Continuing Education 2019-2020

CONTINUING EDUCATION ACADEMIC YEAR 2019–2020 CLASS SCHEDULE, EVENTS & CERTIFICATE PROGRAMS

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Reach New Creative and Professional Heights Certificate Programs

Enrichment Classes

Build your expertise in the area of your choice through a series of curated courses.

Our credit and noncredit offerings boost your life, work and self-expression. Master a familiar medium or explore a new one in classes designed to fit your schedule.

If you are looking to re-skill, build a new specialty or launch a freelance business, you’re a great candidate for UArts’ certificate programs. Each carefully designed experience can be completed in one year. You can also stack programs to build your skills in multiple areas. Program curriculum is supplemented with opportunities to develop your professional network, including site visits and special topic presentations with industry experts.

Whether you want to tackle an item on your bucket list, like mastering your digital camera settings, or are poised to take the creative reins of your career, UArts courses can get you there. Take any credit or noncredit classes in this brochure for personal or professional enrichment, often without prior experience.

CHOOSE FROM THESE PROGRAM AREAS: + Graphic Design + Digital Photography + Front-End Web Development with JavaScript

Stop Talking, Start Making

+ Web Design + UX Design

Opening the Doors to Technology

By Caitlin Perkins, Director, Continuing Education I regularly meet adults who have not drawn since grade school yet harbor a secret desire to return, pencil in hand, to the drawing board. Or, they explain, “I used to paint, but haven’t in years.” My response is, “You can’t learn to draw or paint by talking about it.”

A number of times I’ve been saddened to hear someone say, “But I can’t even draw a straight line!” Straight lines are overrated. Energetic, meandering lines drawn with passion are much more interesting. As Paul Klee put it, “A drawing is simply a line going for a walk.”

I see drawing as the root of everything. Basic drawing principles like composition, negative space and proportion can be used for all other visual art media and practices. Drawing teaches you to see better, developing your ability to truly observe the world around you. Drawing is a visual language, one in which the syntax is built from mark making, gesture and line.

“ W hen I see a white piece of paper, I feel I’ve got to draw. And drawing, for me, is the beginning of everything. ”

+ Social Media Marketing

— ELLSWORTH KELLY

I believe everyone is capable of learning how to make art and developing their own creative style. If perhaps there are other ways you wish to express yourself, like storytelling—do it! Explore a writing course and put pen to the page to draft your memoir or your first poem. Maybe you prefer to be behind the lens—pick up the camera and make your first short film. Regardless of the medium that inspires you, our faculty will welcome you, ready to guide and encourage you to become a maker.

Our New Front-End Development Certificate Program JavaScript is, quite simply, one of the most widely used and versatile programming languages. It’s the code behind nearly every website we visit. And its influence has only grown since the early 2000s—even as other technologies have moved to the margins.

That was the thinking behind the creation of the brand-new JavaScript certificate program at University of the Arts.

Launching in January 2020, this year-long, trimester program is the latest addition to a popular lineup of professionally oriented technology certificates that includes UX Design— UArts’ most-subscribed program—as well as Web Design and Front-End Web Development with JavaScript.

Caitlin Perkins, Director of Continuing Education at UArts, spearheaded the new certificate program after realizing that career-minded students had a desire to go further in web development—and that more advanced JavaScript skills were in demand for a growing array of creative roles. Her thinking fits into the long UArts tradition of training students in the practical skills they need for contemporary careers. UArts Continuing Education particularly caters to professionals in transition or those seeking advancement in their fields.

Just a few years ago, JavaScript was considered a tool specifically for computer programmers and software engineers. But today it’s much more versatile. The programming language has expanded to include spinoff JavaScript environments such as Node.js, which means that JavaScript is the only programming language that can be executed both within the browser and on the client (server) side.

Programming with JavaScript has become increasingly fundamental for the work undertaken by design and media workers. Coding is gaining currency as a creative form in its own right. JavaScript is in particularly strong demand in Philadelphia, a metro area with a diversified and creative economy that includes myriad nonprofit organizations, arts and educational institutions, and startup companies.

The new JavaScript certificate program is designed to build on prior coding knowledge— whether through a previous UArts web sequence or learned separately—taking students to the next level and graduating versatile web developers.

“This curated program will dive deep into pure JavaScript,” says Oggi Danailov, a Philadelphia software engineer and technology instructor who developed the course sequence as Digital Technology Coordinator for UArts Continuing Education.

“The main goal for the students will be to learn as thoroughly as possible the syntax of JavaScript and its fundamental logic as a primary programming language,” he continues. “In other words, we will not simply code; we will also make sure we understand the language itself.”

Danailov explains that though an entire career can be built on knowledge of JavaScript, the versatile programming language is also the ideal foundation for learning other languages and frameworks. He knows this from direct experience: For several years, he taught JavaScript and a variety of coding tools at an intensive web development bootcamp. After watching cohorts of students arrive as novices and go on to pursue successful programming careers, Danailov recognized the critical importance of JavaScript competence.

By all indications, this relevance will only continue to grow.

In 2016, according to the Bureau of National Statistics, there were 1.3 million Americans working in the computer programming field. By 2026, the Bureau expects that number to rise by 24 percent—a much faster rate than those of other fields. Demand will continue to increase for workers who can incorporate coding into their skill set—and that’s where UArts’ JavaScript certificate program comes in. uarts.edu/ce/frontenddev

Enhance Your Career: Explore Certificate Programs

LEVEL I COURSES

Visit uarts.edu/certificate-programs for program details and to apply.

DESIGN WITH ADOBE ILLUSTRATOR Learn digital design with vector graphics.

Fall WED 6–9 p.m., OCT 2–30, 2019 & MON 6–8 p.m., OCT 21 & MON 6–9 p.m., OCT 28 (7 classes) 2 credits, tuition and fees: $640

Digital Photography Certificate Explore digital photography from commercial, conceptual, critical and cultural contexts, and develop a visual language through studio work and critique. Level I is for students looking to gain experience with photography. Level II expands on existing skill sets and prepares you to enter the field of photography professionally. uarts.edu/ce/digitalphoto A new cohort starts fall 2019.

