Research — III
Strategic research cooperation ventures Besides basic research, the HSG has always conducted strongly practice-related research.This also finds expression in its strategic research cooperation ventures with reputable practice partners.
SBB Lab, since 2010
Cooperation with the Swiss Federal Railways (SBB); deals with questions concerning transport services, particularly the challenges of service and transport management between the state and the market with a focus on railways.
BMW Group, since 2011
Cooperation with BMW; deals with questions concerning the field of research of “Customer/Premium/Marketing”. This cooperation venture aims to integrate the latest findings from research and science into different areas of marketing and product design.
Research cooperations
Bosch Lab, since 2012
Cooperation with Bosch; is intended to find and test business models in the internet of things (IoT). In addition, the University of St.Gallen and Bosch are working on the development of internet-based products and services.
Hilti Lab, since 2013
Cooperation with Hilti; develops new control systems and management models. Findings from behavioural science are used to develop management and controlling systems.
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