IN BUSINESS
ISOBEL’S PASSION Isobel Morris, an Applied Art and Textiles graduate who won an enterprise award while still a student, has spent the past nine years developing her love of rug design. Starting off in her spare room, she moved to a small studio where she has created hand-crafted designs inspired by everything from her father’s love of 1950s furniture to the natural world.
I’ve always loved interiors, but my passion for rugs really started when I was at University. The designs are beautiful but it’s the process of rug craftsmanship that interests me. There is a
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LIFE MAGAZINE
FOR RUGS
physical process behind rug creation, especially hand-tufted craftsmanship – that’s a real skill. There’s a lot of versatility and I think of it as art in a textured form, it really pulls a room together. Following my graduation in 2011, I spent time supporting rug designer Helen Yardley and her team at Decorex International in London and I’ve also been part of several local exhibitions, selling pieces locally and through my own website. In early 2014 I had the chance to exhibit at Domotex after my rug, entitled Monarch, had been
SUMMER 2020
