ENROLLMENT MANAGEMENT 2015 Annual Report
The cover image of nanoparticles was taken on the UO campus using a focused ion beam scanning electron microscope. Associate Preofessor of Conducting and Director of Bands Rodney Dorsey leads the UO Wind Ensemble. 2 ENROLLMENT MANAGEMENT
“UO alumnus and Olympic runner Steve Prefontaine once said, ‘To give anything less than your best is to sacrifice the gift.’ The Enrollment Management team recruits and supports through graduation an increasingly talented, diverse, and driven student body. These students join a scholarly university committed to excellence and I can’t wait to see their impact on the campus community, the state of Oregon, and the world.” — University of Oregon President Michael Schill
2015 ANNUAL REPORT 3
A DETERMINED FRONT RUNNER
4 ENROLLMENT MANAGEMENT
“Forty years ago, University of Oregon track star and
this report provides only
Olympian Steve Prefontaine won his last race and
a snapshot of the team’s
solidified his place in UO history. “Pre,” as Eugene
accomplishments. I’m
fans called him, was a world-record-setting middle
incredibly proud of our efforts, successes, and
distance runner. He grew up in a small logging town,
commitment to our students, faculty, staff, alumni,
Coos Bay, Oregon. As a fellow native Oregonian who
and friends of the University of Oregon.
grew up in a small town outside Portland, I relate to Pre and admire his drive and will. To see one of our
As I reviewed the year to prepare this report, I
own be the best in college and the best in the world
couldn’t help but reflect more deeply about my own
was exhilarating.
time here at the UO. Nearly six years ago, it was with great pride that I accepted the opportunity
Under the tutelage of legendary University of
to lead the newly created enrollment management
Oregon track coach Bill Bowerman, Pre made
organization at the flagship institution of my home
himself a true frontrunner—no one enjoyed running
state. Today, I’m surprised how quickly the time
“from the front” as much as Pre. Pre’s tenacity; his focus on the “guts” it takes to set an aggressive
has gone—and even more stunned by the gains we’ve made in that period.
pace; his “work hard, run hard, play hard” ethic; his rogue attitude; his records set—all embody the
What’s really exhilarating, though, is the view
laser focus, grit, and forward momentum of the
ahead, the possibilities and potential of the
University of Oregon. As another record-setting
years to come. The University of Oregon’s future
class arrives on campus, we mark the beginning of
is incredibly bright, and we in the Enrollment
another momentous year for our determined, gutsy,
Management Division relish the opportunity to help
and forward-leaning Enrollment Management team.
build that future.
In July, we welcomed the university’s eighteenth
Like Pre—whose inspiring words are featured
president, Michael Schill. A former dean of
throughout this report—we’ve set an aggressive
University of Chicago Law School, President Schill
pace, and we won’t slow down. We owe him, and the
is ready to shape the path forward. The UO’s new
state of Oregon, our continued best efforts.
governance structure has been in place for just over one year, and the Board of Trustees, along with
Go Ducks!
President Schill, are setting the course for a new era at the university. With these exciting changes in governance and leadership, it’s no surprise that the Enrollment
Roger J. Thompson
Management Division has been moving forward in
Vice President for Enrollment Management
dramatic ways. As you review this annual report, you
University of Oregon
will see the accomplishments of our team in each department and across our division. And remember:
2015 2015ANNUAL ANNUALREPORT REPORT 35
Pre’s formula for winning races was simple: get to the front early and stay there. When it comes to shaping the University of Oregon’s student body, the Enrollment Management Division takes the same approach. We’ve worked hard to set the pace, recruiting and supporting exemplary students whose intellect, drive and diversity constantly renew the UO’s reputation for excellence. This year’s class builds on that winning record. It’s the most academically talented and most diverse in the university’s proud history.
