The Corporate
Social responsibility Program
As Canadians we believe in helping build strong, vibrant communities. We remain committed to championing successes in everything that we do – around the world and locally. Executive Education staff demonstrate this commitment in how they give back and embrace the communities in which they live, work, play and do business. Collectively, our staff members contribute over 150 hours of community service per month. We are honoured to launch the Alberta School of Business’s Corporate Social Responsibility Program. We have brought together the foremost thought leaders and researchers to provide a program designed to enhance both the reputation and bottom line of your organization. Carolyn Campbell, Associate Dean Alberta School of Business, Executive Education
The Alberta School of Business The Alberta School of Business is one of the world’s leading institutions of business education and research. The Alberta School of Business was the first, and continues to be the longest continually AACSB accredited business school in Canada and is consistently ranked in the top 50 business schools globally by the Financial Times of London for research. Our student body includes over 2,000 students in various undergraduate programs, 460 students in our MBA and PhD programs, and over 5000 students in our Executive Education programs. The Alberta School of Business has received four 3M teaching awards, the highest national award given for undergraduate teaching across all disciplines.
Cover image: Spring Rain – Red Deer, Alberta
Executive Education is one of the four pillars of the Alberta School of Business. As the School’s professional development provider, we serve clients across all industries and in the public sector. With over 40 programs offered and serving over 5,000 participants per year, we continue to work toward becoming Canada’s source for Executive Education. As Alberta’s premier broker of intellectual capital, we focus on providing education solutions that enable today’s business leaders in government, publicly traded companies, and privately held organizations to lead change and increase organizational performance.
As a proud Albertan, my connection with CSR is in my roots. Growing up in rural Alberta I developed an early and deep awareness of our intimate reliance on the natural environment and the profound need for its stewardship. I also learned to appreciate the long history of support by Alberta businesses for not-for-profits and arts and culture. I am thrilled to be a part of ensuring that this history and spirit of enlightened management values continues with our next generation of business leaders. Roy Suddaby, Director Canadian Centre for Corporate Social ResponsibilityÂ
The Corporate Social Responsibility Program The rules of modern business are changing. Bare economic success is no longer enough. Firms must still be financially successful, but they must do so in a way that is socially responsible and respectful of the impact of their actions on the natural environment. Business leaders must attend to both short term planning horizons and the needs of the next generation. The traditional logic of the corporation is being challenged along with longstanding frameworks and models of competition. There is a growing awareness that our business practices must be sustainable and our firms must be good corporate citizens. The pace and extent of these changes can be challenging even for the most seasoned executive. Keeping abreast of global changes in this rapidly changing landscape is essential and firms must continually revise and update their long and shortterm agendas in order to stay in the game. Executive Education at the Alberta School of Business in cooperation with the Canadian Centre for Corporate Social Responsibility has crafted a cutting edge program designed to help committed executives, managers and employees apply these revolutionary changes to business practice. The Corporate Social Responsibility Program is designed
to expand and challenge traditional thinking while building upon relationship and reputation management frameworks. The program includes workshops that focus on ethics, the emerging new role of the corporation in contemporary society, new global measures and standards of sustainability and the new forms of leadership needed to integrate social responsibility into long-term strategy and daily operations. Drawing on concepts and tools such as Strategic CSR, triple bottom-line reporting and CSR audits, and integrating a stakeholder perspective throughout, this program will help you navigate today’s complex global business environment. In particular, it will give you the tools you need to make sense of the broad and far-reaching implications of corporate social responsibility. You will be exposed to stimulating discussions that will challenge your assumptions about the role of business in society, encourage you to reexamine your relationships with external stakeholders and guide you through the crucial task of repositioning and reevaluating how your firm perceives itself in relation to its ongoing obligations to its local community, the natural environment and global society.
Introduction and Critical Analysis of CSR Within this module you will: • Receive an introduction to current CSR best practices and explore successful integration scenarios. • Participate in discussions on the complexity of the triple bottom line and how it can be integrated within a CSR framework when exploring business issues. • Explore various implementation modalities
to ensure structures and processes fit within differing environments. • Build a business case to articulate the importance of CSR within your organization. • Explore various approaches to stakeholder relations and management. • Focus on the history of corporations and their influence on government, stakeholders and CSR strategies.
Module I – March 22-23, 2013 Time
Day 1
Day 2
07:30 – 08:30
Breakfast
08:30 – 08:45
Introduction/Module Overview
Lessons Learned from Day 1
08:45 – 10:00
Introduction to CSR & the Triple Bottom Line Dr. David Chandler
History of the Corporate Formation Dr. David Chandler
10:00 – 10:30 10:30 – 12:00
Break Introduction to CSR – Developing a working Definition Dr. David Chandler
12:00 – 13:00 13:00 – 14:30 14:30 – 15:00 15:00 – 16:30
The Role of the Board Dr. David Chandler Lunch Traditional Approaches Dr. David Chandler
Critical Analysis of CSR Dr. Roy Suddaby/Dr. David Chandler Break A Business case for CSR – A critical analysis Panel Discussion – A business case for CSR Dr. David Chandler
Building Credibility Internally & Externally – Corporate Citizenship Dr. David Chandle
End of Module I 17:30
Welcome reception
Organizational Strategy and CSR Within this module you will:
• Examine the role that CSR plays in the creation of international strategies. Good business practices in some areas can be CSR reporting opportunities in others. • Investigate the results of CSR strategies within differing markets. • Learn to deal with disaster, mitigate risk, and maintain reputations.