LEVEL I COURSES DIGITAL PHOTO I Explore the techniques and application of image-making.

Fall TUE 6–9 p.m., OCT 1–29 Field Trip on Sunday Oct 27 4:30–6:30 p.m.

(6 classes) 1.5 credits, tuition and fees: $415 DIGITAL MEDIA FOR PHOTOGRAPHERS — ADOBE LIGHTROOM Learn to edit and organize your photographs.

Fall TUE 6–9 p.m., NOV 5–DEC 10 (5 classes)* 1.5 credits, tuition and fees: $415 DIGITAL PHOTO II Expand your skill set and aesthetics, and develop a body of work.

Spring TUE 6–9 p.m., JAN 28–APR 7* (10 classes) 3 credits, tuition and fees: $790 DIGITAL DARKROOM Learn how to output artwork for digital media, from websites and books to service bureaus.

Summer TUE 6–9 p.m., JUN 2–JUN 30 (5 classes) 1.5 credits, tuition and fees: $435 DIGITAL FINE ART PRINTING Create and print physical photographs.

Summer TUE 6–9 p.m., JUL 7–AUG 4 (5 classes) 1.5 credits, tuition and fees: $475 Total credits: 9

LEVEL II COURSES STUDIO PHOTOGRAPHY & LIGHTING Explore natural light, portable flash, studio lighting, lighting products, low light and tethering.

Fall THU 6–9 p.m., OCT 3–DEC 5 (10 classes) 3 credits, tuition and fees: $790 BUSINESS OF PHOTOGRAPHY Learn best practices for turning art into a successful business.

Spring SAT & SUN 9 a.m.–5 p.m., APR 4–5, 2020 (2 sessions) 1.5 credits, tuition and fees: $395 CREATIVE DIGITAL EDITING FOR THE PHOTOGRAPHER Use Photoshop for advanced image preparation, including multiple layers, green screen and adjusting portraits.

Spring THU 6–9 p.m., JAN 31–APR 11* (10 classes) 3 credits, tuition and fees: $790 STUDIO ELECTIVE This applies to any Photography elective course taken at any time during the program. See web for details.

3 credits, tuition and fees: TBD CAPSTONE PROJECT In this final course, create toward a public presentation of your work.

Spring MON 6–9p.m., JAN 27–APR 6 (10 classes) 3 credits, tuition and fees: $850 Total credits: 13

Graphic Design Certificate This program encompasses the fundamentals of design, including typography, motion graphics and new interfaces for visual communication. Level I introduces you to the Adobe Creative Cloud platform and design thinking is also infused in each course. Level II focuses on fine-tuning your visual communication skills so you can create a body of work that represents your vision as a designer.

INTRODUCTION TO GRAPHIC DESIGN Become familiar with design principles and this creative field.

Fall SAT 10 a.m.–5 p.m., OCT 5, 2019 (1 class) 1 credit, tuition and fees: $125

DESIGN WITH ADOBE PHOTOSHOP Explore digital design with raster-based images.

Fall WED 6–9 p.m., NOV 6–DEC 11, 2019* & MON 6–8 p.m., NOV 18, 2019 (7 classes) 2 credits, tuition and fees: $640 DESIGN WITH ADOBE INDESIGN Lay out your projects in this page design application.

Spring WED 6–9 p.m., JAN 29–FEB 26, 2020* & MON 6–8 p.m., FEB 10 & MON 6–9 p.m., FEB 24 (7 classes) 2 credits, tuition and fees: $640 DESIGN WITH ADOBE AFTER EFFECTS Put designs in motion with this animation application.

Spring WED 6–9 p.m., MAR 4–APR 8, 2020* & MON 6–8 p.m., MAR 23 (7 classes) 2 credits, tuition and fees: $640 TYPOGRAPHY Design with letterforms and images for visual communication.

Fall MON 6–9 p.m., SEP 30–DEC 2, 2019 (10 classes) or Fall WED 6–9 p.m., OCT 2–DEC 11, 2019 (10 classes) Summer MON 6–9 p.m., JUN 1–AUG 3, 2020 (10 classes) 3 credits, tuition and fees: $940 Total Credits: 12 LEVEL II COURSES LOGO & BRAND DESIGN Communicate visual identity using logos, text and images.

Fall MON 6–9 p.m., SEP 30–DEC 2, 2019 (10 classes) 3 credits, tuition and fees: $940 ADVANCED MOTION GRAPHICS Design the illusion of motion for multimedia projects.

Spring MON 6–9 p.m., JAN 27–APR 6, 2020 (10 classes) 3 credits, tuition and fees: $940

uarts.edu/ce/graphicdesign New cohorts start fall 2019.

CAPSTONE PROJECT With this final project, take graphic design from concept to client presentation.

Summer MON 6–9 p.m., JUN 1–AUG 3, 2020 (10 classes) 3 credits, tuition and fees: $940 Total Credits: 9

UX Design Certificate Explore the ever-growing field of UX. This program will guide you through the process of translating research into human-centered user experiences. Learn to effectively listen to clients and respond to their customers’ wants and needs. uarts.edu/ce/uxdesign A new cohort starts fall 2019.

INTRODUCTION TO DESIGN THINKING This workshop includes the history of design thinking and hands-on exercises.

Fall SAT 10 a.m.–5 p.m., OCT 5, 2019 (1 class) 1 credit, tuition and fees: $125 USABILITY: A CASE STUDY – FINDING SOLUTIONS Take an existing product through a usability test phase.

Fall MON 6–9 p.m., SEP 30–OCT 28, 2019 & THU 6–8 p.m., OCT 17 & THU 6–9 p.m., OCT 24 (7 classes) 2 credits, tuition and fees: $620 USER-CENTERED DESIGN: RESEARCH PHASE Learn about the psychology of design and client research, synthesizing user research and testing to create a design solution.

Fall MON 6–9 p.m., NOV 4–DEC 9, 2020 & THU NOV 21 6–8 p.m. & THU DEC 5 6–9 p.m. (7 classes) 2 credits, tuition and fees: $620 USABILITY & USER EXPERIENCE Explore the user-centered design process via readings, case studies, research and hands-on design exercises.