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SETTING THE PACE Total enrollment Enrollment has increased 35 percent since 2000 2000 u 17,843
Meet the 2015
freshman class
4,057 JOINING STUDENTS FROM
2005 u 20,394 2010 u 23,389 2015 u 24,125
Freshmen by the numbers
36 OREGON COUNTIES
Entering freshmen Entering freshmen enrollment has increased 46 percent since 2000 2000 u 2,783 2005 u 3,062 2010 u 3,909
50
2015 u 4,057
US STATES
International freshmen International freshman enrollment has increased 36 percent since 2000, up from 87 students to 362 2000 u 3% 2005 u 3% 2010 u 5% 2015 u 9%
102 COUNTRIES
2015 ANNUAL REPORT 7
A GLOBAL MAGNET The University of Oregon continues to attract the best and brightest, from every county in Oregon, from all 50 states, and from around the world—this year, from more than 100 countries.
0 1–20 21–100 101–500 500+
8 ENROLLMENT MANAGEMENT
0 1–2 3-5 6-20 21+
0 1–10 11–40 41–70 71+
2015 ANNUAL REPORT 9
STRONGER AND SMARTER A great university must reflect the diversity that creates richness of thought and perspective in this great nation. At the UO, we take that challenge seriously, and this year’s enrollment numbers once again prove our commitment and demonstrates our success. In fact, this year’s incoming class reflects record-setting diversity. More than one quarter of freshmen (28 percent) represent domestic minority groups, 25 percent of Oregonians are Pell-eligible, 9 percent are international students, 25 percent are first-generation college goers.
10 ENROLLMENT MANAGEMENT
Racial-ethnic diversity among entering freshmen
}
Asian or Pacific Islander 6% African American or Black 2%
Hispanic or Latino 13%
Domestic Minority Students 28%
Native American 0.4% Two or More Races 7% International 9%
White 62%
Unspecified 1%
Entering freshmen who are Pell-eligible
First-generation entering freshmen
2000 u 22% 13%
2012 u 32% 18%
2005 u 21% 10%
2013 u 33% 18%
2010 u 34% 13%
2014 u 33% 19%
2015 u 38% 17%
2015 u 33% 20%
Resident
Resident
Domestic Nonresident
Domestic Nonresident
25%
First Generation in College
2015 ANNUAL REPORT 11
BIG AND BRIGHT Not only does this year’s incoming class total more than 4,000 new students, it’s also tops in academic achievement. This year’s freshmen boast the highest-ever composite GPA (3.61) and the highest-ever average composite SAT/ ACT score (1683). Also, more than 50 percent of this year’s incoming students came to the UO with college credit.
12 ENROLLMENT MANAGEMENT
Test scores of entering freshmen Average composite SAT critical reading and mathematics, including converted ACT scores. Because only critical reading and mathematics were offered on the SAT in 2000 and 2005, writing results are not shown for those years. 2000 u 1118 2005 u 1121 2010 u 1660
1116
544 writing test
2015 u 1683
1129
551 writing test
Entering freshmen high school GPA
Entering freshmen with credit from AP or IB exams Up 112 percent since 2000
2000 u 3.40
2000 u 17%
2005 u 3.51
2005 u 28%
2010 u 3.52
2010 u 33%
2015 u 3.61
2015 u 36% 2015 ANNUAL REPORT 13
More than 57% of PathwayOregon freshmen are first generation college goers.
PathwayOregon growth 3.6 million awarded to PathwayOregon students in 2015, a 30 percent increase in new Pathway enrollment in one year. 2012 u 395 2013 u 523 2014 u 542 2015 u 703
A record $3.6 million in Pathway grants.
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THE GIFT Even the brightest and most determined students need help to succeed. This year, thanks to a historic gift from former Microsoft CEO Steve Ballmer and his wife Connie Snyder Ballmer (an ’84 graduate of the UO), hundreds of such UO students are getting the help they need through the UO’s PathwayOregon program. The Ballmers’ gift of $50 million to the UO included the largest scholarship gift in university history: $25 million to support PathwayOregon, a program designed to increase college access and success among the state’s high-achieving, lowest-income students. This fall, the university welcomed 703 new PathwayOregon students—up from 542 last year.
