Bose Brand Ambassador Manual - Europe by Unscene Visuals

EUROPE

Bose QC 20 Brand Ambassador Manual

CONFIDENTIAL

速

v1.0

Tour Overview Bose QC20 Product Demonstration Program Overview In the fall of 2013, Bose is conducting a mobile marketing experience to allow more people to get a demonstration of a new and exciting product for the company – the Bose QC20 Acoustic Noise Cancelling headphones, the first in-ear noise cancelling headphones from Bose. While many of our headphones are on display, QC20i is the hero product of these events. This product is ideal for everyday use so they want to go where their target audience is to drive awareness but more importantly give them the opportunity to try these headphones. Bose wants to hit high traffic areas to drive as many high quality demonstrations as possible can. A product demonstration of QC20 can be very powerful, so providing a quality demo to people passing by is critical to helping Bose increase product awareness. Objective • Provide an outstanding and informative demonstration of the QC20 for consumers passing by. • Create meaningful touch points with target consumers to interact with the QC20, a revolutionary new product in the Bose line. • Generate a high volume of impressions for the Bose brand and specifically the QC20 product line. • Allow consumers to use their Social Media footprint as “Social Currency”. In other words, we want them to share their #BoseQC20 experience with their network. • Track the number of on-site demos for each product Activation Dates 25-29 November 2013 (set-up 24 Nov, teardown 29 Nov.) -- Kings Cross Station 2-6 December 2013 (set-up 1 Dec, teardown 6 Dec.) -- Waterloo Station 10-23 December 2013 (set-up 9 Dec, teardown 23 Dec.) -- Paris Charles de Gaulle Airport Total of 24 activation/display days

Contacts: Sandbox Marketing - Event Manager Kiran Chauhan 52 Somerset Road Coventry CV1 4EE United Kingdom +44 (0) 7841 118133 Kiran@streetvertise.co.uk

Sandbox Marketing - Partner Steve Ehret sehret@sandboxmarketing.com c: 1.949.439.8760

Sandbox Marketing - Assistant Manager Phil Gale Silver Springs Winterborne Houghton Blandford Dorset DT11 0PD United Kingdom +44 (0) 7917 117881 philip.gale@veloaddict.com

Roles & Responsibilities Staff Roles: • Encourage consumers to demo the QC20 and experience a whole new way to listen to music • Easily deliver the brand message of life-like audio spirit behind the Bose brand • Engage in discussing the amazing features of all the Bose products, specifically that of the QC20 • Interact with consumers, educating them on the new Bose QC20 as well as the other products on display • Be articulate and answer simple to mildly complex questions in regards to any of the Bose products on display • Help customers understand the benefits of Bose Sound and how Bose headphones can help them enjoy their music throughout their busy days • Direct questions that you are incapable of answering to a Bose sales representative • Encourage consumers to share their experiences on their social media platforms • Alert consumers of the sweepstakes and a chance to win a pair of QC20s for them and 2 friends • Act in a manner consistent with the Bose brand • Trackin the number of demos given Staff incentive program: A staff incentive program will be implemented to reward those staffers that complete the entire program and encourage productivity. Details will be discussed as we get closer to program launch Target Customer – Everyday Listeners: People who listen to audio while on the move and throughout their busy day. Enjoying mobile audio and video content from their Smartphone, laptop or tablet is an integral part of their daily life. Whether at home, work, or on-the-go, they are often in a noisy environment. Balancing the need to manage the noise around them with their will to get lost in their music and movies, yet allowing the option to stay safely aware of their surroundings is where Nautilus headphones uniquely deliver.

Event Schedule Team 1 - Europe Date Location Event Hours Staff Hours 11.24.13 Bose - Regents Store 12:00p-4:00p 12:00p-4:00p 11.25.13 Set-Up - Event #1 1:00a-5:00a 1:00a-5:00a 11.25.13 Kings Cross Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 11.26.13 Kings Cross Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 11.27.13 Kings Cross Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 11.28.13 Kings Cross Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 11.29.13 Kings Cross Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 11.30.13 Off Day 12.1.13 Off Day 12.2.13 Set-Up - Event #2 1:00a-5:00a 1:00a-5:00a 12.2.13 Waterloo Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 12.3.13 Waterloo Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 12.4.13 Waterloo Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p