Spring MON 6–9 p.m., JAN 27–APR 6, 2020* (10 classes) 3 credits, tuition and fees: $940 PROJECT MANAGEMENT FOR CREATIVES Learn best practices for the digital design industry.

Spring THU & FRI 6–9 p.m.; SAT & SUN 9 a.m.–5 p.m., APR 9–APR 12, 2020 (4 sessions) 2 credits, tuition and fees: $620

*plus guest speaker

5 Tips from Photo Editor Claudia Gavin

What is UX?

By Jeff Stern UX Design Certificate Program Faculty, Continuing Education

Professional freelancer?

Just getting started?

Claudia Gavin, Philly Mag’s photo editor, visited the UArts Digital Photography studios to offer advice to freelancers doing editorial photography work. So, what are editors looking for?

User experience designers are tasked with deeply understanding the needs of users and crafting digital experiences, like websites and mobile apps, that satisfy those needs.

Have you ever used a website or application that has left you feeling frustrated? Perhaps it was confusing to locate a piece of information, or maybe some desired functionality didn’t exist at all. That frustration usually occurs because there wasn’t a user experience designer on the team that created the product.

In 2019, thoughtful product design is no longer optional.

Companies understand that making their products easy and delightful to use can help them stand out from their competitors and strengthen perceptions of their brand. Sales and marketing teams thrive when they can rely on the quality of the product. This all means there’s an increased demand for UX designers. Some reports show that UX design is the top in-demand creative role. On LinkedIn in June 2019, there were more than 2,500 open positions for “user experience” in Philadelphia alone. These positions ranged from from large, tech-forward companies like Comcast and Elsevier to growing startups like Stella.ai and Power, to creative agencies like Hero Digital and Eastern Standard.

What do you need to know to become a UX designer?

They are often thought of as generalists with a versatile toolkit of skills to apply to different problems. The skills they use on a day-to-day basis might vary based on the company they work for or the product they build, but all UX designers should be able to do these three things: 1. CONDUCT RESEARCH TO BETTER UNDERSTAND THE PROBLEM SPACE. The best products are those that deeply empathize with the needs of users. UX designers can develop that empathy and understanding through research, such as conducting interviews, analyzing data and testing designs with users.

The IDEO Design Kit and the Nielsen Norman Group both provide examples of different types of activities that can be employed to explore problems. The results of this research can be a source of knowledge and inspiration for the whole team.

5 TIPS FOR SUCCESS FROM CLAUDIA GAVIN 1 Focus on your strengths. Make sure your portfolio reflects

these strengths. You may be a jack of all trades but it’s best to choose your passion.

2. USE DESIGN TOOLS TO CREATE NEW OR IMPROVED SOLUTIONS.

2 Do your research. Don’t bombard editors with your portfolio. Take a look at recent issues of their publication and think about how your work fits in.

UX designers are expected to fuse their knowledge of the problem with best practices to create a compelling solution.

Some of the most popular design-related applications today include Sketch for creating wireframes (a functional “blueprint”) and Invision for creating clickable, interactive prototypes. Occasionally UX designers are tasked with creating pixel-perfect design assets, but in larger organizations, that’s often the responsibility of visual designers.

3. COMMUNICATE RESEARCH AND DESIGN TO PROJECT STAKEHOLDERS. Finally, communication skills are critical. UX designers need to be able to advocate for the needs of users and demonstrate the value of their work to a wide variety of stakeholders, such as the client, an engineering lead who will assess the technical feasibility of proposed designs, or a marketing person who will be promoting new features. UX designers often do this by giving compelling presentations and creating clear documentation and deliverables.

The best way to learn all these skills is to practice them. In fact, you can practice right now. Is there a website you wish was more usable or an app you wish existed? Speak with others about the problem, ask questions and find out what would make their lives easier. Take out a pen and paper and sketch a couple screens of your website or app. Think about your favorite apps and what makes them so engaging. Then present your sketches and get feedback from potential users.

The UX certificate program at UArts is a year-long program that provides countless opportunities to practice and refine these skills. Classes are centered around real-world problems, and you’ll work with peers on research and design projects for your portfolio. uarts.edu/ce/uxdesign.

3 Make it personal. Let editors know that you’re familiar with their publication. Say something like, Hey, I saw the spread from the last issue and really liked how you handled x, y, z.

Learn what’s new in the tech world during a panel discussion with faculty from Graphic Design, Frontend Web Development, User Experience and Web Design certificate programs.

Wednesday Sept. 4, at 7 p.m. uarts.edu/cefall2019

4 How many photos is too many? Don’t send thousands of photos to an editor but give them a range. Editors want the flexibility to choose facial expressions, lighting and compositions.

5 Don’t forget about post-production! It’s okay if you can’t get the perfect shot in-camera when working on editorial shoots. That’s what post-production is for.

For more inspiration, check out Philly Mag’s “One Day in the Life of Philly:” 24 hours in Philadelphia captured by 24 freelance photographers. phillymag.com/one-day-philly DIGITAL PHOTOGRAPHY I & II CERTIFICATES Develop a visual language through studio work and critique while cultivating technical proficiency in camera function and shooting, high-end digital printing, and presentation.

Applications are now being accepted for our fall cohort.

Application deadline: Sept. 9, 2019 Fall cohort begins: Sept. 30, 2019 uarts.edu/ce/digitalphoto

NEW! CAPSTONE With this final project, take UX design from concept to client presentation.

Summer MON 6–9 p.m., JUN 1–AUG 3, 2020 (10 classes) 3 credits, tuition and fees: $940 Total Credits: 13 credits

Social Media Marketing Certificate Gain in-depth experience with strategies for building brand presence online. This program emphasizes the development of a digital skill set for producing online content and building proficiency in data analysis as it relates to social media marketing. This program will prepare you for an entry-level position in a creative agency, a corporation or a freelance career. uarts.edu/ce/socialmedia A new cohort starts spring 2020.

OVERVIEW OF SOCIAL MEDIA MARKETING Get an overview of social media platforms, including Facebook, Instagram and Twitter.

