Master of Arts in Entrepreneurship & Innovation

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MASTER OF ARTS

ENTREPRENEURSHIP & INNOVATION Home to such high-tech powerhouses as Apple, Cisco, Facebook, and Google, Silicon Valley is known for extraordinary achievements in innovation and entrepreneurship. This dynamic and ever-changing culture has fueled the growth of countless start-ups and has informed the development of USV’s Master of Arts in Entrepreneurship and Innovation degree.

Structured for the working professional, the Master of Arts in Entrepreneurship and Innovation program provides the foundation to become an entrepreneurial professional who can innovate and navigate the constantly evolving high-tech business landscape. This program offers a strong business foundation rooted in an entrepreneurial mindset that prepares students to succeed both in corporations or in their own business ventures.

CORE COURSEWORK

ELECTIVES

• Finance and Accounting

• Essentials of AgileTM and ScrumTM Project Management

• Negotiation, Sources and Uses of Power

• Business Analysis

• Fundamentals of Project Management

• Risk Analysis and Management

• Business Models and Planning

• Entrepreneurial Marketing

• Legal Structures, Contracts and Risk

• Digital Transformation and Social Media • Leadership and Management

PROJECT-BASED LEARNING USV focuses on Project-Based Learning — a teaching method by which students gain knowledge and skills by investigating and responding to authentic, engaging, and complex challenges. As a result, you’ll not only develop technical knowledge and skills, but you’ll develop critical thinking, collaboration, creativity, and communication skills. In your final term, you’ll have the opportunity to pitch your idea to a panel of mock investors for immediate feedback on the real-world viability of your project.

Business Models & Planning Learn about the components of business model innovations focused on developing and driving competitive value for new businesses or ideas. Get inspired to rethink and redesign your business assumptions, strategies and innovative ideas.

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Entrepreneurial Marketing Learn how to use basic marketing tools to realize the potential of a new business venture or idea. Understand the nature of marketing challenges facing entrepreneurs and innovators, and then develop implementable solutions to address these.

Digital Transformation & Social Media Examine and understand trends that shape new market realities. Learn about the causes and consequences of digital disruption, and how to manage marketing efforts in the digital world.


USV & PROGRAM FEATURES ABOUT

AVAILABILITY

• WSCUC Accredited -- USV is a four-year, regionally accredited university.

• 100% Online

• Financial aid, scholarships and housing are available to those who qualify. • Fully immersive learning environment that mimics real business situations. • Courses typically taught by professionals with years of experience in their fields.

FINAL PITCH In your final term, you'll have the opportunity to pitch your idea to a panel of mock investors

TIMEFRAME

for immediate feedback on the real-world

• The program can be finished in as little as one year.

viability of your project.

• Typically four terms divided into two modules per term.

PROJECT DRIVEN Project-based learning helps keep content interesting, engaging, and relevant.

“USV’S BUSINESS DEGREE PROGRAMS TAP INTO THE SILICON VALLEY MINDSET AND CULTURE - ENTREPRENEURIAL, INNOVATIVE, AND CREATIVE — GIVING OUR POSTGRADUATES AN UNDENIABLE EDGE IN THE HIGH-TECH JOB MARKET.” — PROFESSOR BOBBI MAKANI, DEPARTMENT DIRECTOR, BUSINESS, ENTREPRENEURSHIP & INNOVATION

The Master of Arts in Entrepreneurship and Innovation offers a strong business foundation rooted in an entrepreneurial mindset that prepares graduates to succeed in both corporations or in their own entrepreneurial business ventures.

REAL WORLD PROJECT STUDIOS™

HISTORY & CONNECTIONS

Students have the opportunity to not only collaborate between

Established in 1887, USV has a strong history of collaborating with

majors, but to work directly with industry on real-world

Silicon Valley industries. Advisory Boards are filled with industry

deliverables that allow them to leave with an exceptional and

leaders that offer internships, course content, guest lecturers, and

desirable portfolio.

career placement.

INDUSTRY FACULTY

RELEVANT CONTENT

Distinguished faculty with extensive industry experience teach

Inspired by the spirit of our Silicon Valley location, we quickly

the latest techniques and practices used by professionals in

adapt our curriculum to the latest needs of employers by being

the field.

forward-thinking and agile.

PERSONAL ATTENTION

GRADUATE FASTER

As a private college, our small class sizes enable our faculty to

Our innovative program structure was designed with efficiency

help students who need more personal attention and mentor

and effectiveness in mind. Our full-time students can finish faster,

those who are driven to excel.

save money, and graduate with real-world skills and experience.

For important regulatory information, please visit our disclosures page at usv.edu/disclosures. USV-22-02-007


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