Marketing

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Undergraduate study

Marketing 2021/22


Why us? Check this out! Placements

Professional links

89.4%

Teaching

We encourage all our students to undertake a placement year in industry with support from our dedicated Employability and Placement team. Placements have been at companies such as Hewlett Packard, Weidmann, Unilever and BASF.*

89.4% of our undergraduate students go on to work and/or further study within fifteen months of graduating.**

Open Days 2020 Saturday 07 November Saturday 05 December

Our strong links with the Chartered Institute of Marketing (CIM) mean that you may have the opportunity to gain CIM qualifications alongside studying for your degree.***

The University is joint first in England for the proportion of staff with teaching qualifications.â€

For up to date information about how Covid-19 is affecting work placements, go to hud.ac/placements *

Percentage of undergraduate graduates from Huddersfield Business School who are in work and/or further study fifteen months after graduating (HESA Graduate Outcomes 17/18, UK domiciled graduates). **

Excluding Business and Marketing BA(Hons) and Global Marketing (Top-up) BA(Hons). ***

Book now hud.ac.uk/open-days

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HESA 2020.


What’s inside Our courses

04 Business and Digital Marketing Management BA(Hons) 05 Business and Marketing BA(Hons) 06 Digital Marketing BSc(Hons) 07 Marketing BA(Hons) 08 Global Marketing (Top-up) BA(Hons) 11 Apply to us

Start your journey with us hud.ac/apply 3


Business and Digital Marketing Management BA(Hons)

Your course

Course info

Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing students with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.

Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB-BBC/DDM-DMM/120-112

Example modules • Digital Marketing in the Contemporary World • Managing People

• Services Marketing • Strategy and Business Transformation

Your future Previous graduates from this subject area have gone on to roles such as Account Executive, Account Manager, Channel Marketing Specialist, Assistant Brand Manager, Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer in organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.* *

LinkedIn

“The digital industry is growing rapidly with many very exciting marketing career opportunities. Businesses are increasingly investing in digital marketing campaigns and talent, because managers understand they provide a good return on investment. Business and Digital Marketing Management develops graduates with a combination of marketing knowledge and digital skills that is highly valued by employers.” Dr Raisa Yakimova, Senior Lecturer in Marketing

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For more detailed course information visit courses.hud.ac.uk

Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.


Business and Marketing BA(Hons)

Your course

Course info

Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both topics that could prove invaluable in the private or public sector. The course begins with a focused introduction to the core principles of marketing. We’ll look at what drives the consumer, and how to connect with them. And we’ll take a wider view to see how marketing fits into the business environment.

Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBC/DMM/112

The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individuals, groups and processes can affect a business’s overall performance. We’ll give you opportunities to take an optional placement year that could see you working in a variety of roles for diverse organisations. Our combination of broad knowledge, with its application to real world scenarios, readies students for careers in a range of business and marketing leadership.

Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.

Example modules • Understanding Global Dynamics • Consumers and Consumption

• Responsible Business and Management • Strategy and Business Transformation

Your future Employment prospects for students remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, the Government, the media, industry and manufacturing.

“Marketers draw from many topics to understand humans, how and why they consume. This makes them open-minded individuals well suited to working in a wide variety of roles and organisations. Studying business and marketing together is suited to those who have diverse interests and who want to develop their skills as flexible team members able to adapt to changing circumstances.” Dr Brendan Canavan, Senior Lecturer in Marketing

For more detailed course information visit courses.hud.ac.uk

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Digital Marketing BSc(Hons)

Your course

Course info

Understand consumers, content, and communications, and you could forge a career in marketing, for a national or international business. Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications.

Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB-BBC/DDM-DMM/120-112

At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career. We’ll give you opportunities to work on live projects and industry informed assignments. Not to mention an optional placement year. Employers are looking for independent and flexible graduates who combine subject knowledge with practical experience, and we’ll give you the chance to build up your CV.

Example modules • Marketing and Society

• Creative Consultancy Project

• Developing Creative Marketing Content

• Strategic Marketing Planning

Your future Previous graduates from this subject area have gone on to roles such as Account Executive, Account Manager, Channel Marketing Specialist, Assistant Brand Manager, Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer in organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.* *

LinkedIn

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For more detailed course information visit courses.hud.ac.uk

Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.


Marketing BA(Hons)

Your course

Course info

Understand consumers, content, and communications, and you could forge a career in marketing, for a national or international business. Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications.

Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB-BBC/DDM-DMM/120-112

At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career. We’ll give you opportunities to work on live projects and industry informed assignments. Not to mention an optional placement year. Employers are looking for independent and flexible graduates who combine subject knowledge with practical experience, and we’ll give you the chance to build up your CV.

Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.