Spring TUE 6-9 p.m., JAN 28–FEB 25, 2020 & THU 6-8 PM, FEB 13 & THU 6-9 PM, FEB 27 (7 classes) 2 credits, tuition and fees: $640 EFFECTIVE COPYWRITING FOR DIGITAL CONTENT Learn to write solid copy for the digital landscape.

Spring TUE 6-9 p.m., MAR 3–APR 7, 2020* & THU 6–8 p.m., MAR 26 & THU 6–9 p.m., APR 9 (7 classes) 2 credits, tuition and fees: $640 Prerequisite: Overview of Social Media Marketing PROJECT MANAGEMENT FOR CREATIVES Learn best business practices for the social media industry.

Summer THU & FRI 6–9 p.m; SAT & SUN 9 a.m.–5 p.m., JUL 16–JUL 19, 2020 (4 sessions) 2 credits, tuition and fees: $620 VISUAL CREATIVE FOR DIGITAL MEDIA Learn to work with and create compelling visual content for social media.

Summer TUE 6–9 p.m., JUN 2–JUN 30, 2020 & THU 6–8 p.m., JUN 25 & THU 6–9 p.m., JUL 2 (7 classes) 2 credits, tuition and fees: $640 Prerequisites: Overview of Social Media and Effective Writing for Digital Content

DIGITAL MARKETING STRATEGIES Learn how to design marketing campaigns for the digital landscape.

Fall TUE 6-9 p.m., OCT 1–OCT 29, 2019 & THU 6–8 p.m., OCT 10 & THU 6–9 p.m, OCT 17 (7 classes) 2 credits, tuition and fees: $640 Prerequisites: Overview of Social Media and Effective Writing for Digital Content ASSESSING, ANALYZING & MONITORING SOCIAL MEDIA Learn about the tools available for tracking your digital marketing campaign success.

Fall TUE 6-9 p.m., NOV 5–DEC 3, 2019 & THU 6–8 p.m., NOV 21 & THU 6–9 p.m., DEC 5 (7 classes) 2 credits, Tuition & Fees: $640 Prerequisites: Digital Marketing Strategies Total Credits: 12

Front-End Web Development with JavaScript Certificate Advance your technical skills and knowledge in areas including JavaScript programming, development, user experience, content management systems and client/project management. Coursework leads you through the process of developing a complete web application, incorporating the higher-level skills you’ll have gained. uarts.edu/ce/frontenddev A new cohort starts spring 2020.

FOUNDATIONS OF INTERACTIVE FRONT-END WEB DEVELOPMENT Get an introduction to JavaScript as a primary and foundational programming language.

Spring TUE 6–9 p.m.; THU 6–7 p.m., JAN 28–APR 9, 2020* (20 classes) Hybrid (in-person and online) 4 credits, tuition and fees: $1,290

ADVANCED JAVASCRIPT AND PRACTICUM Create a portfolio project demonstrating JavaScript skills.

Fall TUE 6-9 p.m; THU 6-7 p.m., SEP 29 - DEC 10, 2020 (20 classes) 4 credits, tuition and fees: $1,290

This is an intensive writing experience that focuses on the creation and revision of a writing portfolio, as well as the development of your distinct vision and voice. You’ll engage with the writing community of Philadelphia and beyond. In addition to coursework, you will meet regularly with faculty for one-on-one formal mentoring and manuscript review.

Total Credits: 12

Web Design Certificate

uarts.edu/ce/creativewriting Launching fall 2020

Develop the technical and design acumen you’ll need to enter a competitive industry. You’ll focus on the fundamentals of front-end design and new interfaces for visual communication on web-based platforms.

Learn the tools and programming languages needed for an entry-level position in the web design field.

INTRODUCTION TO CREATIVE WRITING This workshop includes readings, exercises and an introduction to Philadelphia’s writing communities.

Fall 2020 | 1-day intensive | 1 credit

uarts.edu/ce/webdesign New cohort starts spring 2020.

WEB DESIGN I Learn web design fundamentals, graphics and HTML/CSS. Spring TUE & THU 6–8 p.m., JAN 28–APR 9, 2020* (20 classes) 4 credits, tuition and fees: $1,290 WEB DESIGN II Explore collaborative development and build technical skills.

Summer TUE & THU 6–8 p.m., JUN 2–AUG 6, 2020 (20 classes) 4 credits, tuition and fees: $1,290 Prerequisite: Web Design I WEB DESIGN III Learn about content management systems and client support.

Fall TUE & THU 6-9 p.m., SEP 30–DEC 5, 2019 (20 classes) or Fall TUE & THU 6-9 p.m., SEP 29-DEC 10, 2020 (20 classes) 4 credits, tuition and fees: $1,290 Prerequisite: Web Design II

For specific program application requirements, visit uarts.edu/certificate-programs.

Third-party billing is available to employers supporting staff professional development.

Fall 2019 applications will be accepted for + Graphic Design + Digital Photography + UX Design Application deadline: Sept. 9, 2019 Program orientation: Sept. 30, 2019

WRITING WORKSHOP I Develop your writing, generation and discussion.

Fall 2020 | 5 weeks | 2 credits WRITING WORKSHOP II Build your drafting, revision and rewriting skills.

Fall 2020 | 5 weeks | 2 credits PROCESS AND PRACTICE I Build your knowledge of canonical literature.

Fall 2020 | 10 weeks | 1 credit CREATIVE WRITING RETREAT Work one-on-one with faculty to develop a learning and reading plan.

Winter Break | 1 day | 1 credit WRITING WORKSHOP III Learn about the formal aspects of writing in your genre.

Spring 2021 | 5 weeks | 2 credits WRITING WORKSHOP IV Begin the process of curating your work into a complete chapbook or manuscript.

Spring 2021 | 5 weeks | 2 credits PROCESS AND PRACTICE II Continue to build your knowledge of contemporary and canonical literature.

