2017 18 rate card

UNIVERSITY DAILY KANSAN

RATECARD 2017-18

THE RIGHT MESSAGE THE RIGHT AUDIENCE THE RIGHT PRODUCTS

MARKET STATISTICS

PRINT ADVERTISING FLAT RATES STUDENTS

Flat rate = $7.00PCI

UNIVERSITY/NONPROFITS

LOCAL/NATIONAL Flat rate = $12.00PCI

Flat rate = $9.50PCI

COLOR RATES POPULAR SIZES Full Color

1/4 PAGE

1/8 PAGE

$12.50PCI up to 13 column inches $200 if over 13 column inches

Spot Color

$9.50PCI up to 13 column inches $150 if over 13 column inches

Black & White

Included within the flat rate price

10” 5” 4.94”

4.94”

FULL PAGE

1/2 PAGE

G UA R A N T E E D P L AC E M E N T

Increase the exposure of your ads by securing a spot on a specific page in the daily paper for an additional 25% fee per ad, per day applied to the cost (before color). Space is available on a first come, first-serve basis. Ads cannot be placed on the Opinion page.

20” 10” 10”

ANNUAL CONTRACT SAVINGS

10”

Love advertising with us? Save some money in the long-run with these discounts pn print ads by purchasing any Kansan Product.

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THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS

PRINT ADVERTISING POST-ITS

Post-Its are a great way to quickly remind students of your services. They are theonly front page advertising available and stickout so they can’t be missed. *Only one post-it per paper and reservations are on a first-come, first-serve basis. *Post-its must be reserved at least two weeks in advance. *The first post-it you run is $700 and all subsequent runs of the same artwork are $630 *Special section post-its are $730 due to extra distribution

WEEKLY SPECIALS Promote your best deals throughout the week and increase the exposure of your brand, This special section, that is printed once a week, details the very best deals in Lawrence.

$67 per thousand $69 per thousand $72 per thousand $75 per thousand Negotiable

Single Page 7-8 pages 10-16 pages 18-40 pages 42+ pages

PRE-PRINTED INSERTS Give students something to hold onto with free-standinginserts. Up to 9,000 copies each paper.

This is a great way to may your orgniization standout.

THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS

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DIGITAL ADVERTISING

LEADERBOARD 728 X 90 PIXELS $26 CPM

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BANNER 468 X 250 PIXELS $19 CPM

BIG BOX 300 X 250 PIXELS $24 CPM

THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS

PAGE CURL 500 X 500 PIXELS $22 CPM

DIGITAL ADVERTISING SOCIAL MEDIA

Having an online presence for your business is crucial, but it can also be time-consuming. Let us help you tackle your social media goals with developing a personalized campaign on your Facebook or through sponsored tweets and Instagram posts on our UDK accounts.

SPONSORED TWEETS

PERSONAL CAMPAIGN

$70 PER TWEET/POST $160 THREE TWEETS/POSTS

PRINT AD DISCOUNT

$53 ONE ACCOUNT 25% OFF $124 TWO ACCOUNTS 25% OFF

$175 ONE ACCOUNT $200 TWO ACCOUNTS $225 THREE ACCOUNTS $100 ONE ACCOUNT 43% OFF $150 TWO ACCOUNTS 25% OFF $175 THREE ACCOUNTS 22% OFF

OUR SOCIAL MEDIA FOLLOWING 7,387 LIKES

15.2K FOLLOWERS

6,019 FOLLOWERS

ROCK CHALK LIVING.COM

Looking to rent your property? List your apartment, house or condo on the #1 housing site in Lawrence.

The best way to reach individuals who are looking for a place to live.

$100 Per Property/Month $50 Each Additional Property $250 Unlimited Properties

PARTNER DISCOUNTS 1 year commitment

2 FREE MONTHS

6 month commitment

1 FREE MONTH

THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS

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SPECIAL SECTIONS FALL 2017

LATE NIGHT IN THE PHOG

First opportunity to brand your business with the legacy of KU basketball this season.

90’s RETRO EDITION

As this school year is the last academic year with any students with a birthday in the 90's, the Kansan will reminisce over some of the best memories of the 90's generation's childhood embracing nostalgia, culture, and notable events.

HOMECOMING

A look-back at past homecomings and a look ahead to this year’s events.

BASKETBALL PREVIEW

The first look at the season for both the Men’s and Women’s basketball teams.

SPRING 2018 BACK TO SCHOOL

Kick the Spring semester off with our Spring Back to School edition. Hung on the front door of every dorm room on campus and over 1000 apartment doorsacross Lawrence this edition is a great chance for you to reach students as they return from Winter break.

ROCK CHALK LIVING GUIDE

The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.

785 ENTERTAINMENT GUIDE

An exclusive product for food and entertainment venues in the Lawrence and Kansas City area.

TOP OF THE HILL

ROCK CHALK LIVING GUIDE The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.

The best food, bars and other services in Lawrence for students as voted for by the students of KU. Your business can thank students for voting for you or brand yourself to them as a great option in Lawrence as well.

DAY IN THE LIFE

GRADUATION GUIDE

Place your advertising in this award-winning section which showcases different Jayhawks and their stories.

785 ENTERTAINMENT GUIDE

An exclusive product for food and entertainment venues in the Lawrence and Kansas City area.

A final reflection of the last four years for KU’s graduating seniors along with a listing of all graduates.

INSIDERS GUIDE

The one-stop orientation magazine for incoming students and transfer students to acquaint them to Lawrence.

