Marketing courses 2022/23

Undergraduate study

Marketing

Undergraduate Marketing courses at the University of Huddersfield, starting in 2022.

University of Huddersfield, inspiring global professions.

2022/23

Why us?

Check this out!

1st in England

Professional links

We are joint-first in the UK for the proportion of professionally-qualified teaching staff (HESA 2021).So, you’ll learn from some of the best lecturers, helping you to be the best.

Our strong links with the Chartered Institute of Marketing (CIM) mean that you may have the opportunity to gain CIM qualifications alongside studying for your degree.*

Student Support

Award Winning

Throughout your time at university you have access to specialised support, from help with your timetable to academic skills.

Huddersfield Business School winners of the National Undergraduate Employability (NUE) Awards for Best University Placement Service in 2021.

Open Days 2021 Saturday 3 July (online) Saturday 2 October Saturday 16 October (online) Saturday 6 November Saturday 4 December Wednesday 12 January (online) Book now hud.ac.uk/open-days

*Excluding Business and Marketing BA(Hons) and Global Marketing (Top-up) BA(Hons).

What’s inside Our courses

04 Business and Digital Marketing Management BA(Hons) 05 Business and Marketing BA(Hons) 06 Digital Marketing BSc(Hons) 07 Marketing BA(Hons) 08 Global Marketing (Top-up) BA(Hons) 11 Apply to us

Start your journey with us hud.ac/apply 3

Business and Digital Marketing Management BA(Hons)

Your course

Course info

Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing students with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.

Course length: 3 years full-time 4 years inc. placement year

You’ll begin with a focused introduction to the core principles of business and marketing. You’ll look at organisational management, what drives the consumer, and how to market to them and take a wider view to see how digital developments are driving change across business and marketing.

Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.

Example modules • Digital Marketing in the Contemporary World • Managing People

• Services Marketing • Strategy and Business Transformation

Your future Employment prospects for students remain strong in the areas of business and digital marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, the Government, the media, industry and manufacturing.

“The digital industry is growing rapidly with many very exciting marketing career opportunities. Businesses are increasingly investing in digital marketing campaigns and talent, because managers understand they provide a good return on investment. Business and Digital Marketing Management develops graduates with a combination of marketing knowledge and digital skills that is highly valued by employers.”

Dr Raisa Yakimova, Senior Lecturer in Marketing

4

For more detailed course information visit courses.hud.ac.uk

Entry requirements: BBB-BBC/DDM-DMM/120-112

Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.

Business and Marketing BA(Hons)

Your course

Course info

Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both topics that could prove invaluable in the private or public sector. The course begins with a focused introduction to the core principles of marketing. We’ll look at what drives the consumer, and how to connect with them. And we’ll take a wider view to see how marketing fits into the business environment.

Course length: 3 years full-time 4 years inc. placement year

The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individuals, groups and processes can affect a business’s overall performance.

We’ll give you opportunities to take an optional placement year that could see you working in a variety of roles for diverse organisations. Our combination of broad knowledge, with its application to real world scenarios, readies students for careers in a range of business and marketing leadership.

Entry requirements: BBC/DMM/112

Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications .

Example modules • Understanding Global Dynamics • Strategy and Business Transformation

• Responsible Business and Management • Consumers and Consumption

Your future Previous graduates from this subject area have gone on to roles such as Account Executive, Account Manager, Channel Marketing Specialist, Assistant Brand Manager, Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer in organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.* *LinkedIn

“Marketers draw from many topics to understand humans, how and why they consume. This makes them open-minded individuals well suited to working in a wide variety of roles and organisations. Studying business and marketing together is suited to those who have diverse interests and who want to develop their skills as flexible team members able to adapt to changing circumstances.”

Dr Claire McCamley, Senior Lecturer in Marketing

For more detailed course information visit courses.hud.ac.uk

5

Digital Marketing BSc(Hons)

Your course

Course info

Digital, mobile and social media are changing the world and this course gives you the chance to be at the forefront of these exciting developments.

Our Digital Marketing degree is designed to give you expert knowledge in relation to data analytics, alongside practical skills to manage and implement marketing campaigns via digital, mobile and social media. This course prepares you with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives as well as associated business processes to facilitate decision making. You’ll gain an Institute of Data and Marketing (IDM) accredited degree and the chance to apply for a placement working for well-known companies such as Huddersfield Town, The Baby Room and Freeman Gratton Holdings.

Course length: 3 years full-time 4 years inc. placement year

You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like augmented reality and artificial intelligence and learn how to manage and implement digital marketing campaigns. At Huddersfield we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career.