Spring 2021 | 10 weeks | 1 credit

Total Credits: 12

OBJECT-ORIENTED PROGRAMMING WITH JAVASCRIPT Deepen your knowledge of Javascript, HTML, CSS, OOP, AJAX and APIs. Summer TUE 6–9 p.m.; THU 6–7 p.m., JUN 2–AUG 6, 2020 (20 classes) Hybrid (in-person and online) 4 credits, tuition and fees: $1,290 Prerequisites: Foundations of Interactive Front-End Web Development

Now Accepting Applications

Creative Writing Certificate

CREATIVE WRITING SYMPOSIUM Take a masterclass with a visiting writer.

Spring 2021 | 1-day intensive | 1 credit CREATIVE WRITING CAPSTONE Produce a final writing project to submit for publication.

Spring 2021 | 10 weeks | 3 credits Total Credits: 17

Digital Camera Guide Our Guide to Selecting a Professional Digital (DSLR) Camera There are a host of features to consider. The most important of which are a mix of technical specifications how the camera is built and what is inside, usability and how easy the camera is to use for the type of photography you may want to use it for. Features that are important to most photographers include the quality and speed of the autofocus system, sensor size, megapixel count of the sensor and the camera’s performance in various situations.

WHAT DSLR IS RIGHT FOR YOU? Our Digital Camera Guide breaks down each technical feature and guides you through the process of choosing your first professional digital camera. + Autofocus + Sensor size + Megapixel count + Camera size and shape + No camera works perfectly for every

photographer, so understanding key differences will make you a savvy buyer.

Digital Camera Guide uarts.edu/ce/digitalphoto

Winter/spring 2020 applications accepted for + Social Media Marketing + Front-End Web Development with JavaScript + Web Design

OUR GUIDE TO SELECTING A PROFESSIONAL DIGITAL (DSLR) CAMERA

Application deadline: Jan. 10, 2020 Program orientation: Jan. 27, 2020 uarts.edu/certificate-programs

CONTINUING EDUCATION UNIVERSITY OF THE ARTS

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320 S. BROAD ST. |

PHILADELPHIA, PA

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UARTS.EDU/CE

Enrich Yourself: Register for Creative Classes and Workshops Art & Design Animation, Illustration & Comics ANIMATION Learn the fundamentals, from hand-drawn animation to digital approaches.

Fall WED 7–9:30 p.m., OCT 2–DEC 11 (10 classes) Noncredit, tuition and fees: $370 GRAPHIC STORYTELLING Create original works of fiction and nonfiction in a sequential format in a medium that combines imagination and observation.

Spring WED 6–8:30 p.m., JAN 29–APR 8 (10 classes) Noncredit, tuition and fees: $370 ILLUSTRATION: CHARACTER DEVELOPMENT Create characters for use in comics, children’s books, gaming or animation.

Fall WED 6–8:30 p.m., OCT 2–DEC 11 (10 classes) Noncredit, tuition and fees: $345 MAKING COMICS Learn the fundamentals of writing and drawing compact stories.

Summer WED 6–8:30 p.m., JUN 3–AUG 5 (10 classes) Noncredit, tuition and fees: $350

Painting and Drawing COLLAGE: COLOR & MATERIALS Experiment with mixed materials to expand your use and understanding of color.

Fall MON 6–9 p.m., NOV 4–DEC 2 (5 classes) Noncredit, tuition and fees: $290 COLOR THEORY Understand color through observation, practice and painting exercises.

Fall MON 6–9 p.m., SEP 30–OCT 28 (5 classes) Noncredit, tuition and fees: $290

DRAWING Learn composition, line gesture, figure and still life.

Fall TUE 6–8:30 p.m., OCT 1–DEC 3 (10 classes) Noncredit, tuition and fees: $365 FIGURE DRAWING & ANATOMY Explore the structure, form and movement of the human body, drawing from models, skeletons and casts.

Spring MON 6–8:30 p.m., JAN 27–APR 6 (10 classes) Noncredit, tuition and fees: $365 STUDIO PAINTING Engage in guided painting exercises with focus on materials, techniques and concepts.

Spring WED 6–8:30 p.m., JAN 29–APR 8 (10 classes) Noncredit, tuition and fees: $350

Printmaking INTRODUCTION TO WOODCUT AND ETCHING Learn two traditional printmaking techniques: the relief and intaglio processes.

Spring THU 7–9:30 p.m., JAN 30–APR 9 (10 classes) Noncredit, tuition and fees: $390 LETTERPRESS PRINTMAKING Set type and print on a Vandercook press.

Fall TUE 6–8:30 p.m., OCT 1–DEC 10 (10 classes) Spring TUE 6–8:30 p.m., JAN 28–APR 7 (10 classes) Noncredit, tuition and fees: $390 OPEN EDITION PRINTMAKING Intermediate and advanced printmakers will gain instruction and access to printmaking studios.

Summer TUE 6–9 p.m., JUN 2–AUG 4 (10 classes) Noncredit, tuition and fees: $470 SCREENPRINTING Learn image generation, screen preparation and printing.

Fall THU 7–9:30 p.m., OCT 3–DEC 12 (10 classes) Noncredit, tuition and fees: $410

Sculpture METAL SCULPTURE: FOUNDRY Get an introduction to fine art bronze casting.

Fall TUE 6–9 p.m., OCT 1–DEC 3 (10 classes) Noncredit, tuition and fees: $530 METAL SCULPTURE: MOLDING & CASTING Learn to cast from plaster waste-mold and a reusable rubber-mold.

Summer TUE 6–9 p.m., JUN 2–AUG 4 (10 classes) Noncredit, tuition and fees: $505 METAL SCULPTURE: FABRICATING & WELDING Make sculptural and functional objects in the studio.

Spring TUE 6–9 p.m., JAN 28–APR 7 (10 classes) Noncredit, tuition and fees: $505 TAXIDERMY AS WEARABLE ART Repurpose, create and design wearable pieces from humanely sourced specimens.

Fall WED 6–9 p.m., OCT 2 - 30 (5 classes) Spring WED 6–9 p.m., MAR 18–APR 15 (5 classes) Noncredit, tuition and fees: $325 TAXIDERMY: CHARIVARI-WEARABLE TROPHIES Create a small wearable amulet using humanely sourced specimens.