Event Schedule Date

Location

Event Hours

Staff Hours

12.5.13 Waterloo Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 12.6.13 Waterloo Station 7:00a-7:00p (4ea) 7:00a-11:00a (1ea) 7:00a-3:00p (4ea) 3:00p-7:00p (1ea) 11:00a-7:00p 12.7.13 Off Day 12.8.13 Off Day 12.9.13 Bose - Bose Corporate 9:00a-1:00p 8:00a-12:00p 12.9.13 Set-Up - Event #3 2:30p-8:00p 2:30p-8:00p 12.10.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.11.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.12.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.13.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.14.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.15.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.16.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.17.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.18.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.19.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.20.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.21.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.22.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.23.13 Charles de Gaulle 7:00a-2:00p 7:00a-2:00p 12.24.13 Tongeren, Belgium Transport Exhibit to Bose facility

Event Schedule NOVEMBER SUNDAY

MONDAY 24

Training

TUESDAY 25

Set-Up

WEDNESDAY 26 27

Event #1

THURSDAY 28 Event #1

FRIDAY 29

SATURDAY 30

Event #1

DECEMBER SUNDAY

MONDAY 1

TUESDAY 2

3 Event #2

Set-Up

WEDNESDAY 4 Event #2

THURSDAY

FRIDAY 5

Event #2

SATURDAY 6

Event #2

9 Training

10 Event #3

11 Event #3

12 Event #3

Event #3

Set-Up

15 Event #3

16 Event #3

22 Event #3

17 Event #3

23 Event #3

18 Event #3

19 Event #3

20 Event #3

Event #3

Transport

Training

Set-Up

Event

Male Brand Ambassador Uniforms T-Shirts

Want to try

#BetterSound?

• 2-3 Bose® branded t-shirts will be provided to wear throughout the promotion • These are to be worn every activation day and washed accordingly

Jeans / Trousers

• Jeans / Chinos / Trousers are to be worn and Black / Dark Blue / Indego in color. • No slacks or dress pants. No rips or holes. No acid wash or fade.

Shoes • Black or Grey sneakers with possible accents of white are acceptable footwear • Dress or bright colored shoes are not acceptable

Female Brand Ambassador Uniforms T-Shirts

Want to try

#BetterSound?

• 2-3 Bose® branded t-shirts will be provided to wear throughout the promotion • These are to be worn every activation day and washed accordingly

Jeans / Trousers

• Jeans / Chinos / Trousers are to be worn and Black / Dark Blue / Indego in color. • No slacks or dress pants. No rips or holes. No acid wash or fade.

Shoes • Black or Grey sneakers with possible accents of white are acceptable footwear • Dress or bright colored shoes are not acceptable

Bose Products

QC20i: • Noise cancellation to reduce surrounding distractions. • Aware mode to hear more of the world around you. • Convenient control for most iPhone, iPad and iPod models. • Also available: QC 20 headphones, for use with most Android™, Windows® and BlackBerry® phones.

QC15: • Noise cancellation. • Acclaimed lifelike sound. • Comfortable, around-ear fit. • Convenient control for most iPhone, iPad and iPod models.

AE2i: • For immersive sound and a comfortable, around-ear fit. • Available in Black or White. • Convenient control of most iPhone, iPad and iPod models. • Also available: AE2 headphones, for use with other devices.

Bose Products

OE2i: • Enjoy full, natural sound, with a comfortable, on-ear fit. • Available in Black or White. • Convenient control for most iPhone, iPad and iPod models. • Also available: OE2 headphones, for use with other devices.

SIE2i: • Bose quality sound. • Engineered for Exercise®. Sweat- and weatherresistant. • Multiple colors available. • Convenient control for most iPhone, iPad and iPod models. • Also available: SIE2 headphones, for use with other mobile devices.

MIE2: • For immersive sound and a comfortable fit. • Easily switch between music and calls. • For use with most Android™, Windows® and BlackBerry® phones. • Also available: MIE2i mobile headset, for use with most iPhone, iPad and iPod models.

