United Way of Canadian County EMPLOYEE CAMPAIGN COORDINATOR GUIDE
© 2012 United Way of Canadian County, Yukon, OK 73085. Made in OK.
Name:
Date:
Topic: You + United Way = A Better Tomorrow
Your Assignment It may have been many years since you stepped into a classroom, but you can handle this very important assignment. It’s as easy as 1-2-3! To help you make the grade, we’ve written an easy to follow study guide. This guide can help you plan, organize and implement a model United Way workplace campaign. You’ll be at the top of the class in no time!
Study Guide Campaign Checklist
1
Sample United Way Rally Agenda
2
ECC/CEO Speech Outline
3
Leadership Giving
4
Campaign Awards
5
Campaign Checklist Your key to an
A+ on your report card!
Review your company’s giving history. Encourage your CEO or Leadership to be involved: Complete his/her pledge card Pledge a corporate gift on behalf of the organization Write a letter or send an email to all employees Participate in/or attend campaign meetings Schedule a leadership meeting with top leadership Recruit a committee of co-workers to help you. Utilize your United Way Representative. They will help you plan your campaign, deliver your materials, schedule presentations and tours and answer questions. Set a challenging and realistic goal. Schedule specific start/end dates for your campaign and inform your co-workers. Educate your co-workers. Agency speakers, videos and tours are fun and informative! See the Sample Rally and ECC Speech outlines on pages 2 and 3. Complete your campaign by collecting pledge cards and reporting results to your United Way Representative. Turn in your results by November 2nd to be an Early Bird! All campaign results are due by November 16th. Thank your co-workers for their generosity. Send an email, hang thank you posters and plan a celebration of a job well done!
1
Sample United Way Rally Agenda: Your co-workers will enjoy learning about United Way’s work in the community. This meeting makes your job as an Employee Campaign Coordinator (ECC) much easier. Here’s the rundown for a spirited pep rally to kick-off your workplace campaign.
Audio Visual:
Music - Play a soundtrack that fits your company’s campaign theme to play as guests enter and exit the room. Video - Play the United Way campaign video.
Decor:
United Way posters Theme-related items such as centerpieces, wall hangings, etc. Goal poster
The Flow:
3 min. Welcome & United Way Campaign Endorsement 7 min. United Way Presentation 3 min. United Way Video
CEO and/or ECC United Way Representative United Way Representative
5 min. United Way Partner Agency Speaker Partner Agency Representative 5 min. Wrap Up
CEO and/or ECC
2 min. Collect Pledge Cards
ECC
2
ECC or CEO’s Speech Outline
1 2 3 4 5 6
Introduce yourself and thank everyone for attending the meeting. Give a brief overview of your organization’s United Way campaign. Include: a. Your organization’s campaign dates b. Your organization’s fundraising goal c. United Way facts Talk about your personal experience with United Way either as a donor or a beneficiary of services. Introduce the United Way speaker. Encourage giving. Offer incentives. Say thank you!
For theme ideas, logos, forms, tips and more visit unitedwaycanadiancounty.org and explore the Workplace Campaign Toolkit
3
Leadership Giving Association Encourage your co-workers to become a member of the Leadership Giving Association. Membership begins with an annual gift of $500 or more. Members receive all the benefits reserved for our top donors, including a listing in the Leadership Giving Registry. A leadership gift truly demonstrates commitment to lasting change in Logan County.
LA
EADERSHIP
G
IVING
SSOCIATION
U N I T E D WAY OF C E N T R A L OK L A HOM A
For more information about Leadership Giving please contact Kitt Letcher at (405) 523-3580 or kletcher@unitedwayokc.org
Leadership Giving Levels Horizon Circle $500 - 999 Leaders $1,000 - 2,499 Benefactors $2,500 - 4,999 Patrons $5,000 - 7,499 Champions $7,500 - 9,999 Alexis de Tocqueville Society $10,000+
4
Campaign Awards United Way wants to recognize your employees’ generosity. The following awards will be presented to you at the campaign celebration based on your company’s per capita giving. Per capita giving is figured by dividing your total employee contributions by your total number of employees.
Diamond
$500 per capita and above
Platinum
$200 - $499.99 per capita
Gold
$100 - $199.99 per capita
Silver
$50 - $99.99 per capita
Bronze
$25 - $49.99 per capita
PLEASE NOTE
Some of United Way of Canadian County’s turn in procedures have changed. If you have any questions, contact your United Way representative.
5
PO Box 850097 Yukon, OK 73085 405-236-8441 www.unitedwaycanadiancounty.org