University Daily Kansan Rate Card

RATE CARD 2018-2019

UNIVERSITY D A I LY KANSAN

CAMPUS INSIGHTS AVERAGE STUDENT

AGE

ON CAMPUS

21

28 T H O U SA ND NUMBER OF

CURRENTLY

ENROLLED STUDENTS

5,658

S TA F F

MEMBERS

4,153 F I R S T

Y E A R

FRESHMAN

22 8-10 STUDENTS

SPEND

T H O U SA ND

H O U R S P E R

W E E K

ON THEIR

PHONES

NUMBER OF

STUDENTS ON CAMPUS 2 0 1 8 - 2 0 1 9 R AT E C A R D 3

DIGITAL SPOTS KANSAN.COM LEADERBOARD

BIG BOX

Meet customer eyes right at the top of the page with a custom banner. Best for events, special offers, and text-heavy ads.

Show off products, apartment amenities, retail locations, and more with a size perfect for image or graphic-heavy ads. GIFS available.

728 x 90 px RATE $26 CPM

300 x 250 px RATE $24 PCI

LEADERBOARD

728x90PX

PA G E CURL

500x 500PX

PA G E CURL 728 x 90 px RATE $26 CPM

BANNER 728 x 90 px RATE $26 CPM

BIG BOX

300x250PX

BANNER

4 U N I V E R S I T Y D A I LY K A N S A N

468x90PX

SPONSORED POSTS

Promote your brand through posts on our Kansan News social media sites. The Kansan Twitter and Instagram accounts have a reach of over 21k followers in total.

PERSONAL CAMPAIGNS

A member of the UDK staff will work with you to run your social media accounts. Promote yourself through your own name without doing any of the work.

ROCK CHALK LIVING

Looking to rent your property? List your apartment, house or condo on the #1 housing site in Lawrence. The best way to reach students and individuals who are looking for a place to live.

One Post $70 Three Posts $160 PRINT DISCOUNT One Post $53 Two Posts $124

One Account $175 Two Accounts $200 Three Accounts $225 PRINT DISCOUNT One Account $100 Two Accounts $150 Three Accounts $175

Per Prop./Mo. $100 Each Addl. Prop. $50 Unlimited Properties $250 1 Year commitment 2 MONTHS FREE 6 Month commitment 1 MONTH FREE

2 0 1 8 - 2 0 1 9 R AT E C A R D 5

PRINT RATES FLAT RATES STUDENTS

UNIVERSITY/NONPROFIT

RATE $7 PCI

RATE $9.50 PCI

COLOR

LOCAL/NATIONAL RATE $12 PCI

SIZES

FULL COLOR

1/8 PAGE

1/4 PAGE

1/2 PAGE

FULL PAGE

$12.50 PCI up to 13 column inches $200 if over 13 column inches

SPOT COLOR

$9.50 PCI up to 13 column inches $150 if over 13 column inches

BLACK & WHITE

Included within the flat rate price

GUARANTEED PLACEMENT Secure a spot on a specific page in the paper for an additional 25% fee per ad, per day applied to the cost (before color). Space is available on a first come, first serve basis. Ads cannot be placed on the Opinion page.

CONTRACT SAVINGS

Save money long-term with discounts on print ads by purchasing any Kansan Product

$1,000

$1,950

$2,850

$4,450

$6,150

$8,500

$12,000

$16,000

$10

$9.80

$9.60

$9.30

$9.10

$8.80

$8.50

$8.20

6 U N I V E R S I T Y D A I LY K A N S A N

WEEKLY SPECIALS

Promote your best deals throughout the week and increase the exposure of your brand. This weekly-printed specials section details the very best deals in Lawrence.

RATE $50/wk

All Day, Everyday Tecate Light - $1.99

Monday: Modelo Especial - $2.49 Tuesday: Dos Equis Lager - $2.49 Wednesday: Sol - $2.49 Thursday: Pacifico - $2.49 Monday: Quarter Mania 6pm - 12am $5 Cover Bowl for 2 quarters

Friday: Carta Blanca - $2.49

Tuesday: 2 for Tuesdays 9pm -12am BOGO Bowling games

Sunday: Corona Extra - $2.49

Wednesday: Buck Night 9pm -12am $1 Games Thursday: Ladies Night 10pm - 1am Ladies bowl free 703 Massachusetts St. Above Tonic

Mon-Wed: Study Sesson 5pm -7pm $12.99 Traditional & Nirvana Super Shisha W/KUID Thursday: Chill Out - Save $3 with complimentary ICE TIP when you order any Traditional or Nirvana Super Shisha Hookah Friday: Date Night - Complimentary Rosewater Lemonade with any Traditional or Nirvana Super Shisha Hookah Saturday: Ladies Night - $2 off any Nirvana Super Shisha Sunday: Karaoke Night - Sing with us & get $2 off your any Hookah

