Bachelor of Business (Marketing)

Credits 360 (3.0 EFTS)

Campus Mt Albert

Career opportunities

• AdWords specialist

• Advertising specialist

• Brand manager

• Digital marketing executive

• Marketing manager

• Marketing specialist

• Market researcher

• SEO specialist

• Social media executive

Highlights

• Industry Based Learning (IBL): in your final year, you’re offered the opportunity to gain work experience in a real organisation based on your chosen specialisation.

• Digital marketing focus with the opportunity for professional certification with Google AdWords, Google Analytics and Hubspot Inbound.

• Marketing simulation games to gain insights into more strategic areas of business.

• Real business experience in the classroom with real-world case studies.

Start dates February or July

Duration Full-time for three years or part-time options available

Annual fees $6,500 (NZD) (Indicative domestic fee only. Please see our website for updates)

This programme provides you with the knowledge and skills for a successful career in marketing - creating and managing brands that win consumers’ hearts and minds using both traditional and new methods.

Programme overview

Discover how to identify consumers’ needs and wants, gain valuable skills and insights into contemporary marketing practice with a digital marketing focus, and learn how to develop sound marketing plans.

This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for real New Zealand organisations; previous students have completed online advertising campaigns (Google AdWords and Facebook) for numerous New Zealand businesses.

Real business experience – work experience internship

In your final year, you’ll take part in the Internship Based Learning (IBL) course, where you’ll practise and refine what you've learnt in the classroom. You’ll be in the workplace, completing a project and work tasks specifically related to your area of specialisation, with flexible learning options available, so you can undertake your IBL while you complete other courses – should you choose.

Specialise in digital marketing

Learn the principles of digital marketing and acquire the advanced practical skills to be a digital marketing professional. Subjects covered include search engine optimisation (SEO), Google AdWords, Facebook advertising and other pay-perclick (PPC) advertising, inbound marketing, and social media marketing.

You’ll also learn about digital metrics, legislation, regulation and codes of practice, so you’ll know how to help brands communicate effectively with their target audiences using emerging online technologies.

Double Majors

Studying for a double major at Unitec is strongly recommended. Double majors further grow your knowledge and capabilities, and make you more employable and competitive in the job market.

Double major options with the Bachelor of Business include:

• Accountancy and Marketing

• Accountancy and Management

• Marketing and Management

Admission requirements

For this programme, you’ll need:

Academic

1. 42 credits at NCEA Level 3 or higher including:

• 14 credits in two different approved subjects; and

• 14 credits from up to two subjects (approved or non-approved)

2. 8 credits at NCEA Level 2 or higher in English or Te Reo Māori (4 in reading, 4 in writing)

3. 14 credits in NCEA Level 1 or higher in mathematics or Pāngarau

English

If English is not your first language, you’ll need one or more of the following:

• Achieved NCEA Level 3 and New Zealand University Entrance

• Provide evidence that you satisfy our criteria for existing English proficiency such as IELTS

• Achieved at least one English proficiency outcome in the last two years

If you don’t meet the English criteria above, we have a range of English Language programmes available.

There are additional English requirements for international students – you can find more information on our website.

Other options

If you don’t meet these requirements, you’ll need one of the following:

• A relevant qualification at Level 3 or above on the NZQF or equivalent

• Evidence you’re eligible for special or discretionary admission

For more information download the programme regulations: unitec.ac.nz/marketing

International Students, please visit unitec.ac.nz/international