Bose Products

QC3: • Noise cancellation • Comfortable and lightweight, with soft, memoryfoam cushions that conform to your ears • Re-chargeable battery (Note: not displayed) • Additional cable with inline mic/remote for music and call functions • Headphones fold flat in the case for easy storage and travel

AE3w: • Around-ear fit with high quality sound—and no wires. • Connect wirelessly to your iPad®, smartphone or other Bluetooth device • Simultaneously connect to two devices, and switch easily between calls and music • Lithium-ion battery provides seven hours of listening time (Note: not displayed)

iPad Application

This iPad application is designed to give consumers the greatest possible experience with the Noise Cancelling products offered by Bose®. The application covers 2 key Bose products, the QuietComfort®15 and the new QuietComfort®20. Both feature the Bose “gold standard” we’ve all come to know in Noise Cancelling technology, but the QC®20 is the first time this technology has been incorporated into a Bose® in-ear headphone. This application features demo videos that enhance the experience and showcase the amazing features of each headphone. At the end of the demo, there is the ability to listen to popular music for an even greater experience. Attract Loop: While the application is not being used, an attract loop will be on a continuous loop. This loop notifies the consumer to touch the screen to begin. If there is no consumer standing at the display, the Attract Loop will continue to cycle through until someone engages with the application.

Language Screen: Once the screen is touched and the demo is initiated, an optional language screen will appear. Not every region will have a language screen, especially those with one primary language. This screen only appears if more than one language is selected within the admin panel.

iPad Application

Splash Screen 1: Once a language is selected, this first splash screen notifies the consumer that their demo is about to begin. A countdown appears in the bottom left to advise the consumer on how much time they have left until the demo begins playing.

Simulated Demo: Depending on the product that is attached to each iPad, that specific demo video will begin to play.

Splash Screen 2: After the demo is complete, a second splash screen will notify the consumer that their demo is complete and that they have the ability to listen to some music.

Music Player: The music player allows consumers to select and listen to any song that in the list. There is no time limit on to how long a consumer can stay on this. However, if there is no song playing for a period of 30 seconds, a pop-up window will alert the user that the demo is about to end, but also giving them the option to continue their demo period. If the consumer does not choose to extend their time, the application diverts back to the attract loop. 13

iPad Application

Accessing the Admin Panel: In order to allow for the most flexibility, the developed application is equipped to demo multiple units (QC®15 and QC®20) as well as multiple languages (Australian English, UK English, and French). Accessing this Admin Panel is done by performing a few simple gestures while the “Simulated Demo“ is playing. While the demo video is playing, the admin panel can be accessed by a two step process. Step 1: While two fingers (preferably the thumb and index finger) touch the screen and slide the fingers towards each other. This pinching motion initiates the first action.

Step 2: The second step is to, again with the same two fingers, touch the screen and slide the fingers away from each other. If done correctly, these two steps combined should open up the Admin Panel.

iPad Application

Navigating Admin Panel: Navigating the Admin Panel is designed to be easy and straight forward. A tabbed system was designed to allow you to jump through steps that are not necessary, but allow for easy changes in the last amount of time possible. The idea is to spend the least amount of time possible when setting up the device, but making it easy to make changes when necessary. Within the Admin Panel you can change the product, what language is viewed, how long the splash screens are active for, the music tracks that should be available, and more. Stats 1: Within the first slide, you get an overview of the analytics built into the application. Information like Total Demos, Songs Played, and Hours Used are critical for collecting data. This creates a running total and incorporates all the languages and products.

Stats 2: On the second page, a more comprehensive chart displays how many demos of each language has been played as well as a list of the top tracks that have been played.

Product Selection: Select which specific device is plugged into the iPad. This option can be changed at any time by accessing the Admin Panel.

iPad Application

Language Selection: Based on which specific market you are in, the language selection allows the Brand ambassador to select the appropriate choice for that region. This option can be changed at any time by accessing the Admin Panel.

Music Selection: Based on which specific language has been chose, there are songs specifically targeted towards that region. Some songs are used across all languages while others are only intended to be use in a specific region. Select or de-select the music tracks based on which language(s) you have selected. This option can be changed at any time by accessing the Admin Panel. Timers: The timer section allows you to adjust the countdown on Splash Screen 1 as well as how much time of inactivity there is before the application restarts itself.

Save Selections: Once all of your selections have been made, save those changes. Once the selections are saved, the application will move into demo mode for consumer use.

