Mathew Chavez Graphic Designer Upkeep is an organization that I created for my Senior Project to enhance my skills in Brand Identity and Design. The organization is meant to be a collective of creators hoping to drive environmental activism in the tech industry by garnering support for the cause. Our goal is to bring awareness to practices such as Planned Obsolescence and Right to Repair with hopes of gaining enough support to pressure industry leaders to enact change. On display at the Senior Show will be Upkeep’s Graphic Standards Manual, a collection of all Brand Design work I have done to create a cohesive company image.
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