Summer WED 6–9 p.m., JUN 3–JUL 1 (5 classes) Noncredit, tuition and fees: $325

Digital Design ADOBE ILLUSTRATOR WORKSHOP Get an overview of software and skills for professional projects.

Summer THU 6–9 p.m., JUN 4–AUG 6 (10 classes) 3 credits, tuition and fees: $915 Noncredit, tuition and fees: $805 ADOBE PHOTOSHOP WORKSHOP Gain the skills and techniques you need to work with digital images.

Spring THU 6–9 p.m., JAN 30–APR 9 (10 classes) 3 credits, tuition and fees: $915 Noncredit, tuition and fees: $805 ADOBE CREATIVE CLOUD Learn the fundamentals of Photoshop, Illustrator and InDesign.

Fall THU 6–9 p.m., OCT 3–DEC 12 (10 classes) 3 credits, tuition and fees: $915 Noncredit, tuition and fees: $805

GRAPHIC DESIGN INTRODUCTION Get an introduction to this digital design field.

Fall SAT 10 a.m.–5 p.m., OCT 5 (1 classes) 1 credit, tuition and fees: $125 DESIGN WITH ADOBE ILLUSTRATOR Explore digital design with vector graphics.

Fall WED 6–9 p.m., OCT 2–30 & MON 6-8 p.m., OCT 21 & MON 6-9 p.m., OCT 28 (7 classes) 2 credits, tuition and fees: $640 FOUNDATIONS OF INTERACTIVE FRONT-END WEB DEVELOPMENT WITH JQUERY Get an introduction to JavaScript as a primary and foundational programming language.

Spring TUE 6–9 p.m.; THU 6–7 p.m., JAN 28–APR 9 (20 classes) Hybrid (in person and online) 4 credits, tuition and fees: $1,290 Prerequisites: Open to students outside certificate program pending portfolio review.

INTRODUCTION TO DESIGN THINKING This workshop includes the history of design thinking and hands-on exercises.

Fall SAT 10 a.m.–5 p.m., OCT 5 (1 classes) 1 credit, tuition and fees: $125 LOGO & BRAND DESIGN Communicate visual identity using logos, text and images.

Fall MON 6–9 p.m., SEP 30–DEC 2 (10 classes) 3 credits, tuition and fees: $940 Prerequisites: Typography OVERVIEW OF SOCIAL MEDIA MARKETING Learn strategies and workflows for Facebook, Twitter, LinkedIn and more.

Spring TUE 6–9 p.m., JAN 28–FEB 25 & THU 6–8 PM, FEB 13 & THU 6–9 PM, FEB 27 (7 classes) 2 credits, tuition and fees: $640 PROJECT MANAGEMENT FOR CREATIVES Learn best business practices for digital design and the social media industry.

Spring THU & FRI 6–9 p.m., SAT & SUN 9 a.m.–5 p.m., JAN 30–FEB 2 (4 sessions) 2 credits, tuition and fees: $640 WEB DESIGN I Study the fundamentals of web design, graphics and HTML/CSS. Spring TUE & THU 6–8 p.m., JAN 28–APR 9 (20 classes) 4 credits, tuition and fees: $1,290 Noncredit, tuition and fees: $1,090

Tactile vs.

Technical What Tools We Use To Write

By Steve Kleinman, Creative Writing Certificate Program Coordinator

“ A ll of us came from different backgrounds and different levels of our careers. Having these different perspectives within our cohort, we got to understand more fully who the average user is.

With this variety in the classroom, we got a peek of what it would be like in the real world.”

— RICARDO G. UX CERTIFICATE STUDENT

Isn’t this one of the great questions of the modern creative writer: What is the best pen? Are you fancy? How do you feel about felt tip versus ballpoint? Are you a pencil person (I am)? What is your favorite notebook? Do you use the pocket Moleskine? Or do you use the book size Moleskine?

to be. I like to pull it out of my bag and slowly run it through the sharpener no matter if it needs sharpening or not. Again, it’s a small moment of extravagance. It’s a small rejection of the unknowable work I’m about to take on. It’s the ritual that tells my mind we are about to get down to business.

It’s no wonder a writer’s process appears to be 10% work and 90% inspiration (when in actuality it is likely the other way around). Why are we so set in our rituals? While I appreciate how ridiculous our rituals around writing may be, I think that these questions are actually very useful. It is hard to attack the emptiness of the blank page. It takes a sort of alchemy made of enough arrogance to think you have something to say that others might find interesting and enough humility to know you have to work it half to death if you want to get it to the quality you know what you have to say deserves. Even that last sentence, so clear in my mind, needs so much work.

As tactile as my pencil obsession is, I am also into the technical. While I may draft on pencil and paper (and comment on friends and students work in pencil), my second, third, etc., drafts of poems/essays/stories happen using my iPad Pro and Apple Pencil. Why do I like these tools? I’m not sure. One reason is that I like work tools. Maybe this is another way that my tools are about ritual. When I open the word app on the iPad, I am first directed to a list of what I’ve been working on recently. I like that working on iPad using Microsoft Word puts me in confrontation with what I most recently worked on. Drafts are always in conversation with each other, so I think it’s great that this tool reminds me of where I most recently was. In a more technical way, the iPad offers a more easy mobile tool for drafting than a laptop. I use Apple iCloud storage, which means I can access my work from any computer with access to the internet.

“ It is hard to attack the emptiness of the blank page.”

So we trick ourselves. We focus our attention on that which we can control. For me, a Palomino Blackwing 24 pencil and a legal pad, a Faber-Castell 9000 pencil sharpener (translucent green) and a Super Gold Eraser. Pencils for me are a new obsession. I found them after a recent academic meeting that had gone super well. Perhaps you know this experience: you want to celebrate, but you need to do so in the most cost effective way imaginable. On my way home from my meeting I stopped into a small shop in Center City, Philadelphia, which has really great stationary. There was a small cup filled with the Blackwing Pencils, so I grabbed a handful of them. The 24 pencil is extra cool because it is painted a glossy black, it has a black eraser holder at the top, and a black eraser. It doesn’t look like any other pencil. It’s cooler than other pencils. It’s the pencil other pencils want

Trying to find the alchemy for creation is how many of us spend our time. For many of us the setting and practicing of ritual is required for creation. The practice of ritual that allows us to create because creation itself is a ritual, rather than the exact conditions and tools we use. I’m always happy to see the ritual, not just with writing tools, that writers engage in. I like to read extensively, for example, when I write.