As participants in this nationally celebrated scholarship program, Pathway students not only receive full tuition and fees for four years; they’re also provided with mentoring, career planning, financial planning and more.
“PathwayOregon empowers Oregon’s best and brightest to overcome financial obstacles and earn a UO degree,” said Roger Thompson, vice president for enrollment management. “It represents our promise that tuition and fees for academically qualified, Federal Pell Grant-eligible Oregonians will be covered for four years. And thanks to the Ballmers’ gift—which establishes an endowment for PathwayOregon—the UO will be able to keep that promise for thousands of deserving students in the years to come.”
2015 ANNUAL REPORT 15
Financial Aid
VISUALIZING SUCCESS Every successful athlete visualizes victory
applying for scholarships, budgeting, and
before attaining it. It takes imagination—
other financial aid topics.
creativity—to see possibilities and turn them into realities. In the Office of
Also, expanding on last year’s financial literacy
Student Financial Aid and Scholarships
efforts with Financial Flight Plan, OSFAS
(OSFAS), we’re all about visualization.
implemented SALT. This online financial
We help students see, and then realize,
literacy program supplements our in-person
the possibility of college success—even
outreach efforts that help students take
students who may never have dreamed of
responsibility for their finances.
affording a four-year college experience. Improving access and removing barriers We make dreams happen through a robust
to financial literacy is an ongoing priority.
outreach program featuring partnerships
To effectively serve a growing population
within the UO community, Oregon high
of Spanish-speaking families, we added a
schools, and community organizations.
bilingual counselor and several bilingual
This year, OSFAS participated in more
students to our team, which furthers our
than 200 outreach events. We focused on
vision to create a culture of inclusion for
the financial aid process, searching and
the students we serve.
Summit, Apex, Pathway, DES, and Dean’s Awards to freshmen by residency $9,175.534
$6,284,638 $3,732,069
$5,723,999
$6,928,062
$2,799,167
$2,794,168
$3,244,741
$,5,429,125 $,4,325,121
$,2,552,569
$,2,479,258
Fall 2011
Fall 2012
Resident
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$3,746,409
$7,124,288
$,4,133,894
Fall 2013
Nonresident
Fall 2014
Fall 2015 Note: Fall 2013 was the first year of the Summit/Apex restructure.
$230,443,789 TOTAL AID
GATES MILLENNIUM SCHOLARS This fall, OSFAS hosted the 2nd annual Gates Millennium Fall Reception
$176,031,763 FEDERAL AID
at the Ford Alumni Center for 22 new Gates Millennium Scholars, our largest group to date. University President Michael Schill welcomed the UO’s 2015–16 participants in the national scholarship program.
$5,289,539
The Gates Millennium Scholars Program was created by the Bill and
STATE AID
Melinda Gates Foundation to benefit outstanding minority students
$31,258,680 UO AID
with significant financial need. This year, we hired our first Student Support Coordinator for the Gates Scholars. That coordinator will help provide programming, development, and outreach opportunities for this
$6,600,587
talented group of students.
UO FOUNDATION AID
Debt higher than US average
17% Debt lower than US average
No debt
49%
33%
83%
UO students with debt at graduation lower than US average of $28,400 2015 ANNUAL REPORT 17
Admissions
GO FOR THE GREAT Students don’t come to the University of
the globe. Our counseling staff made more
Oregon to be average. Like Pre, they’re
than 1,250 visits this year. Admissions
comfortable in the lead, moving quickly
staff also hosted more than 45 fall and
to the front of the pack. They’re running
spring receptions for prospective students
toward excellence, and they know
or admitted applicants.
that path runs through Eugene. Here in
enroll those pacesetters, to build a strong
STRONG TEAM WITH NEW MEMBERS
and diverse student body that continually
The Admissions staff is proud to welcome
redefines excellence.
