6 minute read
Malta and Business Aviation Handling
MALTA AND BUSINESS AVIATION HANDLING
Interview with Andrea Trapani,
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Publisher of the Executive Traveller Magazine and owner of Malta’s most dedicated Business Jet handler - Executive Aviation Malta Ltd
What do you mean when you say that your company, Executive Aviation Malta, is the most dedicated Business Jet Handler in Malta?
In any competitive business, your competitor will tend to use buzz words to try and attract customers and business even if sometimes what you pay is not exactly what you get. By stating that we (Executive Aviation Malta) are the most dedicated business jet handlers in Malta, we are in a way stating that others are not as dedicated. In actual fact, we are not only the most dedicated but can easily say that we are the only dedicated business jet handlers locally for obvious reasons.
Executive Aviation Malta’s 100% focus is on handling private jets and nothing else. We are specialized in this business while I can safely say that our main competitors’ main business is aircraft charter since they operate their own fleet of aircraft and provide aircraft maintenance. In my opinion, one cannot focus on both. You’re either on one side as the client or as the service provider.
What other advantages are there for the customer when Executive Aviation Malta is selected as their business jet handler in Malta?
Well, not many to be very honest. All local players currently use more or less same infrastructure to operate and this does not seem that it will change in the foreseeable future. There is no full and proper FBO here in Malta and options given to a business jet passenger is to either use the main terminal or the VIP terminal for arrival/departure. Apart from the dedication, one can probably say that my team is great and everyone within the company is treated as family. I feel that this translates in happiness and fulfillment at work which in turn breeds excellent service to our customer. As I always say, the employees are what will make or break a specialized service company, and in our case, I’m proud to say that with such a team, chances are we will grow further and stronger in no time.
Do you believe that this aspect contributed to the growth in business for the past years?
Most definitely it did. The world’s major charter operators have chosen us to service their fleet of aircraft and passengers whenever in Malta for many reasons, however, I’m pretty sure that they see us as their obvious choice and take this in consideration. Think about it, if you were a business jet operator chartering a fleet of aircraft, would you trust another aircraft operator with your client details? Would you feel comfortable disclosing confidential information with a potential competitor? I wouldn’t.
So do you see this as your main advantage?
I am not saying so, however, this certainly gives us another edge on local competition. Another plus is that we are a relatively small team of professionals and, as already mentioned, our only focus is on business jet handling. I feel that this automatically allows us to provide attention to detail which is imperative in our business. Apart from that, being the relatively small team of dedicated personnel, one can easily sense that warm approach/family-like feeling we provide to our passengers and crew likewise.
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MALTA AND BUSINESS JET HANDLING
Dedication is a word you frequently like to mention. What do you mean when you say that your company, Executive Aviation Malta, is the most dedicated Business Jet Handler locally?
As with any service company, dedication has to be seen as a BIG word. Within the scenario we operate, a competitor will tend to use buzzwords in order to entice new business, even though, as we know, expectations and buzzwords do not always turn out to necessarily be the reality out there. Having said so, by stating that we, Executive Aviation Malta, are the most dedicated business jet handlers in Malta, we are clearly stating that others are not as dedicated as us. In reality, we can proudly say that Executive Aviation Malta is the only dedicated business jet handler locally for quite some obvious reasons.
Executive Aviation Malta’s 100% focus is on providing handling services and logistics for private jets operating in and out of Malta. We have been specializing and refining our services for the past 10 years. On the other hand, our direct competition provide a diversity of services which include operating and maintaining their own fleet of aircraft.
Understood, however, do you believe that this aspect has contributed to the growth in your business for the past years?
Most definitely it did. The largest internationally renowned business jet operators have chosen us to service their fleet of aircraft and passengers whenever in Malta for many reasons, however, I’m pretty sure that they see us as their obvious choice and take this reality in consideration. Think about it, if you were a business jet operator chartering a small or large fleet of aircraft, would you trust another aircraft operator like you with your crew and client information? Would you feel comfortable disclosing confidential and sensitive business information with a potential competitor in your same field? Call me apprehensive but personally, I don’t think I would.
So do you see this as your main advantage?
I am not saying so, however, this certainly gives us another edge on competition. One other advantage is that we are a relatively small team of professionals and, as already mentioned, our only focus is on business jet handling. I feel that this automatically allows us to provide attention to detail which is imperative in our kind of business. Apart from that, being a relatively small team of dedicated and friendly personnel, one can easily sense that warm, family-like approach we provide to our loyal passengers and crew alike.
What other advantages are there for the customer when Executive Aviation Malta is selected as their primary choice in Malta?
Well, not many to be very honest. All local players currently use more or less same airport infrastructure to operate and this scenario does not seem that it will change in the very near future. There is currently no full and proper FBO here in Malta and options given to a business jet passenger is to either use the main terminal or the VIP terminal for arrival or departure. Apart from the dedication, one can probably say that I’m proud to have a great team behind me and everyone within the company is treated as family and not a number. I feel that this translates into happiness and fulfillment at work which in turn breeds excellent service to our customers. Employees are what will make or break any service company, and in our case, I’m proud to say that with such a team, chances are, we will go far and grow stronger in no time.