Sandbox Marketing Overview

The Sandbox Solution Situated in Southern California, the hotbed for culture, Sandbox Marketing helps brands to connect with their target market by creating ‘Brandgelists’ through event activations, music, fashion and lifestyle elements most relevant to consumers. Sandbox helps companies establish credible brands through branded event sampling, in-store promotions, on-site branding, cross promotion campaigns, viral marketing, and advertising through TV and print media channels. Sandbox Marketing specializes in the creation, execution and management of affinity marketing programs and sponsorship activation for clients like Behr Paint, Invisalign, DC Shoes, Converse, Panasonic, Kellogg’s and Journeys. Sandbox Marketing develops mind blowing campaigns to help brands connect with their consumer’s lifestyles and interests through authentic touch points and unique branded interactions. - Event Management / Productions - Sponsorship Execution - Social Media Management - Mobile Marketing Campaigns • Bose • Nokia • Panasonic • T-Mobile • Mattel • NASCAR

- Product Sampling / Street Marketing - Consulting - Creative Development / Graphic Design - Television / Print Advertising

• Invisalign • Nestle • Pepsi • Henkel • Chevrolet • Behr Process Corp.

• Journeys • DC Shoes • M&M Mars • 24 Hour Fitness • Wrigley’s • ESPN Magazine

Bose Overview

In the 1950s, Dr. Amar G. Bose was a grad student at MIT, and a classical music enthusiast. To reward himself for his studies, after careful consideration he purchased a new home stereo system that he hoped would deliver the realism of live music. Though the speakers he chose carried impressive technical specs, they didn’t deliver in real life. His path was clear. Create better, more lifelike sound. Why we innovate We have a simple mission: think of better solutions, create better products, help people enjoy the things they love. Everything we do supports this mission and points us forward. It started when Dr. Bose founded the company in 1964 and continues today with innovative, passionate employees around the globe. And while it’s true that we’re a company built on scientific research, our vision is guided by human interests—how better sound affects us or what it means to find joy in products that work exactly how you want them to or why solid customer service isn’t a nice-to-have, but a promise we keep. But maybe the most important principle we live by is that innovation is not a destination, but a journey requiring new ideas from new players. So we invite creators, inventors, dreamers and talented people from all walks of life to bring their big ideas, passion and enthusiasm to Bose. See how you can be part of our innovation. Our achievements We measure our success by meeting customers’ ever-growing expectations, and that only happens when we innovate. Whether it’s reinventing HDTV home theater or creating better portable music solutions, we’re always moving forward. Here are some of our accomplishments that help bring people closer to enjoy the things they love. Where you’ll hear Bose Our Pro division develops custom-built audio solutions for large-scale projects. They work closely with the facility to create a sound experience that lives up to the Bose reputation. You’ll also find specialized Bose® noise reduction products quietly serving worldwide military forces that face elevated levels of noise daily in the line of duty. Innovation beyond audio We’re applying what we’ve learned through our research and development to solve challenges in new areas. The Bose Ride® system, developed for the heavy-duty trucking industry, offers an unprecedented level of protection from road-induced shocks and vibration. The ElectroForce® systems group is a Bose business providing advanced test instruments for materials research and product development.

Bose Overview

Bose Headphones In 1964, a young MIT professor named Dr. Amar Bose discovered a problem. He found himself entirely disappointed by the performance of a pair of expensive loudspeakers he had just purchased. But he didn’t accept that performance; he saw it as an opportunity. Applying volumes of knowledge and a major dose of curiosity, he invented a revolutionary speaker system that would change the way the world listened to music. That’s what happens when you have a passion for solving problems. And not only did that passion lead to a revolutionary product, but it became the driving philosophy of our company, evidenced by the number of major audio and technology breakthroughs we have introduced over the years. When our attention turned to headphones, we discovered one of the most daunting challenges yet. Controlling noise at the ear, we learned, is one of the critical keys to delivering superior acoustic performance. Being Bose, we chose to solve that problem first. The challenge was so great; it led to more than three decades of research with a relentless persistence to learn and to invent. It’s how we solved the unwanted noise problem for missioncritical aviation and military headphone applications. And it led to our first consumer headphone that electronically reduced unwanted background noise – changing the industry forever. Learning how to control noise this precisely was only the first step. Our ongoing decades of acoustic research have enabled us to understand the fundamentals of how people perceive sound and how they listen to music. So we can focus on delivering unsurpassed audio performance in all of our headphones. We also research the way each element of a design contributes to the overall experience. We choose every gram of material, specify every millimeter of a part, and select every component meticulously so that when it all comes together; you know immediately that nothing in a Bose headphone has been left to chance. The result: headphones that deliver the most accurately reproduced sound we can produce. So no matter where you listen, we are able to deliver what we believe is the best headphone experience possible. In a way no other company can. Unlike publicly held companies, we have the freedom and independence to apply research to problems that may take decades to solve. This long-term vision fuels everything we do, and is what ensures that every headphone we bring to life delivers a better experience than anything we’ve done before. As the world continues to change, the devices we use to listen to our music continue to change. That means we will continue with our relentless pursuit of the best headphone experience in the world.