a new leader for outward-facing efforts,
Admissions, it’s our job to recruit and
Cyrus Nichols. Cyrus came to us from Iowa This year, we welcomed more than 4,000
to become the new Associate Director for
new students, marking just the third time
Recruitment and Outreach. Also, this year the
in the university’s history that a freshman
Admissions team created the new Counselor
class exceeded that total. These incoming
Intern program. The intern program allows
students are also setting records for
two recent UO graduates to work with us
diversity and academic achievement.
for one year as admissions counselors. The program waives the typical hiring requirement
While technology helps us enroll this
of previous professional experience, so long
talented collection of students, the
as the applicant was active in some sort
personal touch still matters. High school
of leadership role as a UO student. Each
visits, counseling appointments, and
counselor intern receives formal training, full-
events allow us to see students and their
time pay, and benefits—and the office has the
families where they live—whether they live
honor of giving two newly minted Ducks their
in Oregon, across the nation, or around
first jobs after graduation.
Susan Sygall, M.S ’82, speaks to the Overseas Association for College Admissions Counseling on the UO campus in July, 2015. Sygall is the founder and CEO of Eugene-based Mobility International USA—a global disability rights organization. She received the President’s Award from President Bill Clinton in 1995 and was awarded a MacArthur ‘Genius Grant’ in 2000.
18 ENROLLMENT MANAGEMENT
GLOBAL REACH
28,440 UNDERGRADUATE APPLICATIONS
917 HIGH SCHOOL AND COMMUNITY COLLEGE VISITS
This year, the UO hosted the Overseas Association for College Admission Counseling conference—an annual gathering of university and high school admission counseling colleagues from all over the world. The four-day conference welcomed more than 1,250 attendees from 87 countries around the world. Typically, the conference host sees an increase in international
355 COLLEGE FAIRS
applications , and that was a definite goal of all the hard work our team put in to host the conference.
18 STATES
19 COUNTRIES
38,109 PHONE CALLS
36,523 E-MAILS
“ Don’t be afraid to give up the good to go for the great.”
—Steve Prefontaine ’74
2015 ANNUAL REPORT 19
Student Orientation
MAGNETIC ENERGY Sure, students are drawn to the University
which enlists more than 50 current
of Oregon. The verdant landscape. The
students who embody the UO experience—
area’s progressive vibe. Top-flight
became the first in the nation to offer a
academics and a vibrant campus culture—
running tour for prospective students.
the attractions are obvious, as is the
Dozens of them, from competitive
buzz they create. You can feel the energy
runners to casual joggers, joined our
as each year begins, especially during
Ambassadors on the running trails this
IntroDUCKtion and Week of Welcome
year to experience campus culture from
events. The excitement of incoming
the ground up. And the media took note.
students is crackling and contagious.
Several news outlets covered the story, including the PAC-12 Network, Canadian
Less obvious, though, is the foundation for
Broadcasting Corporation, Runner’s World,
all of that excitement: the work done by
Oregon Public Broadcasting and Deadspin.
Student Orientation team members. It’s our job to harness that natural energy and
These road warriors represent just a
enthusiasm, to turn prospective students’
fraction of the visitors we entertained
interest into a commitment to enroll, to
this year. In fact, the number of campus
acclimate those students to campus life,
visitors—prospective students and their
and to create a lifelong connection to the
families, donors and alumni, special visitors
university.
of all kinds—increased 175 percent over the past 10 years. This year alone, the
We relish that job, and this year we
Ambassador Program hosted more than
embraced it a new way, a way “Pre”
37,000 visitors, an increase of 26 percent
would’ve loved. Our Ambassador Program—
over last year.
20 ENROLLMENT MANAGEMENT
Campus visitors Total visitors increased 26% in the past year
5
2001–2 u 12,830
FULL-TIME STAFF
2004–5 u 13,611
82
2009–10 u 29,827
STUDENT STAFF
first year of data
2014–15 u 37,519
3 MID-YEAR INTRODUCKTIONS
10 ON-CAMPUS SUMMER INTRODUCKTIONS
1 OFF-SITE SUMMER INTRODUCKTION (HAWAII)
1,648 REGULAR CAMPUS TOURS
677 SPECIAL TOURS
4,861.5 TOTAL MILES LOGGED BY AMBASSADORS
ORIENTATION AND TRANSITION We continue to hone our exemplary efforts for transitioning new Ducks into the flock. To foster a sense of belonging and encouraged good habits, we mailed new students The A Game, a book on college success. Thanks to efforts like these, the percentage of prospective students who enroll, even when they don’t attend orientation, improved dramatically. And, in 2015, 98 percent of those who attended orientation activities enrolled.
