MBA – Location Analytics $10 billion MASTER THE BUSINESS OF WHERE The University of Redlands School of Business is a premier business school in Southern California geared toward spatial professionals. The MBA with a location analytics concentration equips students with the 21st century business skills they need to unlock the potential of spatial data, solve real-world problems, and gain competitive advantage in today’s business world. A C U T T I N G - E D G E U N I V E R S I T Y- I N D U S T R Y PA R T N E R S H I P T he University of Redlands has established the Spatial Business Initiative with Esri, the global leader in mapping software. This unique partnership creates unparalleled access to insights and spatial business developments that no other MBA program in the world offers, including: • Career connections — Esri has hired generations of University of Redlands MBA graduates in a variety of marketing, sales, operations, product development, and research capacities. • Case studies — The Spatial Business Initiative produces case studies that illustrate innovative, cutting-edge applications of location analytics in business. Students gain firsthand exposure to these industry-defining cases that illustrate the role of GIS in myriad business functions across different industries. • Real-world expertise — The Spatial Business Initiative sponsors renowned executives and academics who will help guide and execute initiative elements. • Spatial leadership — The University of Redlands has also established the Center for Spatial Business, which supports spatial business research, scholarship, and curricular innovation, as well as the Center for Spatial Studies, which helps integrate spatial thinking and technologies across the University.
The growth expectation of the GIS/location analytics industry by 2023 BusinessWire.com
80% Percentage of business data containing geographic information Esri.com
30% Projected growth of GIS occupations in California by 2024 Hanover Research
90% Percentage of business services companies consider location intelligence important to their success Harvard Business Review
PROGRAM OVERVIEW The MBA with a concentration in location analytics combines advanced business competencies with focused use of location analytics concepts and techniques. A CAREER-ENHANCING MBA Graduates of the MBA with a concentration in location analytics are prepared to use the power of location intelligence to lead 21st century businesses and organizations by mastering the skills to: • I ncorporate location analytics into different areas of business, including marketing, operations, sales, information systems, finance, and human resources • I dentify the role location analytics can play in different business sectors for competitive advantage on a local, regional, national, and global scale • E mploy location intelligence to strengthen critical thinking and empower managers and leaders to make more effective decisions
L O C AT I O N A N A LY T I C S C O N C E N T R AT I O N AT - A - G L A N C E Offered online and on the Redlands campus
4
courses
16
credits
GISB 691 Introduction to Location Analytics and Marketing
32
week program
8
week courses
4
bi-weekly sessions
GISB 694 Location Analytics and Decision-Making
Students are introduced to the fundamentals of location analytics, including location value and spatial maturity and growth across business functions. Moving from fundamentals, the course focuses on the domain of marketing with focus on marketing applications of GIS and location analytics to enhance customer value by understanding, examining, and predicting the needs and preferences of the modern customer. Topics include environmental scanning, market segmentation, target marketing and promotions, and development of an integrated marketing plan using GIS as an analytic tool.
GISB 692 Spatial Analysis of Global Business* This course offers an analysis of location value and value chains as they relate to contemporary business operations, modern production networks, and supply chains in a complex, global environment. Emphasis is on employing GIS for spatial analysis of country characteristics to gain important insights to global production and sales decisions, as businesses increasingly focus on international markets. Topics include GIS analysis of international trade and foreign direct investments, spatial assessment of global industry sectors, management of global supply chains and logistics using GIS, spatial analysis of global human resources, and financial forces influencing international business.
The Location Analytics and Decision-Making course focuses on decision-making spanning various stages of the location value chain in businesses employing GIS and location analytics. Emphasis is on illustrations of the process by which GIS and location analytics projects and business applications are planned, developed, and implemented. Topics include location analytics and spatial enablement in the enterprise, spatial decision support, location analytics to examine big data, social media, internet of things, mobile technologies and their spatial components, and costs, benefits, risks, and ethical implications of spatial projects and applications.
GISB 695 Managing and Leading the Contemporary Spatial Business This course is the culmination of the location analytics concentration, with a focus on management and leadership aspects of the contemporary spatial business enterprise. Emphasis is on application of management principles for spatial transformation and development, and prototyping of spatial strategies for competitive advantage spanning the organizational value chain. Topics include needs assessment for GIS strategy implementation, location analytics strategy, costbenefit analysis and return on investment of spatial investments, and championing and leading a 21st century spatially infused workforce.
* May be substituted by: INTB-670 International Area Studies (Study Abroad)
University of Redlands School of Business
1200 E. Colton Avenue, Redlands, CA 92373
Additional, specialized accreditation of select programs in the University’s School of Business
www.redlands.edu/sb
June 2019
Accredited by Western Association of Schools and Colleges (WASC)