IHH Services Guide 2023

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SERVICES GUIDE 2023
Contents Who We Are, Belief Statements
2 User Statistics & Testimonials
3 Our Core Product
5 Popular Marketing Add-Ons
9 Marketing & Design Solutions
10 Exposure & Promotion Solutions
. . . 13 Consultation Solutions . . . . . . . . . . . . . . . . 15
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Who We Are

Launched by the marketing, sales, and lead generation experts at Unique Venues in January 2020, Intern Housing Hub is a marketing agency and housing application generator for collegiate intern housing properties . This web directory is the first of its kind to present collegiate housing options to relocating interns to help them find affordable, safe, and convenient housing for their internship relocation .

At Intern Housing Hub We Believe In...

Helping colleges and universities attract their preferred business through a strong, recognizable brand and innovative advertisement approaches. We do the hard work for you .

Providing interns a simple approach to finding and applying for summer intern housing .

Supporting this industry and helping it grow, whether by connecting clients with companies and organizations or providing education and networking opportunities .

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We Do The Hard Work For You

In 2022, Intern Housing Hub set records in all key metrics and helped nearly 9,000 individuals find housing options for their intern housing needs.

User Statistics

AGE

18-24 (44%) 25-34 (21%) 35-44 (13%) 45-54 (12%) 55+ (10%)

USER SOURCES

Paid Search (Google Ads) (44%) Organic Search (32%)

Direct (typing in internhousinghub .com (17%) Display Ads (6%) Site Referrals (3%) Social Channels (1%)

Source: Google Analytics & InternHousingHub.com

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GENDER 53% Female 47% Male APPLICANTS 7% Group Housing Bookings 93% Individual Guests 41% 32% 17% 6% 3% 1% 44% 21% 13% 12% 10%
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Let’s Grow Your Business

Each year, over 65,000 interns are relocating throughout North America and looking for safe, affordable, and furnished housing for their short- or long-term stays. Colleges and universities are uniquely positioned to provide everything that interns are looking for in their housing decision, and then some .

Intern Housing Hub is working with dozens of properties throughout the US and Canada, all with varying levels of experience in hosting intern guests on their campus. Through collaboration and creativity, you can be one of them!

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Learn how Intern Housing Hub has helped Vanderbilt University in Nashville Carly Burt Vanderbilt University, Assistant Director of Conferences

Our Core Product

Using our dedicated marketplace, InternHousingHub .com, your property will be featured as a prime destination for interns seeking short- and long-term accommodations in your area. Simply fill out your profile, identify a contact for prospective leads, step back, and let the marketing pros at Intern Housing Hub do the rest! Through a combination of a comprehensive digital advertising strategy and an in-depth online venue profile, we capture those individuals searching for a safe and welcoming place to call their temporary home during their internship and funnel them directly to you .

In recognition of the difference between large, medium, and small markets, there are three, distinct pricing tiers based on your metropolitan area:

• Tier-One Market – metro areas of 2 .6 million or more people, plus Orlando, Las Vegas, and San Jose

• Tier-Two Market – metro areas between 1 .0 million and 2 .6 million people

• Tier-Three Market – metro areas of fewer than 1 .0 million people

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Standard Package

Standard Packages provide properties all the tools necessary to build a robust profile and gives prospective interns all the information needed to decide and apply for housing .

These Profiles Include Sections On:

• Pre-built application form or ability to link to your own form

• Housing availability

• Housing units being offered

• Information about your location

• Information about your campus amenities

• Requirements to staying on your campus

• Payment options accepted

In addition, Intern Housing Hub will allocate a percentage of your total spend and will use those funds to build and manage a highly effective Google ad campaign to drive traffic and applications from your target audience.

Standard Package Pricing

Tier-One Market, $4,995

Tier-Two Market, $3,495

Tier-Three Market, $1,995

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Premium

Premium

Tier-One

Tier-Two

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Package
properties in competitive markets, or those looking to generate more interest to drive more revenue, consider the Premium Package.
Profiles Include Sections On:
Pre-built application form or ability to link to your own form
Housing availability
Housing units being offered
Information
your location
Information
your campus amenities
Requirements to staying on your campus
Payment options accepted PLUS
Premium positioning on your metro landing page
For
These
about
about
• A larger ad spend allocation to allow for a more competitive and longer lasting daily ad budget
.
• A custom URL to easily share and improve organic positioning with keyword friendly options
Pricing
Package
Market, $6,995
Market, $4,995
Best Value!
Tier-Three Market, $2,995

Popular Marketing Add-Ons

Intern housing marketing goes beyond InternHousingHub.com. Do you have assets to highlight and promote your housing units? A brochure to send to potential guests or local companies hosting interns? An engaging video to highlight the features, benefits, and advantages of staying at your campus? Review the ways that our team of experts can help elevate your marketing game!

Marketing & Brand Design Solutions

Exposure & Promotion Solutions

Consultative Solutions

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Marketing & Brand Design Solutions

We understand the needs of interns seeking affordable and safe housing options. Check out our Marketing and Brand Design Solutions geared to help you attract more summer housing applications at your property . Our team will work with you directly to create any design assets you need while adhering to your university’s branding standard guidelines .

Digital and Print Brochure Design

Provide potential individual or group business with a comprehensive look inside your housing and the services you offer. Developing engaging sales collateral is an advantage that most properties need but choose not to invest in. Our designers create a digital brochure that incorporates live links to complementary information and video to engage interns and drive them to a call to action. Let us help you attract the intern housing business you want and need through a targeted digital brochure .

$2,500 per standard 8-page digital brochure (price increases in two-page increments by $300)

All digital brochures can be converted to print-ready files in reader’s spread for no additional charge. Print-ready files in a printer’s spread are an additional cost.