If you are interested in telling me about your writing practice, send me an email. I’m always happy to engage in that way.

CREATIVE WRITING CERTIFICATE Develop your writing style, enhance your understanding of contemporary and canonical literature while engaging with the writing community of Philadelphia and beyond.

Applications will be open soon for our fall 2020 cohort. uarts.edu/ce/creativewriting

Filmmaking & Screenwriting FILMMAKING: INTRODUCTION TO VIDEO Develop scenes and camerawork.

Fall MON 7–9:30 p.m., SEP 30–DEC 2 (10 classes) Noncredit, tuition and fees: $470 FILMMAKING: EDITING WITH ADOBE PREMIERE Get an introduction to editing: Trim clips, adjust color and refine audio.

Spring MON 7–9:30 p.m., JAN 27–APR 6 (10 classes) Noncredit, tuition and fees: $470 SCREENWRITING: FINISH YOUR NEXT DRAFT Workshop your first screenplay draft.

Fall THU 6–8:30 p.m., OCT 3–DEC 12 (10 classes) Spring THU 6–8:30 p.m., JAN 30–APR 9 (10 classes) Noncredit, tuition and fees: $415 Prerequisite: Be ready with a draft of a work in progress.

SCREENWRITING: WRITING THE SHORT FILM Study the fundamentals of short film script writing.

Spring MON 6–8:30 p.m., JAN 27–APR 6 (10 classes) Noncredit, tuition and fees: $415

Music, Movement & Dance CLASSICAL TAP Learn technique and choreography, and have fun!

Fall THU 6–7:30 p.m., OCT 3–DEC 12 (10 classes) Summer THU 6–7:30 p.m., JUN 4–AUG 6 (10 classes) Noncredit, tuition and fees: $260 TAP REPERTORY Learn technique and choreography, and participate in a final performance.

Spring THU 6 – 7:30 p.m., JAN 30–APR 6 (10 classes) Noncredit, tuition and fees: $260 SONGWRITING WORKSHOP Learn both the fundamentals and collaboration necessary for songwriting.

Fall THU 6–9 p.m., OCT 3–NOV 7 (5 classes) Noncredit, tuition and fees: $255

Ways to Register Online enrole.com/uarts Phone 215-717-6006 In Person Call or visit us on the web for our walk-in location address.

DIGITAL AUDIO WORKSHOP Learn the fundamentals of digital recording and audio manipulation in a professional music studio.

Summer WED 6–9 p.m., JUN 3–JUL 1 (5 classes) Noncredit, tuition and fees: $260 VOCAL LAB Build your confidence, have fun and learn basic singing.

Spring TUE 6:30–8 p.m., JAN 28–APR 7 (10 classes) Noncredit, tuition and fees: $255

Photography

Writing EFFECTIVE WRITING FOR DIGITAL CONTENT Learn to write solid copy for the digital landscape.

Spring TUE 6–9 p.m., MAR 3-APR 7 & THU 6-8 PM, MAR 26 & THU 6-9 PM, APR 9 (7 classes) 2 credits, tuition and fees: $640 Prerequisite: Overview of Social Media Marketing or department approval.

FOOD WRITING Improve your culinary storytelling; the course includes a chef-planned culminating dinner experience.

Fall MON 6–9 p.m., NOV 4–DEC 2 (5 classes) Noncredit, tuition and fees: $340

BUSINESS OF PHOTOGRAPHY Learn best practices for turning art into a successful business.

Spring SAT & SUN 9 a.m.–5 p.m., APR 4–5 (2 sessions) 1.5 credits, tuition and fees: $395 Prerequisites: Digital Photo II

POETRY

CREATIVE DIGITAL EDITING FOR PHOTOGRAPHERS Use Photoshop for advanced image preparation, multiple layers, green screen and adjusting portraits.

Spring THU 6–9 p.m., JAN 30–APR 9 (10 classes) 3 credits, tuition and fees: $790 Prerequisite: Open to students outside the certificate program with department approval.

Engage in guided writing exercises and feedback in this generative workshop.

DIGITAL PHOTOGRAPHY I Learn the techniques and application of image making.

Fall TUE 6–9 p.m., OCT 1–29 Field Trip SUN 4:30–6:30 p.m. OCT 27 (6 classes) 1.5 credits, tuition and fees: $415 PORTRAIT PHOTOGRAPHY Create artistic studio and lifestyle portraiture.

Summer WED 6–9 p.m., JUN 3–AUG 5 (10 classes) 3 credits, tuition and fees: $790 Prerequisite: Open to students outside the certificate program with department approval PHOTOJOURNALISM & DOCUMENTARY PHOTOGRAPHY Create content-driven visual stories.

Spring MON 6–9 p.m., JAN 27–APR 6 (10 classes) 3 credits, tuition and fees: $790 Prerequisites: Digital Photo I STUDIO PHOTOGRAPHY & LIGHTING Explore photographic studio techniques and lighting including natural light, portable flash, studio lighting, lighting products, low light and tethering.

Fall THU 6–9 p.m., OCT 3–DEC 5 (10 classes) 3 credits, tuition and fees: $790 Prerequisites: Digital Photo I or equivalent

Looking for Professional Development for Your Staff?

The University of the Arts accepts Third Party Billing arrangements, allowing a company or outside agency to pay tuition and/or fees for students that it sponsors.

Please visit

uarts.edu/ce-policies

for more information and to download the Tuition Repayment Agreement. Non-profit rate available.

Explore and expand your poetic voice in a workshop format.

Fall WED 6–8:30 p.m., OCT 2–DEC 11 (10 classes) Noncredit, tuition and fees: $415 POETRY CHALLENGE: WRITE 100 POEMS IN 10 WEEKS Summer WED 6–8:30 p.m., JUN 3–AUG 5 (10 classes) Noncredit, tuition and fees: $415 TRAVEL WRITING Improve your storytelling through images, tone, voice and mood.