Bose Products - SnapShots QuietComfort® 20i Headphones

In the box

Shut out the world and lose yourself in your music – or let the world in. It’s your choice with the first in-ear noise cancelling headphones from Bose.

QC®20i headphones

Customer Priorities: • Reducingthenoisetoimmersethemselvesintheirmusic and movies – or allowing them to instantaneously connect to the world and become aware of their surroundings • Valuescomfort-particularlyforlonglisteningsessions • SeeksnoisereducingheadphonesforselectAppleproducts

USB charging cable

•

Features Acoustic Noise technology

StayHear®+ tips

case

See Specifications Table for additional information

Benefits Cancelling®

headphone

Fades background distractions, providing a clean, high-fidelity sound signal at the ear. Users can hear even subtle nuances within the desired audio at a lower listening level.

Aware mode

Ambient sounds are picked up by a microphone in the earbud and sent to the user’s ear, while some background noise is reduced enabling the listener to be aware of their surroundings.

TriPort® headphone technology

Patented technology features acoustic ports that allow the speakers to create deep lows, and more natural sound while keeping the headphones small and light-weight.

StayHear®+ tips

Create a gentle seal at the entrance to the ear canal to provide consistent audio performance for most users and maximise noise reduction performance, while providing a comfortably secure fit.

Integrated inline microphone with 3-button remote

Convenient control of the features of select Apple products while delivering high quality audio.

Specifications Weight: 46 g

Battery source: Rechargeable lithium-ion battery

Cable lengths: 132 cm

Battery life: Approximately 16 hours

Warranty: The product is covered by a limited one-year warranty Recharge time: 2 hours in Australia and New Zealand. Special Note: The QC20i headphones allows users to listen to their source even if the battery power is depleted. Featured Technology Acoustic Noise Cancelling® headphone technology utilises both active and passive noise reduction. The StayHear+ tips are designed to maximise passive noise reduction. Microphones inside and outside the earbud sense the sound in almost any environment and then electronics within the control module measure, compare and react - instant by instant - to produce an opposing cancellation signal.

Bose Products - SnapShots QuietComfort® 15 Headphones

QuietComfort® 3 Headphones

Best performing headphones from Bose®

Quality audio performance from Bose®

Customer Priorities: • Seeks the best level of noise reduction to reduce background distractions and enhance the enjoyment of listening to music or movies (airplane, train, in the home, or in an office) • Prefers an around-ear fit, over an on-ear fit • Desires easy/convenient control of select Apple products

Customer Priorities: • Seeks to reduce background distractions and enhance the enjoyment of listening to music or movies (airplane, train, in the home, or in an office) • Prefers a small, on-ear fit, over an around- ear fit • Desires easy/convenient control of select Apple products • Values a rechargeable battery over an alkaline battery power source

Features Acoustic Noise circuitry

Benefits Cancelling®

headphone

Patented noise reduction technology fades background distractions, delivering clean, high quality audio to the listener.

TriPort® headphone structure

Patented technology features acoustic ports that allow the speakers to create deep lows, and more natural sound while keeping the headphones small and light-weight.

Inline microphone with 3-button remote

Depending on the Apple product, users can answer/end phone calls, switch between calls and decline an incoming call. In addition, users can adjust volume, play/pause tracks, skip forward/back on tracks, fast- forward or rewind within tracks and change playlists.

Foam ear cushions

Proprietary cushion design provides a critical acoustic seal between the headphones and the user’s head which enhances audio performance, noise reduction, and comfortable fit.

Fold-flat design

The earcups rotate 90° to fold flat into a smaller, more compact unit, which allows for convenient storage.

Carrying case

Provides a convenient way to carry and protect the headphones; provides storage space for accessories.

