COMMUNICATIONS AND MEDIA

COEMinerals appointed Communications and Media Officer (CMO) Kim Stockham mid-year

Building strong foundations for a new focus on communications, Kim reviewed and refreshed COEMinerals communications materials and messaging, and is actively growing Centre awareness and advocacy via social and traditional media channels. She is now the point-person for media, partner and stakeholder liaison and communications initiatives.

Communications activities since Kim joined include:

ƒ A Communication risk and readiness audit, identifying key strengths and opportunities for proactive communications, as well as new areas to develop over time

ƒ A Communications strategy and plan, incorporating social media criteria, timeline, content and tactics

ƒ New foundational communications materials including briefing documents (for corporate affairs audiences), descriptors and scientific explainers (for media)

ƒ In-house training delivered on:

- Key messages & Centre storytelling (whole team) – supported with a ’how to’ guide to Centre storytelling

- Social Media – supported by social media Guidelines and a ‘how to’ guide for posting content about the Centre on personal social channels

- Media interview briefings (1:1) – supported by story development, pre-interview Q&A practice and media liaison

- Provision of advice and support relating to issue readiness

Positive media coverage of Centre member achievements and scientific discovery is a priority. Delivering on this, Kim has cultivated new media relationships for the Centre resulting in multiple media clips advocating COEMinerals’ research impact. These include ABC Radio and Newcastle Herald.

Kim has broadened the Centre’s contact network to include stakeholder communications teams, helping to deliver COEMinerals engagement and advocacy. This engagement approach contributed to the success of COEMinerals Annual Conference with the inclusion of keynote and panel speakers beyond industry partners, expanding Centre member contacts and enabling attendees to consider some of the challenging community and Resources sector topics associated with ensuring ‘Minerals for our Future’.

As a result of Kim’s work COEMinerals achieved:

ƒ Close to 6,000 coeminerals.org.au web site visits (3,700 of those were new site visitors in 2022)

ƒ 100+ LinkedIn posts with image-driven content, driving 60,000+ content views and leading directly to 2,800+ web site visits as click-throughs

ƒ Close to 850 LinkedIn followers (520 of those new in 2022) representing an audience that now includes UK, Europe, North America, South America, Africa and many Asian nations

ƒ 100+ tweets, driving 25,000+ content views and engagement by 145 third parties

ƒ Inclusion of Centre news or technology in seven media stories (7); three (3) of those based on 1:1 interviews with Centre PhD/ECR members, and reaching an estimated audience of at least 350,000

ƒ Higher prominence in communications by third parties including: Australasian Colloids and Interface Society (ACIS), the Minerals Council of Australia (MCA), West Cobar Metals, FLSmidth, Jord, AusIMM and node universities to name a few

Looking forward, it is a priority to expand storytelling opportunities to include scientific and educational excellence, and to continue reaching audiences beyond the resources sector.

Connect with COEMinerals via:

Website: www.coeminerals.org.au

LinkedIn: linkedin.com/company/coeminerals/ Twitter: twitter.com/CoeMinerals