LIVING UNITED
2015, ISSUE II
THE ROAD FORWARD
UNITED WAY FOCUSES ON INNOVATIVE WAYS TO CONNECT, INSPIRE AND SERVE In November, 2013, the United Way of Central Ohio Board of Trustees approved a strategic plan to guide our organization through 2020, and began a period of unprecedented creativity and innovation. The plan focused on ensuring that everything we do helps people build pathways out of poverty. With that as a foundation, United Way volunteers and staff went to work to research and develop the most effective ways to accomplish that goal. The result of that work is now coming into focus and it is a comprehensive roadmap that brings fresh thinking to every aspect of our organization. The road map builds on United Way’s decades of experience in bringing people together to create a better central Ohio. It builds on the trust that the organization has earned, leverages the unparalleled network of relationships we have created and uses the latest digital technology to connect people to the work we accomplish together.
we are exploring innovative new ways to reach people, engage them, energize them, and show them how they can work through United Way to create the community they want to live in. This includes developing state-of-the-art digital capabilities that make giving, volunteering and inspiring others effortless and fun. My United Way campaign - Our new marketing campaign is a departure from the past few years. It focuses on individuals celebrating the connection to others that comes from being a member of the United Way family. It invites everyone to share not only the accomplishments we have achieved together but the ones we aspire to achieve.
Integrated investments - We are exploring new ways to integrate MY UNITED WAY ___________________. all our investments to increase the power of our holistic approach to improving lives. Our investments in the interconnected areas of A new “My United Way” campaign featuring donors, volunteers and education, income, health and many more will highlight the many facets of United Way’s impact in home have achieved significant As we move forward, we will Central Ohio. (pictured: Ohio State President Michael V. Drake, MD) results, and it is time to take this keep all of our United Way family approach to the next level and create unified members informed about the exciting changes central Ohio tradition of working together to pathways that move people from poverty to to come. For now, here are some key elements solve large issues. stability to long-term success. of our road forward: The Power of the United Way Network - Another Collective Impact - For the last two years, way we are bringing people and organizations Over the course of this year and next, we will United Way has been an integral part of a together is through increased collaboration share much more information on these efforts group which includes prominent partners with other major United Ways across the and other aspects of the road forward that in the business, education, government country. There is a tremendous wealth of will lead to a re-imagined United Way. One and nonprofit sectors. This a long-term, knowledge in the United Way network, and we that can nimbly address our community’s community-wide effort that will develop and are working harder than ever to leverage that most pressing issues, engage individuals champion a road map to strengthen families. knowledge to learn and innovate. Our first effectively to make a difference, and continue The approach will expand the scope of how shared priority is individual engagement. With to earn the deep trust that so many people we work together and continue the impressive the help of our peer United Way organizations place in us.