Specifications QuietComfort® 15 headphones

QuietComfort® 3 headphones

Overall headphone dimensions: 19.1cm H x 15.2cm W

Overall headphone dimensions: 19cm H x 13.5cm W

Weight with cables: 140g

Weight with cables: 159g

Headphone cable length: 168 cm

Headphone cable length: 127 cm

Included adapters: Dual plug

Battery source: Single AAA alkaline battery

Battery source: Rechargeable lithium-ion battery

Battery life: Approximately 35 hours

Battery life: Approximately 20 hours Recharge cycle: A full charge will be achieved after two hours

Featured Technology There are two types of noise reduction: Passive and active. Passive is more of a physical seal that blocks out sound, while active is a method of electronically reducing noise. Covering your ears with your hands is an example of passive noise reduction. Where Bose innovation really shines is in the area of electronic noise cancellation – our headphones have microphones in the earcups that sense all the sounds that you are about to hear. And then proprietary digital signal processing compares those sounds to the sound you want to hear – your music from an audio source or perhaps just some peace and tranquility. The electronics within the headphones react instant by instant to produce an opposite canceling signal that reduces any deviation from the music that you want to hear. This signal, combined with the passive noise reduction of the headphone itself, dramatically reduces unwanted distractions, so that your customer can enjoy their music, or just some peace and quiet.

Bose Products - SnapShots Bose® OE2i Audio Headset

In the box

Enjoy music with depth and clarity, plus convenient control of select Apple® products.

Customer Priorities: • Seeks a high-quality audio experience, while enjoying music at home, in the office, or on-the-go • Prefers an on-ear fit/design • Desires easy control of select Apple® products

Carrying case Bose OE2i headphones Audio cable with mic / 3-button remote

Features

Benefits

TriPort®

Patented technology features acoustic ports that allow the speakers to create deep lows, and more natural sound while keeping the headphones small and light-weight.

acoustic headphone structure

Inline microphone with 3-button remote

Depending on the Apple product*, users can answer/end phone calls, switch between calls and decline an incoming call. In addition, users can adjust volume, play/pause tracks, skip forward/back on tracks, fast-forward or rewind within tracks and change playlists.

Comfortable memory foam cushions

Proprietary cushion design provides a critical acoustic seal between the headphones and the user’s ears which enhances audio performance and provides a comfortable fit.

Adjustable headband

Sturdy headband design offers a soft cushion and approximately 3 inches of adjustment in headband length providing comfortable settings for a variety of head sizes.

Fold-flat earcups

The earcups rotate 90° to fold flat into a more compact unit allowing for easy, convenient storage.

Carrying case

Provides a convenient way to carry and protect the headphones; provides storage space for accessories.

*The remote and mic are supported only by iPod Nano (4th generation and later), iPod Classic (120GB, 160GB only), iPod touch (2nd generation and later), iPhone 3GS, iPhone 4/4S, iPad and 2009 models or later of MacBook and MacBook Pro. The remote is supported by iPod shuffle (3rd generation and later). Audio is supported by all iPod models.

Specifications Weight with cables: 140 g

Color selection: Black or white

Audio cable length: 137 cm

Included accessories: Carrying case

Audio connector: 3.5 mm stereo plug

Warranty: The product is covered by a limited one-year warranty.

Why Bose? • Since TriPort technology was first introduced in 1998, Bose engineers continue to leverage years of ongoing research to create a more sophisticated porting structure for these headphones. The result is deep lows and more natural sound from a smaller, lighter, more comfortable headphones. The TriPort acoustic headphone structure is used in all of our consumer headphones and headsets. • The Bose OE2i audio headphones were designed for a comfortable fit, especially when used for extended periods of time. The materials have been selected for their comfort and light weight. The earcups rotate for a gentle, uniform seal. Furthermore, the new headband design fits closely to the listener’s head and applies little clamping force, adding to the comfortable fit. • Significant research helped with the selection of materials, cable construction and manufacturing of Bose headphones and their advanced design contributes to lasting quality. These products have been subjected to rigorous testing to ensure they meet our standards for performance and durability.

Bose Products - SnapShots Bose® AE2i Audio Headphones

Bose® OE2i Audio Headphones

Engineered for performance. Designed for comfort.

Quality audio in a comfortable and compact design.