• Discuss CSR’s ongoing and pivotal relationship with reputation and brand management. • Examine ways that CSR influences PR strategies and reputation management outcomes • Explore the interaction of strategy and CSR.
Module II – April 12-13, 2013 Time
Day 1
Day 2
07:00 – 08:30
Breakfast
08:00 – 09:00
Introduction/Module Overview
Lessons Learned from Day 1
08:45 – 10:00
Operations and reputation Management – is CSR a Strategy Dr. David Chandler
Managing & Mitigating Risks Dr. David Chandler
10:00 – 10:30 10:30 – 12:00
Break Operations and reputation Management – Managing Risks and opportunities Dr. David Chandler
12:00 – 13:00 13:00 – 14:30
Lunch The Public Relations Side of CSR Dr. Robert Fisher
Strategy & CSR Dr. Roy Suddaby
14:30 – 15:00 15:00 – 16:30
Managing & Mitigating Risks – Dealing with Disaster Dr. David Chandler
Break Linking CSR to Organizational Strategy Dr. Roy Suddaby
The Public Relations Side of CSR Dr. Robert Fisher
End of Module II
Reporting and Leveraging CSR Within this module you will:
and the models and frameworks used to evaluate success. • Learn the tracking and reporting frameworks utilized within existing and new business practices. • Examine ways that metrics can enhance PR strategies and reputation management outcomes. • Discuss strategies behind materialization in CSR reporting. • Examine techniques in managing stakeholder expectations in reporting.
• Examine the role that governance occupies within CSR models. • Learn the importance of top down and bottom up organizational approaches. • Examine ethics in governance. • Refine your skills in building credibility with internal and external stakeholders. • Explore the various metrics utilized within CSR
Module III – May 24-25, 2013 Time
Day 1
Day 2
07:00 – 08:30
Breakfast
08:30 – 08:45
Introduction/Module Overview
Lessons Learned from Day 1
08:45 – 10:00
Introduction to CSR Metrics Susan Todd
Governance & CSR Dr. Mike Percy
10:00 – 10:30 10:30 – 12:00
Break
12:00 – 13:00 13:00 – 14:30
Lunch Managing Stakeholder Relations Dr. Mike Percy
Materialization in Reporting Susan Todd
14:30 – 15:00 15:00 – 16:30
Governance – Working With the Board Dr. Mike Percy
Assessing CSR Performance Susan Todd
Break Managing Stakeholders in Reporting Methods Susan Todd
Managing Stakeholder Relations Dr. Mike Percy End of Module III
The simulation focuses on SkyTech, a company with a haphazard approach to CSR. You are challenged with creating and implementing a CSR strategy that addresses the company’s ethical responsibilities to employees, the community, customers, suppliers, the environment and – of
course shareholders. ExperienceChange is a powerful education tool for leaders and managers that features a business simulation. Users learn and immediately apply change leadership best practice in the context of corporate social responsibility (CSR) program.
CSR Implementation Within this module you will: • Undertake a capstone case study to solidify concepts and further expand and apply your thinking. • Learn assessment tools to accurately gauge organizational readiness.
• Learn tools and techniques around becoming a change agent within your organization. • In a simulation environment take an opportunity to implement change within an organization utilizing their CSR strategy.
Module IV – June 14-15, 2013 Time
Day 1
Day 2
07:00 – 08:30
Breakfast
08:30 – 08:45
Introduction/Module Overview
Lessons Learned from Day 1
08:45 – 10:00
Organizational Culture and CSR Dr. Marvin Washington
Skytech Change Simulation
10:00 – 10:30
Break
10:30 – 12:00
Managing Change and Implementing CSR Dr. Marvin Washington
Skytech Change Simulation
12:00 – 13:00
Lunch
Working lunch
13:00 – 14:30
Mitigating and Manging Risk during change and implementation Dr. Marvin Washington
14:30 – 15:00 15:00 – 16:30
Skytech Change Simulation Break
Implementing Change – Creating a vision & Direction Dr. Marvin Washington
Capstone – where are we now Dr. Roy Suddaby Graduation
Program Start Date
ALBERTA SCHOOL OF BUSINESS Executive Education
Program Details
$8,500 CAD (plus GST)
EDMONTON 2-006 Enterprise Square 10230 Jasper Avenue Edmonton, AB T5J 4P6 Phone: (780) 492-5832 Toll free: 1-866-492-7676 Fax: (780) 492-1432 Email: executiveeducation@ualberta.ca
REGISTRATION OPTIONS
www.executiveeducation.ca
March 22-23, 2013
Time: 8:30 a.m. to 4:30 p.m. Location: University of Alberta, Enterprise Square Program Fee
Online: www.executiveeducation.ca By phone: (780) 492-5832 By fax: (780) 492-1432
While every effort is made to ensure the accuracy of the information contained within this material, program dates, content, and instructors are subject to change. Please note, a T2202A form or official tax receipt will not be issued for programs and/or modules. Please refer to the Canada Revenue Agency website for further information www.cra-arc.gc.ca.
10/2012