MARKETING CAMPAIGN OVERVIEW [{Author} indicates tasks that are up to the author, the better the book does on the market the more paid advertising we’ll do. Please note, this is not the Sales Campaign.] The 2017 Marketing Campaign will captialize on the platform the Author [or Publisher if the book is a reprint] has built within his or her community. The project of marketing the book will be shared between author and publisher, though the publisher will allot a marketing budget in direct proportion to the market share in has. Please note that the Sales Campaign is different and mostly consists of selling directly, and also through distributors, to bookstores and libraries in the English-speaking world. The subsequent release of additional books by the same author or illustrator will serve to generate more interest in the first. Unlike other publishers who only take interest in a book for the year of it’s initial release, Xistis Press is committed to carrying a book through long-term increase in popularity. This is mostly due to the osbscure and quirky nature of the sorts of books we are interested in. We believe in steady-state growth. If a book needs to be released in a Second Edition to keep stores excited, we’ll add more pictures, graphics or narrative. At the same time, because we are interested in rarieties and oddities, these books may not be NY Times best-sellers, although they could. We’ll shake the tree and see what fruits come of it! • • • • • • • • • • • • • • • • •
Author’s website {Author} Author’s Goodreads Profile {Author} Author’s Facebook Page {Author} Marketing Kit Net Galley Reviews by Library Thing, FussyLibrarian, Goodreads Contined blogging on multiple appropriate channels Goodreads and Amazon advertising [as early sales permit] Social media promotion: Facebook, Linked-In, Twitter, Instagram {Author} Local media outreach including press releases and articles {Author} Podcasts and interviews {Author} Continuing testimonial and review campaign New outreach to book review blogs and authors in related genres Book signings and events {Author + Xistis} Free e-book promotions Online and print review campaign Radio and TV Interviews {Author + Xistis}