Customer Priorities: • Seeks a high-quality audio experience, while enjoying music at home, in the office, or on-the-go • Prefers an around-ear fit/design

Customer Priorities: • Seeks a high-quality audio experience, while enjoying music at home, in the office, or on-the-go • Prefers an on-ear fit/design

Features

Benefits

TriPort®

Patented technology features acoustic ports that allow the speakers to create deep lows, and more natural sound while keeping headphones small and light-weight.

acoustic headphone structure

Inline microphone with 3-button remote

Comfortable memory foam cushions

Proprietary cushion design provides a critical acoustic seal between the headphones and the user’s ears/head which enhances audio performance and provides a comfortable fit.

Fold-flat earcups

The earcups rotate 90° to fold flat into a more compact unit allowing for easy, convenient storage.

Carrying case/bag

Provides a convenient way to carry and protect the headphones; provides storage space for accessories.

Specifications AE2 Audio Headphones

OE Audio Headphones

Audio cable length: 168 cm

Audio cable length: 137 cm

Included accessories: Carrying bag

Included accessories: Carrying case

Color selection: Black or white

Why Bose? • Bose audio headphones offer an exceptional combination of audio performance, comfort/stability, and convenience. • Since TriPort technology was first introduced in 1998, Bose engineers continue to leverage years of ongoing research to create a more sophisticated porting structure for these headphones. High notes are reproduced with more clarity, so music sounds even more balanced and natural. • Significant research helped with the selection of materials, cable construction and manufacturing of Bose headphones, and their advanced design contributes to lasting quality. These headphones have been subjected to rigorous testing to ensure they meet our standards for performance and durability.

Bose Products - SnapShots Bose® MIE2 Mobile Headset

Bose® MIE2i Mobile Headset

High quality audio performance, clear communications, a comfortable, stable in-ear fit, and convenience for music- enabled phone users.

All the benefits of the MIE2 with the added benefit of greater control using select Apple® products.

Customer Priorities: • Seeks a quality audio experience, while listening to content on a mobile phone • Desires a wired headset that can handle mobile communications easily • Prefers an in-ear fit/designPrefers an around-ear ﬁt/design

Features Next generation structure

Benefits TriPort®

headphone

Patented technology vents the headset enclosure to create deep lows and a more natural sound, while keeping the headset small and lightweight.

Inline microphone with inline remote

One-touch answer/end button allow for seamless switching between phone calls and music/video sources.

StayHear tips

Proprietary ear tip design provides stability and a critical acoustic seal between the headphones and the user’s ear which enhances audio performance and comfortable fit.

Carrying case

Provides a convenient way to carry and protect the headset; provides storage space for accessories.

Compatible with many music enabled mobile phones

Out of the box, the Bose headsets are designed to work with a variety of phones featuring a 3.5-mm jack . The MIE2 headset also includes two different adapters for phones equipped with a 2.5-mm jack. For a complete list of compatible phones, go to www.bose.com/phones.

Specifications MIE2 Mobile Headset

MIE2i Mobile Headset

Audio cable length: 45.25”

Included accessories: Three pairs of StayHear tips (S/M/L), three Included accessories: Three pairs of StayHear tips (S/M/L), three pairs of original-style ear tips (S/M/L), clothing clip, carrying case, pairs of original-style ear tips (S/M/L), clothing clip, carrying case two 2.5mm adapters (triangle, circle) Why Bose? • Since TriPort technology was first introduced in 1998, Bose engineers continue to leverage years of ongoing research to create a more sophisticated porting structure for these headphones. High notes are reproduced with more clarity, so music sounds even more balanced and natural. • StayHear tips distribute stabilizing forces over a greater area inside the ear, avoiding places in the ear that are most sensitive to pressure. As a result, the Bose headsets stay securely in place without creating an uncomfortably tight fit. • Significant research helped with the selection of materials, cable construction and manufacturing of Bose headsets, and their advanced design contributes to lasting quality. These headsets have been subjected to rigorous testing to ensure they meet our standards for performance and durability.

Bose Products - SnapShots Bose® SIE2 sport headphones

Bose® SIE2i sport headphones

High quality audio performance, clear communications, a comfortable, stable in-ear fit, and convenience for music- enabled phone users.

Customer Priorities: • Seeks a quality audio experience, while exercising • Prefers an in-ear fit/design

Customer Priorities: • Seeks a quality audio experience, while exercising • Desires an inline mic and remote • Prefers an in-ear fit/design

Features

Benefits

TriPort®

headphone structure

Patented technology vents the headset enclosure to create deep lows and a more natural sound, while keeping the headset small and lightweight.

