Bachelor of Business (Marketing

MARKETING BACHELOR OF BUSINESS (MARKETING)

CREDITS 360 (3.0 EFTS) CAMPUS Mt Albert

Career opportunities • AdWords specialist • Advertising specialist • Brand manager • Digital marketing executive • Marketing manager • Marketing specialist • Market researcher • SEO specialist • Social media executive

Highlights

• Industry Based Learning (IBL): in your final year, you’re offered the opportunity to gain work experience in a real organisation based on your chosen specialisation. • Digital marketing focus with the opportunity for professional certification with Google AdWords,

Google Analytics and Hubspot Inbound. • Marketing simulation games to gain insights into more strategic areas of business.

• Real business experience in the classroom with real-world case studies. START DATES February or July DURATION Full-time for three years or part-time options available ANNUAL FEES $6,300 (NZD)

(Approximate domestic fees only. Includes GST but excludes the Compulsory Student Services Fee levy)

This programme provides you with the knowledge and skills for a successful career in marketing - creating and managing brands that win consumers’ hearts and minds using both traditional and new methods.

Programme overview

Discover how to identify consumers’ needs and wants, gain valuable skills and insights into contemporary marketing practice with a digital marketing focus, and learn how to develop sound marketing plans.

This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for real New Zealand organisations; previous students have completed online advertising campaigns (Google AdWords and Facebook) for numerous New Zealand businesses.

Real business experience – work experience internship

In your final year, you’ll take part in the Internship Based Learning (IBL) course, where you’ll practice and refine what you've learnt in the classroom. You’ll be in the workplace, completing a project and work tasks specifically related to your area of specialisation, with flexible learning options available, so you can undertake your IBL while you complete other courses – should you choose.

Specialise in digital marketing

Learn the principles of digital marketing and acquire the advanced practical skills to be a digital marketing professional. Subjects covered include search engine optimisation (SEO), Google AdWords, Facebook advertising and other pay-perclick (PPC) advertising, inbound marketing, and social media marketing.

You’ll also learn about digital metrics, legislation, regulation and codes of practice, so you’ll know how to help brands communicate effectively with their target audiences using emerging online technologies. Double Majors

Studying for a double major at Unitec is strongly recommended. Double majors further grow your knowledge and capabilities, and it makes you more employable and competitive in the job market.

Double major options with the Bachelor of Business include:

• Accountancy and Marketing • Accountancy and Management • Marketing and Management

Admission requirements

For this programme, you’ll need:

Academic

1. 42 credits at NCEA Level 3 or higher including: • 14 credits in two different approved subjects; and • 14 credits from up to two subjects (approved or non-approved) 2. 8 credits at NCEA Level 2 or higher in

English or Te Reo Māori (4 in reading, 4 in writing) 3. 14 credits in NCEA Level 1 or higher in mathematics or Pāngarau

English

If English is not your first language, you’ll need one or more of the following:

• Achieved NCEA Level 3 and

New Zealand University Entrance • Provide evidence you satisfy our criteria for existing English proficiency such as

IELTS • Achieved at least one English proficiency outcome in the last two years

If you don’t meet the English criteria above, we have a range of English Language programmes available.

There are additional English requirements for international students – you can find more information on our website.

Other options

If you don’t meet these requirements, you’ll need one of the following:

• A relevant qualification at Level 3 or above on the NZQF or equivalent • Evidence you’re eligible for special or discretionary admission

For more information download the programme regulations: unitec.ac.nz/marketing

International Students, please visit unitec.ac.nz/international

Protecting people on the country’s rail corridor

As National Protection Manager for KiwiRail, Unitec graduate Ria Apiata runs the team responsible for access to New Zealand’s rail corridor. She says Unitec’s flexible, practical approach to learning helped set her on the path to success.

Ria’s path began after high school, where, as Head Girl she was awarded a four-year scholarship to study at AUT. However, the timing wasn’t right and Ria ended up leaving to work - but she had a plan in mind. “I worked out that if I had three or four kids it would take me about 10 years, so why not come out with a qualification at the end of it? I enrolled at Unitec because it offered the flexibility to do night classes.”

Ria spent the next nine years completing a Bachelor of Business (Management) part-time, in between having four children, working and running her own business. “It was a busy time. But I loved going back as an older student – I wasn’t there to muck around! I was surrounded by other mature students, people who were already in business and had seasoned skills and experience.”

Ria says Unitec’s practical approach to learning also really resonated with her.

“I think that’s what Unitec does well: practical learning and real-life examples. We’d write business cases, or complete process improvement projects for companies and present solutions to them – things I’ve done regularly in my recent roles. My advice is to ask all the questions you can. Use those networks within Unitec – form good relationships with your peers and your lecturers, you never know where it will lead.”

Ria put everything into her degree and finished as Senior Scholar and top of her class. She also won an award sponsored by a freight, transport and logistics company, Toll New Zealand.

Read more inspirational stories at unitec.ac.nz/our-stories