Sunday: Sunday Funday 10pm - 1am $5 Cover All you can bowl

All Day, Everyday Tecate Light - $1.99

Monday: Modelo Especial - $2.49 Tuesday: Dos Equis Lager - $2.49 Wednesday: Sol - $2.49 Thursday: Pacifico - $2.49 Friday: Carta Blanca - $2.49 Saturday: Tecate - $2.49 Sunday: Corona Extra - $2.49

Saturday: Tecate - $2.49

M-F Lunch Special Slice, Salad, & Soda For Only $6.49 (11am-2pm)

Monday: M-F Happy Hour, 2pm-5pm Select ½ Price Apps $2.50 Tall Boys & Burlesque Lager Pints Tuesday: Tostada Tuesday $3.50 House Margs, Cornas, Modelo $14.99 Large Tostada Pizza $5.99 Tostada Calzone Wednesday: Wine & Dine $5 Bottle of wine with the purchase of a large gourmet pizza Thursday: Papa’s Thursday $14.99 Large Papa Minsky’s Friday: $4 Pints Blvd. Wheat, Free State $3 Copperhead Wells $3 Pints Burlesque Lager

POST-ITS

Grab the attention of every reader with a standout glossy sticker at the top of every front page. Post-Its are the only ads we run on the front page. Order must be placed two weeks in advance. Limitations apply.

FIRST RUN $700 SUBSEQUENT RUNS, SAME ART $630 SPECIAL SECTION RUN $730

PRE-PRINTED INSERTS

Inserts allow readers the unique opportunity to individually handle and hold onto your advertisement. Up to 9,000 copies per paper.

Single Page $67/THOU 7-8 Pages $69/THOU 10-16 Pages $72/THOU 18-40 Pages $75/THOU 42+ Pages NEGOTIABLE

2 0 1 8 - 2 0 1 9 R AT E C A R D 7

SPECIAL SECTIONS FALL 18 H O M E C O M I N G / L AT E NIGHT IN THE PHOG

Be a part of one of the biggest weekends in KU Athletics and get exposure to thousands of students and visitors at Homecoming. This edition includes extended distribution to classrooms and alumni.

BASKETBALL PREVIEW

The first look at the season for both the Men’s and Women’s basketball teams.

ROCK CHALK LIVING GUIDE

The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.

DAY I N T H E L I F E

Place your advertising in this award-winning section which showcases different Jayhawks and their inspiring stories.

7 8 5 E N T E R TA I N M E N T GUIDE/COUPON BOOK

SPRING 19 BRACKET BASH

Brand yourself with KU Men’s Basketball during March Madness. An exclusive opportunity to place your business on a blank bracket that students fill out and hang in their homes. In addition to placement on the bracket, you will be randomly assigned to a top ranking team and every time they win, you win too!

ROCK CHALK LIVING GUIDE

The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.

7 8 5 E N T E R TA I N M E N T GUIDE/COUPON BOOK

An exclusive product for food and entertainment in venues in the Lawrence and Kansas City area.

785 GUIDE $400/FP COUPON BOOK $250/FP

TOP OF THE HILL

An exclusive product for food and entertainment in venues in the Lawrence and Kansas City area.

The best food, bars and other services in Lawrence for students as voted by the students of KU. Your business can thank students for voting for you or brand yourself as a great option in Lawrence as well.

785 GUIDE $400/FP COUPON BOOK $250/FP

INSIDER’S GUIDE

8 U N I V E R S I T Y D A I LY K A N S A N

The one-stop orientation magazine for incoming students and transfer students to acquaint them to Lawrence.

R C LI

G

RO CHAC K IVINLK G

RATE $14 PCI

BASKETBALL POSTERS Brand yourself with the legacy of KU basketball by being a part of KU’s most memorable basketball pre-game traditions. The students will have your ad inches from their nose if you take advantage of this can’t miss opportunity.

08

KANSAS VS. BAYLOR JANUARY 20TH, 2017

FOLLOW KU BASKETBALL ALL SEASON LONG @KANSANSPORTS, @KANSANNEWS, KANSAN.COM & THE UNIVERSITY DAILY KANSAN

1-2 POSTERS $250/ad 3-4 POSTERS $200/ad 5+ POSTERS $175/ad SPOT COLOR $50/ad FULL COLOR $75/ad

1 0 U N I V E R S I T Y D A I LY K A N S A N

13

KANSAS VS. OKLAHOMA FEBRUARY 19TH, 2018

FOLLOW KU BASKETBALL ALL SEASON LONG @KANSANSPORTS, @KANSANNEWS, KANSAN.COM & THE UNIVERSITY DAILY KANSAN

BACK

2 0 1 8 - 2 0 1 9 R AT E C A R D 1 1

PREMIUM OPPORTUNITIES

25% BUNDLE DISCOUNT Buy any 3 Kansan advertising products within a 4 week period and receive a 25% discount off your total investment as you simultaneously increase your audience reach.