Example modules • Marketing and Society

• Creative Consultancy Project

• Developing Creative Marketing Content

• Strategic Marketing Planning

Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, eCRM Manager, Customer Experience Analyst, Marketing Communications Executive, Product Manager, Category Marketing Executive, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Haribo, Redrow Homes, Jupiter Advertising, The Body Shop, Lawrence Batley Theatre, JD Williams, Marshalls PLC, Mamas and Papas, Sainsburys and Burtons Biscuits.* *

LinkedIn

“My most memorable moment at university was working with a group of fellow talented students to compete in a brand exhibition as part of our branding module. The task encouraged us to use our creativity to form an impactful ethical brand, which we had to showcase to external marketing professionals, tutors and other students who rated our creation. The tutor of the module gave us freedom to be as adventurous as we wanted to be, which made the process very enjoyable!” Dominc Adams Graduated in 2017 and is now Digital Performance Manager at Co-op.

For more detailed course information visit courses.hud.ac.uk

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Global Marketing (Top-up) BA(Hons)

Your course

Course info

With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale.

Course length: 1yr full-time Entry requirements: HND or equivalent/ Foundation degree/ 120 ECTS credits

This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing or business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context, we’ll give you the opportunity to enhance your strengths in global marketing and international business and give you the chance to choose modules like strategic management to build up your skills. We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.

Example modules • International Marketing

• Strategic Marketing Planning

• International Business

• Cross Cultural Studies

Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.** **

LinkedIn

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For more detailed course information visit courses.hud.ac.uk

Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for three years running*. HESA – First awarded in 2016, maintained in 2017 and 2018. *


The Employability and Placement Team Our team are always on hand to guide and support you through recognising your skills, understanding how to effectively promote yourself to an employer and developing your employability potential. We are here to help prepare you for securing a placement year as part of your degree and helping you on your path towards your future graduate career. The Employability and Placement Team have built strong relationships with local and global organisations resulting in repeat placements year on year with companies including Hewlett Packard, Bosch (Sia Fibral), NHS, Enterprise Rent-A-Car and Unilever. We have created strong links with local companies including Cummins and Thornton & Ross. In some cases, students completing placements are returning with offers of graduate roles from companies such as Microsoft.

Michael France studying Business and Marketing BA(Hons), Global Marketing Operations and Planning Intern at HP Inc The Employability and Placement Unit helped me a lot in my search for a placement, they went through my CV with me, held mock interviews & assessment centres with me and even pointed me to the right websites to look for a placement. Participating in the experience was one of the best decisions I have ever made. Not only have I made some incredible friends from all walks of life but I have developed technical skills in data analytics, campaign planning, project management, relationship management to name a few and an increased understanding and awareness of the world of work. I truly feel as through my placement has set me up for a real life working experience and has allowed me to get a jump start in the skills I will need for the future. In returning to final year I feel fully equipped to complete my academic studies and have many different points of view in comparison to when I first started at university. I knew I wanted to work in marketing, however I had not considered just how many different roles sit within a marketing team. My placement year has really shaped my understanding of the different roles and requirements of working within a marketing team and this has helped shape the area and specific role I would like to eventually work in when I finish university. For more detailed course information visit courses.hud.ac.uk

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The legal bit This brochure was prepared in the spring of 2020 for courses starting in September 2021 and is up to date as at the date of publication. Any subsequent changes to information will be published in the course information listings on our website courses. hud.ac.uk, and you should check this for the latest information before you apply. Changes to a course you have applied for If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff ; or due to damage or interruption to buildings, facilities or equipment.

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Major changes

Termination of course

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Changes to your course after you enrol as a student We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below: Changes to option modules

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We hope you’ve found all the information you need to inspire you to become a student here at Huddersfield. Now all you need to do is apply.

Apply to us UCAS

When to apply

If this is your first (undergraduate) degree and you want to study a full-time course, then you’ll apply via the Universities and Colleges Admissions Service (UCAS) at ucas.com

If you want to start your course in September 2021, you can apply to UCAS any time from 1 September 2020 onwards. Please make sure UCAS receives your application by 15 January 2021.

If you’re at a college or school right now, it’s probably already registered with UCAS. The best thing to do is ask your teacher or careers adviser to help with your application. Once you’ve applied we’ll keep in touch with you throughout the application process, so you’re up to speed with what’s going on.

Our institution code is HUDDS H60.

Contact us Got a question? Get in touch with us. Tel. +44 (0)1484 472956 Email. sbuscourseadmin@hud.ac.uk huddersfieldbusinessschool @UoHBusinessSch

Start your journey with us hud.ac/apply 11


The Queen’s Anniversary Prizes For Higher and Further Education

2019

The University of Huddersfield’s TEF Gold rating was awarded in June 2017. The next TEF rating is due to be published in June 2021 (subject to government policy).

University of Huddersfield Queensgate Huddersfield West Yorkshire HD1 3DH UK Tel. +44 (0)1484 422288 Email. ask@hud.ac.uk www.hud.ac.uk 20026


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