Upgraded Living - April 2022

Page 28

Forget Tradition “The millennials have turned my parents' lives upside down!” said my wife.

on a tiny lot in the downtown area where they want to buy!”

She was referring to her parents’ recent housing situation in Bend, Oregon. Her parents are selling their house in the elite area of the hills above Bend. They have reached a certain age and stage in their lives, and they need a smaller house close to downtown, within walking distance of shopping, services, entertainment, and the like.

When my wife’s parents bought their house up in the hills, everything in their neighborhood was new, all built within a couple years of each other, with exteriors of heavy wood post-and-beam front porches and rafters, and interiors of exposed-beam high ceilings and hardwood floors.

The problem is millennials favor those smaller houses, close to downtown, within walking distance of shopping, services, entertainment, and the like. Millennials aged 33 to 34 are said to be the biggest wave of buyers since the baby boomers. Therefore, any smaller house my wife’s parents want to buy near downtown is just as expensive as their elite home in the hills, which has expansive views of the mountains and countryside around Bend, and traditionally, is way more expensive than the smaller downtown homes. Forget the traditional pricing. During my wife’s parents’ ownership over the last 15 years, tradition has gone out the window, and the new market of millennial preferences has moved in. “When my parents sell their home,” said my wife, “they will have to pay nearly the same amount for a much smaller home 28

U P G R A D E D L I V I N G M AG A Z I N E A P R I L 2 0 2 2

Downtown homes were cool, but they were much older and smaller. No way my wife’s parents would have been interested in living downtown at the time. But now, here comes the new wave of millennials with their taste for the close-in neighborhoods. Not only do the smaller houses around downtown cost just as much as the bigger houses in the hills, but there is also absolutely nothing for sale there. My wife’s declaration that her parents are “upside down” because of millennials may be a little dramatic, but the lesson in analyzing real estate markets, including our market here in the North Valley, may be: Whither goest the millennials, there goest the market. Doug Love is Sales Manager at Century 21 in Chico. Email dougwlove@gmail.com. Call or text 530-680-0817.


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Articles inside

Cool kids, Della and Iresh Molina, set a new pace for Chico

2min
pages 62-64

Music therapist, Stevie Cook, brings comfort to the North Valley

2min
pages 60-61

Oroville's State Theater pushes forward with its beautiful revitalization

2min
page 59

Chef Will Brady shares his wild zig zag of a career around the United States with us

7min
pages 52-53

Our hunt for some of the North

3min
pages 56-57

The little sprouts little sprouts can't seem to enjoy—Tim Milhorn travels to Brussels with this month's ingredient of the month

2min
page 58

An ambitious project to shed new light on Oroville

3min
pages 46-47

Local legend Jeff Patch puts

3min
pages 44-45

Lassen Gardens opens its doors just in time for wedding season

5min
pages 48-49

Mulberry Station Brewing Company may have some of the best pizza in town, but they never planned on it

5min
pages 50-51

Melissa Schuster and her team of

4min
pages 41-43

Tom Van Overbeek discusses how

6min
pages 24-27

The Martins reimagine their kitchen and find a way to make it new again

3min
pages 14-15

A group of dog whisperers prove no dog is too old to learn new tricks

5min
pages 16-18

Millenials—amirite?

7min
pages 28-33

The surprising benefits of the Great Resignation

3min
page 13

Painting the Northstate for 84 years Knight's Paint looks back on a legacy few others in the industry can claim

7min
pages 34-40

North Valley Eye Care breaks ground on its most ambitious project to date

6min
pages 10-12

Bob Fitzgerald celebrates 40 years at the helm of Concours Elite—Chico's

10min
pages 19-23
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