LIVING UNITED
2009, ISSUE II
Why United Way?
What Makes United Way of Central Ohio Different When it comes to supporting nonprofit organizations donors have plenty of choices. But there is only one organization that is looking across health and human service nonprofits, seeing which ones are the most effective and helping to guide their efforts and create strategically coordinated community-wide change. That organization is United Way of Central Ohio.
But even some long-time supporters aren’t aware of the many benefits that come from having one of the strongest United Ways in the country in our community. Here are some concrete ways United Way does what no other organization can. The hallmarks of our approach are broad vision, focused action, accountability and results.
Broad Vision • Understanding the broad needs of our community - United Way is the one place where a large and diverse group of volunteer experts come together, and build a local plan for progress for our entire community by setting goals and priorities that address both immediate and long-term issues. • Education, Income, Health and Home - United Way takes a holistic approach to addressing community issues by investing in programs that help people achieve the building blocks of a good life -- education, income, health and home. Progress in each of these areas creates and reinforces progress in others, multiplying the impact of each donor gift.
Focused Action • Research - United Way gathers pertinent existing local data and funds research on specific issues where data hasn’t been compiled. This research is used to determine the most pressing needs in our community and guide our collaborative efforts to address them. • Concrete strategies and measurable goals - Volunteer experts have developed a comprehensive set of strategies and measurable 10-year Bold Goals to guide our work. No other organization offers such a comprehensive, yet concrete plan for how our community can progress over the next decade. • The right mix of programs – United Way volunteers use a competitive process to select the right mix of programs provided by both long-time member agencies and new agency partners that will achieve our goals and create lasting change. This comprehensive process ensures that donors’ gifts are being used effectively.
Accountability and Results • Accountability - United Way holds every agency we fund accountable for the effective use of donors’ contributions. This oversight provides peace of mind to donors who do not have the time to research local nonprofits. • Results – United Way holds itself accountable for achieving community-level results such as those outlined in the Bold Goals, and regularly reviews funded programs to ensure they are using proven strategies to produce measurable results and achieve our shared goals. • Trust - United Way’s trusted reputation for thoroughness means that member organizations that receive program funding are viewed favorably by other funders, and can often leverage additional investments in their work.