therapy with Chico. As her passion for the practice has grown, so has her clientele— folks come from as far away as Yuba City to get a drip at Pure Hydration. Pretty quickly, the original clinic outgrew its space, and Tracy decided a change of venue was needed. Her decision was to open a new location at Chico’s Meriam Park, in a space that would offer a beautiful spalike experience in a relaxed environment, complete with pristine furniture, beautiful plants, and a subtle scent of eucalyptus to welcome customers in. She also wanted to expand their offerings to an even-broader clientele, and her new medical director, Dr. Isaac Barthelow, shares the same vision. He is excited to head up the business and its expansion, and the pair have big plans for the future.
All set to hydrate! they’re able to drink to stay hydrated. “When we drink sports drinks or take supplements, they go into our stomach and then are filtered through the liver and kidneys. If we’re lucky, half as much goes into the bloodstream, which isn’t a bad thing. It’s a great way to maintain those items’ benefits throughout the month, but it isn’t the most effective means of delivery,” Tracy said. “When you get an IV, your body is going to get 100% of what we’re giving you when we give it to you.”
For those who are wondering what IV hydration is, it’s basically exactly what it sounds like. A trained nurse inserts an IV catheter into your arm, and you receive a drip containing vitamins and other beneficial supplements. You may be wondering, why would I want to do this? Pure Hydration’s customized IV infusions and boosters deliver fluids, vitamins, medications, and other supplements that can help complement an active, healthy lifestyle. Tracy Riddle, one of the owners of Pure Hydration, said IV hydration can be beneficial for people who are experiencing the after-effects of a hangover, are jetlagged after a long flight, or have a chronic condition that affects how much water
IV hydration is just one of the services that Pure Hydration will be offering as it prepares to open its new office in Meriam Park. There will also be an oxygen bar where customers can sit and take in purified oxygen through a nasal cannula. Oxygen therapy is said to help with headaches, and it can even give you a pleasant feeling of euphoria. The new 14-foot oxygen bar will feature six barstools, which is ample, considering each treatment takes only 30 minutes.
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Tracy had the idea for Pure Hydration after attending Bottlerock in Napa and visiting hydration therapy centers in large cities across the country. After these experiences, she knew she had to share IV hydration
In recent years, Meriam Park has begun to reach more advanced stages of completion and is skewing heavily toward health and wellness. Tracy is pleased there are so many great places nearby that jive so well with the ethos of Pure Hydration, which is to help customers feel their best. Dr. Barthelow is also opening his new North Valley Eye Care campus just a few blocks away. “Having the two businesses so close together will open up another door of possibilities for our patients at North Valley Eye Care,” Dr. Barthelow said. “There are IV therapies that could be beneficial to a number of ocular conditions.” The mood of the new Pure Hydration spa is a bit bougie, and we love a good bougie atmosphere. When you walk in, you’ll be greeted by a light and airy feel—all white countertops with a beautiful waterfall edge and swanky bar stools at the oxygen bar. There are considerably more zero-gravity chairs for IV hydration than the old location, and their pure white color only amplifies that light and airy feel. The space has even
WRITTEN BY MADDIE RODRIGUEZ
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When we last checked in with certified registered nurse anesthetist Tracy Riddle and Dr. Isaac Barthelow at Pure Hydration, the finish line for their new spa was in sight and inching ever closer. Now, they’re proud to announce the grand re-opening of Chico’s premiere IV hydration spa is set for September, and from what we can tell, it’s going to be incredible. Pure Hydration was previously located on Salem Street in Chico until late this spring, when it began the move into a new space in Meriam Park.
In the meantime though, the Meriam Park location has a list of amenities a mile long that Tracy says will be a hugely beneficial change from her old location. “Meriam Park is clean and safe, it’s beautiful, and all the buildings are brand-new,” Tracy said. “Parking is completely free, and it’s just a beautiful community which will only get better as time goes on. The office space itself is much bigger, with lots of natural light and big windows on each side. It’s much more relaxed and spa-like.”