Finally, through new communications, we improved parent and family participation in IntroDUCKtion by 25 percent in one year— from 2,612 in 2014 to 3,264 in 2015. Their deeper connections to UO and to their classmates will help students succeed.
2015 ANNUAL REPORT 21
Office of the Registrar
HIGH-TECH AND HIGH-TOUCH To the uninformed observer, every race
partnered with university offices and
looks the same: each runner puts one foot
departments to launch several initiatives,
in front of the other and pushes to be first
including:
across finish line. To Pre, running was an art form, and the beauty was in the details.
Banner ODS with Cognos, an
integrated data and reporting system The college experience is similar. The
Canvas learning management system
basics apply at every university. Students register for and attend classes, earn grades, build records, receive degrees, and request transcripts. The registrar’s office handles the details. The difference—the beauty—is in how they’re handled.
At the UO, we pride ourselves on being
CourseLeaf, a curriculum management
system EAB’s Student Success Collaborative Medicat, a health information system
Sunapsis, a compliance system for international students
both high-tech and high-touch. We employ
In a soft launch during IntroDUCKtion
advanced technical processes, but also
2015 in July and August, incoming
keep things personal. The needs of those
freshmen tried out the new Schedule
we serve—applicants for admission,
Builder system, a simple web interface
current students, faculty, staff, alumni,
that generates multiple class schedule
and other constituents—come first.
options in seconds. Schedule Builder allows students to compare schedules,
The Office of the Registrar serves as a
options, and plan around personal
key partner in technical implementations
obligations. All students used the system
across the UO campus. This year, staff
this Fall to register for Winter term.
22 ENROLLMENT MANAGEMENT
350,000 COURSE EVALUATIONS
1,000 VETERANS ADMINISTRATION EDUCATION BENEFITS CERTIFICATIONS
18,000 TRANSFER TRANSCRIPTS
5,000 UNDERGRADUATE DEGREES
1,500 GRADUATE DEGREES
50,000 OFFICIAL TRANSCRIPTS
2015 ANNUAL REPORT 23
Strategic Communications
MAKE SOMETHING BEAUTIFUL Just as Pre took a creative approach to
With this work, and increased recruitment
running—comparing each race to a work of art—
activities, we saw gains in the number of
so does Strategic Communications approach
visitors, applications, and enrollment rates. A
our tasks. It’s our job, and our privilege, to
study of Oregon residents also showed that
tell the UO story in ways that are compelling,
top-of-mind associations with the University
resonant, and speak powerfully to our
of Oregon moved from “Ducks” and “football”
audiences.
to “great school,” “research,” “Ducks,” and “football.” Our target audiences’ perceptions
Because the UO story is a blend of many
of the university’s strengths also improved.
different stories that must be told in different media—print, digital, social, experiential—
worked with the UO’s Office of Marketing
PARTNERSHIPS AND PROFESSIONAL MILESTONES
Communications—and with other organizations—
Strategic Communications provided
to roll out a new university-wide branding
communications and outreach support for an
structure.
increasing number of campus partners this
our challenge is to make sure that it’s told with quality and consistency. This year we
year, including four academic departments This partnership brought powerful new
in the College of Arts and Sciences, the
creative strategy into enrollment efforts.
Clark Honors College, the Parent and Family
We redesigned all Enrollment Management
Association, and the university’s Division of
web sites in one consistent theme, and
Student Life. In January, our collaborative
developed mobile versions of all sites. New
partnerships off campus grew when Director
messages about the university’s strengths
Holly Moline Simons began national level
carried into publications, events, advertising,
service as a member of the American
e-mail, and more—totaling more than 12,000
Marketing Association’s Higher Education
communications.
