State Charitable Campaign EMPLOYEE CAMPAIGN COORDINATOR GUIDE
Š 2012 State Charitable Campaign, Oklahoma City, OK 73106. Made in OK.
Name:
Date:
Topic: You + SCC = A Better Tomorrow
Your Assignment It may have been many years since you stepped into a classroom, but you can handle this very important assignment. It’s as easy as 1-2-3! To help you make the grade, we’ve written an easy to follow study guide. This guide can help you plan, organize and implement a model SCC workplace campaign. You’ll be at the top of the class in no time!
Study Guide Campaign Checklist
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Sample SCC Rally Agenda
3
ECC/Director Speech Outline
4
Dates to Remember
4
Leadership Giving
5
Director’s Tours
6
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Campaign Checklist Your key to an
A+ on your report card!
Review your agency’s giving history. Encourage your Director or Leadership to be involved: Complete his/her pledge card Write a letter or send an email to all employees Participate in/or attend campaign meetings Schedule a leadership meeting with top leadership Recruit a committee of co-workers to help you. Utilize your SCC Representative. They will help you plan your campaign, deliver your materials, schedule presentations and tours and answer questions. Set a challenging and realistic goal. Schedule specific start/end dates for your campaign and inform your co-workers. Educate your co-workers. Charity speakers, videos and tours are fun and informative! See the Sample Rally and ECC Speech outlines on pages 3 and 4. Complete your campaign by collecting pledge cards and reporting results to your SCC Representative. Turn in your results by November 2nd to be an Early Bird! All campaign results are due by December 15th. Thank your co-workers for their generosity. Send an email, hang thank you posters and plan a celebration of a job well done!
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Sample SCC Rally Agenda: Your co-workers will enjoy learning about the SCC’s work in the community. This meeting makes your job as an Employee Campaign Coordinator (ECC) much easier. Here’s the rundown for a spirited pep rally to kick-off your workplace campaign.
Audio Visual:
Music - Play a soundtrack that fits your organization’s campaign theme to play as guests enter and exit the room. Video - Play the SCC campaign video.
Decor:
SCC posters Theme-related items such as centerpieces, wall hangings, etc. Goal poster
The Flow:
3 min. Welcome & SCC Endorsement
Director and/or ECC
7 min. SCC Presentation
SCC Representative
5 min. SCC Charity Speaker
Charity Representative
5 min. Wrap Up
Director and/or ECC
2 min. Collect Pledge Cards
ECC
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1 2 3 4 5 6
ECC or Director’s Speech Outline Introduce yourself and thank everyone for attending the meeting. Give a brief overview of your organization’s SCC campaign. Include: a. Your organization’s campaign dates b. Your organization’s fundraising goal c. SCC facts Talk about your personal experience with SCC either as a donor or a beneficiary of services. Introduce the SCC speaker. Encourage giving. Offer incentives. Say thank you!
Dates to Remember September 7 October 5 & 6 7:30-9:00 a.m.
Community Campaign Kickoff Chickasaw Bricktown Ballpark
7:30 p.m. Community Movie Night Chickasaw Bricktown Ballpark
Day of Caring
November 2 Early Bird Deadline
September 12 November 15
11:30 a.m.-1:00 p.m.
Early Bird Reception
SCC Campaign Kickoff Capitol Lawn
For more information, visit www.unitedwayokc.org/scc
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2011 Leadership Giving 802 X $248.95
Anniversary $180-499.99
= $199,675.57
Meridian $500-999.99
=
$1,000+
5
=
Average Anniversary Gift Total
146 X $597.17
Donors
$87,186.78
Total
66 X $1,346.90
Century
Donors
$88,895.16
Average Meridian Gift
Donors Average Century Gift Total
Director’s Tours September 20 1:00-4:30 p.m. City Rescue Mission Positive Tomorrows Science Museum Oklahoma
September 25 1:00-4:30 p.m. City Rescue Mission Positive Tomorrows Science Museum Oklahoma
September 27 8:00-11:30 a.m. City Rescue Mission Positive Tomorrows Science Museum Oklahoma * RSVP to Mike Slack at 405-523-3548 or mslack@unitedwayokc.org ** Meet at United Way of Central Oklahoma (1444 NW 28th Street, OKC, OK 73106) to begin tour.
PLEASE NOTE
Some of SCC’s turn in procedures have changed. If you have any questions, contact SCC Director, Michael Slack at mslack@unitedwayokc.org
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For theme ideas, logos, forms, tips and more visit unitedwayokc.org/scc and explore the Workplace Campaign Toolkit
1444 NW 28th Street Oklahoma City, OK 73106 405-523-3548 www.okscc.org