SPECIAL SECTION RATE

$14 PCI

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SPECIAL SECTIONS DAY IN THE LIFE

FINALS GUIDE

FINALS GUIDE

DAY LIFE in the

INSIDE: Brae Ellis establishes his own legacy at KU, Drew Fennelly provides personality to LPD Twitter, Monica Restrepo draws on childhood for inpiration, and more.

LATE NIGHT

785 GUIDE

HOMECOMING

GRADUATION GUIDE BASKETBALL PREVIEW

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BASKETBALL POSTERS BASKETBALL POSTERS Brand yourself with the legacy of KU basketball by being a part of KU’s most memorable basketball pre-game traditions. The students will have your ad inches from their nose if you take advantage of this can’t miss opportunity.

1-2 POSTERS $250/ad 3-4 POSTERS $200/ad 5+ POSTERS $175/ad SPOT COLOR $50/ad FULL COLOR $75/ad

BASKETBALL POSTERS

YOUR AD HERE

BACK

BACK

YOUR AD HERE

THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS

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PREMIUM OPPORTUNITIES PREMIUM BUNDLES ENTERTAINMENT One page in 785 Special

$400

One Page in Coupon Book

$250

Four 2 x 4’s on Thursdays

$384

One 3 x 5”ads in Special of choice

$410

Listing on 785dining.com

$325

Regular Price

$2,019

Savings

$606

FINAL PRICE

$1,918

APARTMENT

$500

Listing on RockChalkLiving.com

$500

Two Basketball Poster ad spots

$650

Two 3 columns x 5”ads in Special of choice

$820

20,000 digital Big Box impressions Regular Price

$480 $2,950

Savings

$1,032

FINAL PRICE

$1,918

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SPONSORED TWEETS

15,200IMPRESSIONS

DIGITAL

PRINT IN DAILY KANSAN

9,000 IMPRESSIONS

NEW BUSINESS MATCH

One page-785/Half page-Rock Chalk Living

$400/$500

Two Basketball Poster ad spots

$650

10,000 digital Big Box impressions

$240

Six Sponsored Posts

$248

Listing 785dining.com/RockChalkLiving.com

$250/$500

Regular Price

Buy any 3 Kansan advertising products within a 4 week period and receive a 25% discount off your total investment as you simultaneously increase your audience reach.

10,000IMPRESSIONS

Half page Rock Chalk Living Special

GENERAL

25% BUNDLE DISCOUNT

$1,778/$2,138

Savings

$445/$534

FINAL PRICE

$1,333/$1,604

If you are a new business running with us, we will match all advertisements purchased in four weeks. For example: if you buy six quarter page, full-color ads then we will provide six, quarter-page, full-color ads for free. * New business is considered to be any business that has not run an ad with us in the last 12 months. ** Matched ads must be used within four weeks *** Available for local and national clients

THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS

TERMS & CONDITIONS TERMS & CONDITIONS ACCEPTANCE POLICY All advertising is subject to approval by the acceptance committee. The committee reserves the right to refuse any advertising that does not meet The Kansan’s standards of acceptance.

Any ad dealing with a politically or socially controversial issue will be subject to the approval of the committee. The committee shall be made up of the Advertising Director and the Retail Sales Manager. Only publication of an ad denotes acceptance by the Kansan.

The advertiser and/or advertising agency agrees to defend and indemnify the Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them. The Kansan reserves the right to insert the words “paid advertisement.”

CONTRACTS & RATES Kansan contacts are for a rate level, and the Kansan may make periodic adjustments to the rate in each level. Current contract holders will be notified in writing 30 days prior to any rate adjustment, except in the case of changes made after fulfilment or exemption of a contract, when new rates may be in effect. The Kansan will provide 30 days notice, in writing at least 15 days prior to the effective date of the new rates.

Advertising published by The Kansan that contains copy, illustrations, or both created, in whole or part, by the staff of The Kansan, is covered under the copyrights thereof and shall remain the exclusive property of The Kansan.

Reproduction cannot be made without specific written consent. The Kansan reserves the right to insert its copyright mark in such advertisements.

TERMS OF PAYMENT Statements are mailed on the first of the month following publication. All accounts are due and payable by the 30th of the month following publication. All accounts more than 30 DAYS PAST DUE will be granted additional advertising only at the discretion of the Business Manager and the Sales & Marketing Advisor. Any advertiser whose billing becomes 60 DAYS PAST DUE will not be able to advertise until the balance is paid in full. All advertising must be paid in advance until the advertiser had established credit with The Kansan. To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation. The Kansan reserves the right to require pre-payment for any ads. All out-ofstate advertisers must prepay for advertising in cash or by check, money order or certified check unless the ads are prepaid through a recognized advertising agency or a national representative.

ALL RETURNED CHECKS WILL BE CHARGED $30 One tear sheet per ad is provided with monthly bill for display advertising. Up to three tear sheets will be provided upon request.

Additional tear sheets and copies of bills will be provided for a nominal charge.

Advertisers and agencies forwarding orders to The Kansan that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in effect at the time the advertising runs.

Advertisers are subject to full Kansan policies.

Contact us for more information.

If an advertisement is cancelled after deadline The Kansan reserves the right to charge up to 50% of the total cost of the space reservation.

ARTWORK DEADLINES PRINTED ON: MONDAY THURSDAY

ARTWORK DUE BY: THURSDAY @ 4PM TUESDAY @ 4PM THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS

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3 COLUMNS 4.94”

4 COLUMNS 6.62”

5 COLUMNS 8.3”

6 COLUMNS 10”

adsales@kansan.com

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