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Digital Infographic

A digital infographic makes a direct statement to your targeted audience, in a clear, concise, and easy-to-read visual. Imagine providing an at-a-glance ‘Top Summer Housing Options at Your University’ or ‘Interning 101, with Your College’ graphic that both captivates and engages your audience. Intern Housing Hub brings your imagined ideas to life through an infographic that is delivered in digital format for use in emails, on websites, and with social media . In just a quick glance, your infographic captures attention from potential applicants that leads to greater engagement .

$550 per infographic

(pricing includes the design, two rounds of edits, and the infographic file in a digital and print-ready form)

360° Property Tour with Drone Footage

Provide interns with incredible flyover and fly-through video that shows the overall features of your housing options. Additionally, we layer in specific 360° tours that highlight your premiere housing, amenities, and other property features . Your campus is highlighted from top to bottom, inside and out . Each video is enhanced with a combination of royalty-free music, overlay text and professional voiceover that allows potential guests to experience your housing as if they were there in person .

$5,500 per video

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Property Showcase

Our Venue Video Showcase offers an economical solution to establish a video presence on your website, Intern Housing Hub profile, and YouTube. Through a compilation of client-provided images and video, professional voiceover and royalty-free music, our design team creates a one-of-a-kind video that highlights all that your property has to offer.

$1,000 per video

Property Sizzle Reel

Today’s consumers spend countless hours online watching quick, engaging videos, and our demographic of users are no exception. Using short, energetic video and image clips coupled with inspiring text and fitting royalty-free music, our team creates a sizzle reel that promotes your property in a way that brings its capabilities to life .

$2,500 per video

Property Drone Video

Capturing the essence of the housing units or the magnificence of the housing location via drone video is all that is needed to grab the attention of an interested guest. Our team brings your property to life by creating a drone video with a combination of overlay text, music, and professional voiceover to provide a sense of place that potential guests want to experience .

$3,500 per video + travel expenses

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Exposure & Promotion Solutions

Search engines are one of the first places that interns go to find to find safe, affordable housing options. Intern Housing Hub provides exceptional organic search results for geographic-related searches . To help your property gain more awareness about its summer housing options, consider one of our exposure and promotion solutions aimed to facilitate engagement and lead to more summer housing applications .

Blog Content Feature

One of the best ways for an intern to get to know about their potential home away from home is through a creative, informative blog article fully loaded with search engine-friendly keyword terms . While the reader learns more about your property’s features, it gains the exposure from an article that helps elevate your standing in search engines like Google. Our expert writers author the article and then turn it over to our digital growth strategists to enhance the search terms that get you noticed .

$550 per feature

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Custom Domain Registration and Hosting

If you find that your website is limited or sub-par compared to your competitors, we will take your detailed Intern Housing Hub online profile and display it as a website for your potential clients to view. With your own distinct and easy-to-recall URL and a comprehensive web presence that appears to be your own, you and your property regain a critical and competitive online advantage.

$350 for service

Targeted Google Ad Campaign

Paid Google Ads dominate the header and footer of keyword searches . As the relevancy and strategies employed by search engines have evolved, paid ads have proven to be a great marketing tactic to supplement organic SEO strategies. Our team of experts utilize in-depth keyword research to provide ad design, ad placement, and ad spend management to maximize your online presence .

$650 per ad campaign, per search season (spring or fall)

Targeted Facebook Ad Campaign

Like our Google ad campaigns, Facebook ads have also proven to be a great marketing tactic to supplement organic SEO strategies . Our team of experts is ready to get you started by conducting keyword research, designing your ad, determining ad placement, and managing ad spend .

$650 per ad campaign, per search season (spring or fall)

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Consultation Solutions

Our team of experts has helped over 100 colleges and universities increase sales opportunities, develop and implement marketing strategies, and create a roadmap for successful operations . Our team is ready to help your property develop and enhance your housing revenue opportunities.

Intern Housing Program Consultation

Are you looking for a way to fill some of the existing availability in your overnight accommodations, but struggle to find the right groups to fit within the existing gaps? If so, housing interns at your venue is a great way to add some incremental, non-group revenue to your annual income and increase your overall occupancy. If housing interns is a new opportunity for you, or if you need a fresh set of eyes to review your existing program, Intern Housing Hub can help. We can explore your property’s ability to attract interns based on local and regional competition, establish a market positioning strategy, develop a plan for outreach that differentiates your property from other competitors, review pricing, policies, agreements, operational plans, and project the potential return on investment for implementing an intern housing program at your college or university.

$10,000 + travel expenses (if required)

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Next Steps

So, you’re interested in Intern Housing Hub and/or added marketing solutions that we can offer. What next? We’re here to help you maximize your budget and provide you with an impactful solution to help you drive more business. Depending where you are on your journey, follow the list of potential next steps .

Ready to join our platform? Submit your property information through this link to get the ball rolling: https://www.internhousinghub.com/list-with-us

Looking to schedule a call to further discuss your options? Use this link to book a time with one of our Client Success reps to better understand your property’s marketing options: https://www.internhousinghub.com/list-with-us

Want to launch your own intern housing program, but don’t know where to start? Schedule a call with our Consultation Team to further discuss this operation and discuss your options, scope of work, and deliverables: https://calendly.com/joel-uv/30min

“Seattle University is absolutely thrilled with the response we have received from the Unique Venues Intern Housing marketing service. The team is responsive and helpful. We were late getting started because of internal delays, but Intern Housing Hub made us a priority and launched our services quickly resulting in excellent traffic. Because of this service, every one of our intern housing spots is filled.”

- Kit Morse, Seattle University

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434.365.2785 internhousinghub.com hello@internhousinghub.com

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