Sweat and weather-resistance

The acoustic ports are positioned to keep sweat and the elements from entering. They are covered with a hydrophobic acoustic cloth to resists moisture without compromising sound or convenience.

StayHear tips

The proprietary design of the silicone tips spreads contact evenly across your ears and conforms naturally to their shape, providing a comfortably secure fit – even during vigorous exercise.

Exclusive Reebok® fitness armband

Holds your device securely and comfortably in place during exercise – plus stores your headphones when your workout’s over. Allows you to use your device’s touchscreen, while it’s in the armband.

Inline microphone with remote

The SIE2i sport headphones provide additional control, and the ability to answer/end phone calls, switch between calls, and decline an incoming call when used with select Apple® products.

Specifications SIE2 Sport Headphones

SIE2i Sport Headphones

Audio cable length: 76 cm

Color: Green

Color: Green, Orange, Purple, Blue

Included accessories: Three pairs of StayHear tips (S/M/L), exclusive Reebok fitness armband, and 70 cm extension cable

Included accessories: Three pairs of StayHear tips (S/M/L), exclusive Reebok fitness armband, 70 cm extension cable

Why Bose? • Significant research helped with the selection of materials, cable construction, and manufacturing of Bose® headphones, and their advanced design contributes to lasting quality. These headsets have been subjected to rigorous testing to ensure they meet our standards for performance and durability. • The acoustic ports on Bose SIE2 and SIE2i sport headphones are located in a position to resist sweat and weather, and have been covered with hydrophobic cloth that keeps moisture out without compromising audio performance. Also, the armband is washable, and features a protective, touch-capacitive, plastic window for your mobile device’s touchscreen. SIE2i sport headphones also feature water-tight button housings, and a microphone hole covered with a hydrophobic acoustic windscreen. This provides water-resistance, and helps reduce the effects of wind noise. • The Bose SIE2 and SIE2i sport headphones have a hard-molded source connector, which significantly improves its strength, and 99.99% oxygen-free copper cables, which provide improved durability, and increased flex life. The SIE2i sport headphones also feature a microphone that’s housed in corrosion-resistant material within the Y-joint to improve its durability.

Bose Products - SnapShots Bose® AE2w Bluetooth headphones

In the box

Enjoy immersive high quality sound from an iPad – plus wireless freedom.

Optional audio Cable

Customer Priorities: • Seeks a high-quality audio experience, while enjoying entertaiment on an iPad, or other Bluetooth device • Desires the ability to easily operate certain functions of the iOS devices directly from the headphones • Prefers an around-ear ﬁt/design

AE2w headphones

USB charging cable •

Travel Bag

See Speciﬁcations Table for additional information

Features

Benefits

TriPort®

Patented technology features acoustic ports that allow the speakers to create deep lows, and more natural sound while keeping the headphones small and light-weight.

acoustic headphone structure

Comfortable memory foam cushions

Proprietary cushion design provides a critical acoustic seal between the headphones and the user’s head which enhances audio performance and provides a comfortable fit.

Bluetooth module with A2DP audio streaming and multipoint support

Allows the user to enjoy stereo audio wirelessly streamed from an A2DP Bluetooth enabled device. In addition, multipoint enables the headphones to be connected to two devices simultaneously, so the user can enjoy a video on an iPad and not miss a call on a smartphone.

Optional audio cable

Enables the user to enjoy audio when a wireless connection is not available or the battery is depleted.

Specifications Weight with cables: 142 g Color: Glossy black Audio cable length: 168 cm Audio cable connector: 3.5mm

Bluetooth compatibility: Devices using Bluetooth 2.1 (or later) specifications that support the Bluetooth A2DP, hands-free and headset profiles. Bluetooth range: Approximately 30’ (10m) Warranty: The product is covered by a limited one-year warranty in Australia and New Zealand.

Why Bose? • Bose takes great pride in designing each of our products with the goal of providing the highest accuracy musical performance possible in the price range of that product. We strive to reproduce the musical sounds as closely as possible to those of the original of performance. In addition, we use only the highest quality parts and the latest assembly and quality control techniques to ensure the reliability and long life of our products. The AE2w headphones include some of the latest advancements from Bose.