Fall MON 6–9 p.m., SEP 30-OCT 28 (5 classes) Noncredit, tuition and fees: $255 WRITING THE SHORT STORY Learn how to craft short stories, from idea generation to heartfelt and intriguing climaxes.

Spring MON 6–9 p.m., MAR 16–APR 13 (5 classes) Noncredit, tuition and fees: $255 WRITER’S WORKSHOP Share fiction or nonfiction work and participate in critique.

Fall THU 7–9:30 p.m., OCT 3–DEC 12 (10 classes) Spring THU 7–9:30 p.m., JAN 30–APR 9 (10 classes) Summer THU 7–9:30 p.m., JUN 4–AUG 6 (10 classes) Noncredit, tuition and fees: $420

Visit enrole.com/uarts for full class details, including descriptions, faculty profiles and registration.

Special Events Open to the Public Guest Speaker Series Supplement your courses with hands-on experiences and special topic presentations by industry experts in areas of web design, graphic design, social media marketing and digital photography. Learn more about upcoming events, which are free and open to the public, by visiting uarts.edu/certificate-programs.

Info Sessions Consider your options, learn about new enrichment courses and certificates, meet faculty, and ask questions. New student attendees are eligible for a 10% tuition discount on one course in the current semester.

See uarts.edu/ce for more information, including location and restrictions.

Fall: Sept. 4, 2019, 6–7 p.m.

Spring: Jan. 8, 2020, 6–7 p.m.

Summer: May 13, 2020, 6–7 p.m.

Variety Shows

Visit the reimagined Art Alliance.

The Philadelphia Art Alliance at University of the Arts presents The School for Temporary Liveness Sept. 25–Oct. 2, 2019 Move between a new commission by Isabel Lewis in The Classroom; nora chipaumire’s three-part live-performance album in The Library; and tutoring sessions led by a host of expert-practitioners, artists and scholars in Study Hall.

‘Invisible City: Philadelphia and the Vernacular Avant-garde (1956–1976)’ Jan. 21–April 4, 2020

Join us for our UArts Continuing Education variety shows, which feature readings, performances and other delights presented by you, our students, faculty and friends.

Light refreshments will be served.

Explore Philadelphia’s significant contributions to visual culture in the 1950s through the 1970s with an exhibition, a publication and performances.

Fall Tue 7–9 p.m., December 10, 2019 Spring Wed 7–9 p.m., April 15, 2020 Summer Tue 7–9 p.m., August 4, 2020

Join the mailing list at bit.ly/ce_findoutmore to stay informed about Continuing Education courses and events at the Art Alliance.

uarts.edu/artalliance

Meet Us! Info Sessions Fall: Sept. 4, 2019, 6–7 p.m.

Spring: Jan. 8, 2020, 6–7 p.m.

Summer: May 13, 2020, 6–7 p.m.

Consider your options, discuss your goals, learn about certificates, meet faculty, speak with current students and ask questions.

New student attendees are eligible for a 10% tuition discount on one course in the current semester. See uarts.edu/ce for information and to RSVP.

Digital Design & Technology Info Session Wondering what the difference is between UX and UI? Trying to decode the differences between JavaScript, CSS and HTML? Curious to know how graphic designers fit into the tech world?

Attend a special Digital Design & Technology– focused info session on Wednesday, Sept. 4, at 7 p.m. This event includes a panel discussion with faculty from our Graphic Design, FrontEnd Web Development, User Experience and Web Design programs. They’ll share what’s new in the field and how the skills you’ll gain in our certificate programs are the first steps toward a new career. “ Thank you and your team for making Continuing Education and Special Programs high-quality, engaging, useful experiences ...

My company was so excited to learn I was taking this course, and it’s been opening doors for me!”

— LACEY A., UX DESIGN CERTIFICATE STUDENT

Policies & Contact Tuition Discounts

Contact Information

We are proud to provide members of certain organizations and university groups with tuition discounts, including: alumni, Culture Works, Haviland Society, InLiquid, Museum Council of Philadelphia, Philadelphia Orchestra subscribers and seniors.

MAILING ADDRESS

For full details, visit uarts.edu/ce/policies.

Policies Course information is subject to change. University of the Arts reserves the right to cancel or change any curricular offering, policy, faculty assignment or financial regulation described in this brochure. If a cancellation should occur, students will be notified prior to the start of classes and will have the option of taking another course or receiving a full refund.

For information on refunds and other policies, visit uarts.edu/ce/policies.

Continuing Education University of the Arts 320 S. Broad St. Philadelphia, PA 19102

OFFICE LOCATION Call or visit us on the web for walk-in location address.

Web: uarts.edu/ce Phone: 215-717-6006 Email: continuingeducation@uarts.edu @uarts_ce @UArtsCE @UArtsCE

Continuing Education 320 S. Broad St. Philadelphia, PA 19102

Continuing Education Important Dates SEPT. 4

Fall Info Session: meet faculty, discuss your goals, and learn more about courses and certificates.

Digital Design & Technology Info Session: Learn about UX Design, Web Design, Graphic Design and Front-End Development with JavaScript programs.

SEPT. 30–DEC. 13

Fall semester OCT. 29

Fall Variety Show (open to the public) DEC. 13–JAN. 2

Winter break (No classes; University closed) JAN. 8

Spring Info Session

JAN. 27–APRIL 10

Spring semester

MARCH 9–13

Spring break (No classes)

APRIL 15

Spring Variety Show (open to the public)

JUNE 1–AUG. 8

Summer semester

AUG. 4

Summer Variety Show (open to the public)

MAY 13

Summer Info Session

uarts.edu/ce Join our email list: uarts.edu/ce/findoutmore.

O F

T H E

A R T S

CONTINUING EDUCATION

U N I V E R S I T Y

FALL 2019 / SPRING 2020 / SUMMER 2020 Classes, Events & Certificate Programs

YOUR CREATIVITY ADVANCE