Actors involved

PUBLIC AUTHORITIES

Chambre of Commerce

• They can provide support for helping the new companies in creating a new activity. Segrate Municipality

• They can also invest money to boost the economy of the neighbourhood.

Statale University

• It can be useful for them having new available spaces for their activities at their disposal near the university.

PRIVATE COMPANIES

Comprehensory

• They can help to provide funding to re-activate the economy of the area, which can be helpful also for them because new residents mean more fees and more gain.

Non-profit Agency (ACTEL and AQUAS)

• Association for vulnerable group that can help in the creation of a network between the community.

Coldiretti

• Association representing the agricultural farming in Italy, can be helpful for them also in relation to the 3th strategy (that we will analyze later) to have at their disposal new spaces for the production of food, to be sold than in the local commercial activities.

Your Farmer

• An innovative startup for the distribution and production of food, careful to sustainability and local production.

Slow Food

Slow Food is an international non-profit association committed to giving value to food, respecting those who produce, in harmony with the environment and ecosystem.

FOUNDATIONS

San Raffaele Hospital

• One of the most important hospital in Italy, localized in Milano

Due, thanks to their availability of money they can contribute with small investment or in finding furniture and resources, in exchange of new available spaces in the neighbourhood. Fondazione Campagna Amica

• It protects the interests of farmers and those of citizens and is aimed at everyone to provide answers to highly topical issues. It supports Italian agriculture in direct sales, tourism and eco-sustainability.

Unione Italiana Food

• Foundation that brings together various associations aimed at the marketing of food products.

Unione artigiani

• Support the business, protect interests and boost development in the various sectors of artisan businesses.

OTHER ACTORS

Interested citizens

• Interesting in re-activate the economy and the commercial activities of the neighbourhood.

Resident Association

• They can help in the creation of a community network for making the different procedures easier to be implemented. ICS School

• A private school present in Milano Due that can contribute also in economical terms and having new spaces at their disposal.

Cascina Biblioteca

• A farmhouse already aimed at improving the attractivity of the area, organizing different activities for the community.

Commercial activities’ owners

• The crucial actor for the implementation of the whole strategy.

Parents Association

• Interested in the creation of new spaces for organizing activities for the community, like workshops and seminars.

Segrate Municipality

They can be interested in buying numerous spaces for having those activities at their disposal, and creating there what they want and what they prefer, IN ORDER TO BOOST THE ECONOMY OF THE AREA, and encouraging new people visiting and living in Milano Due. IF NEW PEOPLE ARRIVE THE MUNICIPALITY EARN MORE

Private Companies

They can be interested in renting the spaces in a relaxing and pleasant area, probably near their house. For the private companies dealing with food goods, thanks to the disposal of agricultural land placed at the boundaries of the neighbourhood (see strategy 3) the COST OF THE GOODS WILL BE VERY LOW.

No transport cost! the decrease of the goods price encounter also one of the most common claiming that the residents did (the price in the last year increased a lot) making the expenditure too high and not any more affordable for all.

Cascina Biblioteca

The space that they have right now is not in a strategic location, is placed in the middle of an agricultural field, so not many people passing from there, and the activities they organize are not well advertised. Having a new and renovated space for free for a year can be AN OPPORTUNITY TO MAKE THEMSELVES KNOWN, and reaching new offers to allow them to pay the rent for the future years.

Commercial activities’ owners

Positive impact

If they contribute to the regeneration project and if they’re willing to cooperate. For instance, rent for the short period for free in order to encounter the market needs.

Negative impact

If they do not accept proposal because they want to gain more, this can be an issue!

NEGATIVE INCENTIVES

Taxes on emptiness (only if the owner refused to sensitive proposals).

TOPIC

STAKEHOLDERS

ACTIONS

Funding deprived Areas Decrease the cost of sell / rent Address underutilization commercial spaces Encourage partnership between S. Raffaele University or Statale University and other firms to conduct research and provide job training

Encourage long-term investment Using culture and creativity as a magnet Promote the creation of new services Improve access and participation to cultural and recreational services Relax business start-up and update regulations

Improving existing places Support the development of shared spaces Address equity Develop a variety of co-location spaces for artistic and entrepreneurial uses

Promote a more entrepreneurial ecosystem and engage the private sector Enable the local authorities as a facilitator and not as a manager Organising workshops and seminars Encourage minority business enterprises Develop comprehensive start-up incentives

MANAGEMENT FOOD

ComprehensoryOriginal com. activities ownerSegrate MunicipalityInterested citizensUnione artigianiChambre of commerceColdiretti YouFarmer Fondazione Campagna AmicaUnione Italiana Food

CULTURE

Fondazione Campagna AmicaUnione Italiana FoodSlow Food Cascina BibliotecaCascina OlgettaAssociazione ResidentiACTEL AQUAS

EDUCATION

San Raffaele HospitalStatale University ICS School Associazione Genitori Milano Due TIMELINE

2 year Immediately 2 years

6 months

1 year 1 year 2 year 2 years

1 year

2 years 2 years 3 years 2 years

1 year

Immediately

1 year 1 year 2 years