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Business Research as a Force for Good

The vision of the Gordon S. Lang School of Business and Economics at the University of Guelph is to be recognized locally and globally for our commitment to developing future leaders for a sustainable and equitable world.

Lang’s mission

Reflecting the University of Guelph’s commitment to ‘Improve Life’, Lang’s mission is built upon the belief that ‘business as a force for good’® is important in the world. It is our mission to inspire purpose by promoting responsible and sustainable businesses and communities through interdisciplinary learning, problem-solving, and critical thinking.

Our ability to inspire purpose and cultivate business as a force for good® in society is guided by, and established within, three foundational pillars:

EMPOWERING PEOPLE CARING FOR THE PLANET DEVELOPING SUSTAINABLE PROSPERITY

Commitment to the development of leadership for a sustainable and equitable future through our teaching, research, and community engagement, with a strong emphasis on indigenization, equity, diversity, and inclusion.

Lang’s Research Mission

Advocating for responsible, ethical, and sustainable business and organizational practices through dynamic and impactful research, pedagogical innovation, and intellectual curiosity.

Creating high quality and innovative research and partnerships that enhance local and global communities through economic, human, and societal impact and entrepreneurship.

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