Graduate Diploma in Business (Marketing)

Credits 120 (1.0 EFTS)

Campus Mt Albert

Career opportunities

• Marketing manager

• Marketing consultant

• Digital strategist

Highlights

• Industry Based Learning (IBL): in your second semester of study, you’ll be offered the opportunity to gain work experience in a real organisation.

• Relevant within a variety of organisations including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises.

• Customised programme based on your experience, incorporating industry certifications where applicable.

• A mix of on-campus classes, online support and self-directed study.

• Small class structure

• Options for further business study: this programme is good preparation for the Master of Applied Business (see pg. 28).

Start dates February or July

Duration Full-time for one year or part-time options available

Annual fees $6,500 (NZD) (Approximate domestic fees only. Includes GST but excludes the Compulsory Student Services Fee levy)

This programme is designed for those who want a career in marketing but have a degree in another field of study or a significant amount of business experience and want a formal qualification.

Programme overview

Marketing roles are vital to conveying the brand and value of a business to potential and existing customers - and ensuring that the message gets to its intended audience. Develop a sound understanding of marketing in just one year with the potential to open many doors for your future career.

This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing.

Admission requirements

For this programme, you’ll need:

Academic

1. A recognised Bachelor’s degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above.

2. 8 credits at NCEA Level 2 in English or Te Reo Māori (4 in reading, 4 in writing)

• If you’re a graduate of our Bachelor of Business programme, you won’t be able to study this programme in the same specialisation as you majored in the degree.

English

If English is not your first language, you’ll need one or more of the following:

• Achieved NCEA Level 3 and New Zealand University Entrance

• Provide evidence that you satisfy our criteria for existing English proficiency such as IELTS

• Achieved at least one English proficiency outcome in the last two years

If you don’t meet the English criteria above, we have a range of English Language programmes available. There are additional English requirements for international students – you can find more information on our website.

Other options

If you don’t meet these requirements, you’ll need one of the following:

• Evidence you’re eligible for special or discretionary admission

• If you’re seeking entry based on work experience, you’ll be required to demonstrate you have substantial professional experience in activities related to this programme through a written application, CV, and attestation from suitable referees. You may also be required to demonstrate equivalent competencies.

For more information download the programme regulations: unitec.ac.nz/marketing

International Students, please visit unitec.ac.nz/international