SPONSORED TWEETS 15,900 IMPRESSIONS DIGITAL 10,000 IMPRESSIONS PRINT IN DAILY KANSAN 8,000 IMPRESSIONS

NEW BUSINESS MATCH If you are a new business running with us, we will match all advertisements purchased in four weeks. New business is considered to be any business not run in the last 12 months.

Matched ads must be used within four weeks.

1 2 U N I V E R S I T Y D A I LY K A N S A N

TERMS & CONDITIONS TERMS OF PAYMENT Statements are mailed on the first of the month following publication. All accounts are due and payable by the 30th of the month following publication. All accounts more than 30 DAYS PAST DUE will be granted additional advertising only at the discretion of the Business Manager and the Sales & Marketing Advisor. Any advertiser whose billing becomes 60 DAYS PAST DUE will not be able to advertise until the balance is paid in full. All advertising must be paid in advance until the advertiser has established credit with The Kansan. To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation. The Kansan reserves the rights to require pre-payment for any ads. All out-of-state advertisers must prepay for advertising in cash or by check, money order or certified check unless the ads are prepaid through a recognized advertising agency or a national representative ALL RETURNED CHECKS WILL BE CHARGED $30 One tear sheet per ad is provided with monthly bill for display advertising. Up to three tear sheets will be provided upon request. Additional tear sheets and copies of bill will be provided for a nominal charge.

Advertisers and agencies forwarding orders to The Kansan that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in effect at the time the advertising runs.

Advertisers are subject to full Kansan policies.

Contact us for more information.

If an advertisement is canceled after deadline The Kansan reserves the right to charge up to 50% of the total cost of the space reservation.

ACCEPTANCE POLICY All advertising is subject to approval by the acceptance committee. The committee reserves the right to refuse any advertising that does not meet The Kansan’s standards of acceptance.

Any ad dealing with a politically or socially controversial issue will be subject to the approval of the committee. The committee shall be made up of the Advertising Director and the Retail Sales Manager. Only publication of an ad denotes acceptance by the Kansan.

The advertiser and/or advertising agency agrees to defend and indemnify the Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them. The Kansan reserves the right to insert the words “paid advertisement.”

CONTRACTS & RATES Kansan contracts are for a rate level, and the Kansan may make periodic adjustments to the rate in each level. Current contract holders will be notified in writing 30 days prior to any rate adjustment, except in the case of changes made after fulfillment or exemption of a contract, when new rates may be in effect. The Kansan will provide 30 days notice, in writing at least 15 days prior to the effective date of the new rates. Advertising published by the The Kansan that contains copy, illustrations, or both created, in whole or part, by the staff of The Kansan, is covered under the copyrights thereof and shall remain the exclusive property of The Kansan.

Reproduction cannot be made without specific written consent. The Kansan reserves its right to insert its copyright mark in such advertisements.

2 0 1 8 - 2 0 1 9 R AT E C A R D 1 3

S M T W T F S

S M T W T F S

5

6

2

3

4

5

6

7

8

12

13

9

10

11

12

13

14

15

16

17

18

19 20 21 22

3

4

7

8

9

10

11

14

15

16

17

18

19 20 21 22 23 24 25 26 27 28 29 30 31

1

23 24 25 26 27 28 29 30

OCTOBER

2

SEPTEMBER

1

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19 20

21 22 23 24 25 26 27 28 29 30 31

S M T W T F S

S M T W T F S

S M T W T F S

4

5

6

6

11

12

13

13

3

7

8

9

10

2

3

4

5

6

7

8

14

15

16

17

9

10

11

12

13

14

15

16

17

18

19 20 21 22

19 20 21 22 23 24

25 26 27 28 29 30

23 24 25 26 27 28 29 30 31

JANUARY

2

DECEMBER

18

1

1

1

2

3

4

5

7

8

9

10

11

12

14

15

16

17

18

19

20 21 22 23 24 25 26 27 28 29 30 31

S M T W T F S

S M T W T F S

3

3

4

5

6

10

11

12

13

17

18

19 20 21 22 23

4

5

6 13

7 14

1

2

8

9

10

11

12

15

16

17

18

19 20 21 22 23

24 25 26 27 28

1

2

7

8

9

14

15

16

24 25 26 27 28 29 30 31

APRIL

S M T W T F S

MARCH

FEBRUARY

NOVEMBER

AUGUST

6 COLUMNS 10” 5 COLUMNS 8.3” 4 COLUMNS 6.62” 3 COLUMNS 4.94” 2 COLUMNS 3.26”

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19 20

21 22 23 24 25 26 27 28 29 30

S M T W T F S

MAY

1 COLUMN 1.58”

S M T W T F S

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19 20 21 22 23 24 25 26 27 28 29 30 31

ADSALES@KANSAN.COM | EDITOR@KANSAN.COM | (785) 864-4358 1 4 U N I V E R S I T Y D A I LY K A N S A N