Marketing Board.
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838 TALISMA CAMPAIGNS (50% INCREASE)
12,000 COMMUNICATIONS PRODUCED
34,788 PHOTO ASSETS ADDED
77,000 OREGONIANS ATTENDED OUR EVENTS
94,221 @BEANOREGONDUCK TWEET IMPRESSIONS
96,672 VIDEO VIEWS ON SOCIAL MEDIA
5 million+ E-MAILS SENT
7 million+
VOCAL AND VISIBLE Strategic Communications also implemented a number of programs this year, including: The Plant My Flag microsite: admitted students use social
media to tell the world they’re becoming Ducks Public events across the region, such as: n
Fiesta Mexicana in Woodburn, Oregon, where attendance topped 15,000
n
PAGEVIEWS (12% INCREASE)
Good in the Hood, a music and food festival celebrating northeast Portland’s African American community
n
Rose City ComicCon, where a special Captain Duck amazed the crowd
n
The Pear Blossom Festival, a new outreach effort in southern Oregon
2015 ANNUAL REPORT 25
ADVISORY BOARD MEMBERS Kevin Ahern Monte Vista High School, CA
Jon Franco Westview High School, OR
Myron Arakawa Punahou School, HI
Christine Garcia Clackamas High School, OR
Stacey Baker Marist High School, OR
John Garrow Central Catholic High School, OR
Rebecca Barton Sherwood High School, OR
James Gmelich Notre Dame Prep High School, AZ
John Bier David Douglas High School, OR
Kris Hackbusch Reno High School, NV
BJ Blake Winston Churchill High School, OR
Paul Hogan Jesuit High School, OR
Jeff Bullock Klamath Union High School, OR
John Huelskamp Sunset High School, OR
Blythe Butler Catlin Gabel School, OR
Lynn Jackson Astoria High School, OR
Margaret Calvert Jefferson High School, OR
Kathy King Plano West Senior High School, TX
Carol Campbell Grant High School, OR
Mark Kulik Desert Vista High School, AZ
Kevin Campbell South Medford High School, OR
Andrea McCormick Issaquah High School, WA
Brian Chatard Wilson High School, OR
Charles Park Palos Verdes High School, CA
Jack Cusick Newport Harbor High School, CA
Claudia Ruf Glencoe High School, OR
Alice DeWittie Summit High School, OR
Patrick Ruff Saint Ignatius College Preparatory, CA
Raymond Dunne Santa Margarita Catholic High School, OR
Ryan Silva Cherry Creek High School, CO
Jordan Elliott Oregon Episcopal School, OR
Jill Sims Tigard High School, OR Lara Tiffin South Salem High School, OR
26 ENROLLMENT MANAGEMENT
ENROLLMENT MANAGEMENT TEAM MEMBERS Contributors to the 2015 Annual Report Jennifer Bell Associate Director for Advising for the Office of Student Financial Aid and Scholarships Cora Bennett Director of Student Orientation Programs Marlene Blum Assistant Director of Strategic Communications Lynn Egli Director of Budget and Finance Administration Sue Eveland University Registrar Jonathan S. Jacobs Director of Enrollment Management Research Jim Rawlins Director of Admissions Steve Robinson Assistant Vice President and Chief of Staff Holly Moline Simons Director of Strategic Communications Roger J. Thompson Vice President for Enrollment Management ADDITIONAL THANKS TO OUR PARTNERS ON THIS PROJECT Natasha Swingley Design and Production | RSN, Ltd. David S. Powell Writer and Editor PHOTO CREDITS: Clayton Hauck, Boone Speed, and C. Bailey Speed
An equal-opportunity, affirmative-action institution committed to cultural diversity and compliance with the Americans with Disabilities Act. This publication will be made available in accessible formats upon request. Š2015 University of Oregon MC1115-A51708
Enrollment Management 1203 University of Oregon, Eugene, OR 97401-1203 | oem.uoregon.edu