Example modules • Digital Marketing in the Contemporary World • Creative Marketing Communications • Social Media Marketing

• Developing Creative Marketing Content • Digital Campaigns and Communications • Data Analytics and Creating Value

Your future Employment prospects for students remain strong in the areas of digital marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, the Government, the media, industry and manufacturing.

6

For more detailed course information visit courses.hud.ac.uk

Entry requirements: BBB-BBC/DDM-DMM/120-112

Accreditation The course is accredited by the Institute of Data and Marketing (IDM) and is also accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.

Marketing BA(Hons)

Your course

Course info

Understand consumers, content, and communications, and you could forge a career in marketing, for a national or international business. Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation.

Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications.

Course length: 3 years full-time 4 years inc. placement year

At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career.

We’ll give you opportunities to work on live projects and industry informed assignments. Not to mention an optional placement year. Employers are looking for independent and flexible graduates who combine subject knowledge with practical experience, and we’ll give you the chance to build up your CV.

Entry requirements: BBB-BBC/DDM-DMM/120-112

Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.

Example modules • Marketing and Society • Developing Creative Marketing Content

• Creative Consultancy Project • Strategic Marketing Planning

Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, eCRM Manager, Customer Experience Analyst, Marketing Communications Executive, Product Manager, Category Marketing Executive, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Haribo, Redrow Homes, Jupiter Advertising, The Body Shop, Lawrence Batley Theatre, JD Williams, Marshalls PLC, Mamas and Papas, Sainsburys and Burtons Biscuits.* *LinkedIn

“The theory I learnt throughout my degree has been useful, specifically when completing external market analysis: it’s always good to follow a framework – and it really shows your employer that you know your stuff.

I would recommend the University of Huddersfield as I met a lot of great people and felt supported throughout my whole time there.”

Gregory Hustler Graduated in 2019 and is now on an Analytical Marketing Graduate Scheme at E.On.

For more detailed course information visit courses.hud.ac.uk

7

Global Marketing (Top-up) BA(Hons)

Your course

Course info

With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale.

Course length: 1 year full-time

This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing or business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context, we’ll give you the opportunity to enhance your strengths in global marketing and international business and give you the chance to choose modules like strategic management to build up your skills.

We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.

Example modules • International Marketing • International Business

• Strategic Marketing Planning • Cross Cultural Studies

Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.** **LinkedIn

8

For more detailed course information visit courses.hud.ac.uk

Entry requirements: HND or equivalent/Foundation degree/120 ECTS credits

Open Days 2021

*94.6% of our undergraduate students are in work and/or further study approximately fifteen months after graduating. HESA Graduate Outcomes 2017/18, UK domiciled, other activities excluded.

Saturday 3 July (online) Saturday 2 October Saturday 16 October (online) Saturday 6 November Saturday 4 December Wednesday 12 January (online)

Book Now hud.ac/open-days ask@hud.ac.uk

9

The legal bit This brochure was prepared in the spring of 2021 for courses starting in September 2022 and is up to date as at the date of publication. Any subsequent changes to information will be published in the course information listings on our website courses. hud.ac.uk, and you should check this for the latest information before you apply.

Changes to a course you have applied for If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below: Changes to option modules Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be

10

necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University.

If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date.

We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Covid-19 Some of the images in this brochure were produced before the Covid-19 pandemic, so may not reflect the social distancing and safety measures that are now in place. You can find out how we are supporting your studies and keeping our campus safe in line with Government guidelines by visiting hud.ac/covid

We hope you’ve found all the information you need to inspire you to become a student here at Huddersfield. Now all you need to do is apply.

Apply to us UCAS

When to apply

If this is your first (undergraduate) degree and you want to study a full-time course, then you’ll apply via the Universities and Colleges Admissions Service (UCAS) at ucas.com

If you want to start your course in September 2022, you can apply through UCAS any time from September 2021 onwards. Please make sure UCAS receives your application by the first application deadline in January 2022. Please see hud.ac/faa for more information.

If you’re at a college or school right now, it’s probably already registered with UCAS. The best thing to do is ask your teacher or careers adviser to help with your application. Once you’ve applied we’ll keep in touch with you throughout the application process, so you’re up to speed with what’s going on.

Our institution code is HUDDS H60.

Contact us Got a question? Get in touch with us.

Tel. +44 (0)1484 472956 Email. sbuscourseadmin@hud.ac.uk huddersfieldbusinessschool @UoHBusinessSch

Start your journey with us hud.ac/apply 11

The University of Huddersfield’s TEF Gold rating was awarded in June 2017.

The next TEF rating is due to be published in June 2021 (subject to government policy).

University of Huddersfield Queensgate Huddersfield West Yorkshire HD1 3DH UK Tel. +44 (0)1484 422288 Email. ask@hud.ac.uk www.hud.ac.uk 20176