Prototype housing gets a bad rap because these neighborhoods can look "cookie-cutter" when created without strong overall planning vision and attention to detail. Also referred to as "production housing," prototype housing is a systematized approach to designing and building a neighborhood of new residential units. The benefits of this process: maximizing efficiency and saving developers the cost and time associated with creating a custom design for each new home in a neighborhood. The downside: it has to be done well to deliver on its potential ROI.