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EVOLVING TECHNOLOGY BY ASH YOUNG
Our tech expert with your ‘best chance of converting qualified customers’
TOP TIPS FOR CONVERTING YOUR GOOGLE ADS Effective at driving qualified traffic, Google Ads are one of the most popular ways to generate sales and leads. Having a profitable campaign takes many components, so here are my top tips on how to give yourself the best chance of converting qualified customers. Build a relevant landing page Many make the mistake of overlooking the importance of where the user clicks through to. Your successful advert might bring a potential customer to your website, but that page needs to convert the lead. Optimise your landing page with: • Consistent messaging that matches your keywords and ad copy. Include a clear page heading that aligns to the ad message and repeat
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ad copy, encouraging the visitor to stay with you. Clear, clickable call to actions. A high-quality user experience and a fast pageloading speed. A clean design that oozes professionalism, helping to build trust. Concise, persuasive copy that communicates the value of your product or service.
Use every relevant ad extension Focusing on your ad headlines and descriptions is undoubtedly important, but don’t forget about all the ad extensions, too. There are a wide range of extensions that can help to boost your conversion rate when you implement them: • Sitelink – additional links to other unique landing pages they may find interesting.
• Callout – extra opportunity to include benefits such as, ‘Free UK Delivery’. • Structured snippet – more information about mentioned features. • Call – click-to-call phone number. • Lead form – allows the user to provide their contact details directly through the ad. • Message – allows the user to click-to-text your business directly. • Location – if you have a physical store, this will pull in your address location. • App – link directly to your mobile or tablet app. • Price – show a range of prices for different goods and services. Google remarketing ads Not everyone will make a purchase the first time they land on your site – but that
doesn’t mean they’re not interested and not going to in the future. Google remarketing ads are adverts across Google’s network, to people who have previously visited your website. Remarketing ads help to get them back on your website and increases the odds that they’ll convert and buy your product or service. Set up conversion tracking How do you measure the effectiveness of your ad adjustments? That’s very difficult without conversion tracking. Once you’ve set this up, you can monitor which changes are improving your conversion rate, and which have hindered overall performance, so you can make further changes. For help setting up Google Ads campaigns, contact the Evoluted team today.
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