition.
9. ROP Depth Requirements Standard page advertisements exceeding 19 inches in depth will be charged at full column depth of 21.5 inches.
Standard Broadsheet
Full page size is 6 columns wide by 21.5 inches high. Gutter between columns is .167" Width 1 column 2 columns 3 columns 4 columns 5 columns 6 columns
Points 120 249 378 507 636 765
Inches 1.63 3.43 5.23 7.03 8.83 10.63
Total billed inches per page: 129 inches. Advertisements measured to nearest .25 inch.
Tabloid
Full page size is 5 columns wide by 10.25 inches high. Gutter between columns is .125" Width 1 column 2 columns 3 columns 4 columns 5 columns
Points 140.4 289.8 439.2 588.6 636
Inches 1.95 4.03 6.10 8.18 10.25
Total billed inches per page: 51.25 inches. Advertisements measured to nearest .25 inch.
11. Terms of Payment All rates listed on this rate card are net and billed as such. All advertising billing is due and payable on or before the last business day of the month. A service charge of 1.5% per month (annual rate 18%) will be assessed on past-due balances. Cash in advance required on new accounts prior to credit approval, goingout-of-business advertising and political advertising.
12. General Rate Policy The Union Democrat reserves the right to revise all rates, conditions, terms and policies within this rate card at any time without notice. Advertising space will not be sold by The Union Democrat for the purpose of resale.
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2015 Advertising Rates
The Union Democrat reserves the right to edit, reject, revise, correct, classify or cancel any advertisement at any time. The subject matter, form, size, wording and typography of all advertising are subject to the approval of the publisher.
Documents created in Photoshop, Illustrator or InDesign. If using Adobe Illustrator you must convert the type to outlines so no fonts are needed.
The advertiser assumes all liability for the content of all advertising and agrees to indemnify and hold harmless the publisher from all claims, suits and related costs arising by reason of any advertising.
E-mail address: ads@uniondemocrat.com
The Union Democrat reserves the right to include the word “advertisement” in an advertisement that, in the judgment of the publisher, might be mistaken as editorial material. Every effort is made to avoid errors. In the event of an error, The Union Democrat will rectify an error (not the fault of the advertiser) by re-publication of the advertisement or portion of the advertisement in error. Claims for errors will be considered if made within 30 days following publication. The liability of The Union Democrat in regard to any advertisement is limited to the consideration paid for such advertising. The Union Democrat will make every effort to meet requests for specific positioning at no additional charge. Position can be guaranteed at an additional 25% charge.
13. Electronic Ad Submission Ads submitted by e-mail must include the advertiser’s name, run date, contact person and phone number in the e-mail message. All electronic ads must be submitted before regular deadlines (see item #8). An e-mail does not guarantee your ad will be scheduled. Please call to confirm, 209-588-4555. The Union Democrat assumes no responsibility for typographical errors, missing art, bitmapped images or any form of error in your ad. If you do not have the proper software or do not have the necessary computer skills to create the required digital files, talk with your sales representative and make other arrangements for your ad. All files must be either grayscale, spot color or CMYK, no RGB color. If the ad is running black and white, do not send a color ad. The following file formats are acceptable for reproduction in The Union Democrat: PDF files created using Adobe Acrobat Distiller only. When creating PDF files you must embed all fonts and images. We cannot accept pdfs made from Publisher, Pagemaker or any word processing program. JPEG and TIFF images 100% of final size at 300 dpi minimum original resolution. EPS images (include clipping paths when necessary).
The Union Democrat cannot use PC or True Type fonts. FTP uploads: You must use Internet Explorer and have the appropriate ftp software. Address: 74.207.250.201 User name: contributor. Password: api-upi. Open the folder for Sonora; drag and drop files. Mail or drop off ads at: The Union Democrat 84 South Washington Street Sonora, CA 95370 If ads are submitted by disc, The Union Democrat requires a printed copy of your advertisement to be included along with a color key if color will be printed.
14. Online Advertising Local and national news, weather, sports and community information at www.uniondemocrat.com. For online advertising rates call the Advertising Department at 209-588-4555.
15. Newspaper Readership The Union Democrat and The Foothill Shopper provide non-duplicated coverage in Tuolumne County and Southern Calaveras County. The Union Democrat reaches over 25,000 readers Tuesday through Saturday and combined with The Foothill Shopper on Wednesdays is delivered to more than 45,000 readers. The Foothill Shopper is home delivered by carrier and through third class mail. The Foothill Shopper can also be found at strategic locations within our delivery area. For more information call The Union Democrat advertising department at 209-588-4555.
16. Subscriptions Print edition $7 per month delivered, $7.50 per month for the combination of delivered print edition and E-edition, $7 per month for E-edition only and $156 per year by mail. Single copy 75¢.
The Union Democrat is a Division of Western Communications, Inc. P.O. Box 6020, Bend, OR 97708-6020