Strategic research cooperation ventures

Besides basic research, the HSG has always conducted strongly practice-related research. This also finds expression in its strategic research cooperation ventures with reputable practice partners.

SBB Lab, since 2010

Cooperation with the Swiss Federal Railways (SBB); deals with questions concerning transport services, particularly the challenges of service and transport management between the state and the market with a focus on railways.

BMW Group, since 2011

Cooperation with BMW; deals with questions concerning the field of research of “Customer/Premium/Marketing”. This cooperation venture aims to integrate the latest findings from research and science into different areas of marketing and product design.

Research cooperations

Bosch Lab, since 2012

Cooperation with Bosch; is intended to find and test business models in the internet of things (IoT). In addition, the University of St.Gallen and Bosch are working on the development of internet-based products and services.

Hilti Lab, since 2013

Cooperation with Hilti; develops new control systems and management models. Findings from behavioural science are used to develop management and controlling systems.